United States Subscription Box Market Research Report: Information By Type (Replenishment Subscription, Curation Subscription, And Access Subscription), By Gender (Male And Female), By Application (Clothing and Fashion, Beauty, Food and Beverages, Pet Food, Baby Products, Health and Fitness And Others), – United States Market Forecast Till 2032.

United States Subscription Box Market Overview

United States United States Subscription Box Market Size was valued at USD 13.5 Billion in 2022. The United States Subscription Box Market industry is projected to grow from USD 15.4 Billion in 2023 to USD 44.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.20% during the forecast period (2024 - 2032). Convenience and personalization are the main market drivers anticipated to propel the United States Subscription Box Market in the United States.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Subscription Box Market Trends

E-commerce expansion drives United States Subscription Box Market growth

The market CAGR for Subscription Box is driven by E-commerce expansion. Significant expansion in the e-commerce industry is predicted to drive the United States Subscription Box Market ahead. The e-commerce sector refers to a business that involves the exchange of goods and services, as well as the transmission of money or data over an electronic network, most notably the Internet. E-commerce requires ongoing packaging and fulfillment procedures on a regular basis in order to provide subscription boxes to customers, which can dramatically increase the customer's lifetime value. For instance, in August 2022, the U.S. Census Bureau reported that e-commerce sales in the US grew from $240.9 billion in 2021 to $257.3 billion in 2022. As a result, rapid growth in the e-commerce sector is propelling the United States Subscription Box Market forward.

In addition, the increased use of social media is likely to drive future growth in the United States Subscription Box Market. Social media are digital platforms and technologies that allow people to create, share, and exchange information, ideas, and material within virtual communities and networks. The increasing usage of social media is a game changer for subscription box businesses, providing several options for brand marketing, consumer connection, and market expansion. According to Search Engine Journal, a news publication located in the United States, there were 4.8 billion social media users globally in July 2023. Between 2022 and 2023, there was a 3.2% year-over-year rise, totaling 150 million new social media users. As a result, the subscription box business is expanding due to the increasing use of social media.

United States Subscription Box Market Segment Insights

Subscription Box Type Insights

The United States Subscription Box Market segmentation, based on Type, includes Replenishment Subscription, Curation Subscription, And Access Subscription. The access subscription category is likely to take a sizable share of the market in the coming years, owing to the growing influence of various social media blogs and celebrity endorsements. The replenishment subscription category accounts for a sizable market share because it allows customers to buy the same things on a regular basis.

Subscription Box Gender Insights

The United States Subscription Box Market segmentation, based on Gender, includes Male And Female. Females accounted for the biggest market share due to increased demand for online shopping and shifting buying preferences based on convenience. Furthermore, the increased knowledge among females about the availability of subscription boxes for fashion, cosmetics, and hosiery provides a promising market outlook.

Figure 1: United States Subscription Box Market, By Gender, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Subscription Box Application Insights

The United States Subscription Box Market segmentation, based on Application, includes Clothing and Fashion, Beauty, Food and Beverages, Pet Food, Baby Products, Health and Fitness, And Others. The clothing and fashion industry is expected to grow at a significant CAGR throughout the forecast period. Many luxury enterprises in the fashion and cosmetics industries are offering free product samples as well as significant savings through the usage of subscription boxes, which is further increasing the industry.

Subscription Box Country Insights

The United States Subscription Box Market is driven by the vast and affluent consumer base in the United States, which prioritizes convenience, customization, and unique experiences. Furthermore, the region has a well-developed e-commerce infrastructure, including established payment systems and dependable shipping and logistics services, making it easier for subscription box providers to reach clients throughout the region. Additionally, the U.S. is home to several notable subscription box firms, including Birchbox, FabFitFun, and Loot Crate, which have contributed to the market's growth through creative product offerings and successful marketing methods. These firms have established the standard for the United States Subscription Box Market, and their success has fueled the growth of numerous additional subscription box startups.

Subscription Box Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the United States Subscription Box Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Subscription Box industry must offer cost-effective items.

Major players in the United States Subscription Box Market are attempting to increase market demand by investing in research and development operations includes Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Personalized Beauty Discovery Inc. and TechStyle Fashion Group.

Key Companies in the United States Subscription Box Market include

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  Amazon Subscribe & Save (Amazon.com, Inc.)

  
  


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  BarkBox

  
  


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  Birchbox

  
  


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  Blue Apron Holdings Inc.

  
  


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  Dollar Shave Club, Inc. (Unilever plc)

  
  


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  FabFitFun

  
  


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  Glossybox (The Hut.com Ltd.)

  
  


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  Grove Collaborative Inc.

  
  


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  Harry's Inc.

  
  


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  HelloFresh SE

  
  


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  Personalized Beauty Discovery Inc.

  
  


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  TechStyle Fashion Group.

  
  

Subscription Box Industry Developments

October 2024: To attract consumers in the Atlanta metropolitan area, Volkswagen Group of America has worked with Volkswagen Financial Services (also known as Volkswagen Credit Inc.) to introduce VW Flex, a subscription service for Volkswagen vehicles. It’s the first month-to-month subscription service, starting from October 2024, in the Atlanta area, targeting on select Volkswagen model vehicle subscription that encompasses maintenance, roadside assistance and insurance into a single payment made every month. As of October 30, consumers in the Atlanta region will be able to take up subscriptions for a number of popular Volkswagen offerings such as the Atlas & Atlas Cross Sport SUVs, Tiguan, Golf GTI, Jetta and many more. For other potential consumers who are looking for a simple and flexible mobility alternative or who would like to seamlessly experience the Volkswagen brand for themselves, this subscription service brings their brand into a new segment of consumers.

By working with the Volkswagen Group of America to bring a new vehicle subscription model that provides customers a flexible mobility solution, VWFS managed to support their vision of enabling mobility to the consumers. The development of this new service also demonstrates VWFS's understanding of the changes in consumer patterns and their willingness to provide optimum convenience, choice and value. Offering a revolutionary and non-linear mobility model, the VW Flex subscription effectively eliminates traditional buying and leasing methods.  Prospective VW Flex members will benefit from the entirely digital application process that is capable of being undertaken on either desktop or mobile devices; no application has to be downloaded. And since VW Flex is not a vehicle financing or lease offering it means the application is easier. Members book their preferred vehicle reservation through the website and either collect the vehicle from a participating dealership or have it delivered anywhere within the stated location of metro Atlanta at charge.

United States Subscription Box Market Segmentation

Subscription Box Type Outlook

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  Replenishment Subscription

  
  


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  Curation Subscription

  
  


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  Access Subscription

  
  

Subscription Box Gender Outlook

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  Male

  
  


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  Female

  
  

Subscription Box Application Outlook

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  Clothing and Fashion

  
  


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  Beauty

  
  


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  Food and Beverages

  
  


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  Pet Food

  
  


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  Baby Products

  
  


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  Health and Fitness

  
  


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  Others