UK Stevia Market Size was estimated at 32.58 (USD Million) in 2023.The UK Stevia Market Industry is expected to grow from 35.8(USD Million) in 2024 to 118.2 (USD Million) by 2035. The UK Stevia Market CAGR (growth rate) is expected to be around 11.47% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The UK Stevia Market is witnessing notable trends driven by a growing consumer preference for natural sweeteners over artificial options. Consumers in the UK are increasingly health-conscious, leaning towards low-calorie and low-sugar products, which is propelling the demand for stevia as a sugar substitute. The rising awareness regarding the health risks associated with excessive sugar consumption, combined with government initiatives aimed at reducing sugar intake among the population, is boosting the adoption of stevia in various food and beverage products. Opportunities abound as food manufacturers are exploring innovative ways to incorporate stevia into their offerings, responding to consumer demand for clean-label products devoid of artificial additives.
In recent times, the UK government has focused on obesity awareness campaigns, nudging consumers towards healthier dietary choices, which has reinforced the acceptance and consumption of stevia-based products. Additionally, the push for vegan and plant-based diets has opened further avenues for stevia's application, as it aligns well with these lifestyle choices. The growth of online retail and e-commerce provides a significant opportunity for stevia products, making them easily accessible to a broader audience. Moreover, collaboration between stevia producers and food manufacturers can lead to product innovations and improved formulations, enhancing flavor profiles and usability in various culinary contexts, thus catering to diverse consumer preferences across the UK.
Overall, the focus on health, sustainability, and innovation sets a positive outlook for the UK Stevia Market.
UK Stevia Market Drivers
Rising Health Consciousness Among Consumers
The growing health consciousness of customers is driving the UK stevia market industry's notable expansion. An increasing trend toward healthier sugar substitutes is being driven by the UK's rising obesity rates, where the National Health Service reports that over 28% of individuals are obese. Health groups like Public Health England have launched initiatives that focus on cutting back on sugar consumption, which has led people to look for low-calorie sweeteners like stevia.
Furthermore, studies show that between 2017 and 2022, consumers' preference for "natural" goods increased by 35%, indicating a growing need for natural sweeteners. Large food and beverage firms are reacting to this trend by repurposing their goods to use stevia, providing healthier options.
Regulatory Support for Natural Sweeteners
The UK government has been proactive in supporting the use of natural sweeteners, including stevia, by implementing food safety regulations that favor their inclusion in various food products. The Food Standards Agency has approved the use of steviol glycosides as a safe sweetener, leading to an increase in product development incorporating this ingredient. This regulatory environment encourages manufacturers within the UK Stevia Market Industry to innovate new products, thus driving demand.
Moreover, policies aimed at reducing sugar taxes are reinforcing the trend towards stevia, as they provide financial incentives for companies to switch to lower-calorie sweeteners.
Expansion of Product Availability
The accessibility of stevia products in the UK is improving drastically due to expanded product offerings from major retailers and food brands. As of 2023, major supermarket chains have reported a 40% increase in the number of products containing stevia on their shelves compared to three years prior. This increase can be attributed to strategic partnerships formed by prominent industry players with local producers, enhancing the supply chain and availability of stevia-derived products.
The UK Stevia Market Industry benefits greatly from this expansion, as consumers are more likely to choose products that are readily available, which in turn fuels market growth. This effort coincides with consumer surveys revealing that 65% of shoppers prefer to have a diverse range of sugar alternatives in their diet.
The UK Stevia Market is witnessing robust growth, driven by rising consumer awareness regarding health and wellness, alongside an increasing demand for natural sweeteners as alternatives to sugar. Within this market, the Type segment encompasses various forms of stevia, such as Liquid Extract, Powder Extract, and Stevia Leaves, each catering to distinct consumer preferences and applications in the food and beverage industry. Liquid Extracts are gaining popularity for their versatility in providing sweetening solutions for beverages, sauces, and dressings, making them a preferred choice among manufacturers seeking to enhance flavor profiles without added calories.
On the other hand, Powder Extracts are favored for baking and cooking due to their ease of use and longer shelf-life, enabling consumers to incorporate stevia seamlessly into their daily diets. Stevia Leaves, being the most natural form, hold significant importance among health-conscious consumers; they represent unprocessed stevia, ensuring the retention of its inherent health benefits, which contributes to the segment's appeal. The increasing inclination towards clean-label products further enhances the relevance of these types, as consumers seek transparent ingredient sourcing in their food products.
Additionally, market growth is propelled by governmental initiatives encouraging the use of natural sweeteners to combat the rising rates of obesity and diabetes in the UK. As consumer preferences continue to shift, the UK Stevia Market segmentation will increasingly adapt, ensuring a broader distribution and a deeper penetration of these diverse types, thus underpinning their significance in promoting healthier food choices.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The UK Stevia Market, particularly focusing on the Nature segment, showcases a growing interest in plant-based sweeteners due to increasing health consciousness among consumers. The Nature segment is largely divided into Organic and Regular varieties, both of which are essential in addressing the rising demand for natural alternatives to sugar. Organic stevia is favored for its perceived health benefits, as it is often viewed as a more wholesome option amidst the growing concern over artificial additives in food products. Regular stevia, on the other hand, holds a significant market presence due to its broader accessibility and affordability, appealing to cost-conscious consumers.
Trends indicate a shift towards healthier lifestyles, with the UK government promoting dietary guidelines that encourage the reduction of sugar intake, thus driving consumers towards these alternatives. The UK Stevia Market statistics highlight an increase in usage not only in beverages but also in food products, snack items, and even dietary supplements. This diversification in application contributes positively to market growth and offers significant opportunities for innovation within this segment.
The UK Stevia Market showcases a dynamic landscape within the Application segment, reflecting a growing preference for natural sweeteners across various consumer categories. The Residential/Retail segment demonstrates considerable potential, fueled by increasing health-conscious lifestyles leading to higher demand for low-calorie alternatives. Commercial applications are expanding as businesses recognize Stevia's suitability in food and beverage formulations, driving innovation in product development. Dairy and Frozen Desserts paired with Bakery and Confectionery segments benefit from Stevia's ability to replace sugar while maintaining taste, which is increasingly sought after in health-focused markets.
Additionally, Sweet and Savory Snacks, along with Tabletop Sweeteners, show significant adoption as consumers embrace convenient ways to reduce sugar intake without compromising flavor. The Packaged Food Products segment is seeing a shift towards incorporating Stevia, reflecting evolving consumer preferences toward healthier options. In beverages, there is a notable trend toward low-sugar drinks, propelling Stevia's demand in this space. Dietary Supplements also leverage Stevia owing to its natural origin, enhancing product profiles focused on wellness.
Overall, the Application segments flourish, supported by the growing consumer awareness regarding health benefits, regulatory backing for natural ingredients, and innovation in product formulations that leverage the unique properties of Stevia.
The Distribution Channel segment of the UK Stevia Market plays a critical role in shaping the industry's landscape. As the market evolves, both offline and online channels have gained prominence, catering to different consumer preferences. Offline channels, including supermarkets and health food stores, have traditionally dominated this space, providing consumers with hands-on experiences and immediate access to products. However, the rise of e-commerce has dramatically transformed the sales dynamics, with online platforms becoming increasingly influential.
The convenience of online shopping, along with a growing trend towards healthier lifestyles, has led to significant opportunities for Stevia products in the digital marketplace. As consumers continue to seek healthier alternatives, particularly in the UK, where health and wellness trends are strong, the online channel is expected to capture a considerable share of the market. With a heightened focus on sustainability and organic options, both channels demonstrate unique strengths, offering brands various avenues to reach health-conscious consumers.
Overall, the importance of these distribution channels contributes significantly to the UK Stevia Market statistics, fueling growth and ensuring better accessibility for all demographic segments.
The UK Stevia Market has witnessed significant growth in recent years, driven by increasing consumer demand for natural sweeteners as a healthier alternative to sugar. With a wide range of stakeholders, including farmers, producers, and distributors, the competitive landscape of this market is dynamic and diverse. Companies in this sector are focusing on innovation and sustainability to capture market share while addressing the shifting preferences of health-conscious consumers. The rising popularity of stevia as a zero-calorie sweetener and its applications in various food and beverage products presents numerous opportunities and challenges for market players. Competitive strategies revolve around quality, price, and branding, necessitating continuous assessment of market trends and consumer behavior to maintain a competitive edge.
In the UK Stevia Market, Holliday and Co have positioned themselves as a strong contender, leveraging their expertise in natural sweeteners. The company has established a robust presence through strategic partnerships with local manufacturers and a commitment to quality sourcing. Holliday and Co's strengths lie in their extensive distribution network, which enables them to reach a diverse customer base quickly. Additionally, their focus on customer satisfaction and innovation in product development allows them to meet the evolving needs of health-aware consumers. By investing in research and development, Holliday and Co. continually enhance their offerings, solidifying their position in the competitive landscape of the UK market.
Stevia Corp also plays a notable role in the UK Stevia Market, having developed an impressive portfolio of products tailored to meet varying consumer preferences. Their key offerings include liquid stevia extracts and powdered stevia blends, which are increasingly used in both household and commercial applications. Stevia Corp's market presence is bolstered by strategic mergers and acquisitions that have expanded its product range and distribution capabilities within the UK. The company's strengths include a strong brand reputation, agile supply chain management, and a focus on sustainability, which resonate well with the conscious consumer demographic. Furthermore, ongoing collaboration with research institutions to enhance product functionality and taste has positioned Stevia Corp as an innovative leader in the UK market, allowing them to respond effectively to the changing demands of the industry.
Key Companies in the UK Stevia Market Include
Holliday and Co
Stevia Corp
Herbs of Mexico
STEVIA Natural Sweetener
Natures Flavors
Tate and Lyle
Merisant
Pure Circle
Zytex
Sunnysweet
Cargill
Sukrin
Sweet Green Fields
Gmo Stevia
Royal FrieslandCampina
UK Stevia Market Industry Developments
The UK Stevia Market has seen notable developments recently, particularly in the context of increasing consumer demand for natural sweeteners. Companies like Tate and Lyle have been focusing on expanding their product lines to include stevia-based sweets, catering to the growing health-conscious demographic. In September 2023, Cargill announced the launch of a new stevia extract aimed at reducing sugar content in food and beverages, signaling a strategic move to enhance their market presence. Additionally, in February 2023, Merisant undertook a significant acquisition of Pure Circle to bolster its position in the natural sweetener segment, allowing for a broader distribution of stevia products nationwide. The market's overall valuation is expected to grow as consumers shift towards healthier alternatives, with companies anticipating a 15% increase in sales over the coming years. The evolving regulatory environment in the UK is also fostering innovation among firms, encouraging R&D initiatives aimed at optimizing stevia extraction processes. The competition among major players like Holliday and Co, Sweet Green Fields, and Sukrin is intensifying, further driving advancements within the UK Stevia Market as businesses strive to meet the rising standards of quality and sustainability.
Stevia Market Nature Outlook
Stevia Market Application Outlook
Dairy and Frozen Desserts
Stevia Market Distribution Channel Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | 32.58(USD Million) |
| Market Size 2024 | 35.8(USD Million) |
| Market Size 2035 | 118.2(USD Million) |
| Compound Annual Growth Rate (CAGR) | 11.47% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Holliday and Co, Stevia Corp, Herbs of Mexico, STEVIA Natural Sweetener, Natures Flavors, Tate and Lyle, Merisant, Pure Circle, Zytex, Sunnysweet, Cargill, Sukrin, Sweet Green Fields, Gmo Stevia, Royal FrieslandCampina |
| Segments Covered | Type, Nature, Application, Distribution Channel |
| Key Market Opportunities | Growing demand for natural sweeteners, Increasing health-conscious consumer base, Expansion in food and beverage industries, Rising popularity of keto and low-sugar diets, Innovations in stevia product formulations |
| Key Market Dynamics | increasing health consciousness, growing demand for natural sweeteners, rising awareness of sugar alternatives, regulatory support for low-calorie sugar substitutes, expansion of food and beverage applications |
| Countries Covered | UK |
Frequently Asked Questions (FAQ) :
The UK Stevia Market is expected to be valued at 35.8 USD Million in 2024.
By 2035, the market size of the UK Stevia Market is projected to reach 118.2 USD Million.
The expected CAGR for the UK Stevia Market from 2025 to 2035 is 11.47 %.
Major players in the UK Stevia Market include Holliday and Co, Stevia Corp, and Tate and Lyle, among others.
In 2024, the market size for Liquid Extract in the UK Stevia Market is valued at 10.5 USD Million.
The market size for Powder Extract is expected to reach 63.0 USD Million by 2035.
The projected market value for Stevia Leaves in 2024 is 5.3 USD Million.
The growth of the UK Stevia Market presents significant opportunities due to increasing health awareness and demand for natural sweeteners.
Each segment of the UK Stevia Market, including Liquid Extract and Powder Extract, is expected to contribute to the overall growth at varying rates during the forecast period.
Current trends favor the increase in the usage of stevia in food and beverages, which positively influences market growth trajectories.
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