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    UK Smartphone Market

    ID: MRFR/SEM/44457-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    UK Smartphone Market Research Report: By Type (Media-centric smartphones, Entry-level smartphones, Performance smartphones), By Application (Gaming smartphones, Music smartphones, Navigation smartphones, Camera smartphones), By Operating System (Android, iOS, Windows), By Distribution Channels (OEM, Retailer, E-commerce) and By Input Device (Screen, Keypad) - Forecast to 2035

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    UK Smartphone Market Research Report - Forecast to 2035 Infographic
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    Table of Contents

    UK Smartphone Market Summary

    The United Kingdom smartphone market is projected to grow steadily from 22.8 USD billion in 2024 to 30.2 USD billion by 2035.

    Key Market Trends & Highlights

    UK Smartphone Key Trends and Highlights

    • The market valuation for smartphones in the United Kingdom is expected to reach 22.8 USD billion in 2024.
    • By 2035, the market is anticipated to expand to 30.2 USD billion, indicating a positive growth trajectory.
    • The compound annual growth rate (CAGR) for the smartphone market from 2025 to 2035 is estimated at 2.61 percent.
    • Growing adoption of advanced mobile technologies due to increasing consumer demand is a major market driver.

    Market Size & Forecast

    2024 Market Size 22.8 (USD Million)
    2035 Market Size 30.2 (USD Million)
    CAGR (2025-2035) 2.61%

    Major Players

    Apple, LG, Realme, Nokia, Google, Sony, Motorola, OnePlus, Xiaomi, ZTE, Samsung, Honor, Oppo, Vivo, Huawei

    UK Smartphone Market Trends

    A number of significant market factors are influencing the UK smartphone industry. One of the main drivers is the growing demand for 5G technology, as users want better connectivity and quicker download rates. Furthermore, the focus on sustainability is affecting consumer choices, as more people choose eco-friendly products made of recycled materials. The need for smartphones with excellent cameras and smooth software integration has increased due to the growth of remote working and digital communication tools. Developers and manufacturers concentrating on low-cost gadgets have opportunities, especially as the economy continues to change.

    Brands that provide flexible payment alternatives are becoming more and more popular because they enable customers to access the newest technology without having to pay hefty upfront fees. Additionally, elderly populations in some UK regions are adopting smartphones at an increasing rate, creating a need for services and apps designed to improve their user experience. Converging smart devices, in which smartphones work closely with other smart home equipment, has become more popular recently. As consumers look for linked ecosystems that improve their everyday lives, this represents a change in consumer behavior.

    With many users selecting devices for multimedia consumption, the trend for bigger screen sizes remains prevalent.

    The focus on mobile photography and video capabilities is also changing, making them essential features for many consumers in the UK market. Collectively, these trends highlight the dynamic nature of the smartphone market in the UK, underscoring the need for companies to stay agile and responsive to evolving consumer preferences.

    UK Smartphone Market Drivers

    Market Segment Insights

    Smartphone Market Type Insights

    The UK Smartphone Market is significantly shaped by its Type segmentation, reflecting diverse user needs and preferences. Media-centric smartphones cater to consumers who prioritize multimedia consumption, featuring advanced cameras, high-resolution displays, and robust audio capabilities, a trend that aligns with the increasing consumption of video content and streaming services across the UK. This segment enhances the user experience by providing exceptional clarity and quality, making it a major player in the overall smartphone landscape. On the other hand, Entry-level smartphones play a crucial role in expanding market accessibility, particularly among first-time smartphone buyers and those seeking budget-friendly options.

    This segment features basic functionalities while still meeting essential communication needs, thus ensuring a significant portion of the population remains connected. In the UK, where mobile penetration is high, these affordable devices bridge the digital divide, appealing especially to younger customers and those in rural areas where high-end options may not be feasible.The Performance smartphones segment caters to users with higher demands, including gamers, business professionals, and tech enthusiasts who require superior processing power and advanced features. This segment focuses on delivering exceptional speed, durability, and performance and is often characterized by cutting-edge technology that enhances efficiency and productivity.

    As more users rely on their smartphones for multitasking and resource-intensive applications, this segment continues to grow in prominence, contributing to the overall vitality of the UK Smartphone Market. Moreover, the UK Smartphone Market is witnessing evolving trends driven by shifting consumer preferences, technological advancements, and the increasing significance of sustainable practices. Factors like 5G connectivity, AI integration, and enhanced security features are expected to further influence these types of smartphones as manufacturers strive to meet consumer expectations.

    Economic fluctuations, along with changing regulatory environments, may pose challenges; however, they also present opportunities for innovation and development across the Type segmentation, driving the market forward. As a whole, the differentiation among these types underscores the dynamic nature of the UK Smartphone Market, where each segment contributes to a broader narrative of inclusivity, technological advancement, and user-centric design.

    UK Smartphone Market Segment

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Smartphone Market Application Insights

    The Application segment of the UK Smartphone Market exhibits a dynamic landscape characterized by diverse functionalities catering to varying consumer needs. As smartphones increasingly serve specialized purposes, the market reveals strong engagement in categories such as Gaming, Music, Navigation, and Camera functionalities. Gaming smartphones have emerged as a significant force, attracting a growing base of mobile gaming enthusiasts, which is driven by advancements in graphics and performance technology. Music smartphones continue to gain traction, particularly among younger demographics who prioritize high-quality audio experiences and integration with streaming services.

    Likewise, Navigation smartphones are critical for daily commuters and travelers, reflecting the UK's emphasis on accessible and reliable transport solutions. Camera smartphones hold dominant relevance, as high-quality photography capabilities have become a key selling point, drawing consumers who value social media and photography. The UK Smartphone Market revenue illustrates a steady growth trajectory, driven by trends in consumer preferences towards multifunctionality and enhanced features across these applications. The interplay of these elements shapes the UK Smartphone Market segmentation, presenting numerous growth opportunities and challenges for manufacturers aiming to innovate and meet evolving consumer demands.

    Smartphone Market Operating System Insights

    The UK Smartphone Market operates within a highly competitive landscape, with the Operating System segment playing a pivotal role in defining user experience and device functionality. Android has emerged as a dominant player, powered by its extensive range of devices and customizable features that cater to various consumer needs, while iOS boasts a loyal user base, primarily due to its seamless integration within the Apple ecosystem delivering high-quality performance and security. 

    Windows, although less prevalent in the smartphone sector, still holds significance with its niche demand focused on certain enterprise solutions.The competition among these operating systems fosters innovation, driving trends such as enhanced user interfaces, improved security protocols, and expanded application ecosystems. In the context of the UK, the shift towards 5G connectivity and the rising demand for mobile applications continues to propel developments within the Operating System segment, favoring platforms that can efficiently leverage these technologies.

    With the ongoing evolution in consumer preferences and technological advancements, the landscape of the UK Smartphone Market reflects a dynamic and adaptive ecosystem, offering opportunities for growth and diversification across all operating systems.

    Smartphone Market Distribution Channels Insights

    The UK Smartphone Market has witnessed a significant evolution in its distribution channels, which play a crucial role in reaching consumers. The market is primarily segmented into three key channels: OEM, Retailer, and E-commerce, each contributing uniquely to overall market dynamics. OEMs have strong brand loyalty and often dominate the market through direct sales strategies that emphasize product launches and consumer engagement. Retailers, both brick-and-mortar and online, serve as the physical touchpoints that enhance customer experience and facilitate product accessibility, thereby reinforcing their importance in consumer purchasing decisions.

    Meanwhile, E-commerce has gained substantial traction, particularly due to the rise of online shopping, with its convenience and various promotional offers attracting tech-savvy consumers. The growth of these channels has been influenced by changing consumer preferences, technological advancements, and ongoing investments in logistics and infrastructure. As smartphone usage continues to climb, the significance of these distribution channels will likely expand, presenting opportunities for innovation and enhanced market reach within the UK.

    Smartphone Market Input Device Insights

    The Input Device segment of the UK Smartphone Market plays a critical role in user interaction and experience, primarily encompassing components like Screens and Keypads. The evolution of smartphone screens towards larger, high-resolution displays has significantly enhanced visual engagement, making them central to activities such as gaming and video streaming, which contribute to the growing demand for smartphones in the UK. Touchscreen technology continues to dominate, providing users with intuitive navigation and increased functionality while also influencing market trends towards a more seamless user experience.

    Keypads, though less prevalent due to the rise of touchscreen devices, still hold relevance in specific markets where physical feedback is preferred, such as in budget or rugged smartphones, appealing to users seeking durability and reliability. The UK's tech-savvy population drives continuous innovation and adaptation in these input devices, with advancements in haptic feedback and gesture recognition enhancing usability. As digital consumer behavior evolves, the Input Device segment is anticipated to adapt, creating opportunities for manufacturers to innovate and meet changing preferences among users, thus reflecting a dynamic landscape within the UK Smartphone Market data.

    Regional Insights

    Key Players and Competitive Insights

    The UK Smartphone Market is characterized by a dynamic and rapidly evolving landscape where innovation and consumer preferences shape competition among top players. With a growing segment of tech-savvy users, the market sees a blend of established brands and emerging competitors striving to capture consumer attention. Factors such as pricing strategies, product features, brand loyalty, and distribution channels play a crucial role in shaping the competitive dynamics of this market. As smartphone technology advances, companies are under constant pressure to differentiate their offerings, leading to brisk competition driven by the latest advancements in design, performance, and user experience.

    This competition also encompasses not only hardware aspects but also software ecosystems, service packages, and customer support, giving rise to a complex interplay of brands vying for market share in the ever-evolving UK smartphone arena.Apple maintains a strong presence in the UK Smartphone Market, largely owing to its commitment to quality and innovation. The brand's loyal customer base, cultivated through years of delivering premium products, offers it significant leverage over competitors. 

    Apple's ecosystem tightly integrates its devices and services, enhancing user experience and locking customers into its ecosystem, thus driving retention. Moreover, the brand's emphasis on security, privacy, and data protection resonates with UK consumers, increasing its appeal amid growing concerns about digital safety. Apple's efficient supply chain and robust distribution network further strengthen its position in the market, enabling seamless product availability and customer service.

    The brand's continuous focus on after-sales support and software updates ensures that customers feel valued over the long term, which is critical in a sector where user experience often dictates brand allegiance .LG, while not as dominant as some of its competitors, has carved out a niche in the UK Smartphone Market through its emphasis on innovative technology and responsive design. 

    Known for its distinctive offerings like wide-angle cameras and impressive display technologies, LG appeals to consumers looking for unique features. The company has launched several flagship products in the UK that showcase its technological prowess, especially in terms of multimedia capabilities. Despite its struggles in the overall smartphone sales volume, LG has strengthened its brand through targeted marketing strategies and collaborations that enhance its visibility in a saturated market. Furthermore, the company's focus on sustainability and incorporating eco-friendly materials resonates with the environmentally conscious consumer base in the UK.

    Although it has faced challenges in recent years, LG’s crafted image of innovation and aesthetic appeal continues to attract a segment of the UK market with a dedicated lineup of smartphones that compete on quality without compromising on style.

    Key Companies in the UK Smartphone Market market include

    Industry Developments

    Market Segmentation

    Outlook

    • Screen
    • Keypad

    Smartphone Market Type Outlook

    • Media-centric smartphones
    • Entry-level smartphones
    • Performance smartphones

    Smartphone Market Application Outlook

    • Gaming smartphones
    • Music smartphones
    • Navigation smartphones
    • Camera smartphones

    Smartphone Market Input Device Outlook

    • Screen
    • Keypad

    Smartphone Market Operating System Outlook

    • Android
    • iOS
    • Windows

    Smartphone Market Distribution Channels Outlook

    • OEM
    • Retailer
    • E-commerce

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 21056.2 (USD Million)
    MARKET SIZE 2024 22788.28 (USD Million)
    MARKET SIZE 2035 30250.0 (USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 2.608% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Apple, LG, Realme, Nokia, Google, Sony, Motorola, OnePlus, Xiaomi, ZTE, Samsung, Honor, Oppo, Vivo, Huawei
    SEGMENTS COVERED Type, Application, Operating System, Distribution Channels, Input Device
    KEY MARKET OPPORTUNITIES 5G technology expansion, Sustainable smartphone options, Health-focused features integration, Enhanced camera technology demand, Increased IoT connectivity
    KEY MARKET DYNAMICS 5G adoption acceleration, Consumer preference for flagship models, Increasing competition among brands, Rise of budget smartphones, Focus on eco-friendly practices
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the UK Smartphone Market in 2024?

    The UK Smartphone Market is expected to be valued at 22788.28 USD Million in 2024.

    What will the market value of the UK Smartphone Market be in 2035?

    By 2035, the UK Smartphone Market is projected to reach a value of 30250.0 USD Million.

    What is the expected CAGR for the UK Smartphone Market from 2025 to 2035?

    The expected compound annual growth rate for the UK Smartphone Market from 2025 to 2035 is 2.608%.

    Which companies are major competitors in the UK Smartphone Market?

    Major players in the UK Smartphone Market include Apple, Samsung, Huawei, and Xiaomi.

    How much is the UK Media-centric smartphones market valued at in 2024?

    The Media-centric smartphones segment of the UK Smartphone Market is valued at 10000.0 USD Million in 2024.

    What is the projection for the Entry-level smartphones segment by 2035?

    The Entry-level smartphones segment is expected to value at 10000.0 USD Million in 2035.

    What will be the market value of Performance smartphones in 2024?

    The Performance smartphones segment is projected to be valued at 4788.28 USD Million in 2024.

    What are the expected growth trends in the UK Smartphone Market?

    The UK Smartphone Market is expected to witness growth driven by increasing smartphone adoption and technological advancements.

    How has the current global scenario impacted the UK Smartphone Market?

    The UK Smartphone Market may experience fluctuations due to geopolitical conflicts affecting supply chains.

    What is the growth outlook for the UK Smartphone Market by particular segments from 2025 to 2035?

    The market is anticipated to grow steadily across segments including Media-centric, Entry-level, and Performance smartphones from 2025 to 2035.

    1. and Opportunities 1.6. Future Outlook 2. MARKET INTRODUCTION 2.1. Definition 2.2.
    2. Scope of the study 2.2.1. Research Objective 2.2.2. Assumption 2.2.3. Limitations
    3. RESEARCH METHODOLOGY 3.1. Overview 3.2. Data Mining 3.3. Secondary Research 3.4.
    4. Primary Research 3.4.1. Primary Interviews and Information Gathering Process 3.4.2.
    5. Breakdown of Primary Respondents 3.5. Forecasting Model 3.6. Market Size Estimation
      1. Bottom-Up Approach 3.6.2. Top-Down Approach 3.7. Data Triangulation 3.8.
    6. Validation 4. MARKET DYNAMICS 4.1. Overview 4.2. Drivers 4.3. Restraints 4.4. Opportunities
    7. MARKET FACTOR ANALYSIS 5.1. Value chain Analysis 5.2. Porter's Five Forces Analysis
      1. Bargaining Power of Suppliers 5.2.2. Bargaining Power of Buyers 5.2.3. Threat
    8. of New Entrants 5.2.4. Threat of Substitutes 5.2.5. Intensity of Rivalry 5.3. COVID-19
    9. Impact Analysis 5.3.1. Market Impact Analysis 5.3.2. Regional Impact 5.3.3. Opportunity
    10. and Threat Analysis 6. UK SMARTPHONE MARKET, BY TYPE (USD MILLION) 6.1. Media-centric
    11. smartphones 6.2. Entry-level smartphones 6.3. Performance smartphones 7. UK SMARTPHONE
    12. MARKET, BY APPLICATION (USD MILLION) 7.1. Gaming smartphones 7.2. Music smartphones
      1. Navigation smartphones 7.4. Camera smartphones 8. UK SMARTPHONE MARKET, BY
    13. OPERATING SYSTEM (USD MILLION) 8.1. Android 8.2. iOS 8.3. Windows 9. UK SMARTPHONE
    14. MARKET, BY DISTRIBUTION CHANNELS (USD MILLION) 9.1. OEM 9.2. Retailer 9.3. E-commerce
    15. UK SMARTPHONE MARKET, BY INPUT DEVICE (USD MILLION) 10.1. Screen 10.2. Keypad
    16. COMPETITIVE LANDSCAPE 11.1. Overview 11.2. Competitive Analysis 11.3. Market
    17. share Analysis 11.4. Major Growth Strategy in the Smartphone Market 11.5. Competitive
    18. Benchmarking 11.6. Leading Players in Terms of Number of Developments in the Smartphone
    19. Market 11.7. Key developments and growth strategies 11.7.1. New Product Launch/Service
    20. Deployment 11.7.2. Merger & Acquisitions 11.7.3. Joint Ventures 11.8. Major
    21. Players Financial Matrix 11.8.1. Sales and Operating Income 11.8.2. Major Players
    22. R&D Expenditure. 2023 12. COMPANY PROFILES 12.1. Apple 12.1.1. Financial Overview
      1. Products Offered 12.1.3. Key Developments 12.1.4. SWOT Analysis 12.1.5.
    23. Key Strategies 12.2. LG 12.2.1. Financial Overview 12.2.2. Products Offered 12.2.3.
    24. Key Developments 12.2.4. SWOT Analysis 12.2.5. Key Strategies 12.3. Realme 12.3.1.
    25. Financial Overview 12.3.2. Products Offered 12.3.3. Key Developments 12.3.4. SWOT
    26. Analysis 12.3.5. Key Strategies 12.4. Nokia 12.4.1. Financial Overview 12.4.2. Products
    27. Offered 12.4.3. Key Developments 12.4.4. SWOT Analysis 12.4.5. Key Strategies 12.5.
    28. Google 12.5.1. Financial Overview 12.5.2. Products Offered 12.5.3. Key Developments
      1. SWOT Analysis 12.5.5. Key Strategies 12.6. Sony 12.6.1. Financial Overview
        1. Products Offered 12.6.3. Key Developments 12.6.4. SWOT Analysis 12.6.5.
    29. Key Strategies 12.7. Motorola 12.7.1. Financial Overview 12.7.2. Products Offered
      1. Key Developments 12.7.4. SWOT Analysis 12.7.5. Key Strategies 12.8. OnePlus
        1. Financial Overview 12.8.2. Products Offered 12.8.3. Key Developments 12.8.4.
    30. SWOT Analysis 12.8.5. Key Strategies 12.9. Xiaomi 12.9.1. Financial Overview 12.9.2.
    31. Products Offered 12.9.3. Key Developments 12.9.4. SWOT Analysis 12.9.5. Key Strategies
      1. ZTE 12.10.1. Financial Overview 12.10.2. Products Offered 12.10.3. Key Developments
        1. SWOT Analysis 12.10.5. Key Strategies 12.11. Samsung 12.11.1. Financial
    32. Overview 12.11.2. Products Offered 12.11.3. Key Developments 12.11.4. SWOT Analysis
      1. Key Strategies 12.12. Honor 12.12.1. Financial Overview 12.12.2. Products
    33. Offered 12.12.3. Key Developments 12.12.4. SWOT Analysis 12.12.5. Key Strategies
      1. Oppo 12.13.1. Financial Overview 12.13.2. Products Offered 12.13.3. Key Developments
        1. SWOT Analysis 12.13.5. Key Strategies 12.14. Vivo 12.14.1. Financial Overview
        2. Products Offered 12.14.3. Key Developments 12.14.4. SWOT Analysis 12.14.5.
    34. Key Strategies 12.15. Huawei 12.15.1. Financial Overview 12.15.2. Products Offered
      1. Key Developments 12.15.4. SWOT Analysis 12.15.5. Key Strategies 13. APPENDIX
      2. References 13.2. Related Reports LIST OF TABLES TABLE 1. LIST OF ASSUMPTIONS
    35. (USD BILLIONS) TABLE 3. UK SMARTPHONE MARKET SIZE ESTIMATES & FORECAST, BY APPLICATION,
    36. 2035 (USD BILLIONS) TABLE 4. UK SMARTPHONE MARKET SIZE ESTIMATES & FORECAST,
    37. BY OPERATING SYSTEM, 2019-2035 (USD BILLIONS) TABLE 5. UK SMARTPHONE MARKET SIZE
    38. ESTIMATES & FORECAST, BY DISTRIBUTION CHANNELS, 2019-2035 (USD BILLIONS) TABLE
    39. UK SMARTPHONE MARKET SIZE ESTIMATES & FORECAST, BY INPUT DEVICE, 2019-2035
    40. (USD BILLIONS) TABLE 7. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL TABLE 8. ACQUISITION/PARTNERSHIP
    41. BY TYPE FIGURE 3. UK SMARTPHONE MARKET ANALYSIS BY APPLICATION FIGURE 4. UK SMARTPHONE
    42. MARKET ANALYSIS BY OPERATING SYSTEM FIGURE 5. UK SMARTPHONE MARKET ANALYSIS BY DISTRIBUTION
    43. CHANNELS FIGURE 6. UK SMARTPHONE MARKET ANALYSIS BY INPUT DEVICE FIGURE 7. KEY BUYING
    44. CRITERIA OF SMARTPHONE MARKET FIGURE 8. RESEARCH PROCESS OF MRFR FIGURE 9. DRO ANALYSIS
    45. OF SMARTPHONE MARKET FIGURE 10. DRIVERS IMPACT ANALYSIS: SMARTPHONE MARKET FIGURE
    46. RESTRAINTS IMPACT ANALYSIS: SMARTPHONE MARKET FIGURE 12. SUPPLY / VALUE CHAIN:
    47. SMARTPHONE MARKET FIGURE 13. SMARTPHONE MARKET, BY TYPE, 2024 (% SHARE) FIGURE 14.
    48. SMARTPHONE MARKET, BY TYPE, 2019 TO 2035 (USD Billions) FIGURE 15. SMARTPHONE MARKET,
    49. BY APPLICATION, 2024 (% SHARE) FIGURE 16. SMARTPHONE MARKET, BY APPLICATION, 2019
    50. TO 2035 (USD Billions) FIGURE 17. SMARTPHONE MARKET, BY OPERATING SYSTEM, 2024 (%
    51. SHARE) FIGURE 18. SMARTPHONE MARKET, BY OPERATING SYSTEM, 2019 TO 2035 (USD Billions)
    52. SMARTPHONE MARKET, BY DISTRIBUTION CHANNELS, 2019 TO 2035 (USD Billions) FIGURE
    53. SMARTPHONE MARKET, BY INPUT DEVICE, 2024 (% SHARE) FIGURE 22. SMARTPHONE MARKET,
    54. BY INPUT DEVICE, 2019 TO 2035 (USD Billions) FIGURE 23. BENCHMARKING OF MAJOR COMPETITORS

    UK Smartphone Market Segmentation

    • Smartphone Market By Type (USD Million, 2019-2035)

      • Media-centric smartphones
      • Entry-level smartphones
      • Performance smartphones
    • Smartphone Market By Application (USD Million, 2019-2035)

      • Gaming smartphones
      • Music smartphones
      • Navigation smartphones
      • Camera smartphones
    • Smartphone Market By Operating System (USD Million, 2019-2035)

      • Android
      • iOS
      • Windows
    • Smartphone Market By Distribution Channels (USD Million, 2019-2035)

      • OEM
      • Retailer
      • E-commerce
    • Smartphone Market By Input Device (USD Million, 2019-2035)

      • Screen
      • Keypad
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