UK Scented Candles Market Size was estimated at 123.75 (USD Million) in 2023. The UK Scented Candles Market Industry is expected to grow from 127.5(USD Million) in 2024 to 227.5 (USD Million) by 2035. The UK Scented Candles Market CAGR (growth rate) is expected to be around 5.405% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key UK Scented Candles Market Trends Highlighted
The UK scented candles market has been experiencing notable trends shaped by changing consumer preferences and lifestyle choices. One key market driver is the increasing emphasis on wellness and self-care among consumers, who seek products that create a calming and pleasant atmosphere in their homes. This trend is supported by a heightened awareness of mental health and the benefits of a serene environment, particularly highlighted during and after the pandemic. As a result, scented candles have become more than just decorative items; they are regarded as tools for enhancing mood and relaxation. Opportunities to be explored in this market include the rising demand for natural and eco-friendly products, reflecting the broader sustainability movement among UK consumers.
Many individuals are now actively seeking candles made from natural waxes like soy or beeswax, which are perceived as healthier alternatives to traditional paraffin candles. This aligns with the UK's strong commitment to reducing carbon emissions and promoting environmental responsibility, as evidenced by various government initiatives aimed at improving sustainability across all sectors. Trends in recent times also indicate a growing preference for unique and bespoke fragrances, leading to an influx of artisanal candle brands in the market. Consumers are increasingly drawn to niche companies offering customized scents, appealing to their desire for personalization in home décor.
The rise of online shopping platforms has further enabled these smaller brands to reach a wider audience, capitalizing on the trend towards home-centered lifestyles. As the UK scented candles market continues to evolve, brands that resonate with these trends and values are likely to thrive in this competitive landscape.
UK Scented Candles Market Drivers
Growing Consumer Interest in Wellness and Home Fragrance
The UK Scented Candles Market Industry is witnessing a notable increase in consumer interest towards wellness and home fragrance products. With the growing awareness of mental and emotional well-being among consumers, scented candles are becoming increasingly popular as a means of creating a calming atmosphere at home. According to surveys conducted by various wellness organizations, 78% of individuals reported that the use of scented candles significantly improved their mood and reduced stress levels.
This shift towards wellness reflects the broader trends in consumer behavior focusing on self-care and home comfort. As a result, the demand for scented candles is expected to rise. The UK government has also encouraged initiatives to promote mental health awareness, further solidifying this trend. Additionally, the British Candle Makers Association has noted an increase in sales, citing that over 60% of consumers are actively seeking products that enhance their living spaces.
Rising Popularity of Eco-Friendly Products
The demand for eco-friendly and sustainable products is growing in the UK, significantly impacting the UK Scented Candles Market Industry. As more consumers become environmentally conscious, they are increasingly seeking candles made from natural waxes, such as soy or beeswax, which have a lower environmental footprint. A report from the UK government outlined that 70% of consumers are willing to pay more for environmentally friendly products. This indicates a strong market opportunity for brands that prioritize sustainability.
Companies like Neom Organics and The White Company have already incorporated eco-friendly practices into their production, driving consumer loyalty and further adding to market growth. The UK has also seen a rise in regulations promoting sustainable packaging and product sourcing, fostering a favorable environment for eco-friendly scented candle brands.
Increased E-commerce Penetration
The UK Scented Candles Market Industry is benefiting from the rapid growth of e-commerce platforms, which have become an essential channel for retailers and consumers alike. With the rise of online shopping, especially post-pandemic, the accessibility and convenience of purchasing scented candles online have led to increased sales. Recent statistics reveal that online retail sales in the UK have surged by over 30% since the onset of the pandemic. Major e-commerce platforms such as Amazon and dedicated wellness websites have reported significant growth in scented candle categories, reflecting the shift in consumer purchasing behavior.
UK government policies aimed at increasing digital trade and e-commerce are further encouraging this sector, which creates a vast market for scented candles.
UK Scented Candles Market Segment Insights
Scented Candles Market Product Type Insights
The UK Scented Candles Market is witnessing growing interests segmented by Product Type, encompassing Synthetic Wax, Paraffin Wax, Vegetable Wax, and Animal Wax. In recent years, there has been a noticeable inclination toward Vegetable Wax, driven by consumer preferences for eco-friendly products and sustainable practices. This shift aligns with broader societal trends focusing on reducing environmental footprints, as many purchasers today seek candles made from natural sources. Paraffin Wax has traditionally held a strong presence due to its affordability and versatility, but concerns over the environmental impacts of petroleum-based products have ignited a quest for alternatives among environmentally-conscious buyers.
Synthetic Wax also presents an intriguing aspect of the market, offering consistency and scent throw that appeals to both manufacturers and consumers, resulting in its significant utilization in premium products where quality is paramount. Animal Wax, although less prevalent, holds a niche appeal due to its historical use and the unique characteristics it imparts to candles, attracting collectors and connoisseurs who appreciate artisanal craftsmanship. Each type plays a crucial role in the overall landscape of the UK Scented Candles Market, responding to distinct consumer needs and preferences while shaping market dynamics and future growth potential.
As more consumers become educated about ingredient sourcing and sustainability, the delicate balance of these Product Types will likely influence buying behaviors, thereby driving innovation and growth in diverse ways across the market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Scented Candles Market Category Insights
The UK Scented Candles Market exhibits a diverse range of products within its Category segment, featuring both Mass and Premium offerings. The market has shown robust growth, driven by evolving consumer preferences for home decor and wellness products that enhance ambiance and relaxation. Mass candles typically attract a broader audience due to their affordability and accessibility, appealing to consumers looking to add a scented experience without significant investment. On the other hand, Premium candles have gained traction among discerning customers who value high-quality ingredients and unique fragrances, often associated with luxury and gifting occasions.
The segmentation within the UK Scented Candles Market not only reflects varying levels of consumer spending but also highlights a trend towards personalization, with many brands focusing on artisanal and environmentally friendly options that cater to niche markets. The growing awareness around mental health and well-being further supports the demand for scented candles, as consumers seek products that can enhance their living spaces and provide comfort. Overall, this segmentation plays a crucial role in shaping the industry landscape and responding to the evolving preferences of UK consumers.
Scented Candles Market Distribution Channel Insights
The UK Scented Candles Market, with its diverse Distribution Channels, plays a crucial role in shaping consumer accessibility and purchasing behavior. Among these channels, Store-Based options, which include traditional retail outlets, provide a tactile shopping experience that allows consumers to directly engage with products. This approach significantly enhances buyer confidence, as customers can assess fragrance intensity and visual aesthetics before purchasing. In contrast, Non-Store-Based channels, such as e-commerce platforms, are gaining traction, especially with the growing trend of online shopping in the UK.
The convenience and wide range of options available online cater to the evolving preferences of consumers seeking variety and home delivery. As the market evolves, the dynamic interplay between Store-Based and Non-Store-Based channels reflects ongoing shifts in consumer behavior driven by technological advancements and lifestyle changes. Such segmentation within the UK Scented Candles Market underscores the importance of both channels in meeting consumer needs effectively, highlighting opportunities for innovation and strategic growth within the industry.
With the continued rise in candle usage for home decoration and relaxation, both distribution channels have the potential for significant development.
UK Scented Candles Market Key Players and Competitive Insights
The UK Scented Candles Market has seen significant growth in recent years, driven by factors such as the increasing demand for home fragrances, rising disposable incomes, and a growing appreciation for wellness products among consumers. The market is characterized by its competitive landscape, where numerous brands and companies vie for consumer attention through innovative product designs, quality ingredients, and effective marketing strategies. As consumer preferences continue to evolve, brands within this sector are focusing on sustainability and unique scent profiles to stand out in a crowded marketplace. The competition is not only limited to established players but also includes a plethora of artisanal and niche brands that cater to specific consumer segments. Understanding the competitive dynamics of this market is essential for brands looking to maintain or enhance their market share.
Jo Malone has established itself as a prominent player in the UK Scented Candles Market through its signature blend of luxury and craftsmanship. The brand is renowned for its elegant packaging and sophisticated scent combinations that appeal to discerning customers. Jo Malone has successfully capitalized on its strong brand reputation, which is synonymous with quality and exclusivity, allowing it to command a premium price point in the market. The company’s marketing strategy focuses on creating an immersive shopping experience, often utilizing its in-store environments to showcase its products. Additionally, Jo Malone has effectively leveraged collaborations and limited-edition releases to keep its offerings fresh and appealing to loyal customers while attracting new ones.
NEOM Organics has gained traction in the UK Scented Candles Market by positioning itself as a pioneer in the realm of natural and wellness-oriented home fragrances. The company emphasizes the use of high-quality, organic ingredients free from harmful chemicals, resonating well with health-conscious consumers. NEOM's product range includes a variety of scented candles designed to promote specific mental and emotional benefits, such as relaxation and stress relief. This unique selling proposition not only differentiates NEOM from its competitors but also aligns with the growing trend of wellness and self-care in the UK. NEOM has also focused on expanding its market presence through collaborations with established retailers and leveraging social media marketing to enhance brand visibility. The company's commitment to sustainability is reflected in its packaging and product formulations. NEOM has sought to broaden its market reach through strategic partnerships and potential mergers, positioning itself as a leader in the eco-friendly segment of the scented candles market in the UK.
Key Companies in the UK Scented Candles Market Include
UK Scented Candles Market Industry Developments
The UK Scented Candles Market has seen several significant developments lately. Jo Malone has expanded its product line, emphasizing sustainability, which reflects the increasing demand for eco-friendly products among UK consumers. NEOM Organics continues to focus on well-being scents, gaining traction as mental health awareness grows, particularly during challenging times. Woodwick and Yankee Candle have been investing in innovative packaging to enhance user experience and appeal to younger demographics. In terms of mergers and acquisitions, L'Occitane has been reported to have acquired a stake in a smaller candle brand known for its organic composition as of June 2023, which has been recognized as a strategic move to enhance its product portfolio. Moreover, Skandinavisk has been expanding its distribution in the UK market, as the overall market valuation for scented candles in the region is projected to reach 400 million by 2024. This growth is attributed to heightened online shopping trends and an increasing preference for home fragrances, driven by the ongoing wellness trend that resonates strongly with consumers in the UK.
Scented Candles Market Segmentation Insights
Scented Candles Market Product Type Outlook
Scented Candles Market Category Outlook
Scented Candles Market Distribution Channel Outlook
| Report Attribute/Metric | Details |
| Market Size 2018 | 123.75(USD Million) |
| Market Size 2024 | 127.5(USD Million) |
| Market Size 2035 | 227.5(USD Million) |
| Compound Annual Growth Rate (CAGR) | 5.405% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Jo Malone, NEOM Organics, Woodwick, L'Occitane, Diptyque, Paddywax, Chesapeake Bay Candle, Skandinavisk, Aromatherapy Associates, Brooklyn Candle Studio, Homesick, Yankee Candle, Scented Candle Company, Candleberry, Scented Space |
| Segments Covered | Product Type, Category, Distribution Channel |
| Key Market Opportunities | Sustainable and eco-friendly products, Unique scent combinations, Personalized candle experiences, Online subscription services, Health and wellness integration |
| Key Market Dynamics | rising demand for home fragrances, increasing focus on sustainability, premiumization of candle products, influence of aromatherapy trends, online retail growth |
| Countries Covered | UK |
Frequently Asked Questions (FAQ) :
The UK Scented Candles Market was expected to be valued at 127.5 million USD in 2024.
By 2035, the market is anticipated to reach a value of 227.5 million USD.
The expected CAGR for the market from 2025 to 2035 is 5.405%.
Major players in the market include Jo Malone, NEOM Organics, Yankee Candle, and Diptyque, among others.
The Synthetic Wax segment of the market was valued at 32.5 million USD in 2024.
The Paraffin Wax segment is expected to reach a value of 80.0 million USD by 2035.
The Vegetable Wax segment is anticipated to reach 70.0 million USD in 2035.
The Animal Wax segment was valued at 20.0 million USD in 2024 and is expected to remain the same in 2035.
Key growth drivers include increasing consumer interest in home fragrance products and the rise of wellness trends.
Challenges may include environmental concerns related to sourcing materials and competition from alternative products.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
