UK Matcha Tea Market Size was estimated at 127.5 (USD Million) in 2024.The UK Matcha Tea Industry is expected to grow from 137.25(USD Million) in 2025 to 517.96 (USD Million) by 2035. The UK Matcha Tea Market CAGR (growth rate) is expected to be around 12.833% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
In the UK Matcha Tea Market, an increasing trend towards health and wellness is driving demand as consumers seek functional beverages that offer health benefits. Matcha, known for its antioxidant properties, is becoming popular among health-conscious individuals. This trend coincides with the rising awareness about the importance of diet and nutrition in improving overall well-being, particularly among the UK's younger demographics. Another significant element is the growth of the tea culture within the UK, where traditional tea-drinking habits are evolving to incorporate innovative variations, such as matcha lattes and smoothies. Convenience is also a key market driver, with consumers leaning towards easy-to-prepare matcha products that fit into their busy lifestyles, which presents opportunities for brands to develop ready-to-drink versions or single-serve packets.
Furthermore, as the trend moves towards sustainability and ethical sourcing, there is a growing preference for organically sourced matcha teas. UK consumers are increasingly interested in knowing where their food and beverages come from, creating a niche for brands that can showcase their commitment to sustainable practices. The rise of social media has also played a role in popularizing matcha, as influencers showcase recipes and health benefits, which encourages wider consumption across demographics. Companies have the chance to leverage this digital influence by engaging in effective marketing strategies that highlight the unique aspects of matcha products.
With the growing café culture in cities like London, there are opportunities for matcha to be incorporated into a variety of food and beverage offerings, making it more accessible to the mainstream market. Overall, the combination of health awareness, convenience, sustainability, and digital engagement defines the current landscape for matcha tea in the UK.
UK Matcha Tea Market Drivers
Growing Health Consciousness Among Consumers
The increasing trend of health consciousness among UK consumers is a significant driver for the UK Matcha Tea Market Industry. Research indicates that individuals are becoming more aware of the health benefits associated with superfoods, including matcha. The National Health Service (NHS) has reported that over 40% of adults in the UK are more focused on nutrition compared to five years ago. This rising focus has led to a greater demand for matcha, known for its high antioxidant content and potential to enhance metabolism.The numerous health claims surrounding matcha, including weight management and improved mental clarity, have contributed to its popularity, particularly among millennials and health enthusiasts. Established organizations such as the British Dietetic Association have also highlighted the importance of incorporating antioxidant-rich foods into diets, further supporting the growth of the UK Matcha Tea Market.
Expansion of Retail and Online Distribution Channels
The growth of both offline and online retail channels has significantly bolstered the accessibility of matcha in the UK. E-commerce platforms have seen a sharp increase in sales volumes, with online shopping accounting for over 30% of total retail sales in the UK as per the Office for National Statistics, especially post-pandemic. Many established tea companies now offer matcha in convenient formats like sachets and capsules, making it easier for consumers to purchase.This trend of diversification in retailing is helping to capture a larger market share, as it allows health-conscious consumers to easily integrate matcha into their daily routines. The expansion of health food stores and specialty cafes offering matcha-exclusive products is also noteworthy and continues to drive market growth.
Increased Popularity of Vegan and Plant-Based Diets
The growing adoption of vegan and plant-based diets in the UK has been a prominent driver in the UK Matcha Tea Market Industry. According to the Vegan Society, the number of vegans in the UK has quadrupled in the last five years, indicating a significant shift in dietary preferences. Matcha, being plant-based and versatile, fits seamlessly into the vegan lifestyle, often being used in smoothies, baked goods, and snacks. This increased interest in plant-based foods has led many consumers to explore matcha as an ingredient due to its unique flavor and nutritional benefits.Associations like Plant-Based Food Association have noted the rising trends and strongly advocate for the incorporation of nutrient-dense foods, further enhancing the appeal of matcha among those interested in healthier, plant-derived options.
Influence of Social Media and Influencers on Consumer Trends
The role of social media in shaping consumer trends cannot be overlooked in the UK Matcha Tea Market Industry. Platforms such as Instagram and TikTok have become critical in promoting matcha as a lifestyle choice. Influencers sharing recipes and health tips involving matcha have led to increased awareness and curiosity among the young population. The engagement statistics on platforms reveal that posts featuring matcha-related content garner high levels of engagement, with some reaching audiences of millions.This trend has encouraged consumers to experiment with matcha products, driving demand. Notably, the UK Tea and Infusions Association has recognized this digital influence as a key factor in the growth trajectory of specialty teas, including matcha, indicating a shift in how consumers discover and engage with health products.
UK Matcha Tea Market Segment Insights:
Matcha Tea Market Application Insights
The UK Matcha Tea Market is an evolving landscape that showcases a diverse range of applications, reflecting the growing adoption of matcha across various sectors. The demand for Regular Tea continues to flourish as consumers increasingly seek healthier alternatives to traditional beverages, with matcha being hailed for its rich antioxidant content and unique flavor profile. In the food sector, the versatility of matcha is significant, as it finds its way into a multitude of culinary creations ranging from baked goods to innovative culinary dishes, driven by the trend for clean-label products and heightened awareness of health benefits among consumers.
The cosmetics industry also emphasizes the infusion of matcha in beauty products due to its reputed skin-soothing properties and anti-aging benefits, allowing brands to cater to a more health-conscious demographic that prioritizes natural ingredients. Meanwhile, Matcha Beverages have carved a niche market, becoming favored for their refreshing attributes and appealing presentations, particularly among younger, on-the-go consumers looking for convenient, healthy drink options. The Personal Market segment has seen rising interest as individuals explore the benefits of home preparation, facilitating a personalized matcha experience through various brewing techniques and flavors.
Overall, the UK Matcha Tea Market segmentation showcases a blend of traditional relevance and contemporary trends, underscored by the greater inclination of consumers towards wellness and sustainability. This landscape creates ample opportunities for innovation and growth across different categories as brands strive to meet the ever-evolving preferences of the UK population.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Matcha Tea Market Form Insights
The Form segment of the UK Matcha Tea Market is marked by a variety of product types, each catering to different consumer preferences. Ready-to-drink options have gained traction due to their convenience, appealing to health-conscious individuals seeking on-the-go beverage solutions. Instant Premixes have also carved out a notable niche, offering easy preparation without compromising on quality, making them particularly attractive to busy consumers. Powder Form remains a staple, prized for its versatility in culinary applications and the authentic experience it provides.This segment is significant as it encompasses various lifestyle trends, such as the rise of wellness culture and the increasing demand for premium, natural beverages. Additionally, the UK has seen a growing interest in plant-based diets, further driving the consumption of matcha tea across all forms. The alignment of these trends with consumer demands positions the Form segment as a dynamic and essential part of the UK Matcha Tea Market, showcasing a diverse range of product offerings that meet the evolving needs of the market.
Matcha Tea Market Type Insights
The UK Matcha Tea Market is experiencing notable growth, driven by various types including Traditional, Sweetened, and Unsweetened variants, each catering to specific consumer preferences. Traditional matcha, known for its authentic flavor and health benefits, remains a popular choice among tea enthusiasts, reflecting a trend toward natural and organic products. Meanwhile, Sweetened appeals to a younger demographic looking for convenient and palatable options, positioning itself well in the beverage market as innovative flavors become more sought after.Unsweetened matcha, often favored by health-conscious consumers, emphasizes purity and offers versatility for both culinary applications and beverages. The diversification within the UK Matcha Tea Market segmentation allows for greater customization and fosters consumer engagement as brands innovate to meet lifestyle demands. Such trends highlight the ongoing evolution of matcha tea consumption in the UK, where health and wellness are increasingly prioritized by consumers. The market dynamics point to an opportunity for growth and product development, as the rising interest in functional beverages aligns with the characteristics offered by these matcha varieties.
Matcha Tea Market Formulation Insights
The Formulation segment of the UK Matcha Tea Market represents a dynamic area within the larger tea industry, showcasing distinct preferences among consumers for both Plain and Flavored options. Plain matcha, celebrated for its purity and rich nutritional profile, often appeals to health-conscious individuals seeking organic and minimally processed products. In contrast, Flavored matcha has gained popularity among younger demographics and those interested in innovative beverage experiences. This segment reflects a growing trend towards customization and unique flavors, responding to consumer demands for variety in their tea choices.The UK Matcha Tea Market segmentation highlights the increasing acceptance of matcha not just as a traditional beverage but as a versatile ingredient in various culinary applications, including smoothies and desserts. Additionally, the rising trend of wellness and functional beverages has driven consumption, aligning with broader health and lifestyle shifts among the UK population. With an increasing number of specialty retailers and cafes integrating matcha products into their menus, opportunities for growth in the Formulation segment appear robust.Consequently, the UK Matcha Tea Market revenue should witness significant uplifts, driven by evolving consumer preferences and a burgeoning appreciation for matcha's unique qualities.
Matcha Tea Market Distribution Channel Insights
The Distribution Channel segment of the UK Matcha Tea Market is essential for driving market accessibility and consumer engagement. The market includes Store-Based and Non-Store-Based Distribution Channels, each playing a vital role in reaching diverse consumer bases across the UK. Store-Based Distribution Channels, including supermarkets and specialty health food stores, provide a traditional shopping experience, fostering brand loyalty and product familiarity among consumers. On the other hand, Non-Store-Based Distribution Channels, such as e-commerce platforms and delivery services, have gained significant traction, especially with the rise of online shopping trends and the demand for convenient options.
This shift in consumer behavior highlights the increasing importance of digital presence in driving sales and meeting customer preferences. As the UK Matcha Tea Market continues to evolve, both distribution channels will be significant in addressing consumer needs and expanding market reach, supporting the overall growth in the matcha tea sector. The diverse Distribution Channel strategies also permit brands to capitalize on regional preferences, which are crucial for capturing market share and enhancing visibility in the competitive landscape.
UK Matcha Tea Market Key Players and Competitive Insights:
The UK Matcha Tea Market has gained significant traction as consumers increasingly seek out health-focused beverages and natural alternatives to traditional teas and coffees. This surge in demand coincides with the growing awareness of the health benefits associated with matcha, including its high antioxidant content and potential for boosting metabolism. The competitive landscape is characterized by a mix of established brands and emerging players, each vying for market share by differentiating their products through quality, sourcing methods, and innovative flavor combinations. With an evolving palate among consumers and a growing trend towards sustainable and ethically sourced ingredients, brands in the UK are positioning themselves to capitalize on these preferences, which fosters an environment of healthy competition.Pukka Herbs is a notable player in the UK Matcha Tea Market, recognized for its commitment to organic and sustainably sourced herbal products. The brand has cultivated a strong presence in the market by tapping into the growing consumer demand for health and wellness-oriented beverages. Pukka Herbs emphasizes high-quality ingredients and holistic benefits in its matcha offerings, effectively aligning with the values of health-conscious consumers. The brand's strengths lie in its established reputation, dedicated customer base, and innovative product formulations that integrate matcha with other health-enhancing herbs. This approach not only sets Pukka Herbs apart from competitors but also reinforces its position as a prominent choice among consumers seeking premium matcha options in the UK.
Brilliant Brew stands out in the UK Matcha Tea Market with its focus on blending traditional matcha with modern flavor profiles to attract a broader audience. The company offers a range of products that include signature matcha blends designed for both tea enthusiasts and newcomers alike. Brilliant Brew's strengths derive from its ability to create unique and accessible matcha experiences which cater to different taste preferences and occasions, thereby expanding its appeal in the market. The brand has also engaged in collaborations with local retailers, increasing its visibility and distribution within the UK. Additionally, its strong marketing strategies and emphasis on quality, along with favorable customer feedback, have enabled Brilliant Brew to secure a steady foothold in the competitive landscape of the UK matcha market. Through continuous innovation and responsiveness to consumer trends, the company is well-positioned to further enhance its market presence.
Key Companies in the UK Matcha Tea Market Include:
Pukka Herbs
Brilliant Brew
Miyako Matcha
Chash Tea
Whittard of Chelsea
Matchaful
Green Tea Shop
Pure Chimp
The Tea Trove
Kiss Me Matcha
Jasmine Pearl Tea Company
Matcha Maiden
Teapigs
Tetley
UK Matcha Tea Market Industry Developments
Recent developments in the UK Matcha Tea Market have showcased a growing interest in health and wellness products, significantly boosting sales for companies such as Pukka Herbs and Teapigs. Consumer demand for high-quality, organic matcha continues to rise, with brands like Miyako Matcha and Brilliant Brew expanding their product lines to meet this need. In terms of mergers and acquisitions, no recent activity involving the specified companies has been publicly reported. However, market valuation across the sector has seen a notable increase, with products being featured in mainstream retailers like Whittard of Chelsea and online platforms, contributing to a more competitive market landscape. In the past few years, significant happenings include the rising popularity of matcha lattes and health-focused blends launching in December 2021 and product diversification efforts, particularly by Green Tea Shop and Pure Chimp during early 2022. The matcha tea segment's growth indicates a stronger alignment of product offerings with consumer health trends in the UK as brands navigate a post-pandemic marketplace that increasingly values quality and sustainability.
UK Matcha Tea Market Segmentation Insights
Matcha Tea Market Application Outlook
Regular Tea
Food
Cosmetics
Matcha Beverages
Personal Market
Matcha Tea Market Form Outlook
Ready-To-Drink
Instant Premixes
Powder Form
Matcha Tea Market Type Outlook
Traditional
Sweetened
Unsweetened
Matcha Tea Market Formulation Outlook
Plain
Flavored
Matcha Tea Market Distribution Channel Outlook
Store-Based Distribution Channels
Non-Store-Based Distribution Channels
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 127.5(USD Million) |
| MARKET SIZE 2024 | 137.25(USD Million) |
| MARKET SIZE 2035 | 517.96(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 12.833% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Pukka Herbs, Brilliant Brew, Miyako Matcha, Chash Tea, Whittard of Chelsea, Matchaful, Green Tea Shop, Pure Chimp, The Tea Trove, Kiss Me Matcha, Jasmine Pearl Tea Company, Matcha Maiden, Teapigs, Tetley |
| SEGMENTS COVERED | Application, Form, Type, Formulation, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer growth, Increasing demand for premium beverages, Rising interest in wellness trends, Expansion of online retail, Innovation in product offerings |
| KEY MARKET DYNAMICS | Health consciousness trend, Growing demand for premium products, Increased online sales channels, Rising popularity in food & beverage, Sustainable sourcing practices |
| COUNTRIES COVERED | UK |
Frequently Asked Questions (FAQ) :
The UK Matcha Tea Market is expected to be valued at 137.25 million USD in 2024.
By 2035, the UK Matcha Tea Market is projected to reach a value of 517.96 million USD.
The expected CAGR for the UK Matcha Tea Market from 2025 to 2035 is approximately 12.833%.
In 2024, the Matcha Beverages segment is expected to have the largest value at 45.0 million USD.
The Regular Tea segment is projected to reach a value of 130.0 million USD by 2035.
Major players in the UK Matcha Tea Market include Pukka Herbs, Brilliant Brew, and Whittard of Chelsea.
The Food application of UK Matcha Tea is expected to be valued at 25.0 million USD in 2024.
The Cosmetics application is projected to grow to a value of 40.0 million USD by 2035.
The UK Matcha Tea Market may face challenges related to competition and fluctuating raw material prices.
Emerging trends include an increased focus on health and wellness, driving demand for Matcha products across various applications.
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