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    UK Luxury Wines and Spirits Market

    ID: MRFR/F-B & N/44764-HCR
    200 Pages
    Snehal Singh
    September 2025

    UK Luxury Wines and Spirits Market Research Report By Type (Wine, Whisky, Rum, Brandy, Vodka, Gin, Tequila, Others) and By Distribution Channel (Food Retail, Food Service) - Forecast to 2035.

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    UK Luxury Wines and Spirits Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    UK Luxury Wines and Spirits Market Summary

    The UK luxury wines and spirits market is projected to grow from 12.5 USD billion in 2024 to 20.3 USD billion by 2035.

    Key Market Trends & Highlights

    UK Luxury Wines and Spirits Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 4.51 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20.3 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 12.5 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of premium quality products due to increasing consumer disposable income is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.5 (USD Billion)
    2035 Market Size 20.3 (USD Billion)
    CAGR (2025 - 2035) 4.51%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    UK Luxury Wines and Spirits Market Trends

    The UK Luxury Wines and Spirits Market has undergone substantial changes as a result of evolving consumer preferences and an increasing recognition of the importance of quality over quantity. An increase in disposable income among the middle and upper classes has resulted in a rise in spending on premium products, which are key market drivers. Furthermore, the increased accessibility of luxury wines and spirits has been facilitated by the emergence of e-commerce, which enables consumers to purchase and investigate high-end products online effortlessly.

    Additionally, there is a significant trend toward sustainability, as an increasing number of consumers are pursuing organic and biodynamic alternatives. This trend is indicative of a broader societal shift toward environmentally conscious purchasing.

    The significance of distinctive branding and storytelling has been underscored in recent times as consumers are increasingly attracted to products that convey a narrative or heritage. Craft distilleries and boutique wineries are becoming increasingly popular due to their artisanal approach and production of limited editions, which appeal to individuals seeking exclusivity. The UK market is also exhibiting a growing interest in domestic products, as consumers are supporting local businesses, which is contributing to the expansion of UK-based wineries and distilleries.

    Opportunities are abundant in the UK Luxury Wines and Spirits Market, particularly in the expansion of product offerings that are well-suited to health-conscious consumers. A new avenue for brands to explore is emerging as low-alcohol and alcohol-free alternatives continue to acquire popularity.

    In addition, brand visibility and engagement with the younger demographic can be improved by utilizing targeted marketing strategies to access the digital space, as this demographic is more likely to favor unique products and experiences. In general, these trends illustrate a dynamic market in the United Kingdom, where luxury and sustainability intersect, fostering a favorable environment for innovation and expansion.

    The UK luxury wines and spirits market demonstrates a robust resilience, characterized by a growing consumer preference for premium products that reflect quality and craftsmanship.

    UK Government Department for Environment, Food & Rural Affairs (DEFRA)

    UK Luxury Wines and Spirits Market Drivers

    Market Growth Projections

    The Global UK Luxury Wines and Spirits Market Industry is projected to experience substantial growth, with estimates indicating a market value of 12.5 USD Billion in 2024 and a potential rise to 20.3 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.51% from 2025 to 2035, reflecting increasing consumer demand for premium products. The market's expansion is likely driven by various factors, including rising disposable incomes, evolving consumer preferences, and the influence of e-commerce. These projections underscore the potential for sustained growth and investment opportunities within the luxury wines and spirits sector.

    Evolving Consumer Preferences

    In the Global UK Luxury Wines and Spirits Market Industry, evolving consumer preferences are shaping the landscape significantly. There is a marked shift towards organic, sustainable, and artisanal products, as consumers become more discerning about the origins and production methods of their beverages. This trend is likely to drive innovation among producers, who may seek to align their offerings with these preferences. The emphasis on unique flavor profiles and premium quality is expected to contribute to the market's growth trajectory, potentially reaching 20.3 USD Billion by 2035, as consumers increasingly seek out distinctive and high-end experiences.

    Growing Affluence of Consumers

    The Global UK Luxury Wines and Spirits Market Industry is experiencing a notable increase in consumer affluence, which appears to be a primary driver of market growth. As disposable incomes rise, particularly among millennials and affluent consumers, there is a growing inclination towards premium and luxury products. This trend is reflected in the projected market value of 12.5 USD Billion in 2024, indicating a robust demand for high-quality wines and spirits. The increasing willingness to spend on luxury items suggests that consumers are prioritizing experiences and quality over quantity, thereby enhancing the overall market landscape.

    Expansion of E-commerce Platforms

    The rise of e-commerce platforms is transforming the Global UK Luxury Wines and Spirits Market Industry, providing consumers with unprecedented access to a diverse range of products. Online retailing allows luxury brands to reach a broader audience, facilitating the purchase of premium wines and spirits from the comfort of home. This shift is particularly relevant in a digital-first world, where convenience and accessibility are paramount. As e-commerce continues to expand, it is anticipated that the market will benefit from increased sales and visibility, contributing to a compound annual growth rate of 4.51% from 2025 to 2035.

    Influence of Social Media and Marketing

    Social media and targeted marketing strategies are playing a pivotal role in the Global UK Luxury Wines and Spirits Market Industry. Brands are leveraging platforms such as Instagram and Facebook to engage with consumers, showcasing their products through visually appealing content and influencer partnerships. This approach not only enhances brand visibility but also fosters a sense of community among consumers. As a result, luxury brands are likely to see an uptick in consumer engagement and loyalty, driving sales and market growth. The strategic use of digital marketing is expected to be a key factor in maintaining competitiveness in this evolving landscape.

    Regulatory Environment and Quality Standards

    The regulatory environment surrounding the Global UK Luxury Wines and Spirits Market Industry is crucial in shaping market dynamics. Stringent quality standards and regulations ensure that products meet consumer expectations for safety and quality. Compliance with these regulations can enhance brand reputation and consumer trust, which are vital for luxury products. As the market evolves, producers may need to adapt to changing regulations, which could impact production processes and costs. However, adherence to high standards is likely to bolster the market's credibility, ultimately supporting growth and consumer confidence.

    Market Segment Insights

    UK Luxury Wines and Spirits Market Segment Insights

    UK Luxury Wines and Spirits Market Segment Insights

    Luxury Wines and Spirits Market Type Insights  

    Luxury Wines and Spirits Market Type Insights  

    The UK Luxury Wines and Spirits Market showcases a diverse range of offerings categorized under various types, including Wine, Whisky, Rum, Brandy, Vodka, Gin, Tequila, and Others. The Wine segment stands out as a major pillar of the market, bolstered by increasing consumer preference for premium, high-quality products, reflecting a shift towards more sophisticated drinking experiences among UK consumers. Whisky holds a significant position in this market, benefiting from the rich heritage of Scotch whisky production in the UK, which is revered globally, thus driving both domestic consumption and international export.

    Rum, gaining momentum, appeals to a younger demographic seeking innovative flavors and craft options bolstered by an increasing cocktail culture within the nation. Brandy, though traditionally niche, has seen a revival, particularly with the introduction of premium variants that cater to evolving tastes for aged spirits. Vodka remains a staple in luxury segments, often associated with high-end mixers and sophisticated cocktails, contributing to its sustained popularity.

    While Gin has dominated the spirits sector in recent years, seen through a surge in craft distilleries, its ability to adapt through innovative flavor profiles continues to captivate the UK market, positioning it as one of the fastest-growing segments.

    Tequila, once seen as a niche spirit, is rapidly gaining traction in the luxury domain, supported by an increase in consumer education and awareness regarding quality distinctions, adding to its appeal in both on-trade and off-trade environments. Lastly, the 'Others' category encompasses a variety of premium spirits, reflecting diverse consumer interests and preferences and catering to the growing trend of personalization in luxury drinking experiences. The overall demographic trends show a shift towards younger consumers who are willing to spend more on premium products, driven by the desire for unique experiences and quality.

    Luxury Wines and Spirits Market Distribution Channel Insights  

    Luxury Wines and Spirits Market Distribution Channel Insights  

    The Distribution Channel segment of the UK Luxury Wines and Spirits Market has garnered significant attention as consumer purchasing behaviors evolve. This market comprises vital channels such as Food Retail and Food Service, which play instrumental roles in distributing luxury wines and spirits to end-users. Food Retail, encompassing high-end supermarkets, specialty shops, and online platforms, has seen a shift towards personalized shopping experiences, fostering a growing demand for premium products. Meanwhile, the Food Service sector, including luxury restaurants and bars, also maintains a strong presence by curating exclusive selections that align with consumer preferences for unique flavors and sophisticated pairings.

    The growing trend of experiential dining enhances the significance of this segment as establishments innovate their offerings to attract discerning clientele. Overall, the interplay between these channels shapes the landscape of the UK Luxury Wines and Spirits Market, reflecting changing social dynamics and consumer expectations. Insights into this distribution channel not only highlight the momentum of the market itself but also underscore opportunities for brands to differentiate and engage with their target audiences effectively.

    Get more detailed insights about UK Luxury Wines and Spirits Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The UK Luxury Wines and Spirits Market has proven to be a dynamic and competitive landscape shaped by evolving consumer preferences, premiumization trends, and increased demand for high-quality products. This market is characterized by a growing appreciation for artisanal production methods, heritage brands, and the storytelling aspect that accompanies luxury offerings. The competition is intensified by both established players and emerging brands that are keen to carve a niche, offering diverse portfolios that range from fine wines to premium spirits.

    Distributors, retailers, and online platforms play pivotal roles in shaping consumer access and preferences, leading to a rich tapestry of available options that cater to a discerning clientele. The presence of influential players significantly impacts pricing strategies, marketing campaigns, and overall market positioning, as they aim to leverage brand loyalty and heritage while innovating for modern consumer tastes.

    Campari Group holds a noteworthy position within the UK Luxury Wines and Spirits Market, marked by a strong portfolio of premium brands. The company benefits from a rich heritage and extensive experience in the industry, which fosters brand loyalty among consumers looking for quality and craftsmanship. Campari Group is known for its innovative marketing campaigns that resonate well with the luxury market, successfully positioning its products as both desirable and aspirational. The company’s effective distribution strategies and partnerships within the UK have further solidified its market presence, allowing it to reach diverse consumer segments.

    Through continuous investment in brand development and strategic marketing initiatives, Campari Group effectively emphasizes the quality and exclusivity of its offerings, making it a formidable player within the luxury segment.

    Distell Group has established itself as a significant entity in the UK Luxury Wines and Spirits Market. It is characterized by a versatile portfolio that includes notable wines and premium spirits renowned for their quality and taste. The company focuses on building strong brand identities through storytelling and heritage, captivating the attention of luxury consumers. Distell Group's strengths lie in its deep understanding of consumer trends and preferences, enabling it to curate products that appeal to different demographics.

    Additionally, the company's approach to mergers and acquisitions has further expanded its reach and capability in the UK market, enabling it to introduce innovative offerings and enhance distribution networks. With an emphasis on sustainability and quality production techniques, Distell Group not only enriches its presence but also reinforces its commitment to providing luxury products that resonate with contemporary values in the UK market.

    Key Companies in the UK Luxury Wines and Spirits Market market include

    Industry Developments

    The UK Luxury Wines and Spirits Market has seen significant developments recently, particularly with various companies announcing strategic actions. In October 2023, Moet Hennessy reinforced its commitment to sustainability by launching a new green initiative aimed at reducing the carbon footprint of its vineyards. Campari Group continues to grow within the sector, investing in premium gin brands to cater to the evolving consumer preferences for craft spirits. Distell Group reported an increase in market share following the expansion of its portfolio with several artisanal offerings.

    Notably, in September 2023, Pernod Ricard announced the acquisition of a prominent gin brand, enhancing its positioning in the luxury segment. Treasury Wine Estates has also recorded growth in brand performance, attributed to its innovative marketing strategies and premium product launches. The market valuation of companies like Diageo and E and J Gallo Winery has shown upward trends, indicating strong consumer demand for luxury beverages. Over the past two years, the UK luxury segment has adapted to post-pandemic consumer behavior, emphasizing rich, quality experiences, and the demand for premium products continues to escalate.

    Future Outlook

    UK Luxury Wines and Spirits Market Future Outlook

    The UK Luxury Wines and Spirits Market is projected to grow at a 4.51% CAGR from 2024 to 2035, driven by premiumization, evolving consumer preferences, and innovative marketing strategies.

    New opportunities lie in:

    • Develop exclusive wine and spirit subscription services targeting affluent consumers.
    • Leverage digital platforms for personalized marketing and direct-to-consumer sales.
    • Invest in sustainable production practices to appeal to environmentally conscious buyers.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer trends and increased demand for luxury offerings.

    Market Segmentation

    Report Scope

    Report Scope:

    Report Attribute/Metric Source: Details
    MARKET SIZE 2024 32.55(USD Billion)
    MARKET SIZE 2025 34.2(USD Billion)
    MARKET SIZE 2035 56.01(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.059% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Campari Group, Distell Group, BrownForman, William Grant and Sons, Moet Hennessy, Constellation Brands, Suntory Holdings, Chivas Brothers, Pernod Ricard, Powers Whiskey, Gordon's Gin, Concha y Toro, Diageo, E and J Gallo Winery, Treasury Wine Estates
    SEGMENTS COVERED Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Premiumization trend among consumers, Growth in online retailing, Sustainability-focused luxury offerings, Rising demand for unique experiences, Expansion of Asian customer base
    KEY MARKET DYNAMICS Premium product demand, Health-conscious consumption trends, Rising online retail sales, Experience-driven purchasing, Sustainable sourcing initiatives
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the UK Luxury Wines and Spirits Market in 2024?

    The UK Luxury Wines and Spirits Market is expected to be valued at 32.55 billion USD in 2024.

    What will the market value be by 2035?

    By 2035, the UK Luxury Wines and Spirits Market is projected to reach a value of 56.01 billion USD.

    What is the compound annual growth rate (CAGR) for the UK Luxury Wines and Spirits Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 5.059 percent from 2025 to 2035.

    Which segment is expected to dominate the UK Luxury Wines and Spirits Market?

    The Wine segment is valued at 10.0 billion USD in 2024 and is expected to significantly contribute to market leadership.

    How much is the Whisky segment worth in 2024?

    The Whisky segment of the UK Luxury Wines and Spirits Market is valued at approximately 9.5 billion USD in 2024.

    What is the expected growth rate for the Rum segment by 2035?

    The Rum segment is projected to grow to 11.0 billion USD by 2035.

    Who are the key players in the UK Luxury Wines and Spirits Market?

    Major players include Campari Group, Diageo, Moet Hennessy, and Pernod Ricard.

    What challenges is the UK Luxury Wines and Spirits Market currently facing?

    The market is navigating challenges such as evolving consumer preferences and increased competition.

    Which segment is expected to experience the highest growth from 2025 to 2035?

    The Whisky segment is anticipated to experience notable growth, reaching 16.5 billion USD by 2035.

    How is the UK Luxury Wines and Spirits Market expected to change by 2035?

    The market is expected to expand significantly, driven by rising disposable income and changing consumer trends.

    1. EXECUTIVE SUMMARY
    2. Market
    3. Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges
    8. and Opportunities
    9. Future Outlook
    10. MARKET INTRODUCTION
    11. Definition
    12. Scope of the study
    13. Research Objective
    14. Assumption
    15. Limitations
    16. RESEARCH
    17. METHODOLOGY
    18. Overview
    19. Data
    20. Mining
    21. Secondary Research
    22. Primary
    23. Research
    24. Primary Interviews and Information Gathering
    25. Process
    26. Breakdown of Primary Respondents
    27. Forecasting
    28. Model
    29. Market Size Estimation
    30. Bottom-Up
    31. Approach
    32. Top-Down Approach
    33. Data
    34. Triangulation
    35. Validation
    36. MARKET
    37. DYNAMICS
    38. Overview
    39. Drivers
    40. Restraints
    41. Opportunities
    42. MARKET FACTOR ANALYSIS
    43. Value chain Analysis
    44. Porter's
    45. Five Forces Analysis
    46. Bargaining Power of Suppliers
    47. Bargaining
    48. Power of Buyers
    49. Threat of New Entrants
    50. Threat
    51. of Substitutes
    52. Intensity of Rivalry
    53. COVID-19
    54. Impact Analysis
    55. Market Impact Analysis
    56. Regional
    57. Impact
    58. Opportunity and Threat Analysis
    59. UK
    60. Luxury Wines and Spirits Market, BY Type (USD Billion)
    61. Wine
    62. Whisky
    63. Rum
    64. Brandy
    65. Vodka
    66. Gin
    67. Tequila
    68. Others
    69. UK
    70. Luxury Wines and Spirits Market, BY Distribution Channel (USD Billion)
    71. Food
    72. Retail
    73. Food Service
    74. Competitive Landscape
    75. Overview
    76. Competitive
    77. Analysis
    78. Market share Analysis
    79. Major
    80. Growth Strategy in the Luxury Wines and Spirits Market
    81. Competitive
    82. Benchmarking
    83. Leading Players in Terms of Number of Developments
    84. in the Luxury Wines and Spirits Market
    85. Key developments
    86. and growth strategies
    87. New Product Launch/Service Deployment
    88. Merger
    89. & Acquisitions
    90. Joint Ventures
    91. Major
    92. Players Financial Matrix
    93. Sales and Operating Income
    94. Major
    95. Players R&D Expenditure. 2023
    96. Company
    97. Profiles
    98. Campari Group
    99. Financial
    100. Overview
    101. Products Offered
    102. Key
    103. Developments
    104. SWOT Analysis
    105. Key
    106. Strategies
    107. Distell Group
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. BrownForman
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. William Grant and Sons
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Moet Hennessy
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. Constellation Brands
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Suntory Holdings
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. Chivas Brothers
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. Pernod Ricard
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. Powers Whiskey
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. Gordon's Gin
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. Concha y Toro
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Diageo
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. E and J Gallo Winery
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. Treasury Wine Estates
    225. Financial
    226. Overview
    227. Products Offered
    228. Key
    229. Developments
    230. SWOT Analysis
    231. Key
    232. Strategies
    233. References
    234. Related
    235. Reports
    236. LIST
    237. OF ASSUMPTIONS
    238. UK Luxury Wines and Spirits Market SIZE
    239. ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    240. UK
    241. Luxury Wines and Spirits Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,
    242. 2035 (USD Billions)
    243. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    244. ACQUISITION/PARTNERSHIP
    245. LIST
    246. Of figures
    247. MARKET SYNOPSIS
    248. UK
    249. LUXURY WINES AND SPIRITS MARKET ANALYSIS BY TYPE
    250. UK LUXURY
    251. WINES AND SPIRITS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    252. KEY
    253. BUYING CRITERIA OF LUXURY WINES AND SPIRITS MARKET
    254. RESEARCH
    255. PROCESS OF MRFR
    256. DRO ANALYSIS OF LUXURY WINES AND SPIRITS
    257. MARKET
    258. DRIVERS IMPACT ANALYSIS: LUXURY WINES AND SPIRITS
    259. MARKET
    260. RESTRAINTS IMPACT ANALYSIS: LUXURY WINES AND SPIRITS
    261. MARKET
    262. SUPPLY / VALUE CHAIN: LUXURY WINES AND SPIRITS
    263. MARKET
    264. LUXURY WINES AND SPIRITS MARKET, BY TYPE, 2025
    265. (% SHARE)
    266. LUXURY WINES AND SPIRITS MARKET, BY TYPE, 2019
    267. TO 2035 (USD Billions)
    268. LUXURY WINES AND SPIRITS MARKET,
    269. BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    270. LUXURY WINES
    271. AND SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    272. BENCHMARKING
    273. OF MAJOR COMPETITORS

    UK Luxury Wines and Spirits Market Segmentation

    • Luxury Wines and Spirits Market By Type (USD Billion, 2019-2035)

      • Wine
      • Whisky
      • Rum
      • Brandy
      • Vodka
      • Gin
      • Tequila
      • Others
    • Luxury Wines and Spirits Market By Distribution Channel (USD Billion, 2019-2035)

      • Food Retail
      • Food Service
    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials