UK Hummus Market Research Report: By Hummus Type (Classic, Lentil, Garlic, Edamame, white, Wlack, Others), By Hummus Packaging Material (Packaging materials, Tubs/Cups, Jar/bottle, Others) andBy Hummus Distribution channels (Convenience stores, Supermarkets, Hypermarkets, E-commerce)- Forecast to 2035

UK Hummus Market Overview

UK Hummus Market Size was estimated at 176.31 (USD Million) in 2023.The UK Hummus Market Industry is expected to grow from 198.95(USD Million) in 2024 to 636 (USD Million) by 2035. The UK Hummus Market CAGR (growth rate) is expected to be around 11.143% during the forecast period (2025 - 2035).

Key UK Hummus Market Trends Highlighted

The UK hummus market is expanding rapidly due to consumers looking to incorporate more plant-based foods into their diets. This is in context to the growing shift towards healthier dietary patterns among people as they start realizing the perks associated with vegan and vegetarian diets. The nutritional profile and uses of hummus are enhancing its reputation as a snack or meal ingredient and making it popular across many age groups. Organic and locally manufactured products are preferred by the consumers in the UK, which is shifting the focus of manufacturers towards the quality of the ingredients used. Some gaps that may be taken advantage of in the UK market include the development of innovative dip flavors and types, for example, dessert hummus or ethnic styles for more adventurous foods.

There are also untapped opportunities in food service, particularly in cafes and restaurants, where hummus can be incorporated into items like dip platters or used as a dip in sharing platters. Moreover, recent developments suggest that the consumption of ready-to-eat hummus is increasing due to hectic schedules and convenience, making it a household staple. Additionally, the multicultural population within the UK is playing a role in expanding the range of available hummus products, alongside various culinary traditions. In conclusion, the UK market for hummus offers a synergistic balance of health-driven preferences, streamlined product offerings, and responsive marketing strategies focused on consumer needs.

UK Hummus Market Drivers

Increasing Health Awareness Among Consumers

In the UK, the growing trend of health consciousness is significantly influencing the UK Hummus Market Industry. According to the NHS, 28% of adults in the UK reported that they are actively seeking healthier food options as a part of their lifestyle changes. This awareness is directing customers towards nutritious alternatives like hummus, which is rich in plant-based proteins and healthy fats. Organizations like the British Dietetic Association are promoting plant-based diets and highlighting foods high in fiber and protein, effectively driving demand for hummus as a superfood.Consequently, this shift in consumer behavior supports the forecasted growth of the UK hummus market, as consumers increasingly turn to healthier food items for overall wellness, reflected in an approximate compound annual growth rate (CAGR) of 11.143% from 2025 to 2035.

Rising Demand for Plant-Based Foods

The surge in plant-based diets in the UK is another significant driver for the UK Hummus Market Industry. A report from the Vegan Society indicated that the number of vegans in the UK has quadrupled since 2014, surpassing 600,000 individuals. This growing population of plant-based eaters is keen on alternatives to animal products, further propelling the demand for products such as hummus. Major grocery chains like Sainsbury's and Tesco have expanded their hummus ranges to cater to this consumer base, ensuring that a variety of flavors and organic options are readily available, thus stimulating market growth.

Expansion of Retail Distribution Channels

The UK Hummus Market Industry is also benefiting from the expansion of retail distribution channels. With supermarkets like Morrisons and Waitrose optimizing their food offerings, they have significantly improved the accessibility of hummus to a broader audience. According to the British Retail Consortium, food sales growth in UK supermarkets reached 6.4% over the past year, with healthy snack options like hummus being a crucial segment of this increase.This intensified retail competition is encouraging product innovation and variety, which, in turn, is projected to attract a more extensive consumer base and support a healthy market growth trajectory.

UK Hummus Market Segment Insights:

Hummus Market Hummus Type Insights

The UK Hummus Market, focusing on the Hummus Type segment, reflects a diverse and vibrant range of products that cater to growing consumer preferences for healthy and innovative snacks. The demand for hummus has notably increased as consumers seek nutritious alternatives to traditional spreads and dips. The Classic hummus variant has played a vital role in this market, often regarded as a staple for many households, thanks to its well-balanced flavor and versatility in pairing with various foods. Similarly, the Lentil hummus type has garnered attention for its high protein content, appealing to those shifting towards plant-based dietsa prominent trend in the UK food industry.Garlic hummus continues to enjoy popularity, often lauded for its robust flavor profile, making it ideal for culinary enthusiasts who seek to elevate their meals. Additionally, Edamame hummus offers a unique twist that caters to health-conscious consumers wanting to explore distinctive flavors while still capitalizing on the nutritional benefits of legumes. Other flavors, including White and Black hummus, have also emerged, with their distinctive ingredients making a significant impact on the market. These variations are particularly important as they attract a broader audience, encouraging consumers to explore new taste experiences and promote innovative culinary uses. The UK Hummus Market segmentation illustrates not just the enduring popularity of traditional variants but also the acceptance and exploration of novel flavors. Trends indicate that consumers are increasingly looking for options that align with their dietary preferences, placing pressure on manufacturers to innovate continuously. The willingness to try new and diverse products within the Hummus Type segment provides a substantial opportunity for growth, allowing brands to carve out niches in an expanding market. As the industry evolves, manufacturers face the challenge of maintaining product quality and authenticity while also keeping up with the fast-changing tastes and preferences of UK consumers, driven by the health and wellness movement and the quest for sustainable food options. Moreover, the presence of a strong retail network that promotes these diverse hummus types plays a crucial role in shaping market dynamics, revealing significant growth potential in the years ahead as consumer awareness around the benefits of hummus continues to rise.

Hummus Market Hummus Packaging Material Insights

The Hummus Packaging Material segment is a critical component of the UK Hummus Market, reflecting a growing consumer preference for convenient and sustainable packaging options. As the market continues to expand, the demand for innovative packaging materials that ensure freshness and appeal to eco-conscious consumers is rising. Tubs and cups are particularly significant due to their suitability for on-the-go consumption, aligning with busy lifestyles in urban areas. Jars and bottles provide a classic packaging solution that reinforces product quality and encourages repeat purchases.Additionally, other packaging solutions, which may include flexible pouches and recyclable materials, are gaining traction as brands seek to enhance environmental sustainability. This trend is influenced by UK government initiatives promoting reduced plastic usage and increased recycling efforts, contributing to consumer expectations for responsible packaging. Overall, the Hummus Packaging Material segment is navigating a dynamic landscape, driven by consumer choices and regulations aimed at reducing environmental impact while catering to the growing UK Hummus Market revenue.

Hummus Market Hummus Distribution channels Insights

The UK Hummus Market has experienced substantial growth, with its distribution channels playing a pivotal role in driving accessibility and consumer engagement. Convenience stores have emerged as a notable segment, catering to the busy lifestyles of modern consumers, facilitating impulse purchases and ensuring that hummus is readily available to a wide demographic. Supermarkets and hypermarkets significantly contribute to market growth, providing consumers with a vast array of hummus options that encourage brand competition and innovation. These larger format retailers often feature hummus in their deli sections, enhancing visibility and promoting consumption.E-commerce has also reshaped the distribution landscape, growing in popularity as consumers increasingly turn to online shopping for convenience and the ability to explore specialty products. The rising trend of health consciousness among UK consumers fuels the demand for hummus, further establishing its presence across these distribution channels. Overall, the interplay between various distribution outlets in the UK Hummus Market significantly enhances market segmentation, catering to diverse consumer preferences and driving overall market growth.

UK Hummus Market Key Players and Competitive Insights:

The UK Hummus Market has experienced significant growth over the past several years, driven by an increasing consumer demand for plant-based and health-conscious food options. As consumers increasingly prioritize healthier eating habits, hummus has gained popularity as a versatile and nutritious alternative to traditional dips and spreads. This emerging trend has led to intensified competition among various players in the market, each aiming to capture the interest of a diverse demographic that is interested in convenience, flavor variety, and dietary preferences. The competitive landscape comprises both established brands and new entrants, each employing different strategies to strengthen their market position, enhance product offerings, and engage with consumers. Companies in this sector are keen on innovation, investing in new flavors, organic ingredients, and sustainable packaging, while also responding to trends like veganism and gluten-free diets.Focusing specifically on Yarden within the UK Hummus Market, this brand has established itself as a significant player through its commitment to quality and authentic flavors. The presence of Yarden is deeply rooted in its emphasis on traditional recipes and high-quality ingredients that appeal to both health-conscious consumers and those seeking an authentic Mediterranean experience. The strength of Yarden lies in its ability to cater to niche market segments, providing a range of flavored hummus products that stand out in terms of taste and texture. Furthermore, Yarden's strategic marketing efforts have enabled it to create a loyal customer base that appreciates its authenticity and quality. Their accessibility across various retail outlets also enhances their presence, allowing consumers to easily incorporate Yarden hummus into their diets, thus solidifying their competitive edge.On the other hand, Tesco commands a formidable presence in the UK Hummus Market, leveraging its extensive retail network and strong brand recognition. As one of the largest supermarket chains in the UK, Tesco offers a diverse range of hummus products, catering to varied consumer preferences, including organic, low-fat, and flavored options. Tesco's strength lies not only in its wide selection of products but also in its ability to continuously adapt to changing market trends, including the growing demand for plant-based alternatives. The company has successfully implemented key strategies like partnerships and product innovation, contributing to its leading market position. Tesco has also engaged in mergers and acquisitions to expand its product range further and enhance its supply chain efficiencies. These factors collectively bolster Tesco’s competitive advantage, making it a dominant force in the UK Hummus Market by consistently meeting consumer needs and preferences.

Key Companies in the UK Hummus Market Include:

• Yarden


• Tesco


• Hummus Bros


• Morrisons


• Deli Kitchen


• Greens Vegetarian


• Waitrose


• Just Wholefoods


• Sainsbury's


• Eat Real


• Pulsin


• Houmous and Co


• Sabra


• Tazah

UK Hummus Market Industry Developments

The UK Hummus Market is witnessing significant developments, with notable growth in consumer interest towards plant-based and healthy snack options. Companies like Yarden, Hummus Bros, and Just Wholefoods have expanded their product ranges to cater to this rising demand. In recent months, the market has seen intensified competition among major retailers such as Tesco, Morrisons, and Sainsbury's as they diversify their offerings with unique flavors and healthier options, reflecting changes in consumer preferences. Noteworthy mergers and acquisitions have not been prominent among the companies under consideration, though collaboration and partnerships are increasing, particularly in distribution channels and sustainable sourcing practices. The market has reported a surge in valuation, with estimates showing a growth rate of approximately 10% year-on-year, which positively influences overall market dynamics and encourages brands like Deli Kitchen and Eat Real to innovate. Additionally, since 2021, there has been heightened interest in ethical food sourcing and environmentally friendly packaging within the industry, indicating a shift towards more responsible consumer behavior that companies must address to remain competitive in the evolving UK Hummus Market.

• UK Hummus Market Segmentation Insights


• Hummus Market Hummus Type Outlook
  
  
  
  • Classic
  
  
  • Lentil
  
  
  • Garlic
  
  
  • Edamame
  
  
  • white
  
  
  • Wlack
  
  
  • Others
  
  
  
  


• Hummus Market Hummus Packaging Material Outlook
  
  
  
  • Packaging materials
  
  
  • Tubs/Cups
  
  
  • Jar/bottle
  
  
  • Others
  
  
  
  


• Hummus Market Hummus Distribution channels Outlook
  
  
  
  • Convenience stores
  
  
  • Supermarkets
  
  
  • Hypermarkets
  
  
  • E-commerce
  
  
  
  

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	176.31(USD Million)
MARKET SIZE 2024	198.95(USD Million)
MARKET SIZE 2035	636.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.143% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Yarden, Tesco, Hummus Bros, Morrisons, Deli Kitchen, Greens Vegetarian, Waitrose, Just Wholefoods, Sainsbury's, Eat Real, Pulsin, Houmous and Co, Sabra, Tazah
SEGMENTS COVERED	Hummus Type, Hummus Packaging Material, Hummus Distribution channels
KEY MARKET OPPORTUNITIES	Plant-based diet trend growth, Rising demand for organic options, Expanding snack food segment, Increase in ethnic cuisine popularity, Versatile flavor innovations
KEY MARKET DYNAMICS	health trend awareness, increasing plant-based diets, premium product offerings, diverse flavor innovations, rising snacking culture
COUNTRIES COVERED	UK