UK Extra Virgin Olive Oil Market Research Report: By Packaging Outlook (Bottles Jars, Cans, Others), By Distribution Channel Outlook (Store-Based, Non-Store-Based) and By Category Outlook (Organic, Conventional) - Forecast to 2035

UK Extra Virgin Olive Oil Market Overview

UK Extra Virgin Olive Oil Market Size was estimated at 356.25 (USD Million) in 2023. The UK Extra Virgin Olive Oil Market Industry is expected to grow from 378.0(USD Million) in 2024 to 616.0 (USD Million) by 2035. The UK Extra Virgin Olive Oil Market CAGR (growth rate) is expected to be around 4.54% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key UK Extra Virgin Olive Oil Market Trends Highlighted

A number of significant changes that reflect shifting consumer choices and health consciousness are now affecting the UK extra virgin olive oil market. The rising emphasis on health and wellness among UK consumers is a major factor driving the industry and has raised demand for wholesome, high-quality food items. Because of its healthy fatty acids and antioxidants, extra virgin olive oil is seen to be a healthier option than other cooking oils. This trend is influenced by the growing popularity of Mediterranean diets in the UK, which encourages people to include more extra virgin olive oil in their meals due to its flavor and health advantages. The desire for items supplied responsibly and organically is another new trend. Consumers in the UK are becoming more aware of where their food comes from, which increases demand for olive oil made using sustainable methods. This creates chances for companies to showcase their organic certifications and sustainable sourcing, appealing to consumers who respect ethical and transparent purchasing practices. Furthermore, premiumization has increased in the UK market, where buyers are prepared to pay more for handcrafted, high-quality goods. This development creates a competitive atmosphere where quality and branding are important factors, in addition to highlighting a rising appreciation for the distinctive flavors and variety that extra virgin olive oil delivers.

Furthermore, digital marketing and e-commerce have grown significantly, allowing consumers greater access to a diverse range of products compared to traditional retail channels. As such, brands that embrace online sales strategies and provide educational content about the benefits and uses of extra virgin olive oil can effectively engage with the young and health-conscious consumer base in the UK. These trends collectively showcase the dynamic and evolving landscape of the UK Extra Virgin Olive Oil Market.

UK Extra Virgin Olive Oil Market Drivers

Rising Health Awareness and Demand for Natural Products

Health awareness among UK consumers is on the rise, driving the demand for natural and organic products, including Extra Virgin Olive Oil. Recent findings from the UK government indicate that over 70% of adults are actively trying to improve their health by altering their diets, with more individuals turning to healthier fats such as olive oil, which is rich in monounsaturated fats and antioxidants. Moreover, a report by the NHS suggests that the incidence of cardiovascular diseases has increased, motivating consumers to seek heart-healthy alternatives.The British Dietetic Association has actively campaigned for the incorporation of Extra Virgin Olive Oil into daily diets, further promoting its consumption within the UK Extra Virgin Olive Oil Market Industry. This emphasis on health significantly enhances the market's growth trajectory and presents opportunities for brands focusing on health-oriented products.

Growth of the Mediterranean Diet in the UK

The Mediterranean diet, known for its health benefits, has gained popularity in the UK, thereby increasing the demand for Extra Virgin Olive Oil. Research from the University of Oxford has shown that adherence to the Mediterranean diet is associated with a 30% lower risk of heart disease and stroke. The UK government has acknowledged this trend in its dietary guidelines, encouraging the consumption of healthy fats like olive oil. The rising number of Mediterranean restaurants and establishments further supports this shift in consumer preference.As more individuals lean towards this lifestyle, the UK Extra Virgin Olive Oil Market Industry is poised for substantial growth as olive oil becomes a staple in households across the region.

Increased Availability and Variety of Products

The availability of a wider range of Extra Virgin Olive Oil products in the UK market has stimulated consumer interest and purchase behavior. Recent involvement from industry players, including large supermarket chains like Tesco and Sainsbury's, has led to a 50% increase in the variety of olive oil options on shelves over the last five years. This availability caters to diverse consumer preferences, including organic, flavored, and locally sourced options, making it easier for consumers to incorporate olive oil into their diets.According to the Food and Drink Federation, the introduction of new products is crucial for market expansion, and the growing assortment of Extra Virgin Olive Oil products is set to enhance the UK Extra Virgin Olive Oil Market Industry considerably.

Support from Culinary Trends and Influencer Marketing

Culinary trends and the impact of social media influencers have significantly boosted the popularity of Extra Virgin Olive Oil in the UK. Platforms like Instagram and TikTok have seen an influx of cooking content, with chefs and food enthusiasts promoting olive oil as a key ingredient. A survey by the UK Food Standards Agency indicates that 65% of young adults aged 18-24 are influenced by social media when choosing cooking ingredients. Influencers advocating the use of Extra Virgin Olive Oil in their recipes not only aid in educating consumers about its benefits but also excite them about trying new cooking styles.As influencers continue to shape food trends, the UK Extra Virgin Olive Oil Market Industry is expected to benefit from increased demand driven by this digital engagement.

UK Extra Virgin Olive Oil Market Segment Insights

Extra Virgin Olive Oil Market Packaging Outlook Insights

The Packaging Outlook segment of the UK Extra Virgin Olive Oil Market includes various types of packaging solutions, reflecting the growing consumer preferences and market dynamics. The UK industry has witnessed significant interest in sustainable and visually appealing packaging, which aligns with the trend towards healthier eating and environmentally friendly practices. Bottles and jars remain prevalent, as they not only support the preservation of oil quality but also enhance the product's visual appeal on retail shelves, accounting for a substantial portion of packaging choices among consumers.This segment is expected to cater to both premium and mid-range products, often emphasizing design and usability. Cans, on the other hand, have seen an increase in popularity due to their ability to protect oil from light and oxygen, thereby prolonging shelf life while also being lightweight and easy to recycle. This growing shift towards cans reflects a conscious consumer base that prioritizes quality and sustainability. Other packaging options also play an essential role, offering flexibility and innovation in designs that attract niche segments of the market.Overall, the Packaging Outlook for the UK Extra Virgin Olive Oil Market is positioned for growth, driven by consumer demand for quality, sustainability, and aesthetic presentation, which influences purchasing decisions, thereby shaping the packaging strategies of major players in the industry. The market continues to evolve, adapting to trends and consumer preferences that underscore the importance of effective packaging in enhancing product appeal and maintaining oil integrity over time.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Extra Virgin Olive Oil Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the UK Extra Virgin Olive Oil Market showcases a dynamic landscape characterized by two primary avenues - Store-Based and Non-Store-Based channels. Store-Based channels encompass supermarkets, grocery stores, and specialty food shops, which still command substantial consumer preferences due to their immediate availability and broader selection. This channel benefits from the significant foot traffic of consumers who seek convenience in purchasing. On the other hand, Non-Store-Based channels, including online retail and e-commerce platforms, have gained momentum, particularly in light of the increasing digital shift in consumer behavior.The rise of online shopping offers ease of access and a wider selection of products, which appeals to a growing demographic of health-conscious consumers seeking high-quality extra virgin olive oils. As UK consumers become more discerning about quality and health benefits, these distribution channels are vital in shaping how the market operates. Overall, the segmentation reflects the diverse purchasing habits of consumers, with both channels playing critical roles in driving sales and influencing market trends within the UK Extra Virgin Olive Oil Market industry.The dual approach through these channels also increases opportunities for brands to engage with different consumer segments and tailor their marketing strategies accordingly.

Extra Virgin Olive Oil Market Category Outlook Insights

The UK Extra Virgin Olive Oil Market has showcased a notable progression in its Category Outlook, characterized by two predominant segments - Organic and Conventional. The Organic segment has increasingly captured consumer interest, driven by a growing preference for health-conscious and sustainably sourced products. This trend aligns with the demographic shift towards environmentally friendly options and organic certifications gaining traction in the UK. The Conventional segment, on the other hand, continues to hold a significant share of the market, appealing to price-sensitive consumers who seek quality olive oil without the premium price associated with organic varieties.The rising awareness of the health benefits provided by extra virgin olive oil has been a key driver for both segments, as documented by various industry reports. Additionally, the presence of a robust distribution framework encompassing supermarkets, specialty stores, and online platforms facilitates accessibility for both Organic and Conventional products, enhancing their overall market presence. As UK consumers become more educated about olive oil's provenance and quality, opportunities for innovative blends and flavor profiles are emerging, catering to diverse tastes and preferences, thus further driving market growth.

UK Extra Virgin Olive Oil Market Key Players and Competitive Insights

The UK Extra Virgin Olive Oil Market has seen significant growth over the past few years, driven by increasing consumer awareness of health benefits associated with olive oil as a healthier cooking option, as well as a growing trend towards Mediterranean diets. This market is characterized by a diverse range of products, varying from artisanal brands to mass-produced offerings, which cater to different consumer preferences and price points. The competitive landscape is shaped by established brands and smaller niche players, focusing on quality, taste, and sourcing practices. The emphasis on sustainability and organic products also plays a crucial role in UK consumers' purchasing decisions, enhancing competition among brands striving to differentiate themselves through ethical practices and premium offerings in this olive oil segment.La Tourangelle has carved a niche for itself in the UK Extra Virgin Olive Oil Market by focusing on artisanal production methods and high-quality ingredients sourced from optimal growing regions. The brand has established a strong presence in the market, appealing to health-conscious consumers who prioritize flavor and quality in their cooking oils. The strengths of La Tourangelle include its commitment to traditional extraction methods, which enhance the flavor profile and nutritional benefits of its olive oils. Additionally, the brand's emphasis on natural and organic ingredients speaks to the growing trend towards healthier eating. This alignment with consumer values has helped La Tourangelle secure a loyal customer base amidst a competitive landscape.Bertolli is a well-established name in the UK Extra Virgin Olive Oil Market, recognized for its wide range of quality olive oils. The company's key products include extra virgin olive oils that cater to both culinary enthusiasts and everyday consumers. Bertolli's market presence is backed by its strong heritage and reputation for reliability in taste and quality. The strengths of Bertolli include its extensive distribution network and brand recognition, allowing it to reach a broad audience across the UK. Mergers and acquisitions have further enabled the brand to leverage synergies to enhance its product offerings and market presence. By continuing to innovate with new products and marketing strategies while emphasizing heritage and quality, Bertolli aims to maintain its leadership position in the highly competitive UK Extra Virgin Olive Oil sector.

Key Companies in the UK Extra Virgin Olive Oil Market Include:

• La Tourangelle


• Bertolli


• Zoe


• Evoo


• Castillo de Canena


• Belazu


• Gallo


• Carapelli


• Filippo Berio


• Colavita


• Naples


• Caprice


• Olivier and Co


• Pomora


• Lucini Italia

UK Extra Virgin Olive Oil Market Industry Developments

In recent months, the UK Extra Virgin Olive Oil Market has been experiencing notable developments. As of September 2023, the UK has seen an increase in consumer interest in high-quality extra virgin olive oil, driven by the growing health trend and Mediterranean diet awareness. Major brands such as Bertolli and Filippo Berio have reportedly expanded their marketing campaigns to emphasize the health benefits of olive oil, appealing to health-conscious consumers. As for mergers and acquisitions, there has been significant interest in consolidation within the market, although no recent public acquisitions involving listed companies such as La Tourangelle or Gallo have been reported in the past year. Growth in the market valuation appears strong, with estimates suggesting a notable increase in revenue driven by a rising demand for premium products. Historical data from 2021 indicates that consumption in the UK rose by 5% compared to the previous year, reflecting a consistent upward trend. Companies like Belazu and Pomora have been promoting unique blends and high-quality sourcing, which has resonated with an increasingly discerning customer base. The focus on provenance and quality is likely to shape the competitive landscape in the forthcoming quarters.

UK Extra Virgin Olive Oil Market Segmentation Insights

Extra Virgin Olive Oil MarketPackaging Outlook

• Bottles Jars


• Cans


• Others

Extra Virgin Olive Oil MarketDistribution Channel Outlook

• Store-Based


• Non-Store-Based

Extra Virgin Olive Oil MarketCategory Outlook

• Organic


• Conventional

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	356.25(USD Million)
MARKET SIZE 2024	378.0(USD Million)
MARKET SIZE 2035	616.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.54% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	La Tourangelle, Bertolli, Zoe, Evoo, Castillo de Canena, Belazu, Gallo, Carapelli, Filippo Berio, Colavita, Naples, Caprice, Olivier and Co, Pomora, Lucini Italia
SEGMENTS COVERED	Packaging Outlook, Distribution Channel Outlook, Category Outlook
KEY MARKET OPPORTUNITIES	Health-conscious consumer trends, Growing online retail sales, Increased culinary tourism, Sustainable packaging innovations, Premium product demand
KEY MARKET DYNAMICS	rising health consciousness, increasing demand for authenticity, preference for premium products, sustainable sourcing trends, growth in online sales
COUNTRIES COVERED	UK