The sunflower oil market is characterized by dynamic and multifaceted market dynamics that stem from various factors, shaping the industry's trajectory. A primary driving force behind the market's growth is the increasing global awareness of health and wellness. As consumers adopt healthier lifestyles, there is a growing preference for cooking oils perceived as more heart-healthy, with sunflower oil often highlighted for its lower saturated fat content and higher levels of heart-friendly monounsaturated fats.
Moreover, the market dynamics of sunflower oil are influenced by the global trend towards plant-based diets. With a rising number of individuals embracing vegetarian and vegan lifestyles, sunflower oil has become a popular choice due to its plant-derived origin. The oil's versatility in culinary applications, coupled with its mild flavor, further contributes to its appeal, fostering sustained demand.
The agricultural landscape plays a crucial role in shaping the sunflower oil market. The cultivation of sunflower seeds, the primary raw material for sunflower oil production, is subject to climate conditions, geopolitical factors, and market prices. Fluctuations in sunflower seed production and supply directly impact the availability and pricing of sunflower oil, creating a dynamic environment for market participants.
Market dynamics are also significantly influenced by geopolitical factors and trade relations. Sunflower oil is a globally traded commodity, and changes in trade policies, tariffs, and international relations can impact the market's supply chain and pricing structure. Additionally, currency fluctuations can affect the competitiveness of sunflower oil-producing nations, further adding to the complexity of market dynamics.
Health and wellness trends continue to influence consumer preferences and, consequently, the sunflower oil market. The oil's rich content of vitamin E, antioxidants, and its potential role in promoting skin health contribute to its positive image among health-conscious consumers. Market players respond to these trends by introducing fortified and specialty sunflower oil products to cater to specific health needs, creating niche segments within the market.
Furthermore, sustainability considerations and eco-conscious consumer behaviors are shaping the market dynamics of sunflower oil. There is an increasing demand for sustainably sourced and responsibly produced sunflower oil, with consumers seeking products that align with environmental and ethical values. Market participants are responding by adopting sustainable practices, transparent supply chains, and eco-friendly packaging, reflecting the growing importance of sustainability in consumer choices.
Competitive dynamics within the sunflower oil market are also influenced by innovations in product formulations and packaging. Companies strive to differentiate themselves through product quality, branding, and marketing strategies. The introduction of organic, cold-pressed, and high oleic sunflower oils caters to diverse consumer preferences, adding layers of complexity to market dynamics.
Despite the positive aspects driving market growth, challenges exist within the sunflower oil industry. Fluctuations in raw material prices, weather-related risks impacting sunflower seed crops, and the competition from alternative cooking oils pose challenges for market participants. Additionally, concerns related to genetically modified organisms (GMOs) and the need for clear labeling impact consumer trust and influence purchasing decisions.
Sunflower Oil Market Size was valued at USD 15.9 billion in 2021. The sunflower oil industry is projected to grow from USD 16.7 billion in 2022 to USD 23.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.00% during the forecast period (2022 - 2030). The widespread use of sunflower oil in several industries is the main market driver in the market for sunflower oil. Additionally, the expansion of the food & beverage industry as well as rising consumer awareness of health issues are anticipated to raise demand for sunflower oil in general.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
According to market dynamics, in recent years, awareness of the beneficial health effects of polyunsaturated fatty acids (PUFA) has grown significantly. Due to this, cooking oils that include MUFA and PUFA have seen an upsurge in demand. The ingestion of MUFA may raise the body's high-density lipoproteins (HDL), also known as "good cholesterol," according to numerous scientific research. The idea that edible oils with at least 70% oleic acid may lower the risk of coronary heart disease is also backed by the Food and Drug Administration (FDA). Additionally, as food is increasingly used professionally for culinary reasons, consumption has increased due to the growing population and rising food demand. Sunflower oil production is anticipated to reach 60 million tonnes by 2050, according to the Food and Agriculture Organization (FAO), indicating an increase in per capita consumption. Thus, this factor is driving the market CAGR.
Furthermore, consumers' attention has steadily switched toward fortified or nutrient-rich edible oils due to rising health and wellness trends. Obesity and a variety of cardiovascular ailments are results of consumers' modern sedentary lifestyles. Due to this, customers have begun to switch to edible oils that have been enriched with necessary vitamins and minerals to support the body's functioning. The World Health Organization (WHO) states that vitamin A-fortified edible oils have been successfully used in developed nations. Vegetable oil fortification is being used by a number of developing nations in Asia and Africa to combat malnutrition and mineral deficiencies. The trend toward high-value food is expected to continue, as a result of increased urbanization and higher educational standards.
Additionally, the increasing usage of sunflower oil for the manufacturing of biodiesel is one of the key factors anticipated to positively impact the market for sunflower oil. People are turning to alternative biofuels like biodiesel generated from vegetable oils as a source of sustainable energy as a result of the depletion of fossil fuels. Due to its high oil content, sunflower seeds can yield more oil per acre than soybeans. As a result of its ease of cultivation and profitability on both small farms and large-scale fields, oil has quickly become a popular feedstock crop for the manufacturing of biodiesel. This encourages reusing used cooking oil, resulting in a more environmentally responsible fuel with lower pollutant emissions. As a result, it will be extensively used in the production of biodiesel, helping to expand the market. As per the market forecast, the sunflower oil industry is anticipated to develop during the forecast period due to an increase in the use of sunflower oil in the production of biodiesel. Thus, it is anticipated that this aspect will accelerate the sunflower oil market revenue ly.
The sunflower oil market segmentation has been segmented by type into Linoleic Oil and Mid-Oleic Oil, and High-Oleic Oil. The mid-oleic oil and high-oleic oil segment dominated the market growth in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is so that mid-oleic oil, which has high quantities of oleic acid and is less susceptible to rancidity and breakdown, may maintain its linoleic acid levels and continue to be a great dietary source. removing the need for hydrogenation and the trans fat it produces. It is mostly used in high-temperature cooking environments in the food industry.
Figure 2: Sunflower Oil Market by Type, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The sunflower oil market segmentation, based on application, is Food & Beverages, Biofuel and Personal Care. The food & beverages segment dominated the sunflower oil market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. A significant driver of the market expansion for sunflower seed oil is the rising demand for it as a healthier cooking oil in the foodservice industry. The development has been aided by consumers' rising interest in dining out and the expansion of restaurant chains.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Europe sunflower oil market accounted for USD 6.9 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period due to the substantial rise in this kind of oil usage. Its quick uptake in the area is fueled by its high content of unsaturated fatty acids and high smoke point. The two countries that generate the most sunflower seed oil worldwide are Russia and Ukraine. The Oil Palm Industry Economic Journal reported in an article that Russia produced 4.6 million tonnes of sunflower seed oil in 2017.
Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: SUNFLOWER OIL MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America sunflower oil market is expected to grow at a significant CAGR from 2022 to 2030 due to rising demand for sunflower oil because of its health benefits, as well as increased production and consumption brought on by an expanding population. Further, the US sunflower oil market held the largest market share, and the Canada sunflower oil market was the fastest-growing market in the region.
Asia-Pacific sunflower oil market accounts for the second-fastest growing market share due to the widespread use of sunflower oil in the production of bakery, snack, and candy goods. According to a survey by Food and Hotel Asia 2019, the region's bakery market is constantly growing, and the demand for creative and healthful bakery items is rising. Moreover, China sunflower oil market held the largest market share, and the India sunflower oil market was the fastest-growing market in this region.
Major market players are spending a lot on R&D to increase their product lines, which will help the sunflower oil industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments, and collaboration with other organizations. According to the market competitive landscape, players in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.
One of the primary business strategies manufacturers adopt in the sunflower oil industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, sunflower oil industry has provided medicine with some of the most significant benefits. The sunflower oil market major player such as Abu Dhabi Vegetable Oil Company (ADVOC) (Abu Dhabi, UAE), Conagra Brands, Inc. (Illinois, United States), Colorado Mills (Colorado, United States), Archer Daniels Midland Company (Illinois, United States), Bunge Ltd. (Missouri, United States), Cargill Incorporated (Missouri, United States), Parakh Group (Maharashtra, India), Rein Oil CC (Western Cape, South Africa), AAK AB (Sweden), Macjerry Sunfloweroil Co. Ltd. (Ukraine) and Kaissaoil (Ukraine).
Founded in Wilmington, Delaware and with headquarters in Minnetonka, Minnesota, Cargill, Incorporated is a privately held American multinational food conglomerate. It was established in 1865 and has the greatest revenue of any privately held company in the US. In January 2022, Cargill, a large food company, established its first innovation hub in India to create products for the food & beverage industry. The nearly 17,000 square foot centre has a demonstration kitchen, a sensory lab, and the ability to service the dairy, beverage, bread, and convenience food businesses, among other niche culinary applications.
AAK, previously AarhusKarlshamn, is a multinational firm headquartered in Sweden that makes vegetable oils and fats. Products from the company are applied in various industries, including food, confectionery, pharmaceutical, cosmetic, chemical, and animal feed. In October 2019, five percent more of AAK Kamani Pvt. Ltd. was purchased by AAK AB. AAK AB and Kamani Oil Industries Pvt Ltd founded the joint venture, which now owns 69% of the company's shares. One of India's top FMCG manufacturers in the business.
Sunflower Oil Industry Developments
June 2022: ADM and Princes Limited's joint venture, Edible Oils Limited (EOL), unveiled a recently rebuilt bottling facility at its Erith location with a GBP 24 million investment (USD 28.9 million). In order to deliver oil to the factory, EOL rebuilt the oil tank farm and installed new cooking oil bottling lines as part of its investment programme at the Erith location.
October 2019: Sunflower, soybean, and groundnut oils will be produced in Egypt through a joint venture between Russian vegetable oil producer EFKO and Egypt's United Oil.
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