The overall preference and taste of consumers within the industry is reflected by current trends in the Sugar Alcohol Market. The most prominent trend among these is increased consumer awareness of health and wellness leading to escalated demand for low-calorie sweeteners like sugar alcohols. As more people become conscious about what they eat, the market registers an increase in uptake of sugar alcohols instead of conventional sugars which aligns with the general trend towards reduced intake of sugar for good health.
Sugar alcohols market dynamics are being shaped by clean label and natural product trends. Manufacturers are responding to consumer demands on purity, prompting them to highlight plant-derived sources for their sugar alcohols as well. Among health-focused consumers, demand for natural sweeteners contributes to growing use of clean label statements when positioning sugar alcohols as comparatively healthier alternatives.
There is already a lot happening within this sector right now; therefore there are many other opportunities emerging from every corner. For some time now, this has seen rapid growth due to several factors propelling it. Owing to shifting tastes by consumers mainly characterized by increasing interest in different varieties of beverages; thus firms are offering diverse products in response. In turn, this has been boosting the drinks market thereby affecting positively on how much sugar alcohol we sell.
Emerging economies especially those found around Asia-Pacific have created massive growth prospects for the sugar alcohol market. The broadening and diverse base of customers in such regions, influenced by factors like change in lifestyles, more disposable incomes on one hand as well as increasing awareness about health and wellness has been behind this growing popularity of sugar alcohols. This trend can be seen as consistent with overall market expansion while also positioning sugar alcohols as highly valued sweetening solutions amidst an increasingly changing and competitive global market.
Innovation regarding product formulations and applications is regarded as a major trend in the sugar alcohol market. Sugar alcohols are being made to taste better through investments in research and development meant to enhance their taste profiles, solubility, and functional properties. This covers innovations that result into new versions of these sweeteners or improved ones to match challenges like aftertaste which some users have complained about. Differentiated products made from these substances enable firms to attract a wider customer base while increasing overall brand coverage.
Another significant trend is the growing demand for functional foods and beverages using sugar alcohols. Sugar alcohols are increasingly being used in functional beverages, nutritional bars, and other health-related products due to the emphasis on incorporating ingredients that promote health into everyday diets. For manufacturers who wish to meet the nutritional needs of their health-conscious customers, this makes sugars alcohols a desirable choice because they do not affect taste even though they help reduce calorie count.
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Segment Outlook | Type, Source, Form, Application, and Region |
Sugar Alcohols Market Size was valued at USD 3.81 billion in 2022. The Sugar Alcohols Industry is projected to grow from USD 4.03 billion in 2023 to USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.0% during the forecast period (2023 - 2030). The key factors driving the, increasing demand for low-calorie food products due to rising health concerns and obesity issues are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
In recent years, there has been a significant increase in demand for low-calorie food products due to rising health concerns and obesity issues. With an increasing number of people looking to adopt healthier lifestyles and maintain a balanced diet, low-calorie foods have become a popular choice for consumers. The World Health Organization (WHO) defines obesity as a medical condition in which excess body fat accumulates to the extent that it may have a negative effect on health. This has led to an increased focus on healthy eating habits and the need for low-calorie food products. Furthermore, the COVID-19 pandemic has also contributed to the growing demand for low-calorie food products, as people have become more health-conscious and focused on building their immunity.
In a survey conducted by the International Food Information Council (IFIC), 85% of American consumers reported that they have changed their food habits to improve their health since the pandemic began. The demand for low-calorie food products is being driven by several factors, including government initiatives promoting healthy eating, a shift towards healthier lifestyles, and an increase in the number of people suffering from lifestyle-related diseases such as diabetes and cardiovascular disease. Consumers are increasingly seeking out low-calorie alternatives to their favorite foods, including snacks, beverages, and processed foods. Manufacturers of low-calorie food products are responding to this demand by introducing new products, reformulating existing products, and marketing their products as healthy and nutritious.
The Sugar Alcohols Market segmentation, based on the type, includes sorbitol, xylitol, mannitol, maltitol, and others. The Xylitol segment held the majority share in 2021 contributing concerning the Sugar Alcohols industry revenue. The Xylitol has been categorized as sugar alcohols. It is a lower-calorie sugar substitute along with a low glycemic index. It has been a common ingredient in various product that has been commonly found such as from sugar free chewing gum to toothpaste. It has been added in various food products like sugar-free candies, jams & jellies, honey, yogurt, nut butters, and in some dental care products also there are added such as toothpaste, mouthwash, and other fluoride products. It is a natural sugar alcohol that assist in preventing the cavities.
Figure 1: Sugar Alcohols Market, by Type, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The global source market data has been bifurcated by fruits, vegetables, grains, sugarcane & molasses, and others. Vegetable is a kind of plant life or plant product, usually refers to the fresh edible portions of certain herbaceous plants—roots, stems, leaves, flowers, fruit, or seeds. These plant sections are either eaten fresh and natural or prepared in a several ways, usually as a savory, rather than sweet, dish. Like sorbitol includes Aubergine, broccoli, fennel, ready-made salads, paprika and red cabbage, and in mannitol olives, asparagus, sweet potatoes, and carrots. This has further broadened the growth opportunity for the sugar alcohols industry.
Figure 2: Sugar Alcohols Market, by Source, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on form, the global sugar alcohols industry has been segmented into powder and liquid. Powder is a loose material that is developed in extremely tiny, dry, solid grains. There's a border in between a grain and a powder, but typically powders have the quality of clumping together, while grains are looser and more separate. Like xylitol that is one of the sugars alcohol types which is used as a sweetener in the form of a white crystalline powder. It occurs naturally in low collection in the fibres of many fruits and vegetables and can be extracted from a variety of berries, oats, and mushrooms as well as fibrous materials such as corn husks and bagasse. It is a chemically pure and have no additives, preservatives, or colors.
By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. The Europe region has become a significant player in the Sugar Alcohols Market, and the trend towards healthier consumption habits is continuing to grow. Europe basically includes France, Germany, Italy, Spain & Portugal, Austria & Switzerland, UK & Ireland, Benelux, Nordics, Central and Easter Europe, Southern Europe, and Rest of the Europe are all included in the analysis of the European market. According to the Union of European Soft Drinks Associations (UNESDA) it has been revealed that increasing health and nutrition awareness that assist the Europeans manage intake of added sugars by soft drinks to reduce calories by 10 percent by 2025. Along with associations the key sugar reduction players, including SweeGen, Kerry, Roquette and Sensient, also investing to launch the products those are containing low calorie or sugar in the product.
The growing trend of clean label products and the reduced calorie products, manufactures have started focusing on these key forcing areas to capitalize the demand in the region. For instance, in June 2022, Ingredion EMEA organized a campaign the taste sweet liberation for representing the products of sweeteners as low calorie or sugar reducing ingredients in food and beverage products and also offered the consumers to try the product with low sugar. Manufactures are also focused on introducing new product and investing on expansions which will drive the market growth. For instance, in April 2020, Ingredion EMEA introduced its first polyol sweetener under the brand name- ERYSTA Erythritol. This launch enabled the manufacturers of food and beverages to replace or reduce sugar to fulfil the claims associated with nutrition and health claims, including reduced calorie and no added sugar, in ranges applications. Further, the major countries studied are U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: SUGAR ALCOHOLS MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The North America sugar alcohols market is one of the largest regions in the market of sugar alcohols, with the United States and Canada being the major contributors. The standard of living in North America is high and is considered a major contributor to creating demand for sugar alcohols products. In the recent years, the region has witnessed a vital shift towards the dynamic healthy lifestyle, which is leading to rise in demand for the less calorie’s products containing the sugar alcohols. Due to increase in the diabetic patients, obesity, and other diseases are boosting the demand for the low-calorie products. Moreover, as per FDA sugar alcohols that are another class of sweeteners can be used as sugar substitutes, such as sorbitol, xylitol, lactitol, mannitol, erythritol, and maltitol. The sugar alcohols sweetness differs from 25% to 100% sweet as sugar. They are basically used to in sugar-free candies, cookies, and chewing gums. The sugar alcohols market is driven by some key factors like rising of dynamic lifestyle diseases, rising of the awareness regarding the health and wellness, and the availability of a wide range of products. Furthermore, new product developments and the expansions have been done by major players in the region that are expected to drive the demand for sugar alcohols industry in the upcoming years.
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the sugar alcohols market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, sugar alcohols business competitors must provide affordable product.
One of the primary business strategies adopted by manufacturers in the global sugar alcohols Water industry to benefit clients and expand the sugar alcohols market sector is to manufacture locally to reduce operating costs. In recent years, sugar alcohols have provided enormous benefits to its consumers.
Sugar Alcohols Market Developments
In 2023: Companies like Archer Daniels Midland, Cargill, and Ingredion, major players in the sugar alcohol market, might have invested in research to develop new sugar alcohols with improved taste profiles. This could involve masking aftertastes or creating sugar alcohols that blend better in different applications.
November 2022 Cargill Incorporated introduced its ingredients at the Food Ingredients Europe (FIE), such as a series of plant-based ingredients along with its soluble fibre for bakery and confectionery applications.
November 2022 Tate & Lyle announced the expansion of its product portfolio of reduced sugar alternatives as it launched Erytesse Erythritol – which contains 70% of the sweetness of sucrose and has zero calories.
July 2022 Roquette Frères announced about the expansion of the PEARLITOL SD mannitol range for APIs.
June 2022 Ingredion Inc launches a new ad campaign in EMEA to create awareness regarding the product portfolio of texturizers and sweeteners to fulfill the surging demand of consumers for improved Nutri-Score and reduced-sugar products.
North America
Europe
Asia-Pacific
Rest of the World
South America
Africa
Middle East
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