Sticker Printer Market Trends

Global Sticker Printer Market Overview

Sticker Printer Market Size was valued at USD 2,982.9 Million in 2022. The Sticker Printer market industry is projected to grow from USD 3,152.9 Million in 2023 to USD 6,050.7 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.5% during the forecast period (2024 - 2032). The stickers are mainly used to represent a business in an attractive, effective, and cost-efficient way. Stickers are preferably used for promotional and self-expression purposes. They are made of thick, premium vinyl and are handed out individually or involved in the packaging. The key factors driving the growth of the Sticker Printer Market are the rising adoption of sticker printer products and the shift toward variable data print and customization. However, high costs are expected to restrict the growth of the market during the forecast period. Further, the integration of Artificial Intelligence (AI) in digital printing is anticipated to create growth opportunities for the market.

FIGURE 1: STICKER PRINTER MARKET SIZE, 2018-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Covid-19 Analysis

The coronavirus pandemic has severely impacted and disturbed supply chains hubs, including China and the European countries, across all the major end verticals. The US is said to be the worst affected in manufacturing, whereas China has registered a decline of nearly 14% in the production capacity and a decline by nearly 40% in global electronic component shipments. Covid-19 has infected the Global Value Chain hub wherein China plays an important role in providing raw materials, assembly of products, and final dispatch. The major decline in the export from China include textile raw material, garments and clothing accessories, mechanical and electrical products, automatic data processing system, central processing units, electrical equipment, and automobiles. In this, the automatic data processing system has been hit worse, having a negative impact of 30% approx. Being at the center of the global value chain, China's exports to the other parts of the world have also been affected. Its export to North America has declined sharply reaching the year-on-year change to nearly 30%. Moreover, in a survey by the National Association of Manufacturers to observe the economic impact of Covid-19 on manufacturers, it was observed that; 78% of manufacturers anticipate a financial impact, nearly 51% of the manufacturers anticipate a change in operations, and nearly 35% of manufacturers face supply chain disruptions.

The Covid-19 is creating economic hardship for enterprises, consumers and commodities across the globe. While several companies have maintained continuity plans that were originally meant for natural disasters, the other manufacturers are facing the threat of bankruptcy due to declining demand from consumers, debt obligations, and declining production and revenues. Many manufacturers are implementing cross-industry manufacturing of medical and healthcare equipment to sustain the production and overall turnover of the manufacturing unit. The worst-hit industries include oil and gas, coal products, textile, metal, and machinery.

Sticker Printer Market Driver

• 
  

  RISING ADOPTION OF STICKER PRINTER PRODUCTS

  
  

The sticker printer products are made of thick and premium vinyl and are mainly used for promotion purposes. These are delivered individually or included within the packaging. Multiple individuals and businesses adopt sticker printer products that require stickers for different purposes. They are designed to have different features and thereby come in a wide variety of prices. The sticker printer products allow small and large businesses to print and create labels based on their own ideas. Sticker printing is an integral part of packaging and labeling. Packaging is essential for any business as it makes the product look more desirable for the customer. The sticker on a product helps the customer to learn more about the contents and display the business's name and contact reference information more clearly. The stickers give an inexpensive glitz to the product.

Sticker printer product enables the customer to understand the quality of the product. The stickers on the products help display many things such as registered trade symbols, package size, brand name, standard certification, and content. It also provides the product features and nutritional information related to the food supplements and products. This information related to the type and style of product, directions, and safety precautions has formed a huge base for the development of the sticker printer market. The adoption of the sticker printer products is the highest amongst the food & beverage, healthcare & pharmaceuticals, and consumer goods products. The stickers on these products have enabled the end users to attract more consumers on the run due to the rising environmental and health awareness. Henceforth, with the growing demand for effective marketing and packaging tools, there has been an increase in demand for sticker printer products across the globe. This growing adoption is anticipated to influence the demand for the sticker printer market at a high rate in future years.

Sticker Printer Market Segment Insights

Sticker Printer Material Insights

The Sticker Printer Market, based on Material type, has been segmented into vinyl, Biaxially Oriented Polypropylene (BOPP), holographic, glitter, and others. During the projected period, the holographic segment is expected to rise rapidly.

Sticker Printer Format Insights

The Sticker Printer Market, based on format, has been segmented into pages, kiss-cut singles (handouts), rolls labels, die-cut singles, and sheet labels. Kiss-Cut Singles segment is expected to grow rapidly during forecast period.

Sticker Printer Connectivity Insights

Based on connectivity, the Sticker Printer Market has been segmented into wired and wireless. Wireless segment is expected to grow rapidly during forecast period.

FIGURE 2: STICKER PRINTER MARKET, BY COMPONENT, 2022 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sticker Printer Application Insights

The Sticker Printer Market, based on vertical, has been segmented into manufacturing, healthcare, food & beverage, logistics, consumer durables, and others.

Sticker Printer Regional Insights

Geographically, North America is expected to have a significant share of the Sticker Printer Market during the projected period.

North America holds the maximum market share in the Sticker Printer Market. The sticker printer market in North America is expected to register a CAGR of 7.5% during the forecast period of 2023 to 2032, particularly in countries such as Canada and the US, owing to the rise in sticker printing needs across industry verticals to clearly display the information that mainly affects the logistics industry in case it fails to print inappropriately. Industrial printer usage has increased in the US for a variety of applications in the manufacturing, healthcare, transportation & logistics, and retail industries. The growing need for better inventory management and the increased transportation of packaged goods via e-commerce are driving the growth of sticker printers in the US. In Canada, all imports and exports of commodities and packages must go through the PARS (pre-approved review system), which enables the rapid release of goods carried across the country. Sticker printers have become more popular in Canada as a result of this. Furthermore, the demand for high-resolution color sticker printers in the logistics and transportation sectors is propelling the sticker printer market in Canada forward. Because of the rise in the manufacturing sector and the increased import of medications, the market for barcode label printers in Mexico is expected to grow significantly during the forecast period. The transportation and logistics and the manufacturing industries are two of the most common uses of these printers in Mexico.

FIGURE 3: STICKER PRINTER MARKET, BY REGION, 2022 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sticker Printer Key Market Players & Competitive Insights

The Sticker Printer Market has witnessed significant growth due to the rising adoption of sticker printer products and shift towards variable data print and customization. There are several domestic, regional, and global players operating in the sticker printer market who continuously strive to gain a significant share of the overall market. During the study, MRFR has analyzed some of the major players in the Sticker Printer Market who have contributed to the market growth. These include EastRoyceTechnology Co., Ltd, GuangZhouWinprtTechnology Co., Ltd., XIAMEN ATP TECHNOLOGY CO., LTD., Minjcode, Shenzhen JusttideTech Co., Ltd, LASA Electronics Technologies CO., LTD, Canon Inc., Xprinters, VIP COLOR, Hewlett-Packard Development Company, L.P., and SEIKO EPSON CORPORATION.

Among these, Canon Inc., Hewlett-Packard Development Company, L.P., SEIKO EPSON CORPORATION, Shenzhen JusttideTech Co., Ltd, and VIP COLOR are the top 5 market players. These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.

October 2021: Canon launched large format sticker and label printers PROGRAF GP-540, GP-520, PROGRAF GP-5300, and GP 5200.

Key Companies in the Sticker Printer market include

EastRoyceTechnology Co., Ltd, GuangZhouWinprtTechnology Co., Ltd., XIAMEN ATP TECHNOLOGY CO., LTD., Minjcode, Shenzhen JusttideTech Co., Ltd, LASA Electronics Technologies CO., LTD, Canon Inc., Xprinters, VIP COLOR, Hewlett-Packard Development Company, L.P., and SEIKO EPSON CORPORATION.

Sticker Printer Industry Developments

January 2021 Eastroycetechnology Co., Ltd launched a new ER-5801 portable label printer which can be used for printing jewelry tags, cable tags, clothing tags, price tags, and mini label.

September 2021 Xiamen ATP Technology Co., Ltd. launched the upgraded version of the multi-function 4-inch shipping label barcode printer LP45, a newer and developed version of LP42A that was launched the previous year.

February 2021 Hewlett-Packard launched latex 700 and 800 series of sticker printers which are expected to have an increased productivity range of more than 50% than its predecessor.

Sticker Printer Market Segmentation

Sticker Printer Material Outlook

• Vinyl


• BOPP (Biaxially Oriented Polypropylene)


• Holographic


• Glitter


• Others

Sticker Printer Format Outlook

• Kiss-Cut Singles


• Die-Cut Singles


• Roll Label


• Sheet Label


• Pages

Sticker Connectivity Outlook

• Wired


• Wireless

Sticker Printer Application Outlook

• Manufacturing


• Healthcare


• Food & Beverage


• Logistics


• Consumer Durables


• Others

Sticker Printer Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Russia
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Middle East & Africa


• South America