Stick Packaging Companies

The stick packaging market, a rising star in the flexible packaging realm, This dynamic market, driven by convenience-seeking consumers and versatile functionality, is witnessing a fierce but evolving competitive landscape. Let's unravel the strategies, key players, and recent developments shaping this exciting terrain.

Strategies adopted by market leaders:

• 
  Innovation blitz: Companies like Glenroy, Inc. and Amcor PLC are leading the charge with R&D efforts, churning out child-resistant features, resealable closures, and sustainable bio-based materials. GreenSeed Contract Packaging is focusing on multi-compartment stick packs, catering to diverse product combinations.


• 
  Market diversification: Expanding beyond traditional segments like powdered drinks and pharmaceuticals, players like Sonoco Products Company and UDG Healthcare plc are venturing into personal care, nutraceuticals, and pet food, tapping into new avenues for growth.


• 
  Strategic acquisitions: Constantia Flexibles' recent acquisition of WS Packaging Group strengthens its foothold in North America, while Sonoco's purchase of CCL Label expands its reach in Europe. These mergers and acquisitions aim to bolster geographical presence and technological expertise.


• 
  Sustainability focus: The increasing environmental consciousness is prompting players like Amcor and Winpak Ltd. to invest in biodegradable and recyclable materials, minimizing their carbon footprint and resonating with eco-conscious consumers.

Factors influencing market share:

• 
  Production capacity and cost: Companies with efficient manufacturing facilities and cost-effective production processes hold an edge. Glenroy, Inc. boasts high-speed equipment and optimized workflows, while UDG Healthcare plc leverages its global network of facilities for cost-competitiveness.


• 
  Product portfolio diversity: Offering a wider range of stick pack formats, materials, and features caters to diverse customer needs. Aristo Pharma GmbH's focus on specialized pharmaceutical packaging and GreenSeed Contract Packaging's customization options strengthen their market position.


• 
  Regional presence and distribution channels: Strong regional networks and partnerships with distributors ensure wider market reach and efficient product delivery. Sonoco Products Company's extensive North American presence and Amcor's global distribution network are key advantages.


• 
  Branding and marketing: Building brand recognition and effectively communicating the benefits of stick packaging is crucial. Constantia Flexibles' focus on innovative marketing campaigns and Glenroy, Inc.'s participation in industry events contribute to brand awareness.

Key Players

• Amcor Limited (Australia)


• Sonoco Products Company (U.S.)


• Mondi Group (South Africa)


• Constantia Flexibles (Austria)


• Huhtamaki OYJ (Finland)

Recent developments :

In January 2024, Asahi, an Asian company launched a new coffee stick packed essence in Vietnam based on the concept of ‘ready-to-serve’.

BERRY Global in November 2023 introduced its Exclusive Stick Refill version to the market that can be used for various personal care products like solid formula face and body care products and deodorants with perfect results.

Herbaland Naturals recently launched Daily Probiotic Powder Sticks in October 2023 which are easy-melt powders for adults and children three years old and above.

Nestle Vietnam has released NESCAFE coffee as a liquid stick ready for quick use in January 2024.

ROAR Beverage Company released Electrolyte Powder Sticks consisting of three different SKUs into the market in December 2019.

Drink Nutrient, on the other hand, introduced Liquid Nutrient, Vitamin Booster+ and Vitamin Coffee in stick packs as part of its home market product line in October 2019.

Convenience On-The-Go Powdered Sticks, by Celsius Holdings Inc. were launched in August 2018. With both flavors incorporating the clinically proven CELSIUS formula that strengthens the company’s value proposition as well as another addition to its palette of stick pack.

In June 2019 Healthcare introduced Microbiome XBALAN CURE, a stick-pack formula for gut health.