Stevia Market Research Report By Application (Food and Beverages, Pharmaceuticals, Cosmetics, Nutraceuticals, Animal Feed), By Form (Liquid, Powder, Granular), By Nature (Organic, Conventional), By Distribution Channel (Online, Offline, Modern Trade, Specialty Stores) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

Stevia Market Overview

As per MRFR analysis, the Stevia Market Size was estimated at 2.79 (USD Billion) in 2024.The Stevia Market Industry is expected to grow from 2.93(USD Billion) in 2025 to 5 (USD Billion) by 2035. The Stevia Market CAGR (growth rate) is expected to be around 4.97% during the forecast period (2025 - 2035)
Key Stevia Market Trends Highlighted
In the Global Stevia Market, a significant trend is the increasing consumer demand for natural sweeteners as part of a broader shift towards healthier lifestyles. With rising concerns over obesity and diabetes, more people are opting for low-calorie and natural alternatives to sugar, which is a key market driver. As health awareness grows, food and beverage manufacturers are reformulating products to include stevia, further pushing its adoption. Another important trend is the growing popularity of plant-based products, where stevia perfectly fits as a natural sweetening option, catering to both health-conscious consumers and those exploring vegan or vegetarian diets.The rise in regulatory support for natural sweeteners is another opportunity to be explored within the Global Stevia Market. Regulatory agencies worldwide are gradually approving stevia for various applications, providing the market an impetus to innovate and market new products containing stevia. Additionally, there's an opportunity in emerging markets where urbanization and dual-income households are accelerating the demand for ready-to-eat and sugar-free products. These regions are beginning to embrace stevia due to its versatile applications and favorable ingredient profile. Moreover, recent times have seen an increase in research and development activities focusing on optimizing the extraction and formulation processes of stevia.Innovations in producing stevia with better taste profiles and improving its solubility in various applications are emerging trends that could enhance its market appeal. As sustainability and environmental impact gain importance, stevia is being recognized as an eco-friendly alternative to traditional sweeteners, aligning with global initiatives for sustainable development. These trends indicate a robust trajectory for the Global Stevia Market, driven by health consciousness, regulatory support, and ongoing innovation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Stevia Market Drivers
Growing Health Consciousness Among Consumers
The increasing health consciousness among consumers globally is a significant driver for the Global Stevia Market Industry. Rising obesity rates and lifestyle-related health issues have prompted individuals to seek healthier alternatives to traditional sugar. According to the World Health Organization, approximately 2 billion adults are overweight, with at least 650 million classified as obese, highlighting the necessity for healthier sweetening options.The shift toward healthier lifestyles, fueled by public health campaigns advocating for lower sugar consumption, has led to an increased demand for natural sweeteners such as stevia. Organizations like the Food and Drug Administration (FDA) have recognized stevia as generally safe for consumption, further boosting its popularity. This trend is expected to continue as more consumers become informed about the health risks associated with excessive sugar intake and choose stevia as a viable substitute.
Regulatory Support for Natural Ingredients
Regulatory support for natural and low-calorie ingredients is a vital factor influencing the growth of the Global Stevia Market Industry. Global regulatory bodies, including the European Food Safety Authority (EFSA) and the FDA, have endorsed the use of stevia in various food and beverage applications. This endorsement promotes confidence among manufacturers and consumers alike, leading to increased integration of stevia into products. For instance, recent guidelines released by the EFSA have paved the way for expanded usage of stevia, which aligns with the global efforts aimed at reducing sugar content in food products, thus driving the market further.
Rising Demand for Clean Label Products
There is a notable rise in consumer demand for clean label products, which emphasizes transparency in ingredient sourcing and production, significantly impacting the Global Stevia Market Industry. According to a survey conducted by the clean label industry, over 60% of consumers are actively seeking products with simple and natural ingredients. As companies respond to this trend by reformulating their food and beverage offerings to include natural sweeteners rather than artificial alternatives, stevia is increasingly being adopted.Major companies like Coca-Cola and PepsiCo have launched products featuring stevia, highlighting a shift towards cleaner alternatives in response to consumer preferences.
Innovations in Product Development
Innovations in product development, particularly in the food and beverage sector, are driving growth in the Global Stevia Market Industry. Manufacturers are actively engaging in Research and Development to enhance the sensory profiles of stevia and integrate it into various applications including bakery goods, dairy products, and beverages. Studies indicate that the application of stevia can reduce sugar content in products by up to 50%, an appealing prospect for manufacturers looking to comply with health regulations while meeting consumer demands.Notable examples include companies like SweetLeaf and Truvia, both of which are innovating in stevia’s application and flavor profile enhancement, ensuring its competitiveness in the natural sweetener market.
Stevia Market Segment Insights
Stevia Market Application Insights
The Application segment of the Global Stevia Market showcases significant growth across various industries, particularly as health-conscious consumers drive demand for natural sweeteners. In 2024, the Food and Beverages sector leads this segment, valued at 1.5 USD Billion, and it is projected to increase substantially to 2.48 USD Billion by 2035, reflecting a majority holding in the overall market revenue. The emphasis on sugar alternatives in food products positions this sub-segment as a dominant player in the Global Stevia Market. The Pharmaceutical industry follows suit, with a valuation of 0.7 USD Billion in 2024, anticipated to reach 1.1 USD Billion by 2035.This growth is propelled by the increasing incorporation of stevia in medications due to its non-caloric nature and health benefits. Cosmetics, while currently smaller at 0.4 USD Billion in 2024 and projected to rise to 0.65 USD Billion by 2035, highlight stevia's application in skin care products as consumers prioritize natural ingredients in their daily routines. Nutraceuticals represent another vital application, valued at 0.33 USD Billion in 2024 expected to grow to 0.5 USD Billion by 2035. The rising demand for dietary supplements utilizing stevia as a natural sweetener reflects its significance in this sector.Finally, the Animal Feed segment, at 0.2 USD Billion in 2024 and reaching 0.27 USD Billion by 2035, signifies a growing trend of incorporating healthy alternatives in animal nutrition, showcasing the adaptability of stevia across various applications. Overall, the steady increase in these application domains emphasizes the shift towards natural, low-calorie, and health-oriented products in the Global Stevia Market, indicative of evolving consumer perceptions about wellness and sustainability. The trends suggest that the market is positioned for continuous growth as more industries recognize the value that stevia can bring not only to consumers but also to manufacturers aiming to meet rising health standards.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Stevia Market Form Insights
The market segmentation in terms of Form includes Liquid, Powder, and Granular versions of stevia, each catering to diverse consumer preferences and usage scenarios. The Powder form typically dominates due to its versatility in adjusting sweetness levels in various recipes and its ease of incorporation in packaged food products. The Liquid form is gaining traction due to the increasing demand for ready-to-use sweeteners, particularly in beverages and cooking applications.Granular stevia, while less prevalent, serves as a convenient option for consumers seeking a direct replacement for sugar in daily use. Factors driving market growth include rising awareness of health benefits associated with low-calorie sweeteners and shifting consumer preferences towards natural ingredients.However, challenges such as the need for regulatory approvals and the perception of taste differences compared to sugar may affect adoption rates. As the market evolves, opportunities to innovate in product formulations and increase consumer education about stevia's benefits will be crucial for sustained growth in the Global Stevia Market industry.
Stevia Market Nature Insights
The Global Stevia Market, focusing on the Nature segment, is poised to experience substantial growth as consumer preferences shift toward healthier and natural sweetening alternatives. The segmentation of the market into Organic and Conventional categories highlights the increasing demand for organic products driven by health-conscious consumers. Organic stevia is gaining popularity due to its perceived benefits, aligning with the growing trend towards sustainability and natural ingredients.The market growth is supported by rising awareness regarding the health risks associated with sugar consumption and the shift toward plant-based diets. However, challenges such as regulatory hurdles and supply chain constraints may impact growth dynamics. The Global Stevia Market statistics reflect significant demand for natural sweeteners, and the industry is likely to exhibit a Compound Annual Growth Rate of 4.97 percent from 2025 to 2035, indicating robust future potential. The opportunity lies in expanding product offerings, particularly in the organic segment, as it continues to dominate consumer preferences in various food and beverage applications.
Stevia Market Distribution Channel Insights
The Distribution Channel segment of the Global Stevia Market plays a crucial role in the overall accessibility and growth of stevia products. The market has seen significant shifts with the emergence of diverse distribution channels catering to consumer preferences. Online channels have gained traction as e-commerce continues to grow, offering convenience and a wide range of products, appealing especially to younger demographics. Offline channels, particularly Modern Trade, remain pivotal, as traditional retail experiences allow consumers to discover stevia more organically.Specialty Stores also contribute significantly, providing a curated selection of health-focused products that attract health-conscious consumers. The growing trend towards healthier sweeteners drives opportunities across these channels, although challenges such as regulatory constraints and the need for consumer education persist. Ultimately, the segmentation within the Global Stevia Market data reflects a dynamic landscape where effective distribution strategies are essential for capitalizing on the market growth expected through 2035.
Stevia Market Regional Insights
North America is expected to hold a substantial market share, valued at 0.686 USD Billion, which is anticipated to grow to 1.25 USD Billion by 2035, highlighting its dominance due to increasing health consciousness among consumers. Europe follows closely, starting at 0.559 USD Billion in 2024, with a notable rise to 1.0 USD Billion, driven by the demand for natural sweeteners amidst regulatory support for healthier food options.The Asia-Pacific (APAC) region also showcases remarkable growth; it was valued at 0.82 USD Billion in 2024 and is expected to expand to 1.583 USD Billion, reflecting a rising awareness of the health benefits of stevia. South America, though smaller, maintains a steady growth trajectory from 0.447 USD Billion to 0.75 USD Billion, indicating a burgeoning interest in natural alternatives to sugar. The Middle East and Africa (MEA) region presents a unique landscape, maintaining a valuation of 0.418 USD Billion in 2024, where market entry barriers challenge rapid expansion but hint at future potential.Overall, the Global Stevia Market segmentation by region underscores significant growth opportunities tied to health trends, consumer preferences for natural ingredients, and regional regulatory frameworks.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Stevia Market Key Players and Competitive Insights
The Global Stevia Market is witnessing significant competitive dynamics, fueled by the growing demand for natural sweetening agents as consumer preferences shift towards healthier alternatives to traditional sugar. The market is characterized by a wide array of companies vying for market share, each bringing unique strengths, product lines, and strategic approaches. As a low-calorie sweetener derived from the Stevia plant, steviol glycosides have gained traction in various food and beverage applications, which continues to drive competition in the sector. Companies are focusing on innovation, sustainability, and cost efficiency to secure their positions and cater to customers seeking high-quality, naturally sourced products in an increasingly health-conscious market.Stevia First has established a robust presence in the Global Stevia Market, primarily focusing on the development and commercialization of stevia-based sweeteners. The company's strengths lie in its deep expertise in agricultural biotechnology, combined with a commitment to sustainability and ethical sourcing. Stevia First emphasizes creating premium stevia products that are not only healthier alternatives to sugar but also environmentally friendly, appealing to a broad consumer base that values both quality and ethical considerations in their purchasing decisions. The company's innovative approach to product development has enabled it to carve a niche within the market, making it a formidable competitor in the landscape of natural sweeteners.Morita Kagaku Kogyo is another key player in the Global Stevia Market, recognized for its emphasis on high-quality stevia extracts and the capability to produce various steviol glycosides. The company maintains a strong market presence with its diverse portfolio of products tailored for sectors including food, beverages, and pharmaceuticals. Morita Kagaku Kogyo’s product offerings are characterized by their purity and taste, making them particularly appealing to manufacturers looking for reliable sweetening solutions. Furthermore, the company has strategically engaged in mergers and acquisitions to enhance its operational capabilities and expand its geographic reach, allowing it to tap into new markets and bolster its competitive position globally. Through its innovations and strategic growth initiatives, Morita Kagaku Kogyo continues to solidify its role as a market leader in the stevia domain.
Key Companies in the Stevia Market Include

• Stevia First


• Morita Kagaku Kogyo


• Mitsubishi Corporation


• Ningbo Hecaitang Biotechnology


• Cargill


• Xuzhou Sanyuan Foods


• Sunwin Stevia


• Natures Sweet


• GLG Life Tech


• PureCircle


• Hunan Dongjiang Biotech


• Biolotus Technology


• Tianjin Jianfeng Natural Products


• Tate and Lyle

Stevia Market Industry Developments
The Global Stevia Market has seen significant developments recently, with a growing focus on natural sweeteners. In October 2023, companies such as Cargill and PureCircle intensified their efforts in Research and Development to enhance the quality and applications of stevia extracts, responding to rising consumer demand for healthier food options. The market valuation is expected to witness substantial growth due to increased adoption in the food and beverage industry as formulations with stevia are gaining traction among consumers looking for low-calorie alternatives. Additionally, 2022 marked a strategic partnership between Tate Lyle and Sunwin Stevia, aimed at expanding reach and enhancing product offerings, a move reflecting heightened consolidation trends in the industry. Reports suggest companies like GLG Life Tech and Morita Kagaku Kogyo are also exploring mergers and acquisitions to strengthen their market presence. Over the past two years, the market has shown increasing interest, with growth driven by shifting consumer preferences towards healthier sweetening options, positioning stevia as a key player in the natural sweetener landscape.
Stevia Market Segmentation Insights

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  Stevia Market Application Outlook
  
  
  
  • Food and Beverages
  
  
  • Pharmaceuticals
  
  
  • Cosmetics
  
  
  • Nutraceuticals
  
  
  • Animal Feed
  
  
  
  


• 
  Stevia Market Form Outlook
  
  
  
  • Liquid
  
  
  • Powder
  
  
  • Granular
  
  
  
  


• 
  Stevia Market Nature Outlook
  
  
  
  • Organic
  
  
  • Conventional
  
  
  
  


• 
  Stevia Market Distribution Channel Outlook
  
  
  
  • Online
  
  
  • Offline
  
  
  • Modern Trade
  
  
  • Specialty Stores
  
  
  
  


• 
  Stevia Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	2.79(USD Billion)
MARKET SIZE 2024	2.93(USD Billion)
MARKET SIZE 2035	5.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.97% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Stevia First, Morita Kagaku Kogyo, Mitsubishi Corporation, Ningbo Hecaitang Biotechnology, Cargill, Xuzhou Sanyuan Foods, Sunwin Stevia, Natures Sweet, GLG Life Tech, PureCircle, Hunan Dongjiang Biotech, Biolotus Technology, Tianjin Jianfeng Natural Products, Tate and Lyle
SEGMENTS COVERED	Application, Form, Nature, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Growing demand for natural sweeteners, Expansion in food and beverage sector, Increased awareness of health benefits, Rising preference for low-calorie products, Innovations in product formulations
KEY MARKET DYNAMICS	increasing health consciousness, growing demand for natural sweeteners, regulatory support and approvals, expanding food and beverage applications, cost-competitive alternatives
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA