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Squeeze Tube Market Share

ID: MRFR//10347-HCR | 128 Pages | Author: Snehal Singh| November 2024

Market share positioning strategies play a crucial role in determining the success of companies operating in the squeeze tube market. Squeeze tubes are widely used for packaging various products such as cosmetics, pharmaceuticals, food items, and household products. To effectively position themselves in this competitive market, companies employ different strategies aimed at capturing a larger share of the market.

One common strategy is differentiation. Companies differentiate their squeeze tubes by offering unique features, designs, or functionalities that set them apart from competitors. This could involve using innovative materials, such as eco-friendly or biodegradable plastics, or incorporating special dispensing mechanisms that make the tubes easier to use. By offering something different from what competitors are providing, companies can attract customers who value these unique attributes, thus gaining a larger market share.

Another strategy is pricing. Companies may choose to position themselves as either premium or budget options based on their pricing strategy. Premium brands may focus on offering high-quality materials, elegant designs, and advanced features, while charging a higher price point. On the other hand, budget brands may prioritize cost-effectiveness and affordability to appeal to price-sensitive consumers. By carefully pricing their products to align with their target market's preferences and willingness to pay, companies can capture a larger share of their respective market segments.

In addition to differentiation and pricing, distribution channels also play a significant role in market share positioning. Companies must ensure that their squeeze tubes are readily available to consumers through various distribution channels such as retail stores, e-commerce platforms, and direct sales channels. By strategically partnering with distributors and retailers, companies can increase their market reach and make it easier for consumers to access their products. Moreover, companies can leverage exclusive distribution agreements or partnerships with key retailers to gain a competitive advantage and secure a larger share of the market.

Furthermore, branding and marketing efforts are essential for market share positioning in the squeeze tube market. Companies invest in building strong brands and creating compelling marketing campaigns to differentiate themselves from competitors and attract consumers' attention. This could involve highlighting the unique features and benefits of their squeeze tubes, leveraging endorsements from influencers or celebrities, or engaging in targeted advertising to reach specific demographics. By effectively communicating their value proposition and building brand loyalty, companies can increase their market share and sustain long-term growth.

Moreover, innovation plays a crucial role in market share positioning strategies. Companies invest in research and development to continuously improve their squeeze tube designs, materials, and functionalities. By staying ahead of technological advancements and consumer trends, companies can introduce innovative products that meet evolving consumer demands and preferences. This could involve developing squeeze tubes with enhanced durability, recyclability, or user-friendly features, which can give companies a competitive edge in the market and attract a larger customer base.

Overall, market share positioning strategies in the squeeze tube market are multifaceted and require careful consideration of factors such as differentiation, pricing, distribution, branding, and innovation. By effectively implementing these strategies, companies can strengthen their competitive position, capture a larger share of the market, and achieve sustainable growth in the long run.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 7.20% (2023-2032)

Global Squeeze Tube Market Overview


Squeeze Tube Market Size was valued at USD 32.6 Billion in 2022. The Squeeze Tube market Type is projected to grow from USD 35.0 Billion in 2023 to USD 61.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2023 - 2032). Rising consumer awareness of personal health and wellness, as well as rising demand for tube form of packaging from application industries like food, cosmetics & personal care, and healthcare, are the key market drivers enhancing the market growth


Squeeze Tube Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Squeeze Tube Market Trends




  • Increasing demand for tube-type packaging from application industries is driving the market growth




The key driver for the market is anticipated to be the rising demand for these types of packaging from application industries like cosmetics & personal care, healthcare, and food. A driving force behind the expansion of the personal care industry is anticipated to be rising consumer awareness of personal health and wellness. Personal care product consumption is increasing as a result of rising self-consciousness, which will also increase demand for tube packaging options. Due to consumer buying power, the U.S. is one of the major markets in the worldwide beauty and personal care business. Due to shifting consumer preferences for natural ingredients, there is an increase in the market for organic personal care products in the nation. Since organic products are typically offered in tiny quantities and at a premium price, tube packaging will continue to be in demand since it allows for accurate and effective dispensing.


Price fluctuations for raw materials, such as plastics, aluminium, and other laminates, are anticipated to pose difficulties for market expansion. Polyethylene, polyethylene terephthalate, and polypropylene make up the majority of plastic materials. These polymers' costs are significantly correlated with the erratic crude oil prices. Furthermore, throughout the course of the forecast period, it is anticipated that increasing environmental concerns and strict government regulations surrounding the use of plastic and its disposal will restrain market expansion. Increased restrictions on the use of plastic are anticipated to open up markets for cutting-edge materials like bioplastics, aluminium, and other materials. Most renewable energy sources, including maize starch, sugarcane, chips, tapioca roots, and other starches, are used to produce plastics like polylactic acid. The most popular bioplastic in use today is polylactic acid. The primary variables influencing demand for bioplastics around the world are biodegradability, recyclability, and non-toxicity.


Distributors generally help products get to end customers like pharmaceutical and cosmetics producers. To cut costs and guarantee a steady supply, numerous end customers worldwide have established direct contact with the manufacturers. Additionally, some manufacturers of tube packaging have made it possible for customers to place direct orders through their websites because doing so allows for direct communication between the supplier and the consumer and increases both parties' profitability by cutting down on distributor fees. Thus, driving the Squeeze Tube market revenue.


Squeeze Tube Market Segment Insights


Squeeze Tube Type Insights


The Squeeze Tube Market segmentation, based on Type, includes LDPE, HDPE, MDPE, LLDPE, and EVOH. LDPE segment dominated the global market in 2022. These monomers are co-extruded in layers with certain tubes. Despite strict government rules surrounding the use and recycling of plastic, the industry is anticipated to be driven by ongoing advancements in material research, especially biodegradable plastics. Multiple layers of polymers and other materials are used to create laminated tubes. The shelf life of the products kept in these layers is extended as a result of these layers' outstanding moisture, light, and air barrier capabilities.


Squeeze Tube Application Insights


The Squeeze Tube Market segmentation, based on Application, includes personal care, pharmaceutical, food, lubricant, and others. Personal care segment dominated the Squeeze Tube Market in 2022. Over the projected period, the category is anticipated to rise due to rising chemical-free, organic product demand and rising health and wellbeing consciousness. The market for cosmetics with anti-aging characteristics is predicted to rise in response to the growing elderly population, particularly in Europe and North America.


Figure 1: Squeeze Tube Market, by Application, 2022 & 2032 (USD Billion)


Squeeze Tube Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Squeeze Tube Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Squeeze Tube Market dominated this market in 2022 (45.80%). The larger market share is due to the existence of well-established personal care and healthcare sectors in the area. The region's growth is also influenced by rising levels of disposable income and population expansion. Further, the U.S. Squeeze Tube market held the largest market share, and the Canada Squeeze Tube market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SQUEEZE TUBE MARKET SHARE BY REGION 2022 (USD Billion)


SQUEEZE TUBE MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Squeeze Tube market accounted for the healthy market share in 2022. To meet the rising demand from numerous end-user industries, market participants in Europe are always working to develop new products. For instance, Stora Enso created biodegradable, renewable paperboard tube packaging for cosmetic items in October 2019 as an alternative to conventional plastic packaging. Further, the German Squeeze Tube market held the largest market share, and the U.K Squeeze Tube market was the fastest growing market in the European region


The Asia Pacific Squeeze Tube market is expected to register significant growth from 2023 to 2032. The lifestyle and living standards of the people in Asia-Pacific are rising steadily. The market in the region is being driven by this element in addition to the escalating trends in cosmetic and pharmaceutical products and awareness of health and hygiene. Aside from meeting local demand for cosmetics, Asia-Pacific nations also export a large amount of cosmetics to the United States. Over 20% of American exports to other countries are made through Asian nations, according to the International Trade Administration. Moreover, China’s Squeeze Tube market held the largest market share, and the Indian Squeeze Tube market was the fastest growing market in the Asia-Pacific region.


Squeeze Tube Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Squeeze Tube market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Squeeze Tube Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Squeeze Tube Industry to benefit clients and increase the market sector. In recent years, the Squeeze Tube Industry has offered some of the most significant advantages to medicine. Major players in the Squeeze Tube market, including Amcor Limited, Essel Propack Limited, Albea S.A., Huhtamaki OYJ, Berry Global Inc., Intrapac International Corporation, Montebello Packaging Inc., and Worldwide Packaging Inc., are attempting to increase market demand by investing in research and development operations.


Packaging solutions are provided by Amcor Plc (Amcor). Pet bottles, plastic bottles and jars, capsules and closures, speciality folding cartons, free films, bags and pouches, wrappers, rigid containers, laminates and flow packs are just a few of the plastic, fibre, metal and glass packaging solutions it offers. The company's products are used in a variety of sectors, including the food, pharmaceutical, medical device, personal care, pet care, home care, and specialised cartons industries. Additionally, it services the markets for healthcare, pharmaceuticals, personal care, and home goods. The corporation has operations throughout Oceania, North America, Western Europe, and the Asia-Pacific region.


Berry Global Group Inc. (Berry Global) is a manufacturer and supplier of flexible and nonwoven specialty materials, engineered materials, and plastic consumer packaging. Clothing, applicators, bags and bulk bags, bottles and vials, construction supplies, canisters and jerrycans, caps and closures, containers, tubs, pots, dispenser and dosing, drinking cups, films and laminates, filtration materials, jars, lids and medical devices are among the company's product offerings. Wavegrip, Sustane, Terram, Ruffies, Typar, Sunfilm, Novagryl, Reicrop, Tubex, Covertan, Adchem, Nashua, Patco, Fabrene, Ludlow Tape, Polyken, Reemay, Geca Tapes, Nashua, Chicopee, and EarthSense are just a few of the trademarks the company sells its products under. Foodservice, healthcare, personal care, domestic, hygiene, industrial, transportation, and the food and beverage industries are all served by Berry Global. The business operates throughout the world, including the US, Canada, Europe, and other regions.


Key Companies in the Squeeze Tube market include



Squeeze Tube Industry Developments


February 2021 Hoffman Neopack AG unveiled a plastic tube solution that is lighter and makes use of up to 30% less raw material. The company's EcoDesign collection of environmentally friendly tubes just got a new member with this tube. It supports the goal of the packaging sector to lower carbon footprint and material waste.


January 2020 A new plant is being built by Albea Group in Huai'an, Jiangsu province, China, which is north of Shanghai. To meet the rising demand from both local and international beauty brands, the expansion will also involve the production of new injection, decorating, and assembly equipment.


December 2020 Acquisition of Laminor S.A. (Brazil) by Huhtamaki Oyj. Huhtamaki Oyj will be able to grow its tube laminating business with the aid of this acquisition.


Squeeze Tube Market Segmentation


Squeeze Tube Type Outlook



  • LDPE

  • HDPE

  • MDPE

  • LLDPE

  • EVOH


Squeeze Tube Application Outlook



  • Personal Care

  • Pharmaceutical

  • Food

  • Lubricant

  • Others


Squeeze Tube Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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