South Korea Stevia Market Size was estimated at 16.42 (USD Million) in 2023.The South Korea Stevia Market Industry is expected to grow from 18.5(USD Million) in 2024 to 66.5 (USD Million) by 2035. The South Korea Stevia Market CAGR (growth rate) is expected to be around 12.335% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The South Korea Stevia market is witnessing a significant growth driven by the rising demand for natural sweeteners among health-conscious consumers. As the country faces increasing rates of obesity and diabetes, many individuals are seeking healthier alternatives to sugar, which stevia effectively provides. The South Korean government has been supportive of this trend, promoting various health initiatives that encourage reducing sugar intake. Additionally, the food and beverage industry is gradually incorporating stevia into its products, capitalizing on its zero-calorie content and natural origins. There are ample opportunities in the market to explore, particularly as consumers become more aware of the benefits of stevia over artificial sweeteners.
Local food manufacturers are innovating by developing diverse products such as beverages, dairy, and bakery goods that use stevia as a primary sweetening agent. This shift aligns with the overall trend towards cleaner labels and healthier food options among South Koreans, creating a fertile ground for growth in the stevia segment. In recent years, the trend towards plant-based diets has also enriched the South Korea Stevia market. Increased interest in organic and non-GMO products is compelling suppliers to enhance the quality and sourcing of stevia. There has been a notable rise in local cultivation of stevia plants, supported by agricultural policies encouraging sustainable farming practices.
This local production not only supports domestic farmers but also reduces transportation costs, further promoting the use of stevia in the local market. Overall, these factors combine to position the South Korea Stevia market as a dynamic sector with robust growth potential.
South Korea Stevia Market Drivers
Increasing Health Awareness Among Consumers
Growing health issues, including obesity and diabetes, have caused a major movement in South Korea toward better meals and lifestyles. According to the World Health Organization, the percentage of South Korean adults who are obese has almost doubled in the last ten years, with 32.5% of them being overweight as of the most recent health data. The market for natural sweeteners like stevia has increased as a result of customers looking for healthier substitutes.
In order to fight metabolic illnesses, the Ministry of Health and Welfare is also aggressively encouraging the public to use low-calorie sweets. As more people value natural and health-conscious food alternatives in their diets, this trend highlights the potential for growth in the South Korea stevia market industry.
Government Initiatives Supporting Natural Ingredients
The South Korean government has launched initiatives aimed at promoting the use of natural ingredients in food products. This is particularly evident in the Korean Ministry of Agriculture, Food and Rural Affairs' campaign to improve food safety and consumer health through the promotion of natural sweeteners, including stevia. The government has been encouraging food manufacturers to substitute artificial sweeteners with natural alternatives, a policy shift that consequently boosts the South Korea Stevia Market Industry.
As of the recent agricultural policies, there is a projected annual increase of 20% in the adoption of stevia among food manufacturers in the country, indicating strong support for this segment.
Growth in the Food and Beverage Sector
The food and beverage sector in South Korea has been rapidly expanding, largely driven by changing consumer preferences towards healthier and low-calorie products. According to data from the Korea Food and Drug Administration, the demand for beverages labeled as 'low-calorie' or 'diet' has surged by over 15% in the last five years. This increased demand is directly proportional to the need for natural sweeteners such as stevia in the formulation of these products.
Major food and beverage companies, including local giants, are increasingly incorporating stevia into their offerings in response to shifting consumer trends, significantly impacting the growth trajectory of the South Korea Stevia Market Industry.
The South Korea Stevia Market has been notably segmented into various types, primarily focusing on Liquid Extract, Powder Extract, and Stevia Leaves, each contributing uniquely to the overall landscape of the market. Liquid Extract is increasingly favored for its versatility, often utilized in beverages, health supplements, and various food products due to its ability to blend smoothly while retaining the sweetening properties of Stevia. Powder Extract finds its strength in the baking and cooking sectors, where it serves as a calorie-free substitute for sugar, meeting the growing consumer demand for healthier alternatives.
Stevia Leaves, although less processed, have been gaining traction among consumers who seek natural and less refined options, furthering the trend toward clean-label products in South Korea. This country is experiencing a surge in health consciousness, steering consumers toward natural sweeteners and away from artificial alternatives. The national dietary guidelines released by the South Korean government promote reducing sugar intake, thus bolstering demand for Stevia-based products. The market growth is driven by advancements in agricultural techniques, enhancing the yield and quality of these types, which would eventually meet the increasing consumer demand.
Each of these types is positioned well within South Korea's unique food culture and expanding healthy lifestyle trends, leading to significant opportunities for manufacturers and suppliers in the industry. Factors such as urbanization and rising disposable incomes are also contributing to market expansions as consumers become more willing to explore healthier food options. As these types continue to innovate and adapt to shifting consumer preferences, they will likely play a crucial role in the ongoing evolution of the South Korea Stevia Market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The South Korea Stevia Market, particularly focusing on the Nature segment, showcases a dynamic landscape driven by the rising demand for healthier and natural sweetening alternatives. As consumer awareness regarding health and wellness continues to increase, the inclination towards organic and regular stevia products is becoming more pronounced. The organic segment has gained traction as consumers prefer naturally derived sweeteners, free from artificial additives, aligning with the trend toward clean label products. Regular stevia products also play a pivotal role, providing a cost-effective solution without compromising on the sweetness compared to traditional sugar.
This combination positions the Nature segment as a key player in fostering market growth, as it reflects a broader shift in consumer preferences toward sustainable and health-oriented food choices. Additionally, policies promoting the use of natural ingredients in food and beverages further enhance the appeal of this segment in the South Korean market. With continuous innovations in extraction and processing methods, the Nature segment is well-equipped to meet the evolving demands of consumers while supporting the overall South Korea Stevia Market growth, making it a significant area of focus for manufacturers and suppliers.
The Application segment of the South Korea Stevia Market has demonstrated significant diversity and potential for growth, driven by the rising demand for healthier and natural sweeteners among consumers. The Residential and Retail sector has seen increased popularity as health-conscious individuals seek alternatives to sugar in household products. Similarly, the Commercial sector, particularly in the food and beverage industry, is adapting to consumer preferences for reduced-calorie options, contributing to market expansion. Key sectors such as Dairy and Frozen Desserts, along with Bakery and Confectionery, have embraced stevia as a viable sugar substitute, enhancing the appeal of their products while maintaining taste.
Sweet and Savory Snacks show significant promise as manufacturers aim to capture the attention of health-oriented consumers, while Tabletop Sweeteners are found in many homes, providing convenient, low-calorie options for everyday use. Packaged Food Products and Beverages are increasingly incorporating stevia as part of broader reformulation strategies to cater to a more health-conscious public. Dietary Supplements are also taking advantage of stevia's natural qualities, making strides in the market aimed at health and wellness. Overall, the diverse applications of stevia highlight its integration into various food categories, aligning with the growing prioritization of low-calorie and health-positive options in South Korea.
The South Korea Stevia Market has been experiencing significant growth through its Distribution Channel segment, reflecting the shift in consumer preferences towards healthier sweetening alternatives. The increasing demand for Stevia in South Korea is being met through various channels, primarily focusing on Offline and Online sales. Offline distribution remains strong due to the well-established retail and grocery stores, allowing consumers easy access to products. This channel benefits from the trust consumers place in physical outlets and the ability to engage directly with products before purchase.
Conversely, the Online distribution channel is witnessing rapid adoption, particularly through e-commerce platforms, driven by convenience and a growing trend of digital shopping among consumers. The Online channel often offers a wider variety of products, enabling consumers to explore different brands and types of Stevia with ease. As consumer awareness strengthens regarding the health benefits associated with Stevia, both distribution channels are expected to adapt and expand, enhancing availability and accessibility, thereby positively impacting the South Korea Stevia Market statistics and revenue in the coming years.
The interplay between these channels showcases a dynamic response to market opportunities and consumer preferences in South Korea.
The South Korea Stevia Market has been experiencing significant growth and transformation, propelled by the rising demand for natural sweeteners in the food and beverage sector. This demand stems from a growing health-conscious consumer base that seeks alternatives to sugar and artificial sweeteners. Competitive insights within this market reveal a dynamic landscape where various companies are vying for market share, particularly those focused on quality, sustainability, and innovation. As consumer preferences shift towards healthier dietary options, companies are responding by enhancing their product offerings and marketing strategies. This evolving market environment provides ample opportunities for both established players and new entrants seeking to capitalize on the increasing popularity of stevia products.
Health Garden has established a strong presence in the South Korea Stevia Market by emphasizing the purity and quality of its stevia products. The company has successfully carved out a niche by offering a range of stevia-based sweeteners that cater to health-conscious consumers looking for natural alternatives. Health Garden's strengths lie in its commitment to sourcing high-quality stevia leaves and utilizing advanced processing techniques, ensuring that its products retain the natural taste and benefits of stevia. This focus on quality resonates well with the South Korean market, where consumers are increasingly discerning about product ingredients and sourcing. Additionally, Health Garden's robust marketing strategies and strong distribution channels have further solidified its position in the competitive landscape, allowing it to reach a wider audience and effectively compete against other key players.
Daepyung operates as a significant entity within the South Korea Stevia Market, leveraging its expertise in natural sweeteners to provide a diverse range of stevia products. The company is known for its innovative approach, combining traditional manufacturing techniques with modern technology to enhance product quality and sustainability. Daepyung's key offerings include various forms of stevia extracts tailored to the needs of food manufacturers, beverage companies, and health-conscious individual consumers. The company's strengths lie in its established distribution networks and capabilities in research and development, enabling it to stay ahead of market trends and consumer preferences. Daepyung has also been involved in strategic partnerships and collaborations, aiding in expanding its market presence and product portfolio in South Korea. Through these efforts, Daepyung has positioned itself as a leader in the natural sweetener segment, effectively contributing to the overall growth of the stevia market in the region.
Key Companies in the South Korea Stevia Market Include
South Korea Stevia Market Industry Developments
In recent months, the South Korea Stevia Market has seen various developments significantly influencing its growth trajectory. In August 2023, Health Garden announced an expansion of its stevia product range aimed at enhancing sugar alternatives amidst rising health consciousness among consumers. Meanwhile, Daepyung has been ramping up its production capabilities to meet increasing domestic demand for natural sweeteners, highlighting a trend towards healthier food options. Morita Kagaku Kogyo recently invested in Research and Development to create innovative stevia extracts, further positioning itself as a key player in the market. Moreover, Cargill's strategic partnership with local distributors in July 2023 has bolstered its market presence, reflecting increasing competition among companies like Pure Circle and Sweet Green Fields. The local market valuation has seen a notable increase, attributed to the growing consumer shift towards natural sweeteners as more individuals seek alternatives to sugar. In terms of major events, the South Korean government has initiated programs to support the cultivation of stevia, which is expected to enhance supply and stabilize prices, impacting companies like Biolife and Frutarom positively.
Stevia Market Type Outlook
Stevia Market Nature Outlook
Stevia Market Application Outlook
Stevia Market Distribution Channel Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | 16.42(USD Million) |
| Market Size 2024 | 18.5(USD Million) |
| Market Size 2035 | 66.5(USD Million) |
| Compound Annual Growth Rate (CAGR) | 12.335% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Health Garden, Daepyung, Morita Kagaku Kogyo, Eden Foods, Biolife, Pure Circle, SBS Food, Stevia First, Great American Spice Company, Advanced Food Technologies, Kohjin Life Sciences, Cargill, Sweet Green Fields, Frutarom, GLG Life Tech |
| Segments Covered | Type, Nature, Application, Distribution Channel |
| Key Market Opportunities | Rising health consciousness, Increasing demand for natural sweeteners, Growth in low-calorie products, Expansion in the beverage industry, Regulatory support for natural ingredients |
| Key Market Dynamics | growing health consciousness, increasing demand for natural sweeteners, regulatory support for stevia products, rising popularity in the food industry, expanding applications in beverages |
| Countries Covered | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Stevia Market is expected to be valued at 66.5 million USD by the year 2035.
In 2024, the South Korea Stevia Market is estimated to be valued at 18.5 million USD.
The expected CAGR for the South Korea Stevia Market from 2025 to 2035 is 12.335%.
By 2035, the Powder Extract segment is projected to hold the largest value at 32.4 million USD.
The Liquid Extract segment of the South Korea Stevia Market is valued at 6.5 million USD in 2024.
Key players in the South Korea Stevia Market include Health Garden, Pure Circle, and Cargill, among others.
The expected market value for Stevia Leaves in the South Korea Stevia Market by 2035 is 10.8 million USD.
The South Korea Stevia Market growth is driven by increasing health consciousness and demand for natural sweeteners.
The Powder Extract segment is valued at 9.0 million USD in 2024.
The current global scenario is influencing the South Korea Stevia Market through shifts in consumer preferences towards healthier options.
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