As per MRFR analysis, the South Korea Nutricosmetics Market Size was estimated at 234.63 (USD Billion) in 2023. The South Korea Nutricosmetics Market is expected to grow from 249.6 (USD Billion) in 2024 to 557 (USD Billion) by 2035. The South Korea Nutricosmetics Market CAGR (growth rate) is expected to be around 7.57% during the forecast period (2025 - 2035)
Key South Korea Nutricosmetics Market Trends Highlighted
The increased consumer awareness of health and wellness is driving a notable increase in demand for nutricosmetics in the South Korean market. South Koreans are increasingly combining nutritional goods with beauty routines in an effort to improve their general wellness, hair strength, and skin condition.
The demand for holistic beauty treatments and the impact of social media, where beauty gurus frequently endorse these products, are driving this change. The trend is influenced by South Korea's sophisticated skincare culture, which encourages customers to investigate nutricosmetics as a continuation of conventional beauty products.
Additionally, as customers want for solutions catered to their particular skin types and issues, the trend of personalization in nutricosmetics is gaining traction. These days, a lot of firms concentrate on creating unique formulas that address particular requirements, like skin whitening, hydration, and anti-aging.
The general beauty market in South Korea, which has traditionally placed a strong emphasis on customization and customization, is in line with this trend. There are several opportunities in the South Korean nutricosmetics market, especially given the rising popularity of natural and organic components.
Brands are investing in research for plant-based formulations that work since consumers are becoming more interested in products that don't contain artificial chemicals and additives. The growth of e-commerce also gives businesses the opportunity to connect with customers directly, making it easier for them to buy nutricosmetics.
The COVID-19 epidemic has recently intensified the self-care movement by encouraging consumers to spend more money on goods that support general health and well-beingwellbeing.
There is a discernible trend toward items that improve health and attractiveness from the inside out as South Koreans spend more time at home. This changing environment highlights the importance of nutricosmetics in daily wellness routines and offers a thriving environment for innovation and expansion in the South Korean market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
South Korea Nutricosmetics Market Drivers
Rising Health Consciousness Among Consumers
The increasing health consciousness among South Korean consumers significantly fuels the growth of the South Korea Nutricosmetics Market. Over the past decade, there has been a noticeable shift in consumer preferences toward products that not only enhance beauty but also promote overall health.
According to the Korean Ministry of Health and Welfare, approximately 28% of the population now regularly considers nutritional supplements as part of their daily health regimen. This trend is supplemented by the South Korean government’s initiatives promoting healthier lifestyles through public health campaigns.
Additionally, prominent companies like Amorepacific and LG Household Health Care are investing heavily in Research and Development to create innovative nutricosmetic products that align with consumers' health-focused mindset, further propelling the market growth.
Growing Influence of Social Media and Beauty Trends
The influence of social media on beauty trends has led to an escalating demand for nutricosmetics in South Korea. With an internet penetration rate of over 95%, social media platforms serve as a crucial medium for beauty influencers to promote products. Studies have indicated that around 72% of South Korean youths follow beauty-related content online, which frequently features nutricosmetics.
Key companies such as Innisfree and Etude House leverage this trend by collaborating with social media influencers to reach a larger demographic, thereby stimulating market growth. The increase in online engagement ultimately creates greater awareness and demand for these intricate health and beauty products.
Aging Population and Demand for Anti-Aging Products
The aging population in South Korea has created a significant demand for anti-aging nutricosmetics, driving the industry forward. With about 15% of the population aged over 65, this demographic is more inclined to seek products that can enhance their youthful appearance.
Data from the Korean Statistical Information Service suggests that by 2035, the elderly population is expected to rise to approximately 40% of the entire populace. Consequently, companies such as Amorepacific are capitalizing on this trend by expanding their product lines to cater to anti-aging needs, thus positively impacting the South Korea Nutricosmetics Market growth trajectory.
South Korea Nutricosmetics Market Segment Insights
Nutricosmetics Market Type Insights
The South Korea Nutricosmetics Market has shown a dynamic landscape, particularly within the Type segment, where various forms of nutraceutical products have gained traction among consumers seeking beauty and wellness benefits from within.The segment encompasses a wide range of product types including Capsules, Tablets and Softgels, Drinks, Powders, Gummies and Candies, as well as other unique formulations. Capsules, Tablets and Softgels serve as a conventional choice due to their ease of use and recognized effectiveness, appealing to a demographic that values efficiency in their health regimens.
On the other hand, Drinks have emerged as an innovative segment, catering to younger consumers who are looking for convenient and enjoyable ways to integrate Nutricosmetics into their daily routines. The increasing popularity of plant-based and functional beverages is expected to drive growth in this area.Powders also represent a significant portion of the market, often favored for their versatility and ability to be incorporated into various recipes, making them appealing to health-conscious individuals focused on maintaining a balanced diet.
Gummies and Candies have uniquely positioned themselves as attractive alternatives that combine the benefits of Nutricosmetics with a fun eating experience, thus attracting a younger audience focused on both beauty and enjoyment.Each of these product types plays a crucial role in driving market growth, as they cater to varying consumer preferences and lifestyles, fulfilling the desire for both health and beauty.
The growth trajectory of the South Korea Nutricosmetics Market is underpinned by rising consumer awareness regarding the benefits of nutraceuticals, with a notable shift towards preventive health measures and self-care among the populace.
With ongoing innovations and a diverse array of products, the market is set to further expand as it adapts to changing consumer demands and evolving trends in beauty and wellness.Moreover, cultural influences in South Korea that emphasize appearance and skincare amplify the significance of this market segment, as consumers are increasingly inclined to invest in products that promise enhanced beauty from the inside out.
Thus, the Type segment stands as a key driver of growth in the South Korea Nutricosmetics Market, reflecting the broader trends of health, convenience, and personal care. The increasing integration of advanced technologies in the formulation of these products further enhances their appeal, leading to improved effectiveness and consumer satisfaction.
Furthermore, as consumers continue to seek holistic approaches to beauty, the diverse offerings across the Type segment will play a pivotal role in shaping the landscape of the South Korea Nutricosmetics Market in the coming years.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutricosmetics Market Distribution Channel Insights
The Distribution Channel segment of the South Korea Nutricosmetics Market plays a crucial role in shaping the industry's dynamics. Store-Based channels have historically dominated, offering consumers a tactile experience to explore various products, which is significant in a market characterized by an increasing demand for personalized cosmetics and health solutions.
In contrast, Non-Store-Based channels, including online platforms, have seen a surge in popularity, particularly among younger consumers who prefer the convenience of shopping from home and access to a wider range of products.
This shift is driven by the growing trend of digitalization in South Korea, which is known for its high internet penetration rates. The demand for Nutricosmetics products is further fueled by rising health awareness and a strong focus on overall wellbeing.
Moreover, the South Korean government's support for e-commerce and digital retail sectors enhances the potential for growth in Non-Store-Based channels.
As the South Korea Nutricosmetics Market continues to evolve, understanding the interplay between these distribution methods is essential for businesses aiming to capitalize on changing consumer behaviors and preferences, contributing significantly to overall market growth.
Nutricosmetics Market End-User Insights
The South Korea Nutricosmetics Market has shown remarkable growth, driven by a diverse array of end-users. The skincare segment, often at the forefront, emphasizes the importance of products that enhance skin health and appearance, attracting significant consumer interest.
Haircare has also gained traction, especially with an increasing focus on holistic approaches to overall beauty and health; this trend has been strongly supported by Korean beauty rituals. The nail care segment, while smaller, reflects a growing awareness of personal grooming and aesthetics, catering to a niche market dedicated to nail health and decoration.
Additionally, the 'Others' category includes various products that cater to a broader consumer base, further enhancing the versatility of the market. These segments' importance is underscored by the South Korean government's initiatives to promote advanced beauty science and technology, which help drive innovation within the South Korea Nutricosmetics Market.
The interplay of traditional beauty practices and modern scientific advancements creates diverse opportunities for growth and expansion across these segments, significantly impacting the industry's future landscape.
South Korea Nutricosmetics Market Key Players and Competitive Insights
The competitive landscape of the South Korea Nutricosmetics Market is characterized by a growing consumer preference for beauty and wellness products that bridge the gap between nutrition and skincare. As the market evolves, companies are leveraging innovative formulations that combine effective ingredients aimed at enhancing skin health from within.
The demand for nutricosmetics is driven by increasing awareness about the importance of holistic health, which encompasses beauty, wellness, and skincare. This has led to a surge in product offerings, catering to diverse customer needs regarding anti-aging, hydration, and overall skin enhancement.
The South Korean market is quite dynamic, with consumers being particularly attentive to product quality, clinical efficacy, and the incorporation of natural ingredients, all of which contribute to the competitive environment within the sector.
Mediheal has established a strong foothold in the South Korea Nutricosmetics Market, differentiating itself through its focus on research and development. The company is well-known for its innovative sheet masks and beauty treatments that emphasize the synergy between skincare and nutrition.
Mediheal’s strength lies in its ability to combine effective cosmetic ingredients with nutritional benefits, offering products that cater to health-conscious consumers. The brand's commitment to science-backed formulations has earned it significant brand loyalty among local consumers who seek reliable and effective nutricosmetic solutions.
Furthermore, Mediheal's presence is bolstered by extensive marketing campaigns, strategic partnerships, and collaborations aimed at enhancing its visibility within the marketplace, reinforcing its status as a key player in the nutricosmetics domain.
DHC also holds a prominent position in the South Korea Nutricosmetics Market, primarily recognized for its high-quality skincare supplements and topical products. The brand excels in combining natural ingredients with advanced technology to create effective solutions that promote skin health and beauty from the inside out.
Key product offerings from DHC include skin supplements rich in antioxidants, vitamins, and minerals, all designed to enhance skin vitality and overall appearance. The company enjoys a strong market presence owing to its reputation for quality and efficacy, making it a preferred choice for many consumers.
DHC has engaged in various strategic initiatives, including collaborations and local partnerships, to enhance its distribution and reach more consumers effectively. Through its robust marketing strategies and a commitment to continuous innovation, DHC has successfully solidified its strengths in the South Korean nutricosmetics segment, catering to the growing demands of a health-conscious demographic.
Key Companies in the South Korea Nutricosmetics Market Include
South Korea Nutricosmetics Market Developments
The South Korea Nutricosmetics Market has recently seen a surge in consumer interest owing to the growing awareness of health and wellness. Companies like Mediheal and Laneige are expanding their product lines to include new functional ingredients that appeal to health-conscious consumers.
The market valuation of these companies has improved significantly, reflecting the rise in demand for innovative beauty supplements. DHC and Isntree are focusing on plant-based formulations to attract environmentally conscious customers.
In September 2023, LG Household and Health Care announced an investment to enhance Research and Development in nutricosmetics, further underlining the sector's growth potential.
Notably, in August 2023, Amorepacific acquired a small-scale Korean Herbal Medicine startup that specializes in holistic beauty products. This acquisition aims to integrate traditional herbal remedies with modern nutricosmetic solutions.
The past two years have also seen significant shifts in consumer preferences towards sustainable and organic ingredients, prompting companies like Belif and Missha to adapt their strategies accordingly. The South Korean government has supported these initiatives through funding programs, encouraging innovation and global expansion in the nutricosmetics market.
Nutricosmetics Market Segmentation Insights
| Report Attribute/Metric | Details |
| Market Size 2023 | 234.63(USD Billion) |
| Market Size 2024 | 249.6(USD Billion) |
| Market Size 2035 | 557.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 7.57% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Mediheal, DHC, Korean Herbal Medicine, Hydra B, Laneige, Isntree, Amorepacific, Belif, A beauty Co Ltd, Kwangdong Pharmaceutical, LG Household and Health Care, Samsung Biologics, Howl's Moving Castle, Missha, Natura Bisse |
| Segments Covered | Type, Distribution Channel, End-User |
| Key Market Opportunities | Increasing demand for natural ingredients, Rising awareness of skin health, Growth in e-commerce channels, Expanding product ranges for men, Innovation in personalized nutrition solutions |
| Key Market Dynamics | Increasing health consciousness, rising demand for natural products, growth of e-commerce platforms, robust influence of K-beauty, and innovative product formulations. |
| Countries Covered | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Nutricosmetics Market was valued at 249.6 USD Billion in 2024.
By 2035, the market is expected to reach a value of 557.0 USD Billion.
The market is expected to grow at a CAGR of 7.57% during the period from 2025 to 2035.
In 2024, gummies and candies held a market value of 60.0 USD Billion in the nutricosmetics sector.
The market for nutricosmetic drinks is projected to reach 85.5 USD Billion by 2035.
Major players include Mediheal, DHC, Hydra B, Laneige, and Amorepacific, among others.
The capsules segment of the South Korea Nutricosmetics Market was valued at 48.0 USD Billion in 2024.
The market size for nutricosmetic powders is expected to be 130.0 USD Billion by 2035.
The growth is driven by increasing consumer awareness of health and wellness and demand for beauty enhancement products.
Challenges include intense competition and regulatory compliance in the nutricosmetics industry.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
