South Korea Digital Signage Market Size was estimated at 288 (USD Million) in 2023. The South Korea Digital Signage Market Industry is expected to grow from 618.05 (USD Million) in 2024 to 1,236.1 (USD Million) by 2035. The South Korea Digital Signage Market CAGR (growth rate) is expected to be around 6.504% during the forecast period (2025 - 2035)
Significant growth is currently being experienced in the South Korea Digital Signage Market, which is being driven by a number of key market drivers. Businesses are implementing advanced digital solutions due to the growing demand for digital signage in a variety of sectors, including retail, transportation, and education. In South Korea, companies are utilizing digital signage to create more interactive and engaging consumer experiences due to the country's robust internet infrastructure and high smartphone penetration rate. Innovative digital marketing strategies are being encouraged by smart city initiatives in urban areas such as Seoul, which is particularly apparent. A notable trend has emerged in the recent past toward the integration of artificial intelligence and data analytics into digital signage solutions.
These technologies are being progressively employed by businesses to personalize content and target specific consumer segments, thereby improving the efficacy of their advertising tactics. Additionally, South Korea's dedication to sustainable practices and the reduction of carbon emissions has resulted in an increasing emphasis on energy-efficient and environmentally favorable digital signage solutions. The government has been supporting initiatives that are in accordance with environmental objectives, which are influencing market developments and encouraging businesses to adopt sustainable technologies. The South Korean Digital Signage Market offers a plethora of opportunities for expansion, particularly in sectors such as healthcare and hospitality, where there is a growing demand for real-time information sharing and enhanced consumer engagement.
As mobile applications and social media platforms become more integrated with digital signage, businesses have the opportunity to reach a broader audience. In addition, the ongoing investments in infrastructure modernization provide opportunities for innovative digital displays in public spaces. Technological advancements, evolving consumer behaviors, and supportive government policies have all contributed to the South Korea Digital Signage Market's upward trajectory, which has established a dynamic environment for future growth.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The South Korea Digital Signage Market Industry is experiencing significant growth due to the increasing adoption of smart technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI). In South Korea, the country's National IT Industry Promotion Agency has reported that 65 percent of businesses are adopting smart technologies, which is driving the demand for advanced digital signage solutions. Major companies like Samsung and LG Electronics are spearheading this initiative by integrating smart features into their digital signage products.This trend towards smart technology is not only enhancing the functionality of digital signage but also improving consumer engagement, leading to increased sales and brand loyalty.
According to a survey conducted by the Korea Chamber of Commerce and Industry, over 70 percent of retail businesses in South Korea believe that implementing smart digital signage solutions can significantly improve customer experience and operational efficiency. With smart devices becoming more commonplace, the South Korean market is poised for sustained growth in the digital signage sector.
The growth of the retail sector in South Korea is heavily influencing the expansion of the South Korea Digital Signage Market Industry. As of 2023, the Ministry of Trade, Industry, and Energy reported a 5.4 percent growth in the retail sector, with a notable increase in the number of retail outlets embracing digital signage solutions. Major retail chains, such as E-Mart and Homeplus, are investing in digital signage to enhance customer engagement and drive sales.Furthermore, the widespread use of digital displays for product promotions and advertisements has been shown to increase foot traffic by up to 30 percent, according to industry studies. This surge in retail operations signifies a strong demand for dynamic and effective marketing tools like digital signage, ensuring continuous growth potential in this market segment.
The South Korean government is actively supporting the development of digital technologies, influencing the South Korea Digital Signage Market Industry positively. Initiatives like the 'Digital New Deal,' part of the National Strategy for Digital Transformation, aim to boost investment in digital infrastructure, including signage technologies. The government's commitment to this ambitious program, which seeks to allocate millions of dollars toward digital transformation projects, is demonstrated by the creation of a favorable regulatory environment.
Projects backed by government funding facilitate the adoption of innovative digital signage solutions across various sectors, including transportation and public safety. In 2022, the government implemented regulations that permit the integration of digital signage in public spaces, which encourages more businesses to adopt these technologies, ultimately promoting market growth.
The Component Type segment of the South Korea Digital Signage Market encompasses a diverse range of essential elements, namely Hardware, Software, and Service. This segmentation plays a crucial role in shaping the dynamics of the overall market, which is witnessing significant growth driven by increasing demand for efficient and innovative digital communication solutions. Hardware, comprising displays, media players, and other devices, serves as the physical backbone of digital signage systems, facilitating impactful visual communications across various sectors, including retail, transportation, and education.
Given the advanced technological landscape in South Korea, manufacturers continually upgrade hardware offerings with high-resolution displays and interactive solutions, enhancing the overall consumer experience. Software, on the other hand, is vital in managing content and delivering messages dynamically. It aids businesses in customizing their digital signage solutions to fit specific needs, thereby enhancing engagement and information delivery. Additionally, advancements in cloud-based applications further empower organizations with easier management and analytics capabilities.Service, focusing on installation, maintenance, and support, ensures that these systems operate seamlessly and effectively.
As businesses increasingly recognize the importance of digital signage in attracting customers and conveying information, the demand for comprehensive service solutions grows. The growing trend toward digital transformation among businesses in South Korea reveals a robust opportunity for the Component Type segment to expand. By streamlining operations and providing real-time analytics, these components collectively enable organizations to leverage the true potential of digital signage, making this segment a significant contributor to the South Korea Digital Signage Market.Moreover, with technological advancements such as Artificial Intelligence (AI) and Internet of Things (IoT) integration, the potential for innovation in hardware, software, and service is substantial, paving the way for future applications and industry shifts.
This evolution reflects heightened consumer expectations and a willingness among businesses in South Korea to invest in modern digital solutions, confirming the pivotal role that each component within this segment plays in achieving successful digital signage implementations. As the market progresses, a focus on improving interconnectivity among these components will become crucial, fostering a comprehensive ecosystem that not only enhances the customer experience but also optimizes operational efficiencies across industries.
The South Korean government's emphasis on smart city initiatives also supports the growth of the digital signage ecosystem, as these projects often integrate cutting-edge technology to elevate urban living. Therefore, the Component Type segmentation stands as a critical foundation on which the remarkable advancements and market growth of the South Korea Digital Signage Market are built.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Vertical segment of the South Korea Digital Signage Market showcases a diverse array of applications across various industries. The Commercial sector plays a pivotal role, leveraging digital signage to engage customers and enhance the retail experience as businesses increasingly adopt these solutions for advertising and information dissemination. In the Institutional arena, educational institutions and governmental bodies utilize digital signage to streamline communication, enhance message delivery, and improve visitor experiences. The Infrastructure segment supports crucial communication and information sharing in environments like transportation hubs and public spaces, thus facilitating better navigation and services.
This segment is significant as it contributes to public safety and operational efficiency. Digital signage becomes essential across these verticals, driven by trends such as the increasing demand for dynamic content and the shift towards more interactive and engaging customer experiences, which are critical for staying competitive in the evolving market landscape. Overall, the segmentation insights highlight the broad spectrum of applications and the ongoing investment in technological advancements that are shaping the South Korea Digital Signage Market landscape.
The South Korea Digital Signage Market is characterized by a dynamic competitive landscape bolstered by the rapid advancement of technology and increasing demand for interactive and engaging display solutions across various sectors. As businesses continue to focus on enhancing customer experiences and optimizing operational efficiency, digital signage has become a critical element in marketing strategies, information dissemination, and brand visibility. The market is marked by the presence of numerous players who are continually innovating to provide cutting-edge solutions, driving competition and pushing for higher-quality products.
The rise of smart cities and technological infrastructure improvements in South Korea are further fueling growth opportunities in this sector as businesses look to leverage digital signage for better communication and enhanced user engagement.Atempus has established a significant footprint in the South Korea Digital Signage Market by leveraging its technological expertise and innovative solutions tailored to meet local demands. The company’s strengths lie in its ability to offer customizable digital signage products that cater to a diverse range of industries, such as retail, transportation, and corporate environments. Atempus's robust service portfolio, including software support and hardware integration, enhances its market presence.
The company has developed strategic partnerships with local suppliers and technology firms, which has further cemented its reputation and allowed it to address the specific needs of clients in South Korea efficiently. Attempts stands out for its customer-centric approach and commitment to delivering high-quality digital signage solutions, which significantly contributes to its competitive advantage in the market.Harman International plays a vital role in the South Korean digital signage landscape with its broad range of innovative products, including display solutions, audio and visual integration, and management software. The company has made notable inroads into the market by providing advanced technology that meets the evolving demands of businesses in various sectors, including entertainment, education, and retail.
Harman International’s strengths lie in its established brand reputation and ongoing commitment to research and development, which enables continuous innovation tailored for the South Korean market. The company frequently engages in strategic mergers and acquisitions to enhance its service offerings and expand its market reach, further solidifying its position. With a comprehensive range of products and a strong focus on customer engagement solutions, Harman International continues to be a formidable competitor in South Korea's digital signage sector.
The South Korea Digital Signage Market has been witnessing significant developments, particularly with major players like Samsung Electronics and LG Display making substantial advancements in display technology. Notably, in May 2023, Samsung introduced its latest line of ultra-slim LED signage solutions, targeting the growing demand for high-quality visual displays across various sectors. The market is witnessing an increase in the adoption of digital signage in retail and corporate environments, driven by innovations in AI and enhanced interactivity features.
In terms of mergers and acquisitions, there have been no recent reports involving the focus companies such as Harman International or Planar Systems in the South Korean context. However, the market valuation has shown a growth trajectory driven by advancements in hardware and software integration. In particular, BrightSign has gained traction with its solutions tailored for content management, reflecting the rise in digital signage's role in enhancing customer engagement. The overall digital signage sector in South Korea is poised for continued growth, buoyed by technological enhancements and strategic partnerships among the leading companies.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 288.0 (USD Million) |
| MARKET SIZE 2024 | 618.05 (USD Million) |
| MARKET SIZE 2035 | 1236.1 (USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.504% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Atempus, Harman International, Danish Design, BrightSign, COWON, Samsung SDS, ViewSonic, LG Display, Planar Systems, Gromit, Samsung Electronics, SK Telecom, VGI, Nexmos |
| SEGMENTS COVERED | Component Type, Vertical |
| KEY MARKET OPPORTUNITIES | Smart retail solutions, Interactive advertising displays, Integration with IoT devices, Growth in public transportation relevance, Expanding corporate communication applications |
| KEY MARKET DYNAMICS | growing adoption in retail, technological advancements in display, increasing demand for advertising, integration with IoT solutions, rising focus on customer engagement |
| COUNTRIES COVERED | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Digital Signage Market is expected to be valued at 618.05 million USD in 2024.
By 2035, the market is projected to reach a value of 1236.1 million USD.
The market is expected to experience a CAGR of 6.504% during the period from 2025 to 2035.
The market is divided into three main components: Hardware, Software, and Service.
The Hardware segment is expected to be valued at 250 million USD in 2024.
The Software segment is projected to reach a value of 450 million USD by 2035.
Major players in the market include Samsung Electronics, LG Display, Harman International, and BrightSign.
The Service segment is expected to be valued at 148.05 million USD in 2024.
The Hardware segment is anticipated to reach 500 million USD by 2035.
The growth drivers include increased adoption of digital advertising and advancements in display technology.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
