Social Media Listening Companies

Competitive Landscape of Social Media Listening Market

The social media listening market is a dynamic and competitive landscape, with a number of established players vying for market share. Key players in the market include Brand24, Sprout Social, Brandwatch, Synthesio, and Meltwater. These companies offer a range of social media listening tools and services, including social media monitoring, sentiment analysis, and competitive intelligence.

Key Players in the Social Media Listening  Industry

• Salesforce


• Oracle


• SAS Institute


• Hootsuite


• Brandwatch


• Clarabridge


• Talkwalker


• International Business Machines Corporation


• Meltwater


• Crimson Hexagon


• MarketMuse


• Digimind


• Adobe Systems

Strategies Adopted by Social Media Listening Market Leaders

Social media listening market leaders are adopting a number of strategies to maintain their competitive edge. These strategies include:

• Expanding product offerings: Companies are expanding their product offerings to include a wider range of social media listening features, such as sentiment analysis, competitive intelligence, and social media advertising analytics.


• Integrating with other platforms: Companies are integrating their social media listening tools with other platforms, such as customer relationship management (CRM) systems, marketing automation platforms, and social media management platforms. This allows companies to get a more holistic view of their customer interactions across all channels.


• Offering self-service options: Companies are offering self-service options for social media listening, making it easier for businesses of all sizes to get started with social media listening.


• Building strong relationships with clients: Companies are investing in building strong relationships with clients, providing them with ongoing support and training.

Factors for Market Share Analysis

Several factors are important to consider when analyzing market share in the social media listening market. These factors include:

• Number of active users: The number of active users is a crucial factor, as it indicates the overall popularity of a social media listening tool.


• Market share: Market share is a measure of the percentage of the market that a company controls. A higher market share indicates a stronger position in the market.


• Pricing: Pricing is a key factor, as companies need to balance pricing with value to attract customers.


• Product features: The product features offered by a company are important, as they can differentiate it from its competitors.


• Customer satisfaction: Customer satisfaction is important, as it can lead to increased retention and word-of-mouth marketing.

New and Emerging Companies

Several new and emerging companies are making inroads into the social media listening market. These companies are offering innovative solutions and are gaining traction with businesses that are looking for more advanced tools. Some of the key new and emerging companies in the market include:

• Mentionlytics: Mentionlytics offers a comprehensive social media listening platform that includes sentiment analysis, competitive intelligence, and social media advertising analytics.


• Brand24: Brand24 is a popular social media monitoring tool that offers a real-time view of social media conversations.


• Talkwalker: Talkwalker is a social media listening tool that offers a wide range of features, including sentiment analysis, social media advertising analytics, and crisis management tools.

Current Company Investment Trends

Social media listening companies are investing in a number of areas to stay ahead of the competition. These investments include:

• Data analytics: Companies are investing in developing more sophisticated data analytics tools to help businesses gain deeper insights from their social media data.


• Artificial intelligence (AI): Companies are investing in AI to automate tasks and improve the accuracy of social media listening data.


• Cloud-based solutions: Companies are moving towards cloud-based solutions to make their products more scalable and accessible.