Smart Stadium Market Analysis

Global Smart Stadium Market Overview:

Smart Stadium Market Size was valued at USD 7.13 billion in 2023. The Smart Stadium market industry is projected to grow from USD 8.77 Billion in 2024 to USD 46 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 23.00% during the forecast period (2024 - 2032). Throughout the past few years, there has been a rise in demand for sporting events, fueled mainly by increased sponsorships and lower ticket prices. Many sports fans attend live games at the stadium because of the vast seating capacity. Due to the rising demand for live sporting events, stadium sponsors are lowering the cost of travel arrangements and making it easier for international fans to watch their favorite game at an affordable price, which acts as the prominent market driver for the global smart stadium.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Smart Stadium Market Trends

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  Growing Number of Sports Leagues Globally to boost market growth

  
  

The sports sector has undergone several changes in recent years. Technology improvements in both developed and emerging economies, as well as the rising sports league culture in developing nations, are predicted to open up a lot of new business prospects for the companies that provide solutions for smart stadiums. The integrated solutions provided by the smart stadium allow the facilities to serve better the needs and expectations of medical teams, athletes, and spectators.

The smart stadium consists of several sensors, digital signs, parking solutions, surveillance systems, and other connected via wired or wireless networks. These technologies offer real-time information about things like concession stand line lengths, in-stadium product costs, and parking accessibility, which improves the fan experience. Stadiums are undergoing extensive renovations to provide a comprehensive event experience, encompassing a variety of topics like improved security, operational effectiveness, and smart parking, among others. Several factors are anticipated to drive the demand for smart stadium technologies over the forecast period, including the growing adoption of Internet of Things (IoT) technologies for efficient management of stadium infrastructure and the increased focus on engaging and delighting fans on the premises. Sports governing bodies from all over the world have enforced many security standards for stadium construction. To create the UEFA Stadium Infrastructure and Safety and Security Rules, for instance, the UEFA Partners worked with the UEFA Stadium and Security Committee. It aims to provide vital safety standards for the successful operation of events. Therefore, rising digitization on a global scale has enhanced the Smart Stadium market CAGR globally in recent years.

The owners of the stadium are also concentrating on delivering an enjoyable fan experience at the stadium via mobile applications. These programs give users access to live streaming, internet shopping, and food ordering. Moreover, these stadiums have a high-speed internet connection, and digital signage at the entrance and exit directs visitors to shorter lines. This will increase the footprint of the Smart Stadium Market revenue.

Smart Stadium Market Segment Insights:

Smart Stadium Component Insights

Based on components, the Smart Stadium Market segmentation includes software and service. The software segment held the majority share in 2022, contributing to around ~65-67% of the Smart Stadium Market revenue. All spectators and stadium owners profit significantly from digital change. The intelligent stadium concept can incorporate several technologies, including crowd control, ticketing, seat upgrades, and parking space management. In addition, it contains, among other things, social media updates, food ordering, restroom queues in closets, emergency and incident response management, Wi-Fi networks, goods purchases, bright lighting, and integrated security systems.

July 2021: For the AFC Asian Cup 2023, which will include the top 24 football teams on the continent, WSP Global Inc. (Canada), a top global technology organization offering management & advisory services to the built and natural environment, showcased Smart Stadium Design.

Figure 1: Smart Stadium Market, by Component, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Smart Stadium Deployment Type Insights

Based on deployment type, the Smart Stadium Market segmentation includes on-premise and software-as-a-service. The on-premise dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Many cameras, sensors, and digital signage are installed in smart stadiums, wired and wirelessly connected to servers and networks. It assists in giving security officers in charge of keeping an eye on the crowd's activities real-time data. Because all these devices must be installed on-site, necessitating a sizable hardware and software expenditure, they have contributed to the segment's higher revenue share throughout the projected year. Hence, rising applications of on-premise Smart Stadium solutions will positively impact the market growth.

Smart Stadium Platform Insights

The platform has bifurcated the Smart Stadium Market data into application, device, and network management platforms. The application management platform dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The segment is expected to dominate due to increased public safety and security concerns in major stadiums, supported by an uptick in attacks and governmental laws. Additionally, due to the growing trend of energy-efficient buildings, which can be managed through these automated systems, the application management platform segment is anticipated to experience the fastest growth rate.

Smart Stadium Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Europe Smart Stadium market accounted for USD 2.7 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The growth can be attributed to the tight public safety laws the regulating organizations impose to guarantee public and stadium safety. Moreover, increased social media integration with stadium technology and rising demand for comfortable watching experiences propel the European market.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: Smart Stadium Market SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

North America Smart Stadium market accounts for the second-largest market share during the forecast period. The North American government has launched innovative initiatives to transform an increasing number of stadiums into smart stadiums. Further, the Germany Smart Stadium market held the largest market share, and the UK Smart Stadium market was the fastest-growing market in the European region

The Asia-Pacific Smart Stadium Market is expected to grow at the fastest CAGR from 2022 to 2030. The smart stadium market will be driven by R&D, innovation, and policy requirements related to integrating smart stadiums during the projected period. Moreover, China Smart Stadium market held the largest market share, and the India Smart Stadium market was the fastest-growing market in the Asia-Pacific region

For instance, India Smart Stadium market is expected to grow with the fastest-growing CAGR in the Asia Pacific region during the forecast period. Sports organizations use smart technologies to stage significant competitions, including the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL), New Zealand Cricket, Sahara Force India, and Melbourne Cricket Association. As a result, more stadiums are being renovated, and attention is being paid to building new ones.

Smart Stadium Key Market Players & Competitive Insights

Major market players are introducing new goods to the market to satisfy the growing demand from various end-use industries. With market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaborations with other companies, businesses are also implementing various activities to enhance their market share. To be competitive, players in the Smart Stadium industry must provide affordable products.

The global Smart Stadium industry market leaders are often spending research and development investments to optimize their supply chains. The Smart Stadium market major player such as Tech Mahindra Ltd. (India), Intel Corporation (U.S.), Cisco Systems Inc. (U.S.), Johnson Controls (U.S.), GP Smart Stadium (Netherlands), and others are working on expanding the market demand by investing in research and development activities.

The American global digital communications technology conglomerate firm Cisco Systems, Inc., also known as Cisco, has its corporate headquarters in San Jose, California. Cisco creates, produces, and markets networking tools, computer software, telecommunications gear, and other high-tech services and goods. Cisco is a leading provider of cutting-edge technologies such as Webex, OpenDNS, Jabber, Duo Security, and Jasper. It specializes in niche technological areas like the Internet of Things (IoT), domain security, videoconferencing, and energy management. With over $51 billion in revenue and close to 80,000 workers, Cisco, one of the biggest technology businesses in the world, is ranked 74 on the Fortune 100.

Established in 1935 with its headquarters in Tokyo, Fujitsu Limited is a Japanese multinational firm that manufactures and provides tools and services for information and communications technology. By annual revenue, Fujitsu will rank sixth globally and first in Japan's IT services sector in 2021. Although the company and its subsidiaries also offer a variety of products and services in data storage, telecommunications, advanced microelectronics, and air conditioning, Fujitsu's hardware offerings are primarily comprised of personal and enterprise computing products, including x86, SPARC, and mainframe-compatible server products. It employs about 126,400 people, offering its goods and services in about 180 nations.

Key Companies in the Smart Stadium market include

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  Tech Mahindra Ltd. (India)

  
  


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  Intel Corporation (U.S.)

  
  


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  Cisco Systems Inc. (U.S.)

  
  


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  Johnson Controls (U.S.)

  
  


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  GP Smart Stadium (Netherlands)

  
  


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  Fujitsu Ltd. (Japan)

  
  


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  Huawei Technologies Co. Ltd. (China)

  
  


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  International Business Machines Corporation (U.S.)

  
  


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  Voltio (U.S.), among others

  
  

Smart Stadium Industry Developments

JIG-SAW joined hands with Climatec in Major League Baseball (MLB) to bring Smart Stadium technology to the San Diego Padres in September 2023. In the same vein, Climatec will play a vital role in JIG-SAW’s IoT technology during the design, installation and service stages. The implementation of this technology is expected to lead to reduced operation as well as maintenance costs, longer lifespan for facilities and improved customer experience for fans.

Acrisure Stadium, which is home to the Pittsburgh Steelers, announced that Evolv Technology will be its official fan screening provider in March 2023.

In February 2023, Fujitsu and EintrachtTech GmbH's digital center teamed up for sustainable stadium management at Deutsche Bank Park. Mainova AG has already equipped the stadium with a sensor solution that checks information on the condition of green areas and training fields and sends over the LoRaWAN gateway. However, it is Fujitsu who will take advantage of this existing facility further minimizing water consumption where an AI platform predicts future usage trends. Besides, there are efforts aimed at ensuring smart queue management at fan stores within sports venues.

Schneider Electric acquired the AVEVA communication technology consulting company in January 2023. The two companies partner together in order to enable complete digitization of their client’s operations. They achieve significant benefits by reducing energy consumption or carbon dioxide emissions per unit of output. This cooperation speeds up customers’ way towards better efficiency side by side with sustainability.

During December 2022, Cisco Systems Inc. collaborated with WaitTime so realize real-time crowd management platform use at Etihad Stadium.

A multiyear global partnership between Real Madrid and Cisco Systems Inc was announced by them in November 2022 to develop Europe's first Wi-Fi 6 stadium network at Santiago Bernabéu Stadium. The objective is to make ground rank among the world’s most sophisticated stadiums ever used for any sports event.

March 2022 saw Cisco Systems Inc. signing a multiyear agreement with Real Madrid, whereby the company will install the biggest Wi-Fi 6 stadium network at Santiago Bernabéu Stadium, which will be one of the most advanced sporting venues when it comes to technology. For instance, this multipurpose stadium is going to have not fewer than 1200 Wi-Fi 6 access points that guarantee a faster and smooth experience for fans, unlike older versions.

Smart Stadium Market Segmentation:

Smart Stadium Component Outlook

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  Software

  
  


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  Service

  
  

Smart Stadium Deployment Type Outlook

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  On-Premise

  
  


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  Software-as-a-Service

  
  

Smart Stadium Platform Outlook

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  Application Management Platform

  
  


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  Device Management Platform

  
  


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  Network Management Platform

  
  

Smart Stadium Regional Outlook

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  North America

  
  
  
  
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    US

    
    
  
  
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    Canada

    
    
  
  
  
  


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  Europe

  
  
  
  
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    Germany

    
    
  
  
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    France

    
    
  
  
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    UK

    
    
  
  
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    Italy

    
    
  
  
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    Spain

    
    
  
  
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    Rest of Europe

    
    
  
  
  
  


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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Australia

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America