Smart Packaging Companies

Market Summary and Growth Trajectory

• Rising concerns about food safety and product authentication


• Growing demand for extended shelf life and real-time product monitoring


• Increasing adoption of Internet of Things (IoT) technologies in packaging solutions


• Focus on sustainability and eco-friendly packaging materials

Key Players

• Stora Enso


• AVERY DENNISON CORPORATION


• BASF SE


• TempTime Corporation


• Thin Film Electronics ASA


• Huhtamaki


• American Thermal Instruments


• 3M


• Zai Urban Winery's


• R.R. Donnelly Sons & Company among others

Strategies for Market Share

In this competitive environment, companies are deploying various strategies to capture market share. Here are some prominent tactics:

• Innovation: Continuously developing novel smart packaging solutions with advanced functionalities.


• Strategic Partnerships: Collaborating with technology providers, material suppliers, and brand owners to offer integrated solutions.


• Mergers and Acquisitions: Acquiring or merging with other players to gain access to new technologies, markets, or expertise.


• Focus on Sustainability: Developing eco-friendly smart packaging solutions that cater to growing consumer and regulatory demands.


• Data Analytics Integration: Leveraging data collected through smart packaging to enhance supply chain efficiency and gain insights into consumer behavior.

Factors Influencing Market Share

Several factors determine success in the smart packaging market. Here are some key considerations:

• Product Portfolio: Offering a diverse range of smart packaging solutions catering to different industry needs.


• Cost-Effectiveness: Balancing the advanced features of smart packaging solutions with affordability for widespread adoption.


• Technological Expertise: Possessing the technical know-how to integrate sensors, communication technologies, and data analytics effectively.


• Scalability: The ability to scale production and meet the growing demand for smart packaging solutions.


• Compliance with Regulations: Ensuring smart packaging solutions adhere to relevant safety and data privacy regulations.

Recent Developments

August 2021: Zai Urban Winery has announced the launch of organic wines in Crown beverage cans.

October 2023:Focus on Cold Chain Management with Smart Packaging: The growing importance of cold chain logistics, particularly for pharmaceuticals and food products, fuels the adoption of smart packaging solutions that monitor temperature and ensure product integrity

December 2023:Smart Packaging Gets Retail-Ready: Retail giants begin integrating smart packaging solutions to enhance customer experience. Features like track-and-trace functionalities and interactive labels provide transparency and improve product information delivery at the point of sale

Carlton Packaging unveiled WrapX, a cutting-edge "smart" pallet wrapping system, in October 2023. It seeks to enhance efficiency, ease and safety during their use by means of smart features.

International Paper introduced OHMEGA® to communicate with customers through its packaging in July 2023. OHMEGA® becomes an innovative marketing tool when combined with conductive ink on the package that allows transmission of coupons or sweepstakes to shoppers among others.