Smart Labels Market Analysis

Global Smart Labels Market Overview

Smart Labels Market Size was valued at USD 5.5 Billion in 2022. The Smart Labels industry is projected to grow from USD 6.51 Billion in 2023 to USD 25.17 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.41% during the forecast period (2023 - 2032). Rising sales of electronic goods are being accompanied by increased customer knowledge of their rights and technology developments like big data and digital printing. The key market drivers raising the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

 Smart Labels Market Trends

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  Growing adoption in supply chain management is driving market growth

  
  

Market CAGR for smart labels is being driven by the rising adoption in supply chain management. As businesses strive for enhanced visibility and traceability across their supply chains, Smart Labels offers an effective solution. These labels enable seamless tracking of products from manufacturing facilities to distribution centers, warehouses, and retail stores. The integration of RFID technology in Smart Labels allows real-time monitoring, inventory management, and automation of various processes, leading to improved efficiency, reduced costs, and minimized errors. Furthermore, Smart Labels enable businesses to respond swiftly to recalls, optimize inventory levels, and enhance supply chain security, fostering better customer satisfaction.

Additionally, counterfeit products significantly threaten brand reputation and consumer safety, compelling companies to invest in robust anti-counterfeiting solutions. Smart Labels equipped with track-and-trace technologies offer an effective means to tackle this problem. By integrating unique identification codes and tamper-evident features, Smart Labels provide a reliable authentication mechanism throughout the supply chain. Consumers can easily verify product authenticity by scanning the label using a smartphone or NFC-enabled device, ensuring they are purchasing genuine products. As counterfeiting concerns continue to rise across various industries, such as pharmaceuticals, luxury goods, and electronics, the demand for Smart Labels as a means of combating counterfeiting is expected to witness substantial growth.

With the increasing focus on enhancing consumer experiences, Smart Labels are becoming an integral part of personalized marketing strategies. These labels enable direct interaction between brands and consumers, providing valuable information, promotions, and personalized recommendations. By incorporating NFC or QR code technologies, Smart Labels allow customers to access additional product details, user reviews, and related content, thereby influencing purchase decisions. Furthermore, Smart Labels facilitate loyalty programs, rewards, and discounts, strengthening customer relationships and fostering brand loyalty. As consumers seek more engaging and customized experiences, the utilization of  Smart Labels for targeted marketing efforts is likely to expand across various industries, including food and beverage, retail, and cosmetics.

The Smart Labels market is witnessing significant growth, driven by several trends shaping the industry. The increasing adoption of Smart Labels in supply chain management enhances operational efficiency, enables better inventory management, and improves supply chain visibility. The rising demand for anti-counterfeiting solutions drives the integration of track-and-trace technologies in Smart Labels, providing consumers with a reliable means to verify product authenticity. Additionally, the growing emphasis on personalized consumer engagement propels the utilization of Smart Labels in delivering customized information, promotions, and recommendations. As businesses recognize the value of these trends, the smart labels market is expected to experience substantial growth and revolutionize various industries in the coming years. It drives the Smart Labels market revenue.

 Smart Labels Market Segment Insights

 Smart Labels Type Insights

The Smart Labels market segmentation, based on type includes RFID, Electronic Shelf Label. The RFID segment dominated the market, accounting for 35% of market revenue (78.48 Billion). RFID labels use radio waves to communicate information between a tag and a reader. They are widely used in inventory management, supply chain tracking, asset tracking applications, and tracking smart label. RFID labels offer benefits like high accuracy, long read range, and fast data capture, making them ideal for industries such as retail, logistics, and healthcare.

 Smart Labels Application Insights

The Smart Labels market segmentation, based on application, includes store Electronic & IT assets, Retail, Perishable Goods, and Others. The retail category generated the most income (70.4%). Smart Labels in the retail sector facilitate inventory management, price automation, and anti-theft measures. They enable real-time tracking of products, improve supply chain efficiency, and enhance customer experience.

 Smart Labels End-Use Insights

The Smart Labels market segmentation, based on End-Use includes Manufacturing & Retail, Healthcare & Pharmaceuticals, Automotive, FMCG, Logistics, and Others. The automotive CATEGORY will dominate the market. In the automotive industry, Smart Labels are used for vehicle identification, anti-counterfeiting measures, and maintenance tracking. They enhance supply chain management and streamline vehicle servicing.

Figure1:   Smart Labels Market, by End-Use, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

 Smart Labels Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Smart Labels market area will dominate this market, owing to the advanced retail sector, high adoption of advanced technologies, and emphasis on supply chain efficiency contribute to market growth. Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2:  SMART LABELS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Smart Labels market accounts for the second-largest market share due to well-established retail infrastructure, favorable government initiatives, and growing e-commerce sector fuel market growth. Further, the German Smart Labels market held the largest market share, and the UK  Smart Labels market was the fastest growing market in the European region

The Asia-Pacific Smart Labels Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rapid industrialization, increasing consumer awareness, and rising disposable incomes. The e-commerce boom in the region, coupled with the need for product authentication and anti-counterfeiting measures, fuels the demand for Smart Labels. Moreover, China’s Smart Labels market held the largest market share, and the Indian  Smart Labels market was the fastest growing market in the Asia-Pacific region.

In January 2023 AVERY DENNISON CORPORATION concluded an agreement to purchase Thermopatch which is a specialist in labeling. The Apparel Solutions segment of Retail Branding and Information Solutions (RBIS) will welcome Thermopatch as another member of their family. As such, the merged company will be able to build on its collective knowledge to grow in outsourced branding supported by the quality and service pertaining to this business that are hallmarks of the corporation’s capabilities

 Smart Labels Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Smart Labels market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Smart Labelsindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Smart Labels industry to benefit clients and increase the market sector. In recent years, the Smart Labels industry has offered some of the most significant advantages to medicine. Major players in the Smart Labels market, including Avery Dennison Corporation, Checkpoint Systems Inc., CCL Industries (Canada), Alien Technologies (U.S.), Intermec Inc. (U.S.), Sato Holding Corporation, Zebra Technologies Corporation, Smartrac N.V. (Netherlands), and others, are attempting to increase market demand by investing in research and development operations.

The biggest label maker in the world, CCL offers cutting-edge products to the markets for Home and personal Care, Premium Food and beverage, Healthcare and specialty, Automotive and durables, and Consumer Goods. Four reporting segments make up the Company: CCL, Avery, Checkpoint, and Innovia. We run 205 cutting-edge production plants throughout North America, South America, Asia, Europe, Australia, and Africa with the help of almost 25,300 committed people.

Checkpoint continues to expand its presence through its acquisition activity, including the July 2021 purchase of Spain-based Unite, a full- service label manufacturer serving 45 countries and over 1,000 clients. The acquisition will bolster Checkpoint's stronghold as a manufacturing leader of labors and radio frequency identification (RFID) devices. Internal aspects are considered, and strengths and weaknesses are based on Checkpoint Systems Inc.'s performance in relation to its rivals. Opportunities and Threats are based on developments and demand in the US industry of manufacturing electronic article surveillance products, with an emphasis on external impacts.

Key Companies in the Smart Labels market include

• Avery Dennison Corporation


• CCL Industries (Canada)


• Alien Technologies (U.S.)


• Checkpoint Systems Inc.


• Intermec Inc. (U.S.)


• Sato Holding Corporation


• Zebra Technologies Corporation


• Smartrac N.V. (Netherlands)

 Smart Labels Industry Developments

In January 2023 saw AVERY DENNISON CORPORATION enter into an agreement to acquire Thermopatch, which is a key player in the labeling industry. For the Retail Branding and Information Solutions (RBIS) company, Thermopatch will become part of their Apparel Solutions segment. In doing so, the combined entity will tap into its collective industry experience using superior knowledge, quality, and service to drive expansion in outsourced decorations.

In January 2023, Pod Group announced that they had partnered with SODAQ and Lufthansa Industry Solutions to bring to market a paper-thin Smart Label as a monitoring device that would revolutionize logistics by tracking small and lightweight items not doable with the existing tracking tools.

In April 2023, CCL Industries Inc. announced that it had completed the purchase of eAgile Inc., the provider for the healthcare sector with hardware and software solutions, in addition to RFID inserts built into labels and Alert Systems ApS’ intellectual property. A new company will bring expertise in this area to the entire organization and become an integral part of CCL Label's Healthcare & Specialty division. Furthermore, privately held Alert in Denmark offers proprietary anti-theft products to European merchants alongside Checkpoint's merchandise availability solutions (MAS) product lines.

In January 2023, Avery Dennison agreed to purchase Thermopatch – a specialist in labeling, embellishment, industrial laundry, and transfers for sports clothing/goods. The deal was expected to close in early 2023, with Thermopatch becoming part of Avery’s Retail Branding and Information Solutions (RBIS) Apparel Solutions business thereafter. The merger would allow the company to utilize its own industry knowledge by benefitting from its experience, quality, and service for helping growth in outsourced decorations.

In July 2022, Oil-Tech created new smart label technology for perishable items that are sensitive to time or temperature. These smart labels display an inbuilt temperature and time-sensitive display indicator that is used to monitor perishable products with a shelf life of between five and fifteen days. As the temperatures increase, this indicator changes gradually from yellow to red at known and repeatable rates that are faster in hotter conditions but slower in mild environments. This simple color-changing signal tells the retailer or customer what needs to be done quickly.

 Smart Labels Market Segmentation

 Smart Labels Type Outlook

• RFID


• Electronic Shelf Label


• Sensing Label


• Others

 Smart Labels Application Outlook

• Electronic & IT asset


• Retail


• Perishable goods


• Others

  Smart Labels End-Use Industry Outlook

• Manufacturing & Retail


• Healthcare & pharmaceuticals


• Automotive


• FMCG


• Logistics


• Others

 Smart Labels Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America