According to MRFR (Market Research Future), the global Smart Home Projector market has been experiencing significant growth in recent years and is anticipated to reach USD 5,595.07 million by 2027, with a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period from 2021 to 2027. The driving factors for this growth include the increasing number of smart home and smart city projects worldwide and the growing adoption of energy-saving products in smart homes and cities. However, the introduction of large-size smart TVs is expected to pose a challenge to market growth during the forecast period.
The global Smart Home Projector market is categorized based on type, resolution, technology, pricing, sales channel, and region. In terms of type, the market is divided into Android Smart Home Projectors and Linux Smart Home Projectors. The resolution segment includes XGA (1024 x 768 pixels), WXGA (1280 x 800 pixels), HD (1920 x 1080 pixels), 4K (4096 x 2160 pixels), and 8K (7680 × 4320 pixels). The technology segment comprises DLP, LCD, LED, LCoS, and others. Pricing is categorized into low end, mid end, and high end, while the sales channel includes online and offline. Geographically, the market is segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
In 2020, North America held the largest market share at nearly 33.9%. This can be attributed to the region's significant growth, high adoption of smart home devices, increased automation of tasks, and rising awareness about the benefits and convenience offered by connected appliances. The North American market is expected to continue its robust growth, with the US being the largest contributor, accounting for 85.9% share in 2020. Meanwhile, Asia-Pacific held the second-largest market share at 30.1% in 2020, driven by the increasing adoption of smart home appliances. China dominates the Asia-Pacific smart home projector market, accounting for 55.6% share in 2020. Europe is positioned third globally, with demand coming from countries such as Germany, the UK, Italy, France, and other Western European countries.
Key players that significantly contributed to the growth of the global smart home projector market include Epson, Panasonic, BenQ, Lenovo Group Limited, LG Electronics Inc, Sony Corporation, XGIMI, Philips N.V., Samsung Electronics, ACER, and others. These players focus on innovation in the smart home projector industry, investing in research and development to provide cost-effective, highly secure, robust performance, and innovative features. Strategic developments such as partnerships, mergers & acquisitions, product enhancements, and global expansion are common among key players to enhance their market share and strengthen their client base.
The global Smart Home Projector market was valued at USD 1,809.53 million in 2020 and is expected to grow at a CAGR of 17.7 % during the forecasted period.
A smart home projector is usually a portable device that combines the latest display technologies with smart integrated functionality. The latest generation will connect with mobile devices, home networks, and content services for a seamless viewing experience. And you’d be amazed at what the right projector will do for your viewing experience. Increased trends of playing video games in king size, enjoying the theatre experience at home, and seasonal decorations are some of the major factors fueling the projector’s adoption.
Various factors driving the smart home projector market include integration of projection technologies with mobile devices, increasing disposable income of an individual coupled with changing lifestyle, and increasing trends of playing video games in king size, enjoying theatre experience at home, and seasonal decorations. However, The introduction of large-size TVs poses major barriers to the projectors market. Moreover, emerging economies are expected to open lucrative opportunities for the market and the introduction of high-resolution projectors provide growth opportunities to the market players.
World trade is expected to witness a significant decline due to the pandemic as it disrupts regular economic activity and life around the world. The inevitable decline in trade, production, and output will lead to painful consequences for businesses, on top of the human suffering caused by the disease itself. The restrictions on the movement of people and goods and promoting social distancing due to the lockdown restrictions due to COVID-19 concerns have affected the transport, travel, and labor supply across the globe in recent months. The pandemic has created considerable challenges to the health and safety of individuals, thus causing disruptions in supply chain operations. Lockdowns in numerous countries across the globe have led to a steep decline in demand and supply for Smart Home Projectors, primarily due to the shutting down of manufacturing plants and restrictions over public gatherings and tourism activities, which significantly boosts the cosmetics industry. Moreover, consumers have also reduced their expenditures extensively due to the pandemic. This is primarily due to the lockdowns and secondarily due to reduced job security, unemployment, and pay cuts. However, the demand for Smart Home Projectors decreased during the lockdown. However, the smart home projector market is expected to consolidate in the coming years, owing to its benefits.
Drivers:
A projector and screen can conjure up more than just visual effects. Projectors are especially useful in the gaming section and business meeting rooms, as well as well-suited for personal use. Projectors have been prominent in home theatres when electronics firms created models that are more lightweight and portable. Video games have historically been divisive, with supporters and detractors alike. Recently, video gaming has seen a significant increase in gamers and revenue, and the increased use of projectors for gaming is likely to drive the market.
Opportunities:
Many high-resolution projector owners opt to project onto specially-made screens or white-painted walls for exceptional quality, but that is not strictly necessary. Small projectors have a margin because of larger screen sizes. Because larger letters are easier to read, users do not need to strain their eyes to view a larger screen than a smaller one. High-resolution projectors feel more comfortable and easier when looking at projected images. Henceforth, introducing high-resolution projectors creates an opportunity for the smart home projector market.
Restraint:
The majority of projectors necessitate maintenance that flatscreen and conventional televisions do not. All projectors use lights that must be updated regularly. As a result, the introduction of large-size TVs hampered the growth of the smart home projectors market
Value Chain Analysis
The smart home projector market is growing and is expected to witness significant growth soon. Smart home projector solutions are being rapidly adopted in the commercial and residential sectors, as well as a part of smart city initiatives, as they offer high energy efficiency and control of the lights with smart functionality. The value chain analysis of the smart home projector market comprises five major levels: hardware/component manufacturers, software developers, system integrators/service providers, distribution channels, and end users.
The global Smart Home Projector market has been segmented on the basis of type, resolution, technology, pricing, sales channel and region
The global Smart Home Projector market, based on type, has been segmented into Android Smart Home Projector and Linux Smart Home Projector. The Android Smart Home Projector segment dominated the market share in 2021, and is projected to witness a growth rate of CAGR 17.8% during the anticipated time frame.
The global Smart Home Projector market, based on resolution, has been segmented into XGA (1024 x 768 pixels), WXGA (1280 x 800 pixels), HD (1920 x 1080 pixels), 4K (4096 x 2160 pixels), 8K (7680 × 4320 pixels) and Others.
The global Smart Home Projector market, based on technology, has been segmented into DLP, LCD, LED, LCoS, and Others.
On the basis of pricing the market has been bifurcated into low-end, mid-end, and high-end.
Based on sales channels the market has been segmented into online and offline.
The global Smart Home Projector market has been studied across Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.
North America accounted for the largest market share in 2021. The region is anticipated to witness considerable growth due to the increasing demand for brighter and more power-efficient display panels and the adoption rate of smart home projectors in premium smartphones.
Asia-Pacific is the fastest-growing region. The region holds significant potential for adopting smart home projector-based solutions due to developments in residential infrastructure. The region has been segmented, by country, into China, Japan, India, and the rest of Asia-Pacific. China is expected to dominate the market and register the highest CAGR during the forecast period.
The global market for fuel cards is projected to witness healthy growth during the forecast period, owing to the integration of projection technologies with mobile devices, and the increasing disposable income of individuals coupled with changing lifestyles. The global market represents strong numbers in terms of consumption.
Key players operating in the global Smart Home Projector market include Sony Corporation (Japan), Samsung Electronics (South Korea), Koninklijke Philips N.V.(Netherlands), LG Electronics (South Korea), Lenovo (Hong Kong), JVCKENWOOD (Japan), Seiko Epson (Japan), Panasonic Corporation (Japan), XGIMI Technology Co. (China), Optoma (China), AAO Projectors (Japan), Vivitek Corporation (Taiwan), BenQ (Taiwan), and Acer Inc. (Taiwan),
In September 2023, Portronics launched the Beem 420 to provide an amazing cinematic experience. This small multimedia projector can change the way people watch TV by turning any room into a theater. It even turns a whole wall into a giant screen. They use this product for watching movies and sports, making presentations, conducting video conferences etc, where Beem 420 transforms every wall or flat surface into an entertainment panel instantly. Users can now enjoy their favorite OTT movies or TV series in full HD 1080p on up to 250-inch projection screens. A 30,000-hour LED lamp is used in projecting their much-loved sporting events and TV series at over 3200 Lumens brightness level to create vivid and sharp images on almost any white flat surface.
In September of 2023, ViewSonic, a leader in visual display technology, announced with great pride the launch of its revolutionary product – M1 Pro, an innovative portable smart projector that completely redefines adaptability as well as portability in visual entertainment and presentations; the M1 Pro creates new benchmark standards for the portable projectors category due to its unique feature of having a stand with flexible positioning mechanism that rotates over all angles.
In October 2023, Sony global leader in digital imaging and projection technology, is proud to introduce its latest laser projectors VPL-PHZ61 and VPL-PHZ51. These are new additions to Sony’s wide range aimed at improving visual experiences within educational and corporate environments by introducing smaller, more versatile versions. The VPL-PHZ61 and VPL-PHZ51 are examples of how companies like Sony have continued investing in specialized projection solutions through compactness coupled with high-quality bright laser projection.
Seraphic Information Technology has announced that it has come out with a new smart projector that supports all major streaming services worldwide, including internet browsing capabilities.
In January of 2023, LG Electronics introduced its newest CineBeam Smart Portable Projector, which aims to create a home theater’s atmosphere in any room. It is lightweight, hence more portable for different rooms or places, and has high display resolution and integrated facilities with smart electronics and streaming services.
As per MRFR, the global Smart Home Projector market has been growing significantly over the past few years. The global Smart Home Projector market has been segmented on the basis of type, resolution, technology, pricing, sales channel, and region. Based on region, the Smart Home Projector market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
The scope of the global Smart Home Projector market study includes the market size analysis and a detailed analysis of the vendor’s products and strategies. The global Smart Home Projector market has been segmented on the basis of type, resolution, technology, pricing, sales channel, and region.
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