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The worldwide market for sleepwear is expected to grow at a rate of 9.69% every year until 2028, reaching a total value of USD 18,852.24 million. In 2020, Asia-Pacific was at the forefront of this market, holding a 35.10% share, followed by North America at 28.60%, and Europe at 23.87%.
The main reason behind the growth of the sleepwear market is the increasing number of women working. As more women join the workforce, they have more money to spend, and one thing they spend it on is sleepwear. The clothing industry is always coming up with new ideas and styles. This not only affects the regular clothes people wear but also influences the design and types of sleepwear available. Companies are now making sleepwear that matches the latest trends in clothing.
In Asia-Pacific, the growth of organized retail is also contributing to the boost in the sleepwear market. Social media and marketing strategies are powerful tools that help companies connect with more customers. However, the presence of the unorganized sector, which operates outside larger retail systems, is limiting the overall growth of the market.
The sleepwear market is divided into categories based on different factors like the type of product, the materials used, the end user, distribution channels, and regions. Night dresses and gowns are the most popular types of sleepwear, making up 44.59% of the market. Cotton is the leading material at 42.19%, and it is expected to grow at the highest rate of 9.82%. Among the end users, women are the main consumers, making up 74.05% of the market in 2020, and this trend is expected to continue.
In summary, the sleepwear market is changing and expanding due to various factors, such as more women working and shifts in consumer preferences. This evolution is expected to continue in the years to come. The growth of the market shows opportunities for companies to create innovative and trendy sleepwear that aligns with the changing needs and desires of consumers.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2023 | USD 12.6 Billion |
| Growth Rate | 9.69% (2023-2030) |
Sleepwear Market Highlights:
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