Single Serve Wine Market Trends

Global Single Serve Wine Market Overview

Single Serve Wine Market Size was valued at USD 0.512 Billion in 2023. The Single serve wine industry is projected to grow from USD 0.531 Billion in 2024 to USD 0.716 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.80% during the forecast period (2024 - 2032). Rising outdoor and social activities is the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Single Serve Wine Market Trends

• Exploration of wine is driving the market growth

Recent years have seen a notable growth in the single-serve wine market, largely due to the novel idea of single-serve wine options. These easily transportable options have successfully prompted consumer wine discovery, changing how people perceive and appreciate wine. This shift in consumer behavior highlights the mutually beneficial relationship between single-serve wine alternatives and wine discovery, which can be ascribed to a number of important variables.

Single-serve wine alternatives have, first and foremost, removed the entrance obstacles that frequently discourage people from trying new wines. It can be intimidating for people who want to sample a range of wines without committing to an entire bottle that traditional wine bottles typically hold roughly 750 milliliters of wine. With their smaller and more manageable servings, single-serve alternatives let customers explore undiscovered wine terrain without worrying that they'll waste a whole bottle if they don't like the wine. Customers are encouraged to venture outside of their comfort zones and experiment with new varietals, regions, and styles thanks to this risk-free exploration.

Single-serve wine alternatives' packaging is extremely important in luring customers to learn more about wine. These choices frequently feature eye-catching, educational packaging that promotes the wine's attributes, place of production, and tasting notes. Such packaging acts as a window into the essence of the wine, providing customers with useful knowledge that supports their decision-making. This educational component allows consumers to explore the intricacies of wine varietals and the art of wine tasting in addition to fostering a greater appreciation for the beverage.

When talking about how single-serve wine alternatives affect wine discovery, convenience is an important consideration. Single-serve wines are a natural fit for the trend of mobile, on-the-go experiences that characterizes contemporary living. These solutions provide a hassle-free way to enjoy wine without the need for corkscrews or glassware, whether it be at picnics, outdoor events, or while traveling. This ease not only draws in new customers but also enables connoisseurs to continue their wine exploration in a variety of locations, such as cityscapes and mountaintops. Thus, driving the Single serve wine market revenue.

Single Serve Wine Market Segment Insights

Single Serve Wine Type Insights

The Single serve wine market segmentation, based on type, includes red wine, white wine, muscat wine, full bodied wine, riesling and sauvignon blanc. The red wine segment dominated the market in 2022. Consumers who want to enjoy a glass of wine without making the commitment of opening a complete bottle have a convenient choice in single serve red wine. For those who prefer a quick and simple method to enjoy wine on the road or in more intimate settings, this convenience factor is particularly alluring.

Single Serve Wine Texture Insights

The Single serve wine market segmentation, based on texture, includes smooth, course, creamy, waxy and silky. The smooth segment dominated the market in 2022. The demand for single-serve wine options has increased as a result of the rising popularity of smaller meetings and social occasions. The need for transportable and simple wine solutions has significantly increased as more people choose private events and outdoor activities.

Single Serve Wine Container Type Insights

The Single serve wine market segmentation, based on container type, includes glass bottle and metal can. The glass bottle segment dominated the market in 2022. Glass bottles are viewed as a more sustainable packaging alternative than single-use plastics as environmental awareness increases. The demand for single-serve wines in glass containers is fueled by consumers' preference for the material due to its environmental friendliness and capacity to be recycled.

Single Serve Wine Shape Insights

The Single serve wine market segmentation, based on shape, includes burgundy, bordeaux, alsace, phone valley, provence, jura and champagne. The burgundy segment dominated the market in 2022. Burgundy has a rich winemaking tradition dating back centuries. This heritage and the region's reputation for producing some of the world's finest wines drive interest in single-serve options that allow consumers to experience this prestige without committing to a full bottle.

Single Serve Wine Flavor Insights

The Single serve wine market segmentation, based on flavor, includes blackberry, blueberry, cherry, cranberry, fig, plum, raisin, raspberry and strawberry. The raspberry segment dominated the market in 2022. The Raspberry market's expansion is due to its capacity to draw a younger, more daring population. Fruity wine alternatives are appealing to Gen Z and Millennial consumers since they are innovative and frequently viewed as approachable as and less daunting than traditional wine. Additionally, because raspberries are linked to a number of health advantages and antioxidants, the raspberry market has benefited from the expanding trend of health-conscious consumers.

Single Serve Wine Nature Insights

The Single serve wine market segmentation, based on nature, includes organic and conventional. The conventional segment dominated the market in 2022. The demand for single-serve wine and the move toward moderation go hand in hand. Customers are becoming more conscious about portion control and sensible alcohol use. These smaller servings are designed for people who value their health yet still want to indulge sometimes.

Single Serve Wine Application Insights

The Single serve wine market segmentation, based on application, includes in store, restaurant, bar and hotel. The in store category generated the most income in 2022. Single serving wine selections available in-store offer unmatched convenience. Single-serving wines are available for purchase at stores, making them perfect for impulsive purchases, lone drinkers, or those looking for variety.

Figure 1: Single Serve Wine Market, by Application, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Single Serve Wine Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Single Serve Wine Market dominated this market in 2022 (45.80%). Due to the vibrant lifestyle of the continent, the single serve wine business is thriving throughout North America. Consider the crowded streets of New York City as an example. Corner stores and delis here, where time is a valuable resource, are stocked with single serve wine selections. Single-serving wine bottles are available for commuters making their way home from work, enabling them to relax with a glass without committing to a complete bottle. Single serve wines are widely consumed in metropolitan areas across the continent due to their portability. Further, the U.S. Single serve wine market held the largest market share, and the Canada Single serve wine market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: SINGLE SERVE WINE MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Single serve wine market accounts for the second-largest market share. Single-serve wine drinking is closely entwined with culture and cuisine in Europe. For instance, it's typical for restaurants to sell single serve bottles alongside foods like pasta or pizza in Italy, where meals are valued social occasions. Visitors can enjoy a glass of Chianti while seeing the historic streets of Rome without committing to a complete bottle, which will improve their dining experience. Further, the German Single serve wine market held the largest market share, and the UK Single serve wine market was the fastest growing market in the European region.

The Asia-Pacific Single Serve Wine Market is expected to grow at the fastest CAGR from 2023 to 2032. The expansion of the single serve wine market in the Asia Pacific area is significantly influenced by shifting demographics and cultural factors. Consider the contemporary Japanese cities, where constrained living quarters make it difficult to store full wine bottles. Small bottles or cans of single-serve wine are the ideal size for refrigerators and kitchens with limited space. Moreover, China’s Single serve wine market held the largest market share, and the Indian Single serve wine market was the fastest growing market in the Asia-Pacific region.

Single Serve Wine Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Single serve wine market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Single serve wine industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Single serve wine industry to benefit clients and increase the market sector. In recent years, the Single serve wine industry has offered some of the most significant advantages to medicine. Major players in the Single serve wine market, including Grote Company, Wander + Ivy Kim Crawford Sauvignon Blanc, Domaine Chandon Brut Rose, 19 Crimes Red Blend, Union Wine Co., Pacific Rim Eufloria, Bonterra Organic Vineyards, Changyu Pioneer Wine Co. Inc., Constellation Brands, E&J Gallo Winery, Viña Concha y Toro SA, Caviro, Grupo Penaflor S.A., The Wine Group, Accolade Wines Australia Limited, Casella Family Brands, Treasury Wine Estates, Carlyle Group, Brown- Forman, Campari Group, Castel Winery plc. And others, are attempting to increase market demand by investing in research and development operations.

Alcoholic beverages are made and sold by Treasury Wine Estates Ltd. (TWE). The company sells a number of different wine labels, including Wolf Blass, Penfolds, St. Hubert's The Stag, Squealing Pig, 19 Crimes, Lindeman's, Seppelt, Blossom Hill, Frank Family Vineyard, Pepperjack, Wynns, Matua, Stags' Leap, Beringer Bros, Etude, Beringer, Sterling Vineyards, and Beaulieu Vineyard. It provides to bottle and package its wine. The company sells its products to wholesalers, physical stores, retail chains, independent retailers, and consumers. The US, UK, Singapore, Australia, and New Zealand all broadcast it. Australia's Melbourne, Victoria, is where TWE's headquarters are located.

Constellation Brands Inc. produces and markets alcoholic beverages. Its product line includes beer, wine, and spirits. The company sells these products under a number of brand names, including Corona Extra, Corona Light, Corona Premier, Corona Familiar, Corona Refresca, Mount Veeder, My Favorite Neighbor, Casa Noble, Mi CAMPO, Kim Crawford, Robert Mondavi, High West, Cook's California Champagne, Ruffino, and SVEDKA, SIMI. Retailers, wholesalers, and state alcohol beverage control authorities are how CBI distributes its products in states where the government acts as the distributor. The company operates and manages breweries, distilleries, vineyards, and other businesses throughout the US, Canada, Mexico, New Zealand, and Italy. The CBI corporate office is located in Victor, New York, in the US.

Key companies in the single serve wine market include

• Grote Company


• Wander + Ivy Kim Crawford Sauvignon Blanc


• Domaine Chandon Brut Rose


• 19 Crimes Red Blend


• Union Wine Co.


• Pacific Rim Eufloria


• Bonterra Organic Vineyards


• Changyu Pioneer Wine Co. Inc.


• Constellation Brands


• E&J Gallo Winery


• Viña Concha y Toro SA


• Caviro


• Grupo Penaflor S.A.


• The Wine Group


• Accolade Wines Australia Limited


• Casella Family Brands


• Treasury Wine Estates


• Carlyle Group


• Brown- Forman


• Campari Group


• Castel Winery plc.

Single Serve Wine Industry Developments

June 2023: Constellation Brands acquired the wine brand, Domaine Curry, from Coup De Foudre Napa Valley.

May 2023: Constellation Brands acquired a minority stake in Tost, an alcohol-free sparkling beverage brand.

Single Serve Wine Market Segmentation

Single Serve Wine Type Outlook

• Red Wine


• White Wine


• Muscat Wine


• Full Bodied Wine


• Riesling


• Sauvignon Blanc

Single Serve Wine Texture Outlook

• Smooth


• Course


• Creamy


• Waxy


• Silky

Single Serve Wine Container Type Outlook

• Glass Bottle


• Metal Can

Single Serve Wine Shape Outlook

• Burgundy


• Bordeaux


• Alsace


• Phone Valley


• Provence


• Jura


• Champagne

Single Serve Wine Flavor Outlook

• Blackberry


• Blueberry


• Cherry


• Cranberry


• Fig


• Plum


• Raisin


• Raspberry


• Strawberry

Single Serve Wine Nature Outlook

• Organic


• Conventional

Single Serve Wine Application Outlook

• In Store


• Restaurant


• Bar


• Hotel

Single Serve Wine Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America