Sheet Face Mask Market Size

Sheet Face Mask Market Growth Projections and Opportunities

The global sheet face mask market is experiencing robust growth owing to the surging demand for skincare products worldwide. A significant contributing factor is the escalating demand for skin-enhancing products, attributed to factors like growing urbanization and increased per capita disposable income. As consumers prioritize skincare, the cosmetic industry witnesses a notable rise in spending on products like sheet face masks. Furthermore, the pervasive awareness of sheet face masks through social media platforms and celebrity endorsements is expected to fuel market growth in the forthcoming period.

The rise of e-commerce has further catalyzed market expansion, with manufacturers increasingly adopting this distribution channel. This strategic move towards e-commerce is anticipated to significantly augment the sheet face mask market during the forecast period.

Analysts at MRFR project a steady growth trajectory for the sheet face mask industry, with the global market estimated to surpass USD 1,210.9 million by 2023, exhibiting an approximate CAGR of 8.47% from 2018 to 2023. On a regional scale, Asia-Pacific is forecasted to witness the highest growth rate, estimated at 9.06% in the sheet face mask market during the forecast period. Within Asia-Pacific, China is poised to emerge as the fastest-growing country, boasting a CAGR of 9.34% and anticipated to reach USD 128.6 million by 2023, accounting for approximately 23.95% of the Asia-Pacific sheet face mask market.

In terms of types, the non-woven mask segment is anticipated to dominate the global sheet face mask market, projected to reach USD 369.3 million by 2023 at a CAGR of 7.85%. This segment's dominance is due to its cost-effectiveness and traditional fabric used for sheet masks. Conversely, the hydrogel mask segment is expected to witness the highest CAGR of 9.40%, reaching USD 256.0 million by 2023. The hydrogel masks' superior capability to absorb active ingredients into the skin drives the segment's growth significantly.

Regarding distribution channels, the store-based segment led the sheet face mask market in 2017, commanding the largest market share of 70.03%. This segment is projected to attain USD 828.4 million by 2023, marking a healthy CAGR of 8.01% during the forecast period. Conversely, the non-store-based segment is estimated to achieve USD 382.5 million by 2023, registering the highest CAGR of 9.49% during the forecast period. This surge in the non-store-based segment is attributed to the increasing preference for online purchases among consumers, complemented by the expanding e-commerce landscape.