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The running gear market is influenced by a multitude of factors that collectively shape its dynamics and growth. One crucial factor is the increasing global emphasis on health and fitness. As people worldwide become more health-conscious, the demand for running gear has experienced a significant upswing. Running, as a popular form of exercise, has become a lifestyle choice for many individuals, contributing to the sustained growth of the running gear market.
Consumer preferences play a pivotal role in steering the market dynamics of running gear. Modern consumers not only seek functional gear but also prioritize style and comfort. This shift has prompted manufacturers to innovate, producing running gear that not only enhances performance but also aligns with the latest fashion trends. The fusion of functionality and fashion has given rise to athleisure wear, reflecting a broader trend of activewear transitioning seamlessly into casual daily attire.
Advancements in material technology constitute another key market factor. The introduction of lightweight, moisture-wicking, and breathable fabrics has revolutionized the comfort and performance of running apparel and footwear. Manufacturers continually invest in research and development to create products that offer optimal support, durability, and flexibility, meeting the diverse needs of runners ranging from casual joggers to professional athletes.
The geographical and climatic variations across regions also significantly impact the running gear market. Different climates necessitate different types of running gear, influencing the demand for specific products. For instance, in colder climates, there may be a higher demand for insulated and weather-resistant running apparel, while in warmer regions, breathable and moisture-wicking fabrics may be more popular. Economic factors in different regions can affect pricing strategies, making affordability and accessibility crucial considerations for manufacturers.
E-commerce has emerged as a transformative force in the distribution channels of running gear. Online platforms provide consumers with a vast array of options, enabling them to compare products, read reviews, and make informed purchasing decisions. This digital shift has compelled traditional brick-and-mortar stores to adapt and enhance their online presence. The convenience of online shopping has contributed to the democratization of the running gear market, making high-quality products accessible to a broader consumer base.
Brand loyalty and endorsements from fitness influencers and athletes are significant market factors. Consumers often gravitate toward brands endorsed by their favorite athletes or influencers, seeking to emulate their fitness routines and lifestyles. This dynamic has prompted manufacturers to engage in strategic partnerships and sponsorships to enhance their brand visibility and credibility in the market.
Regulatory and sustainability factors also play a role in shaping the running gear market. Increasing awareness of environmental issues has led consumers to seek sustainable and eco-friendly options. Manufacturers are responding by incorporating recycled materials, eco-friendly production processes, and environmentally conscious packaging. Compliance with regulatory standards ensures product safety and quality, contributing to consumer trust and brand reputation.
Market competition is a constant factor influencing running gear dynamics. The industry's competitive landscape is characterized by a multitude of brands vying for consumer attention. Innovation, product differentiation, and effective marketing strategies are essential for manufacturers to stand out in a crowded market. Price competition and the ability to adapt to emerging trends are critical factors that determine a brand's success in the highly competitive running gear market.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 22.8 Billion |
| Market Size Value In 2023 | USD 23.4 Billion |
| Growth Rate | 15.40% (2022-2030) |
Running Gears Market Highlights:
Global Running Gear Market Overview:
Running Gear Market Size was valued at USD 23.4 billion in 2023. The running gear market industry is projected to grow from USD 25.2 billion in 2024 to USD 66.1 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.20% during the forecast period (2024-2032). One of the primary market drivers boosting market expansion is the large rise in the proportion of customers who are health-conscious due to the growing understanding of the benefits of physical activity and fitness.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Running Gear Market Trends
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Growing number of anti-sweatshop campaigns to propel the market growth
One of the main factors fueling the expansion of the running gear business is the rise in anti-sweatshop initiatives. Due to the prevalence of the Internet and the rising number of smartphone users, the growth of online stores is anticipated to accelerate during the projection period. Online shoppers are drawn to the convenience, affordable rates, steep discounts, COD alternatives, and quick delivery services, among other things. Additionally, this leads to an increase in sales via the web channel. Additionally, expanding internet usage in developing nations is a promising sign for rising online sales throughout the course of the predicted period. During the anticipated period, this will also aid in the growth of the worldwide running gear market. Thus, this factor is driving the market CAGR.
Another element promoting the expansion of the running gear business is the ability to customize and personalize running shoes and clothing. Customers can create bespoke running shoes by selecting their own designs, styles, and colors through the customization option. For instance, a shopper can simply modify and personalize Nike's running shoe, the Nike Air Zoom Pegasus 34 GPX Id Running Shoe. The corporate logo, shoe uppers, lining, midsole, top-line midsole, laces, and outsole are all aspects of the running shoe that can be personalized. Additionally, customers can add their preferred text and visuals to the running shoe to further personalize the product. During the anticipated time, this tendency might contribute to the market's pronounced rise. Vendors are stressing these techniques to attract a larger customer base.
However, digital and social media marketing is one of the significant developments in the running apparel market that is anticipated to have a positive impact on the sector over the anticipated timeframe. To thrive in this intensely competitive industry, manufacturers must create, advertise, and promote their sports equipment through interactions with consumers on social media channels. Market players engage consumers by using cutting-edge marketing strategies on social media and digital platforms like Instagram, Facebook, Pinterest, YouTube, and Twitter. Thus, it is anticipated that this aspect will accelerate running gear market revenue globally.
Running Gear Market Segment Insights:
Running Gear Sensor Type Insights
The Running Gear Market segmentation, based on sensor type is divided into Bio Impedance Technology Sensors, 3-Axis Accelerometer Sensors, Altitude Meter, Temperature Measurement Sensors and Angular Velocity Sensors. The angular velocity sensors segment dominated the running gear market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. To gauge how quickly a body rotates relative to an inertial frame of reference, angular velocity sensors are utilised. At the vehicle's vertical axis, they gauge the yaw rate, or z.
Running Gear Products Insights
The Running Gear Market segmentation has been segmented by products into Smart Fitness Tracker & Gears, Latest Technologies & Software and Sports Footwear & Equipment. The smart fitness tracker & gears segment dominated the market growth in 2021 and is projected to be the faster-growing segment during the forecast period, 2024-2032. It is a wrist-worn device that can track a variety of activities, including swimming laps, running distance, heart rate, and walking steps. Fitness bands communicate over Bluetooth with an app on a mobile device, which uploads the wearer's activity data and configures the gadget.
Running Gear Market Type Insights
The Running Gear Market data has been segmented by market type into Departments Or Large Retail Organizations, Specialty Brand Stores and Online Platforms. The online platforms segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2024-2032. The expansion of the Running Gear Market is primarily being driven by the rise in online running apparel sales. For a multitude of reasons, including affordable prices, convenience, substantial discounts, availability of cash on delivery (COD), and speedy shipping, consumers are drawn to online shopping.
Figure 2: Running Gear Market by Market Type, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Running Gear Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific running gear market accounted for USD 8.7 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period due to the increased demand for healthy living products and participation in exercise activities among consumers. Although worldwide companies like Nike, Adidas, New Balance, and others dominate the Asia Pacific region, many local manufacturers have prospered because they provide consumers a less expensive option to the major names.
Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Running Gear Market SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America running gear market accounts for the fastest growing market share. The market may be expanding as a result of the region's athletes' significant use of running gear products. To make it simpler for customers to complete purchases online, major firms in this region are investing in e-commerce. Further, the US running gear market held the largest market share, and the Canada running gear market was the fastest-growing market in the region.
Europe running gear market is expected to grow at a substantial CAGR from 2024 to 2032. One of the main factors driving the industry's growth is the growing knowledge of the advantages of physical health and exercise. Additionally, because of the rising levels of disposable money in this region, customers are becoming more eager to use cutting-edge technologies. Moreover, UK running gear market held the largest market share, and the Germany running gear market was the fastest-growing market in this region
Running Gear Key Market Players & Competitive Insights
Major market players are spending a lot on R&D to increase their product lines, which will help the running gear industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.
One of the primary business strategies manufacturers adopt in the global running gear industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, running gear industry has provided medicine with some of the most significant benefits. The running gear market major player such as Apple Inc. (U.S.), Samsung Electronics Co Ltd. (South Korea), Suunto (Finland), Altra Running (U.S.), Adidas (Germany), Garmin International (U.S.), Seiko Epson Corporation (Japan), Stryd (U.S.), Xiaomi Inc. (China), Lumo Bodytech (U.S.), Fitbit (U.S.) and Sensoria Inc. (U.S.).
Fitbit is a consumer electronics and fitness company based in the United States. It manufactures wireless-enabled wearable technology, physical fitness monitors, and activity trackers such as smartwatches, pedometers, and monitors for heart rate, sleep quality, and stairs climbed, as well as related software. In March 2020, Fitbit Charge 4, its most advanced health and fitness tracker, was released, featuring built-in GPS, active zone minutes, Spotify, sleep tools, Fitbit pay, and other features.
Seiko Epson Corporation, also known simply as Epson, is a Japanese multinational electronics corporation that is one of the world's largest manufacturers of computer printers and information- and imaging-related equipment. Since its inception, the company has evolved as one of the former Seiko Group's manufacturing and research and development companies (formerly known as Seikosha), a name traditionally associated with the production of Seiko timepieces. Seiko Epson was a major company in the Seiko Group, but it is not a subsidiary or affiliate of the Seiko Group Corporation.
Key companies in the running gear market includes
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Apple Inc. (U.S.)
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Samsung Electronics Co Ltd. (South Korea)
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Suunto (Finland)
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Altra Running (U.S.)
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Adidas (Germany)
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Garmin International (U.S.)
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Seiko Epson Corporation (Japan)
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Stryd (U.S.)
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Xiaomi Inc. (China)
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Lumo Bodytech (U.S.)
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Fitbit (U.S.)
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Sensoria Inc. (U.S.)
Running Gear Industry Developments
June 2021: Garmin International Inc. has released the Forerunner 945 LTE, a premium GPS running and triathlon smartwatch with LTE connectivity. The watch was created to assist athletes in staying connected while on the go.
Running Gear Market Segmentation:
Running Gear Sensor Type Outlook
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Bio Impedance Technology Sensors
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3-Axis Accelerometer Sensors
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Altitude Meter
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Temperature Measurement Sensors
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Angular Velocity Sensors
Running Gear Products Outlook
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Smart Fitness Tracker & Gears
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Latest Technologies & Software
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Sports Footwear & Equipment
Running Gear Market Type Outlook
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Departments Or Large Retail Organizations
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Specialty Brand Stores
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Online Platforms
Running Gear Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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