Rotogravure printing inks are composed of suspended inorganic and organic pigments or colorants or dissolutions that are transferred to a printing surface to obtain high-class prints. Rotogravure printing is a form of print employed in the business to obtain high-standard prints or photo-quality images.
Rotogravure inks are generally used when fine, sharp, and high-quality lines are required and are therefore mostly used in printing greeting cards, magazines, wallpapers, advertising boards, etc. The rotogravure printing inks market is an upcoming market that is gaining acceptance by the market players and manufacturers. The experts believe that the major reason for increasing demand for the rotogravure inks is the high-quality finishes offered by such inks on one hand and on the other side they are eco-friendly and even cost-effective.
Rising end-user activities and growing usage of the applications of such inks have diversified the rotogravure printing inks market trends where now such inks are being used in the manufacturing business, advertising business, packaging industries, food and beverage industries, etc. which have ultimately increased the rotogravure printing inks market share.
The rotogravure printing inks market value is estimated to be around $6 billion in 2030 with a CAGR of around 3.70% with the Asia Pacific region having the major dominance and the nitrocellulose resin type being the market leader in its segment.
The novel coronavirus or the Covid 19 pandemic has negatively impacted the market for rotogravure printing inks since these are not final goods in themselves but are dependent on the primary goods for their growth. However, the demand for such primary goods has gradually decreased due to the pandemic which has ultimately affected the rotogravure printing inks market revenue adversely. Due to the lockdowns in various countries and restrictions laid thereof, the demand for the various consumer-oriented goods has gradually decreased and the production units have become sore which has ultimately led to the downfall of the Rotogravure printing inks market.
The impact of covid 19 can be easily seen in a way that most of the big players have to shut down their main production units and are also forced to lay off employees. However, it is expected that the market will certainly pick up growth as soon as the lockdown restrictions are removed and people can move freely. It is anticipated that the demand for the printing inks is going to increase widely among the packaging sector and advertising media sector post-lockdown which is going to be a boom for the market.
The food and beverage industry is also a major key driver for the printing inks as due to an increased demand for the processed foods the demand for detailed ink systems to signify the necessary ingredients, price, nutritional requirements, etc. has boosted the rotogravure printing inks industry.
High-quality images and cost-effectiveness are some such characteristics of rotogravure inks that have allowed them to gain a grip over the global market scenario.
The rotogravure printing inks market also faces stiff competition from several competitors such as flexo printing due to their low installation cost and higher profitability.
With the available technology, the gravure printing can be done at a speed of 100m/min with the ability to accommodate as many as 10 colors to match up the high speed of operations and to prevent the disintegration of mark-offs.
In the printing for large-scale electronic goods, roll-to-roll printing and coating techniques are used which are known for their high-speed and high-density work.
Segment Overview
The additive masterbatch market has been segmented as follows:
Regional AnalysisThe rotogravure printing inks market has been one of the majorly growing markets all around the globe among various regions and across different countries. The rotogravure printing inks market size has been expanding in the developing countries where the demand for processed food, electronic items, and advertising industries are gaining momentum. The rotogravure printing inks market is expected to experience maximum growth in the Asia-Pacific region due to increasing demands of people in packaging, promotion, publication, and product and due to increased emphasis on quality and texture provided by the rotogravure printing inks system.
The North American region has also been experiencing increasing growth due to increasing demand in the packaging sector. Countries like the USA and Canada are the main contributors towards rotogravure printing inks market revenue
In the European region, countries like the UK, Germany, and France have increased demand for rotogravure printing ink in the food and beverage industry, packaging, and overall promotional activities.
The key players in the market are more focused on developing future strategies and set themselves as joint ventures to increase the additive masterbatch market share and size.
Recent Developments:
Report OverviewThe Global report helps the investors to gain meaningful information about the market and make decisions wisely. The report discusses the steps taken by the market leaders to boost the market growth and inflate market valuation for their good. The report fully summarises the ongoing market scenario in the additive masterbatch market which would help the intended audience to seek more information about the market. The objective of the report was to fully summarise the key players in the market and their role in boosting the electric vehicle market value. The report also discusses the future growth prospects and the competitive landscape in the electric commercial vehicle industry and lays down the expected growth rate of the market along with the hindrances it might have to face.
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