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The global residential water softening consumables market is set to experience significant growth, driven by several factors such as increasing awareness about water-borne diseases, ongoing smart city projects in developing countries, and a rise in water contamination concerns. The market is categorized based on type and region, with various segments contributing to its overall dynamics.
Looking at the types of residential water softening consumables, the market is divided into four main categories: resin, salt, cleaners, and filters. Among these, the filters segment took the lead in 2020, holding the largest market share at 35.45%, equivalent to a market value of USD 1,074.5 million. This segment is expected to maintain robust growth, projecting a Compound Annual Growth Rate (CAGR) of 6.16% during the forecast period.
Regionally, Asia-Pacific emerged as the dominant player in the residential water softening consumables market in 2020, capturing a substantial market share of 35.82% and reaching a market value of USD 1,085.6 million. The Asia-Pacific region is anticipated to sustain this momentum, with a projected CAGR of 6.97% over the forecast period.
The escalating awareness surrounding water-borne diseases has become a significant catalyst for the market's growth trajectory. Consumers are increasingly recognizing the importance of ensuring their household water is free from contaminants that could pose health risks. Water softening consumables, particularly filters, play a crucial role in enhancing water quality and safeguarding individuals from water-related illnesses.
In parallel, the ongoing smart city projects in developing countries contribute to the market's expansion. As cities evolve into smart ecosystems, there is a heightened focus on ensuring the delivery of clean and safe water to residents. Residential water softening consumables become integral components of these initiatives, contributing to improved water quality within urban areas.
The surge in water contamination concerns further propels the demand for residential water softening consumables. Pollution, industrial discharges, and environmental factors contribute to the deterioration of water quality. Consumers are increasingly turning to water softening solutions to address issues related to hard water and contaminants, ensuring a healthier and safer water supply for their households.
Delving into the specific types of residential water softening consumables, filters emerge as the leading segment. Filters play a vital role in removing impurities, particles, and contaminants from water, providing an effective solution for enhancing water quality. The dominance of the filters segment is reflected in its substantial market share and the projected robust CAGR, indicating sustained demand for these consumables.
Geographically, Asia-Pacific stands out as a key player in the residential water softening consumables market. The region's significant market share and projected CAGR underscore its role as a growth engine for the industry. Factors such as population growth, urbanization, and rising disposable incomes contribute to the increasing demand for water softening consumables in Asia-Pacific.
As the market continues to evolve, manufacturers and stakeholders in the residential water softening consumables industry are poised to capitalize on these growth drivers. Innovation in product development, increased marketing efforts to raise awareness, and strategic partnerships with stakeholders involved in smart city projects can position companies for success in this dynamic market.
The global residential water softening consumables market is on a growth trajectory fueled by heightened awareness, smart city initiatives, and concerns about water contamination. The market's segmentation by type and region provides valuable insights into the specific dynamics driving its expansion. As the demand for water softening consumables, especially filters, continues to rise, the industry is presented with opportunities to address evolving consumer needs and contribute to ensuring access to clean and safe water for households worldwide.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 3.4 Billion |
| Growth Rate | 6.17% (2022-2030) |
Residential Water Softener Consumables Market Highlights:
Global Residential Water Softener Consumables Market Overview
Residential Water Softener Consumables Market Size was valued at USD 3,630.8 Billion in 2023. The Residential Water Softener Consumables market industry is projected to grow from USD 3,876.6 Billion in 2024 to USD 6,093.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.8% during the forecast period (2024 - 2032). The increasing awareness about water-borne diseases is driving market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
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Residential Water Softener Consumables Market Trends
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The increasing awareness about water-borne diseases boosts the market growth
In recent years, especially after the Covid-19 pandemic, The World Health Organization (WHO) organizes many campaigns to raise awareness regarding health and safety issues among individuals. Such campaigns are often aimed at educating the population regarding the causes of illness due to water-borne diseases. According to the WHO, unsafe drinking water, sanitation, and hand hygiene lead to approximately 4 billion cases of diarrhea, every year, across the globe. The consumption of impure water or contaminated water is directly linked to the occurrence of several diseases, including cholera, diarrhea, dysentery, and typhoid. The rising cases of cholera and other serious illnesses such as guinea-worm disease, typhoid, and dysentery are increasingly prompting individuals to drink pure water, Water softeners are excellent water purification systems that will protect residential homes from the harmful effects of hard water scale build-up.
Additionally, Governments across the world are taking initiatives for supplying clean and treated water. For instance, in 2021, the Indian government signed contracts to develop a Water Supply and Sewerage network across 34 islands of the Maldives. Similarly, initiatives by the Government of India, such as Jal Suddhi, which is one of the plans of the government, are expected to be launched in the next few years. Jal Suddhi is aimed at providing clean and purified water to over 21,000 habitations, including several districts in various states, and is expected to benefit around 47 million people. Under such schemes, residential water softening systems are expected to be installed in major developing cities to treat water and stop scaling. This would increase the demand for residential water softening consumables. Thus, rising health concerns and increasing awareness about water-borne diseases are expected to drive the growth of the global residential water-softening consumables market during the forecast period.
The demand for residential water softening consumables is limited in certain regions where the cost of the softening system is still a more prominent factor than the health of people. However, the scenario is changing with a rise in the number of diseases due to contaminated water. Such a change is expected to shift the impact of the increasing awareness about water-borne diseases on the global residential water-softening consumables market from moderate to high over the forecast period
For instance, the demand for Residential Water Softener Consumables is likely to boost the growth of the market and drive the growth of the Residential Water Softener Consumables market revenue.
Residential Water Softener Consumables Market Segment Insights
Among all the types, the filter type segment secured the leading position across the global market for residential water softener consumables in 2021, with the largest contribution of around 44.10%. The filters withdraw discarded impurities from water, such as hardness & bacteria, taste & odor, and sediment, to produce better quality water.
Residential Water Softener Consumables Type Insights
The Residential Water Softener Consumables Market segmentation, based on type, includes resin, salt, cleaners, filters. The filter type segment held the majority share in 2021 contributing to around ~44.10% with respect to the Residential Water Softener Consumables Market revenue. The filters remove unwanted impurities from water such as sediment, taste & odor, hardness & bacteria to result in better quality water. For producing better-tasting drinking water, more specialists use filters and cartridges in water softeners to solve any number of water-related issues.
Figure 2: Residential Water Softener Consumables Market, by Type, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Additionally, in comparison to all type segment, the filter type segment is more useful for the residential water softener consumables market. These filter segment divided into subsegment such as backwashing carbon filters, iron & sulfur removal filters, and others.
April 2019 A. O. Smith acquired Water-Right, Inc. (Water-Right), a Wisconsin-based water treatment company. The acquisition covers all Water-Right’s subsidiaries, real estate, and sister company, Mineral-Right, Inc. Water-Right is a water quality solutions provider with a complete line of residential and commercial products and systems for several applications, including solutions for problem well water.
February 2019 Pentair Plc announced that it completed the acquisition of Aquion (US), a diverse line of water conditioners, water filter, drinking-water purifier, ozone and ultraviolet disinfection system, reverse osmosis system and acid neutralizer providers for residential and commercial water treatment industry.
September 2017 A. O. Smith acquired Ohio-based William R. Hague, Inc. (Hague Quality Water International), a company that offers a comprehensive line of water softener products. The acquisition helped broaden A. O. Smith’s residential water treatment product range and provided the company with an additional distribution channel in the US and abroad with its longstanding water quality dealer network.
Residential Water Softener Consumables Regional Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America comprises potential economies such as the US, Canada, and Mexico. North America is one of the largest markets for water softening consumables during the forecast period. Factors that drive the regional market include the increased demand for household products, scarcity of clean water, and growing population. The growing awareness of water-borne diseases backs this. The US holds the largest share of the North American residential water softening consumables market. The rising concerns for optimal water use across all sections of society drive the regional market. The US Environmental Protection Agency (EPA) has also set several standards and rules based on the contaminant type for drinking water. Furthermore, growing water usage in the household sector, high GDP rate in the US, and growth in the per capita household disposable income fuel the growth of the residential water softening consumables market in the US.
Further, the major countries studied are US, Canada, Germany, France, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: RESIDENTIAL WATER SOFTENER CONSUMABLES MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Asia-Pacific Residential Water Softener Consumables Market is expected to grow at a CAGR of 23 % from 2022 to 2030. With the highest population density in countries such as China and India, Asia-Pacific dominates the residential water softening consumables market. The regional market has been experiencing rapid growth in the last two to three years, owing to the growing household sector, rising preference towards purified water, and government initiatives. The population of these regions has also been increasing, which is expected to boost market growth further. India has considerable demand for residential water softening consumables. India Residential Water Softener Consumables market was the fastest-growing market in the Asia-Pacific region. Moreover, China Residential Water Softener Consumables market held the largest market share.
Countries such as Germany, France, and the UK are the leading markets for residential water-softening consumables in Europe. The significant factors that are driving the water softening consumables market in France are the increase in per capita disposable income of the consumers and growing investments by major players in the R&D for water softening consumables. Such factors are expected to drive the growth of the water softening consumables market in Europe during the forecast period. Further, the Germany Residential Water Softener Consumables market held the largest market share, and the UK Residential Water Softener Consumables market was the fastest-growing market in the European region
Residential Water Softener Consumables Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Residential Water Softener Consumables market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Residential Water Softener Consumables industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the global Residential Water Softener Consumables industry to benefit clients and expand the Residential Water Softener Consumables market sector is to manufacture locally to reduce operating costs. In recent years, Residential Water Softener Consumables have provided medicine with some of the most significant benefits.
A.O. Smith is one of the global leaders implementing innovative technologies and energy-efficient solutions in products manufactured and marketed across the world. In April 2019, A. O. Smith acquired Water-Right, Inc. (Water-Right), a Wisconsin-based water treatment company. The acquisition covers all Water-Right’s subsidiaries, real estate, and sister company, Mineral-Right, Inc. Water-Right is a water quality solutions provider with a complete line of residential and commercial products and systems for several applications, including solutions for problem well water.
Also, Pentair is primarily engaged in offering smart water solutions worldwide. In February 2019, Pentair Plc announced that it completed the acquisition of Aquion (US), a diverse line of water conditioner, water filter, drinking-water purifier, ozone & ultraviolet disinfection system, reverse osmosis system, and acid neutralizer provider operating in the residential and commercial water treatment industry..
Key Companies in the Residential Water Softener Consumables market include
- AO. Smith
- Culligan
- 3M
- Pentair
- Unilever
- Ion Exchange
- FleckSystems
- General Electric
- Softwater Solutions
- Harvey Water Softeners Ltd., among others
Residential Water Softener Consumables Industry Developments
March 2018 Unilever signed an agreement with Alibaba (China) Co., Ltd. in Hangzhou to collaborate in the Chinese and worldwide markets. As per the agreement, Truliva (renewed brand name for Qinyuan), the water purification brand under Unilever, was the core brand to land the projects in China for the first time. The Truliva brand partnered with Alibaba to jointly explore the cooperation possibilities in the new retail business development, new technology application, and new business model exploration areas and provide safe drinking solutions to local consumers by sustainably developing the water purification market.
March 2018 Culligan acquired Paragon Water Systems (US) with an aim to focus on developing water filtration systems and expanding into new geographies
March 2017 Pentair Plc announced its collaboration with the University of California to deliver innovative water and wastewater solutions for municipal, industrial, residential, and commercial applications.
Residential Water Softener Consumables Market Segmentation
Residential Water Softener Consumables Type Outlook
- Resin
- Cation
- Anion
- Catalytic Exchange Media
- Others
- Salt
- Rock Salt
- Solar Salt
- Evaporated Salt
- Cleaners
- Liquid
- Powder
- Filters
- Backwashing Carbon Filters
- Iron & Sulfur Removal Filters
- Others
Residential Water Softener Consumables Regional Outlook
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North America
- US
- Canada
- Mexico
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
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Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East & Africa
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South America
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Brazil
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Argentina
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Rest of South America
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