Residential Security Companies

Competitive Landscape of Residential Security Market

The global residential security market is a dynamic and competitive space, driven by factors such as increasing disposable income, rising security concerns, and the growing popularity of smart home technology. This report delves into the competitive landscape of this market, analyzing the key players, their strategies, market share dynamics, and emerging trends.

Key Players:

• Allegion Plc.


• Bosch Security Systems GmbH


• CONTROL4 CORPORATION


• Frontpoint Security Solution


• Honeywell International Inc


• Ingersoll-Rand Plc.


• Nortek Security and Control


• United Technologies


• Tyco International Ltd.


• ASSA Abloy AB


• UTC Fire & Securit

Strategies Adopted by Key Players:

• Product Innovation: Leading players are continuously innovating their product offerings by integrating advanced technologies such as artificial intelligence, machine learning, and cloud computing. This includes the development of smart cameras with facial recognition, smart locks with voice control, and integrated home security systems with mobile monitoring capabilities.


• Strategic Acquisitions and Partnerships: In a bid to expand their market reach and product portfolio, key players are actively engaging in strategic acquisitions and partnerships. This allows them to leverage the expertise and resources of other companies and gain access to new technologies and markets.


• Focus on Recurring Revenue Models: Many companies are shifting their focus towards recurring revenue models, such as subscription services that provide ongoing monitoring and support. This offers a more predictable income stream and fosters long-term customer relationships.


• Direct-to-Consumer Sales: Increasingly, companies are bypassing traditional retail channels and selling directly to consumers through their own online platforms. This allows them to control the customer experience and collect valuable data on user preferences.


• Emphasis on DIY Security Solutions: Recognizing the growing demand for affordable and user-friendly security solutions, several companies are developing DIY security systems that allow homeowners to install and manage their systems without professional assistance.

Factors for Market Share Analysis:

• Brand recognition and reputation: Established companies with strong brand recognition and a positive reputation often enjoy a higher market share.


• Product portfolio and features: The breadth and depth of a company's product portfolio, along with the advanced features offered, play a significant role in attracting customers.


• Geographic presence and market penetration: Companies with a strong presence in key geographic markets and a deep understanding of regional preferences tend to hold a larger market share.


• Pricing strategies and affordability: Competitive pricing strategies and the availability of affordable security solutions are crucial for attracting price-conscious consumers.


• Customer service and support: Providing excellent customer service and support ensures customer satisfaction and loyalty, contributing to a larger market share.

New and Emerging Companies:

Several new and emerging companies are disrupting the residential security market with innovative solutions and disruptive business models. These companies are often nimbler and more agile than established players, allowing them to respond quickly to evolving market trends. Some notable examples include SimpliSafe, Ring, Canary, and Abode.

Current Company Investment Trends:

Companies in the residential security market are actively investing in the following areas:

• Research and development: To develop next-generation security solutions that are more intelligent, secure, and user-friendly.


• Artificial intelligence and machine learning: To enhance the functionality of security systems and enable features such as video analytics and predictive maintenance.


• Cybersecurity: To ensure the protection of customer data and prevent cyberattacks.


• Internet of Things (IoT) integration: To connect security systems with other smart home devices for a more integrated and automated experience.


• Direct-to-consumer marketing: To reach a wider audience and build stronger relationships with customers.

Latest Company Updates:

On Oct. 18, 2023, SimpliSafe, a maker of award-winning home security systems, announced a partnership with the largest multiline financial services company, Horace Mann Educators Corporation. The partnership focusing on America's educators and their financial success provides Horace Mann policyholders with advanced home security at an affordable price point. The partnership enables SimpliSafe to provide Horace Mann policyholders with affordable advanced home security solutions.

On Jun. 20, 2023, Fortune Brands Innovations, Inc., a leading provider of home & commercial building security products, announced completing its acquisition of the Emtek and Schaub premium & luxury door and cabinet hardware business and Yale and August residential smart locks business from ASSA ABLOY in the U.S. and Canada.

These world-class brands fit perfectly with the company's portfolio and will accelerate strategic initiatives across its organization. The acquisition will increase Fortune Brands' scale in connected products, drive innovation, and expand its offering in the luxury home products market.

On May 11, 2023, Roku Home Monitoring System SE, a leading Streaming solutions provider, announced the expansion of its Smart Home lineup into the DIY home security space. Streaming provider's products include home monitoring devices, sensors, keypads, hubs, sirens, and optional pro monitoring, adding to the existing line of security cameras, video doorbells, lighting, plugs, and more.

On Dec. 24, 2020, Monitronics International, Inc. and its subsidiaries (Brinks Home Security) announced the acquisition of approximately 30,000 residential & small businesses and 8,000 large commercial alarm monitoring contracts from Select Security, totaling approx. US$2.0 MN in recurring monthly revenue (RMR). Of these, Brinks Home Security will lead the alarm monitoring contracts through an earn-out structure