Real-Time Bidding Market Research Report, By Auction Type (Open and Invited Auction), Advertisement Format (Video and Image), and End User (Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps, Games) — Global Forecast till 2030

TABLE OF CONTENTS

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining Power of Suppliers

4.1.3 Bargaining Power of Buyers

4.1.4 Threat of Substitutes

4.1.4 Segment Rivalry

4.2 Value Chain/Supply Chain of the Global Real-Time Bidding Market

5 Industry Overview of the Global Real-Time Bidding Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact Analysis

7 Global Real-Time Bidding Market, by Auction Type

7.1 Introduction

7.2 Open Auction

7.2.1 Market Estimates & Forecast, 2017–2023

7.2.2 Market Estimates & Forecast, by Region, 2017–2023

7.3 Invited Auction

7.3.1 Market Estimates & Forecast, 2017–2023

7.3.2 Market Estimates & Forecast, by Region, 2017–2023
8 Global Real-Time Bidding Market, by Advertisement Format

8.1 Introduction

8.2 Video

8.2.1 Market Estimates & Forecast, 2017–2023

8.2.2 Market Estimates & Forecast, by Region, 2017–2023

8.3 Image

8.3.1 Market Estimates & Forecast, 2017–2023

8.3.2 Market Estimates & Forecast, by Region, 2017–2023
9 Global Real-Time Bidding Market, by End User

9.1 Introduction

9.2 Media & Entertainment

9.2.1 Market Estimates & Forecast, 2017–2023

9.2.2 Market Estimates & Forecast, by Region, 2017–2023

9.3 Travel & Luxury

9.3.1 Market Estimates & Forecast, 2017–2023

9.3.2 Market Estimates & Forecast, by Region, 2017–2023

9.4 Retail & eCommerce

9.4.1 Market Estimates & Forecast, 2017–2023

9.4.2 Market Estimates & Forecast, by Region, 2017–2023

9.5 Mobile Apps

9.5.1 Market Estimates & Forecast, 2017–2023

9.5.2 Market Estimates & Forecast, by Region, 2017–2023

9.6 Games

9.6.1 Market Estimates & Forecast, 2017–2023

9.6.2 Market Estimates & Forecast, by Region, 2017–2023

9.7 Others

9.7.1 Market Estimates & Forecast, 2017–2023

9.7.2 Market Estimates & Forecast, by Region, 2017–2023
10 Global Real-Time Bidding Market, by Region

10.1 Introduction

10.2 North America

10.2.1 Market Estimates & Forecast, by Country, 2017–2023

10.2.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.5 US

10.2.5.1 Market Estimates & Forecast, 2017–2023

10.2.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.6 Canada

10.2.6.1 Market Estimates & Forecast, 2017–2023

10.2.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.2.7 Mexico

10.2.7.1 Market Estimates & Forecast, 2017–2023

10.2.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.2.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.2.7.4 Market Estimates & Forecast, by End User, 2017–2023
10.3 Europe

10.3.1 Market Estimates & Forecast, by Country, 2017–2023

10.3.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.5 Germany

10.3.5.1 Market Estimates & Forecast, 2017–2023

10.3.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.6 UK

10.3.6.1 Market Estimates & Forecast, 2017–2023

10.3.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.7 France

10.3.7.1 Market Estimates & Forecast, 2017–2023

10.3.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.7.4 Market Estimates & Forecast, by End User, 2017–2023

10.3.9 Rest of Europe

10.3.9.1 Market Estimates & Forecast, 2017–2023

10.3.9.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.3.9.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.3.9.4 Market Estimates & Forecast, by End User, 2017–2023
10.4 Asia-Pacific

10.4.1 Market Estimates & Forecast, by Country, 2017–2023

10.4.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.5 China

10.4.5.1 Market Estimates & Forecast, 2017–2023

10.4.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.6 India

10.4.6.1 Market Estimates & Forecast, 2017–2023

10.4.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.6.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.7 Japan

10.4.7.1 Market Estimates & Forecast, 2017–2023

10.4.7.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.7.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.7.4 Market Estimates & Forecast, by End User, 2017–2023

10.4.8 Rest of Asia-Pacific

10.4.8.1 Market Estimates & Forecast, 2017–2023

10.4.8.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.4.8.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.4.8.4 Market Estimates & Forecast, by End User, 2017–2023

10.5 Rest of the World

10.5.1 Market Estimates & Forecast, by Subcontinent, 2017–2023

10.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.5.5 Middle East & Africa

10.5.5.1 Market Estimates & Forecast, 2017–2023

10.5.5.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.5.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.5.4 Market Estimates & Forecast, by End User, 2017–2023

10.5.6 South America

10.5.6.1 Market Estimates & Forecast, 2017–2023

10.5.6.2 Market Estimates & Forecast, by Auction Type, 2017–2023

10.5.6.3 Market Estimates & Forecast, by Advertisement Format, 2017–2023

10.5.6.4 Market Estimates & Forecast, by End User, 2017–2023
11 Competitive Landscape

12 Company Profiles

12.1 Google LLC

12.1.1 Company Overview

12.1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 Facebook, Inc.

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 Adobe Inc.

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.4 PubMatic, Inc.

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.5 Smaato, Inc.

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 WPP plc

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 YANDEX LLC

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.8 The Rubicon Project, Inc.

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.9 Salesforce.com, inc.

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 Criteo

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.11 MEDIAMATH, INC.

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11.4 Key Developments

12.12 AppNexus

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.13 MoPub

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.14 Match2One AB

12.14.1 Company Overview

12.14.2 Product/Business Segment Overview

12.14.3 Financial Updates

12.14.4 Key Developments

12.15 Verizon Media

12.15.1 Company Overview

12.15.2 Product/Business Segment Overview

12.15.3 Financial Updates

12.15.4 Key Developments
13 Conclusion

LIST OF TABLES
Table 1 Global Real-Time Bidding Market, by Region, 2017–2023

Table 2 North America: Real-Time Bidding Market, by Country, 2017–2023

Table 3 Europe: Real-Time Bidding Market, by Country, 2017–2023

Table 4 Asia-Pacific: Real-Time Bidding Market, by Country, 2017–2023

Table 5 Middle East & Africa: Real-Time Bidding Market, by Country, 2017–2023

Table 6 South America: Real-Time Bidding Market, by Country, 2017–2023

Table 7 Global Real-Time Bidding Market, by Region, 2017–2023

Table 8 North America: Real-Time Bidding Market, by Country, 2017–2023

Table 9 Europe: Real-Time Bidding Market, by Country, 2017–2023

Table10 Asia-Pacific: Real-Time Bidding Market, by Country, 2017–2023

Table11 Middle East & Africa: Real-Time Bidding Market, by Country, 2017–2023

Table12 South America: Real-Time Bidding Market, by Country, 2017–2023

Table13 Global Real-Time Bidding Advertisement Format Market, by Region, 2017–2023

Table14 North America: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table15 Europe: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table16 Asia-Pacific: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table17 Middle East & Africa: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table18 South America: Real-Time Bidding Advertisement Format Market, by Country, 2017–2023

Table19 Global Real-Time Bidding End User Market, by Region, 2017–2023

Table20 North America: Real-Time Bidding End User Market, by Country, 2017–2023

Table21 Europe: Real-Time Bidding End User Market, by Country, 2017–2023

Table22 Asia-Pacific: Real-Time Bidding End User Market, by Country, 2017–2023

Table23 Middle East & Africa: Real-Time Bidding End User Market, by Country, 2017–2023

Table24 South America: Real-Time Bidding End User Market, by Country, 2017–2023

Table25 Global Real-Time Bidding Market, by Region, 2017–2023

Table26 Global Real-Time Bidding Advertisement Format Market, by Region, 2017–2023

Table27 Global Real-Time Bidding End User Market, by Region, 2017–2023

Table28 North America: Real-Time Bidding Market, by Country

Table29 North America: Real-Time Bidding Market, by Auction Type

Table30 North America: Real-Time Bidding Market, by Advertisement Format

Table31 North America: Real-Time Bidding Market, by End User

Table32 Europe: Real-Time Bidding Market, by Country

Table33 Europe: Real-Time Bidding Market, by Auction Type

Table34 Europe: Real-Time Bidding Market, by Advertisement Format

Table 35 Europe: Real-Time Bidding Market, by End User

Table36 Asia-Pacific: Real-Time Bidding Market, by Country

Table37 Asia-Pacific: Real-Time Bidding Market, by Auction Type

Table38 Asia-Pacific: Real-Time Bidding Market, by Advertisement Format

Table 39 Asia-Pacific: Real-Time Bidding Market, by End User

Table40 Middle East & Africa: Real-Time Bidding Market, by Country

Table41 Middle East & Africa: Real-Time Bidding Market, by Auction Type

Table42 Middle East & Africa: Real-Time Bidding Market, by Advertisement Format

Table43 Middle East & Africa: Real-Time Bidding Market, by End User

Table44 South America: Real-Time Bidding Market, by Country

Table45 South America: Real-Time Bidding Market, by Auction Type

Table46 South America: Real-Time Bidding Market, by Advertisement Format

Table47 South America: Real-Time Bidding Market, by End User

LIST OF FIGURES
FIGURE 1 Global Real-Time Bidding Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of the Global Real-Time Bidding Market

FIGURE 4 Value Chain of the Global Real-Time Bidding Market

FIGURE 5 Share of the Global Real-Time Bidding Market, by Country, 2017 (in %)

FIGURE 6 Global Real-Time Bidding Market, 2017–2023

FIGURE 7 Sub-Segments of Type

FIGURE 8 Global Real-Time Bidding Size, by Auction Type, 2017

FIGURE 9 Share of the Global Real-Time Bidding Market, by Auction Type, 2017–2023

FIGURE 10 Global Real-Time Bidding Size, by Advertisement Format, 2017

FIGURE 11 Share of the Global Real-Time Bidding Market, by Advertisement Format, 2017–2023

FIGURE 12 Global Real-Time Bidding Size, by End User, 2017–2023

FIGURE 13 Share of the Global Real-Time Bidding Market, by End User, 2017–2023