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It is a fast-paced environment in which the pumpkin candles market operates, driven by seasonality, trends, and preferences of buyers and brand perceptions. Consumers have come to associate pumpkins with fall and autumn months, resulting in a unique market that experiences seasonal shifts. Consumer choices contribute significantly to the market flow for pumpkin candles. This smell provides aromas that bring out feelings of relaxation, vintage memories, and festive celebrations for specific seasons. Seasonal trends greatly influence market dynamics in relation to pumpkin candles. During this time, there is an increase in demand for home décor with autumn themes, such as scented candles, leading to higher sales of pumpkin-scented candles as individuals seek warmth and comfort in their homes.
Innovations in candle-making techniques and formulations have further complemented the dynamic nature of the pumpkin candle market. Producers look into ways through which one can augment the genuineness, sustainability, and longevity of perfume oils used in making pumpkin-scented candles, thus using natural essential oils and other quality ingredients more often than not. Recognition of the brand name along with good reputation on quality constitutes important aspects within competition among major players within this industry niche including those producing top quality products like real pumpkins from genuine companies who make these items well-known through generations while being trusted all over world or even becoming leaders instead differentiating themselves from others selling similar commodities such as special combinations made through following eco-friendly policies during manufacturing process that will attract customers' attention better than anything else moving beyond conventional jar or pillar types where manufacturers develop innovative shapes – from small size ones painted different shades bright colored boxes decorative details added like holiday symbols drawn directly onto wax materialers intricately carved out ones resembling real living substances similarly designed according current popular tastes which are also believed represent consumers' soft spot for beautiful stuff smelling nice when strategically placed anywhere around homes so design adds fragrance beauty living places.
E-commerce is revolutionizing how people acquire these essential commodities such as pumpkin candles. This is because online platforms offer a variety of products, information about the product, and doorstep delivery. Direct-to-consumer models have allowed smaller brands to reach a global audience, contributing to market dynamics by providing more choices and fostering competition among suppliers. The use of sustainable materials and eco-friendly packaging in the production of pumpkin candles are some factors that influence the market dynamics of this industry. The changing consumer preferences towards environmentally friendly alternatives make them look for products that are made using methods that do not harm nature or humans in any way.
Pumpkin Candles Market Highlights:
Global Pumpkin Candles Market Overview
Pumpkin Candles Market size is projected to reach approximately USD 365.70 million by 2028, at a CAGR of 6.50% from 2021 to 2028.
Pumpkin candles are a type of spicy scented candles that help in removing unpleasant odors from one’s surroundings. These types of candles are generally made from beeswax, paraffin wax, and soy wax.
The demand for pumpkin candles is increasing owing to the rising popularity of scented candles across the world. The popularity of scented candles is growing faster than the other candles. The increasing popularity of scented candles as a home care product has led to the growing popularity of pumpkin candles.
Another key factor behind the growth of the pumpkin candles market is the rising awareness in the application of such scented candles in aromatherapies and massages. Scientifically proven facts about the key role of scented candles in physiological effects of stress, mood, working capacity, and overall mental health has further helped in increasing awareness of pumpkin candles. Increasing disposable incomes, the growth of the organized retail sector, and strong online distribution channels, especially home furnishing sites, have further resulted in the growth of the market.
The outbreak of COVID-19 has resulted in a surge in demand for pumpkin candles, especially in the western regions. With lockdown restrictions across the globe and people restricting themselves at home to restrain the growth of COVID-19, demand for pumpkin candles has surged exponentially. Â Additionally, the seasonal demand for pumpkin candles due to Halloween celebrations in western countries is expected to last long due to travel restrictions and more time spending at home. After the post-COVID-19 outbreak, many companies are experiencing increased sales of scented candles, including pumpkin candles. Net-a-Porter, an international online retailer, has witnessed a triple-digit growth rate in sales (y-o-y) since March 2020.
Market Synopsis
Global Pumpkin Candles Market has witnessed exponential growth in the last couple of months. Owing to the outbreak of a global pandemic, COVID-19, the pandemic has created lucrative growth opportunities for pumpkin candle manufacturers across the globe. As people are staying more at home due to lockdown restrictions, more focus is given to home renovation. Additionally, amidst the COVID-19 outbreak, people across the globe perceive such scented candles for creating comfort and calmness in their homes.
Market USP
The rising popularity of scented candles across the globe
Market Drivers
- The increasing popularity of scented candles: Increasing popularity of scented candles owing to their various health benefits has resulted in the growth of the pumpkin candles market. Increasing application of pumpkin candles in aromatherapies has resulted in the growth of the market.
- The rising number of global pandemics such as COVID-19
- Increasing disposable income across the globe
- Growth of the organized retail sector in developing countries
- The advent of e-commerce home furnishing platforms
Market Restraints
- Availability of popular substitutes
- Counterfeit products
Market Segmentation
By Material Type
- Beeswax
- Paraffin Wax: Paraffin wax is the most common source of material used in pumpkin candles. However, paraffin wax creates highly toxic benzene and toluene when burned. Hence, the popularity of such material types is decreasing, and manufacturers are opting for more toxin-free materials.
- Soy Wax
- Others
By Category
- Mass
- Premium: The popularity of premium pumpkin candles is anticipated to remain high during the review period. Increasing disposable income has led to the growth in the purchasing power of such premium candles across the globe. Additionally, premium candles are ideally made from beeswax or soy wax that are non-toxic. Hence, the demand for pumpkin candles of such categories is anticipated to increase during the review period.
By Distribution Channel
- Store-Based: The store-based segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. Supermarkets & hypermarkets dominate the store-based distribution channels. However, the online channels are anticipated to increase the sales of pumpkin candles in the next couple of years.
- Non-Store-Based
By Region
- North America: North America accounted for a substantial share of the global pumpkin candles in 2020, owing to the presence of some of the key manufacturers of pumpkin candles in the US. Within North America, the US dominated the pumpkin candles market, followed by Canada and Mexico. Strong seasonal demand for pumpkin candles due to the celebration of the Halloween festival also resulted in significant market growth.
- Europe
- Asia-Pacific: Asia-Pacific is anticipated to remain the fastest-growing market during the review period. The presence of some of the key manufacturers and worldwide exports of scented candles are key reasons behind the regional market growth. Increasing urbanization and disposable income, the rising number of the millennial population, and the increasing awareness of home care are further anticipated to boost the pumpkin candles market growth in the region.
- Rest of the World
Key Players
- The Yankee Candle Company (US)
- Williams-Sonoma Inc. (US)
- Holly's House (UK)
- Gibson & Dehn (US)
- Anthropologie’s Boulangerie (US)
- Williams-Sonoma Inc. (US)
- C. Johnson & Son, Inc. (US)
- Bath & Body Works, LLC (US)
- C. Johnson & Son, Inc (US)
- Our Own Candle Company (Australia)
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