TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 PROXIMITY MARKETING MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY COMPONENT
6.2.1.1 HARDWARE
6.2.1.1.1 SENSORS
6.2.1.1.2 RFID TAGS
6.2.1.1.3 OTHERS
6.2.1.2 SOFTWARE
6.2.1.2.1 CONTENT MANAGEMENT SYSTEM
6.2.1.2.2 LOCATION ANALYTICS
6.2.1.2.3 CONTEXT ACCELERATOR AND GEOFENCING
6.2.1.3 SERVICE
6.2.1.3.1 CONSULTING SERVICE
6.2.1.3.2 TECHNOLOGY AND INTEGRATION SERVICE
6.2.1.3.3 APPLICATION SUPPORT & MAINTENANCE SERVICE
6.2.2 BY TECHNOLOGY
6.2.2.1 WIFI
6.2.2.2 BLE BEACON
6.2.2.3 NEAR FIELD COMMUNICATION
6.2.2.4 GPS GEOFENCING
6.2.2.5 OTHERS
6.2.3 BY APPLICATION
6.2.3.1 HEALTHCARE
6.2.3.2 RETAIL & E-COMMERCE
6.2.3.3 INFRASTRUCTURAL
6.2.3.4 MEDIA & ENTERTAINMENT
6.2.3.5 TRANSPORTATION & LOGISTICS
6.2.3.6 BFSI
6.2.3.7 OTHERS
6.2.4 BY GEOGRAPHY
6.2.4.1 NORTH AMERICA
6.2.4.2 EUROPE
6.2.4.3 ASIA-PACIFIC
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 APPLE INC. (U.S.)
7.2.2 GOOGLE INC. (U.S.)
7.2.3 MICROSOFT CORPORATION (U.S.)
7.2.4 QUALCOMM INC. (U.S.)
7.2.5 ZEBRA TECHNOLOGIES CORPORATION (U.S),
7.2.6 BLUVISION INC. (U.S.)
7.2.7 ESTIMOTE INC. (U.S.)
7.2.8 NMARKET MEDIA LLC (ITALY)
7.2.9 PROXAMA PLC (U.K.),
7.2.10 ROXIMITY (U.S.)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 2 PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 3 PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 4 PROXIMITY MARKETING MARKET, BY REGION
TABLE 5 NORTH AMERICA PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 6 NORTH AMERICA PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 7 NORTH AMERICA PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 8 U.S. PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 9 U.S. PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 10 U.S. PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 11 CANADA PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 12 CANADA PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 13 CANADA PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 14 EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 15 EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 16 EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 17 GERMANY PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 18 GERMANY PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 19 GERMANY PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 20 FRANCE PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 21 FRANCE PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 22 FRANCE PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 23 U.K. PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 24 U.K. PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 25 U.K. PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 26 REST OF EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 27 REST OF EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 28 REST OF EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 29 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 30 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 31 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY APPLICATION
TABLE 32 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY COMPONENT
TABLE 33 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY TECHNOLOGY
TABLE 34 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY APPLICATION
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 PROXIMITY MARKETING MARKET: BY COMPONENT (%)
FIGURE 3 PROXIMITY MARKETING MARKET: BY TECHNOLOGY (%)
FIGURE 4 PROXIMITY MARKETING MARKET: BY APPLICATION (%)
FIGURE 5 PROXIMITY MARKETING MARKET: BY REGION (%)
FIGURE 6 NORTH AMERICA PROXIMITY MARKETING MARKET, BY COMPONENT (%)
FIGURE 7 NORTH AMERICA PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)
FIGURE 8 NORTH AMERICA PROXIMITY MARKETING MARKET, BY APPLICATION (%)
FIGURE 9 EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT (%)
FIGURE 10 EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)
FIGURE 11 EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION (%)
FIGURE 12 ASIA-PACIFIC PROXIMITY MARKETING MARKET BY COMPONENT (%)
FIGURE 13 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)
FIGURE 14 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY APPLICATION (%)
FIGURE 15 ROW PROXIMITY MARKETING MARKET, BY COMPONENT (%)
FIGURE 16 ROW PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)
FIGURE 17 ROW PROXIMITY MARKETING MARKET, BY APPLICATION (%)