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Proximity Marketing Market Research Report Information by Component (Hardware, Software, Service), By Service (Consulting Service, Technology and Integration) and By Region (Asia-Pacific, North America, Europe, and Rest of the World) - Forecast till 2030


ID: MRFR/ICT/2619-HCR | 100 Pages | Author: Shubham Munde| December 2024

Proximity Marketing Market Segmentation


Proximity Marketing Market by Based on Hardware Type Outlook (USD Billion, 2023-2030)




  • Sensors






  • RFID Tags




Proximity Marketing Market by Based on Software Outlook (USD Billion, 2023-2030)




  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics




Proximity Marketing Market by Based on Technology Type Outlook (USD Billion, 2023-2030)




  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon




Proximity Marketing Market by Based on Application Outlook (USD Billion, 2023-2030)




  • Retail & E-Commerce




  • Hospitalitys




  • Media & Entertainment




  • BFSI




  • Healthcare




  • Transportation & Logistics




  • Infrastructural




Proximity Marketing Market Regional Outlook (USD Billion, 2023-2030)




  • North America Outlook (USD Billion, 2023-2030)




    • North America Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • North America Proximity Marketing Market by Based on Software








  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • North America Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • North America Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • US Outlook (USD Billion, 2023-2030)




    • US Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • US Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • US Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • US Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • CANADA Outlook (USD Billion, 2023-2030)




    • CANADA Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • CANADA Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • CANADA Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • CANADA Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural







  • Europe Outlook (USD Billion, 2023-2030)




    • Europe Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Europe Proximity Marketing Market by Based on Software








  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Europe Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Europe Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Germany Outlook (USD Billion, 2023-2030)




    • Germany Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Germany Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Germany Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Germany Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • France Outlook (USD Billion, 2023-2030)




    • France Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • France Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • France Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • France Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • UK Outlook (USD Billion, 2023-2030)




    • UK Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • UK Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • UK Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • UK Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • ITALY Outlook (USD Billion, 2023-2030)




    • ITALY Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • ITALY Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • ITALY Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • ITALY Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • SPAIN Outlook (USD Billion, 2023-2030)




    • Spain Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Spain Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Spain Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Spain Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Rest Of Europe Outlook (USD Billion, 2023-2030)




    • Rest Of Europe Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • REST OF EUROPE Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • REST OF EUROPE Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • REST OF EUROPE Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural







  • Asia-Pacific Outlook (USD Billion, 2023-2030)




    • Asia-Pacific Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Asia-Pacific Proximity Marketing Market by Based on Software








  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Asia-Pacific Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Asia-Pacific Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • China Outlook (USD Billion, 2023-2030)




    • China Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • China Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • China Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • China Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Japan Outlook (USD Billion, 2023-2030)




    • Japan Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Japan Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Japan Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Japan Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • India Outlook (USD Billion, 2023-2030)




    • India Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • India Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • India Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • India Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Australia Outlook (USD Billion, 2023-2030)




    • Australia Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Australia Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Australia Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Australia Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Rest of Asia-Pacific Outlook (USD Billion, 2023-2030)




    • Rest of Asia-Pacific Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Rest of Asia-Pacific Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Rest of Asia-Pacific Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Rest of Asia-Pacific Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural







  • Rest of the World Outlook (USD Billion, 2023-2030)




    • Rest of the World Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Rest of the World Proximity Marketing Market by Based on Software








  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Rest of the World Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Rest of the World Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Middle East Outlook (USD Billion, 2023-2030)




    • Middle East Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Middle East Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Middle East Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Middle East Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Africa Outlook (USD Billion, 2023-2030)




    • Africa Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Africa Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Africa Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Africa Proximity Marketing Market by Based on Application




      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural






    • Latin America Outlook (USD Billion, 2023-2030)




    • Latin America Proximity Marketing Market by Based on Hardware Type




      • Sensors




      • RFID Tags






    • Latin America Proximity Marketing Market by Based on Software







  • Content Management System






  • Context Accelerator and Geofencing






  • Location Analytics







    • Latin America Proximity Marketing Market by Based on Technology Type







  • Near Field Communication (NFC)






  • Wi-Fi






  • GPS Geofencing






  • BLE Beacon







    • Latin America Proximity Marketing Market by Based on Application









      • Retail & E-Commerce




      • Hospitality




      • Media & Entertainment




      • BFSI




      • Healthcare




      • Transportation & Logistics




      • Infrastructural





 


Research Methodology on Proximity Marketing Market


1. Introduction


The purpose of this research study is to analyze the Proximity Marketing Market. Proximity marketing is defined as the marketing strategy aiming at specific customers in a specific geographic area by using technologies such as radio-frequency identification (RFID), near-field communication (NFC) and Bluetooth. Proximity marketing helps retailers to optimize their marketing strategies and provide helpful insights that enable their businesses to make decisions and engage their customers efficiently and effectively. Pertinent information and data have been gathered to study and analyze the growth of the Proximity Marketing Market.


1.1 Background


Proximity marketing has seen tremendous development and evolution in recent years as it provides opportunities to reach customers more efficiently than ever before. It involves cost-effective methods and techniques which help to personalize the customer experience at the store level. The improved customer experience with the use of proximity marketing helps retailers to create loyalty among their customers and accurately measure their customer preferences.


The factors such as increasing smartphone adoption, the rise in the need for personalizing user experience, and the necessity of engaging customers in real-time are the major drivers of the Proximity Marketing Market. The increasing expenditure on advertisement and improved technology are some of the other factors that drive the growth of the Proximity Marketing Market. The retail sector has been highly reliant on traditional marketing methods for many years. Proximity marketing is transforming the retail industry as it provides more precision as well as better insight into customer preferences and habits.


1.2 Objectives


The primary objective of this study is to identify the factors that drive the growth of the Proximity Marketing Market. The secondary objective is to analyze the market dynamics such as trends, current industry estimates & forecasts, and competitive scenarios to provide an in-depth understanding of the market. Additionally, an overview of the macro- and micro-economic factors that impact the market is also provided.


1.3 Scope of the Study


The Proximity Marketing Market is segmented based on type, application, technology, and end-users. The type segment is divided into RFID, NFC and Bluetooth. The application segment includes customer engagement, promotional campaigns and location-based tracking. The technology segment is categorized as radio-frequency identification (RFID), near-field communication (NFC) and Bluetooth. Finally, the end-user segment comprises retail, hospitality, public sector, healthcare, manufacturing, logistics and others.


2. Research Methodology


This research study is conducted by utilizing both primary and secondary data sources. The research methodology helps to understand the Proximity Marketing Market and its various components.


2.1 Data Sources


Data is gathered from both primary and secondary sources. Primary data sources include primary research surveys with industry experts and key opinion leaders. Secondary data sources include publicly available data from relevant industry/government bodies, statistics from trade associations, magazines, and databases. The data collection process involves market sizing, market forecasting, market structure and market segmentation.


2.2 Secondary Data Source


The secondary data sources for this research study include databases of numerous industry bodies, trade journals, online journals such as Statista and Gartner, reports available from trade associations and other published literature.


These databases provide detailed information on industry trends, market size, market structure, and market drivers. The secondary data sources also provide information on the production of manufacturing units and market-related regulatory requirements.


3. Primary Data Source


The primary data sources for this research study include industry experts, opinion leaders, and key opinion leaders (KOLs). The primary data sources provide detailed information on the Proximity Marketing Market and the current trends.


The research methodology adopted by the primary data sources includes primary interviews, surveys, and focus group discussions. Primary research interviews are conducted with industry experts, opinion leaders and key opinion leaders (KOLs). The primary research interviews provide insights into the Proximity Marketing Market and the potential strategies that can be implemented by the players in the market. Surveys conducted with industry experts also provide insights into the Proximity Marketing Market and its components.


4. Market Research Process


The market research process for this research study starts with the identification of the research problem and the objectives of the research. The research objectives should meet the company’s strategic requirements. The research problem and its objectives are identified, the scope of the research is decided and the research methodology is designed to achieve the research objectives. The next steps involve data collection and data analysis. The data is collected from both primary and secondary data sources. The collected data is analyzed based on the research objectives, and the results are interpreted. The results are presented to the stakeholders after implementing the quality control procedures. The results are then validated and verified by the stakeholders so that the research results can be used to make informed decisions.


5. Market Research Model


The research model adopts both qualitative and quantitative approaches to analyze the Proximity Marketing Market. Qualitative and quantitative research methods have been used to generate insights into the market that include both the macro environment and the microenvironment. The qualitative research methods available are primary interviews, focus group discussions, and secondary research.


The quantitative research methods available are market segmentation, market forecasting, market share analysis, and market sizing. The research model is comprehensive in nature and covers all the key aspects of the Proximity Marketing Market.


6. Market Segmentation


The Proximity Marketing Market is segmented based on type, application, technology, end-user, and region. The segmentation helps to analyze the market more effectively in terms of its different components.


The type segment is divided into RFID, NFC, and Bluetooth. The application segment includes customer engagement, promotional campaigns, location-based tracking, and others. The technology segment is categorized as radio-frequency identification (RFID), near-field communication (NFC) and Bluetooth. The end-user segment comprises retail, hospitality, public sector, healthcare, manufacturing, logistics and others. The geographical segmentation is done based on regions like Europe, North America, APAC, MEA and Latin America.

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TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 PROXIMITY MARKETING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY COMPONENT

6.2.1.1 HARDWARE

6.2.1.1.1 SENSORS

6.2.1.1.2 RFID TAGS

6.2.1.1.3 OTHERS

6.2.1.2 SOFTWARE

6.2.1.2.1 CONTENT MANAGEMENT SYSTEM

6.2.1.2.2 LOCATION ANALYTICS

6.2.1.2.3 CONTEXT ACCELERATOR AND GEOFENCING

6.2.1.3 SERVICE

6.2.1.3.1 CONSULTING SERVICE

6.2.1.3.2 TECHNOLOGY AND INTEGRATION SERVICE

6.2.1.3.3 APPLICATION SUPPORT & MAINTENANCE SERVICE

6.2.2 BY TECHNOLOGY

6.2.2.1 WIFI

6.2.2.2 BLE BEACON

6.2.2.3 NEAR FIELD COMMUNICATION

6.2.2.4 GPS GEOFENCING

6.2.2.5 OTHERS

6.2.3 BY APPLICATION

6.2.3.1 HEALTHCARE

6.2.3.2 RETAIL & E-COMMERCE

6.2.3.3 INFRASTRUCTURAL

6.2.3.4 MEDIA & ENTERTAINMENT

6.2.3.5 TRANSPORTATION & LOGISTICS

6.2.3.6 BFSI

6.2.3.7 OTHERS

6.2.4 BY GEOGRAPHY

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 APPLE INC. (U.S.)

7.2.2 GOOGLE INC. (U.S.)

7.2.3 MICROSOFT CORPORATION (U.S.)

7.2.4 QUALCOMM INC. (U.S.)

7.2.5 ZEBRA TECHNOLOGIES CORPORATION (U.S),

7.2.6 BLUVISION INC. (U.S.)

7.2.7 ESTIMOTE INC. (U.S.)

7.2.8 NMARKET MEDIA LLC (ITALY)

7.2.9 PROXAMA PLC (U.K.),

7.2.10 ROXIMITY (U.S.)

7.2.11 OTHERS

LIST OF TABLES

TABLE 1 PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 2 PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 3 PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 4 PROXIMITY MARKETING MARKET, BY REGION

TABLE 5 NORTH AMERICA PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 6 NORTH AMERICA PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 7 NORTH AMERICA PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 8 U.S. PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 9 U.S. PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 10 U.S. PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 11 CANADA PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 12 CANADA PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 13 CANADA PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 14 EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 15 EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 16 EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 17 GERMANY PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 18 GERMANY PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 19 GERMANY PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 20 FRANCE PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 21 FRANCE PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 22 FRANCE PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 23 U.K. PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 24 U.K. PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 25 U.K. PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 26 REST OF EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 27 REST OF EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 28 REST OF EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 29 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 30 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 31 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY APPLICATION

TABLE 32 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY COMPONENT

TABLE 33 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY TECHNOLOGY

TABLE 34 REST OF THE WORLD PROXIMITY MARKETING MARKET, BY APPLICATION

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 PROXIMITY MARKETING MARKET: BY COMPONENT (%)

FIGURE 3 PROXIMITY MARKETING MARKET: BY TECHNOLOGY (%)

FIGURE 4 PROXIMITY MARKETING MARKET: BY APPLICATION (%)

FIGURE 5 PROXIMITY MARKETING MARKET: BY REGION (%)

FIGURE 6 NORTH AMERICA PROXIMITY MARKETING MARKET, BY COMPONENT (%)

FIGURE 7 NORTH AMERICA PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)

FIGURE 8 NORTH AMERICA PROXIMITY MARKETING MARKET, BY APPLICATION (%)

FIGURE 9 EUROPE PROXIMITY MARKETING MARKET, BY COMPONENT (%)

FIGURE 10 EUROPE PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)

FIGURE 11 EUROPE PROXIMITY MARKETING MARKET, BY APPLICATION (%)

FIGURE 12 ASIA-PACIFIC PROXIMITY MARKETING MARKET BY COMPONENT (%)

FIGURE 13 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)

FIGURE 14 ASIA-PACIFIC PROXIMITY MARKETING MARKET, BY APPLICATION (%)

FIGURE 15 ROW PROXIMITY MARKETING MARKET, BY COMPONENT (%)

FIGURE 16 ROW PROXIMITY MARKETING MARKET, BY TECHNOLOGY (%)

FIGURE 17 ROW PROXIMITY MARKETING MARKET, BY APPLICATION (%)

Purchase Option
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