The development and dynamics of the Proactive Security market are shaped by many significant market drivers. One of the most exigent points, which results in the growth of the market, is the fact that there are high-frequency and complex attacks against enterprises in the narrowest sectors of the economy. Enterprises start adopting more frontal security implementations to deny and solve probable security faults, data breaches, and cyber attacks while the environment continues to evolve. Cloud services, IoT devices and remote workspaces are becoming more popular with the enterprises, which are now focusing on technical solutions that can effectively thwart threats before they cause major security problems. The necessity to strengthen the defenses against rapidly emerging cyber threats and vulnerabilities gave rise to the high demand for proactive security systems where information about the possible threats, behavior analytics, and automated response capabilities all aimed at protecting peoples 'assets. It has provided an even playing field to the seller and the buyer and lured them from the traditional as well as online platforms to the new innovative application.
The proactive security market as well was substantially influenced by the shift in marketing conditions and the growth in requirements to comply with regulatory norms. The organizations are to have proactive security controls like vendor management, policy management, access management, device management, vulnerability assessment, and audit management, incident response protocols, and compliance reporting methods in place as a requirement by privacy laws, industry-specific standards, and data protection rules. Due to the fact that companies seek to reach the compliance requirements and insure the optimum security management, companies are gaining the popularity and have shaped the environment of security market good features like real-time monitoring, compliance automation, and threat hunting developed.
However, the market spurred by proactive security trends also undergoes the evolution of insider threats and the necessity to have advanced threat detection features. Businesses, in particular, companies understand the potential security risks that may be posed by data breach, insider threat and unauthorized entry into private data.
Report Attribute/Metric | Details |
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Growth Rate | Â 15.80% (2022-2030 |
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The key players in the proactive security market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include IBM Corporation (US), Corvil (Ireland), Altran (France), Cisco Systems Inc. (US), Palo Alto Networks, Inc. (US), Securonix, Inc. (US), LogRhythm, Inc. (Netherlands), Rapid7 ( US), Symantec Corporation (US), FireEye, Inc. (US), McAfee, LLC (US), CyArx Technologies LTD (US), Oracle Corporation (US), AT&T (US), and FUJITSU (Japan). The key strategies adopted by most of the players are partnerships, agreements, and collaborations.
The other players in the proactive security market are Skybox Security, Inc. (US), Splunk Inc. (US), Swimlane LLC. (US), Centrify Corporation (US), ThreatConnect Inc. (US), DEMISTO (US), RSA Security LLC. (US), FireMon, LLC. (US), CyberSponse, Inc. (US), Trustwave Holdings, Inc. (US), Qualys, Inc. (US) and others.
The Proactive Security Market is estimated to grow at a CAGR of 15.80% during the forecast period from 2022 to 2030. The geographic analysis of the global proactive security market has been conducted for North America, Europe, Asia-Pacific, and the rest of the world.
North America accounted for the highest market share, owing to the strategic shift of enterprises towards proactive security solutions due to increasing sophistication of cyber attacks. The US leads the market in North America owing to the early adoption of cybersecurity solutions and initiatives by key players in the form of partnerships with different technology players for product enhancement. Prevention of increasing security attacks and breaches act as a driving force for the growth of the market.
Europe is expected to be the second-largest market during the review period due to the rising need among enterprises to maintain the confidentiality of data and comply with stringent regulations. Asia-Pacific is anticipated to be the fastest growing market in the global proactive security market during the forecast period. The rise in the adoption of proactive security services among SMEs and large enterprises and growing adoption of cloud-based security solutions are the key drivers for the growth of the proactive security market in Asia-Pacific.
Palo Alto Networks launched Prisma Cloud 3.0 in February 2024, an update to its cloud security platform that includes more emphasis on container and workload security and advanced threat prevention.
In February 2024, McAfee purchased FireEye for $4.2 billion, adding to its capability around extended detection and response (XDR) in the security solution market.
Cygilantannounced that it has joined the AT&T Cybersecurity Partner Program to help AlienVault USM Anywhere customers with managed security services. As part of AT&T Cybersecurity’s program, each of its customers is assigned a dedicated Cybersecurity Advisor who learns about their systems, processes, compliance requirements as well as cyber security goals.
Trusted Managed Detection and Response (“MDR”) provider –Binary Defense today announced the launch of ARC Labs, a new threat research group that employs Binary Defense’s unique attacker’s mindset in threat intelligence, threat hunting, and detection engineering to identify proactively the most critical rising threats in the cyberspace. It also appointed John Dwyer, formerly of IBM X-Force, as the Director of Security Research for ARC Labs.
Team Cymru is pleased to announce Pure Signal™ Scout Insight as their latest innovation on May 2024, which is being released globally. The tool for investigation and threat hunting completely changes how SOC teams can identify and track malicious entities across the internet. Scout Insight is built specifically for SOC analysts, prioritizing speed, ease of use as well as seamless integration with existing workflows such as Splunk by leveraging generative AI capabilities for quickly delivering rich insights together with additional contextual details, thus empowering proactive identification, prioritization, and mitigation of malicious threats aimed at securing their organization.
KELA introduced a single consolidated cyber intelligence platform consisting of four complementary modules: Threat Landscape, Monitor, Hunt, and Tactical Intelligence, along with an updated intuitive user interface in January 2023. The aim was to provide relevant, actionable intelligence to various security teams in an organization on how to detect and deter cybercrimes.
Proactive Security Market Competitive AnalysisThe proactive security market has witnessed a high demand globally due to the rise in demand from industries such as BFSI, government and IT and telecommunication. Major players have opted for partnerships and new product development as their key organic growth strategies to strengthen their position in the market and cater to the demands of enterprises across verticals. For instance, in February 2018, Trustwave Holdings, Inc. (US) launched a proactive threat hunting service particularly for the government sector; the service strengthens government agencies' cyber defenses, letting them prevent an attack by detecting cybersecurity threats sooner.
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