The Prebiotics Market is witnessing significant trends that reflect the evolving landscape of consumer preferences, scientific advancements, and the broader health and wellness movement. One prominent trend is the growing consumer awareness and focus on gut health. As people increasingly recognize the integral role of gut health in overall well-being, there is a corresponding surge in the demand for prebiotics, which foster the growth of beneficial gut microflora. This trend is driven by a deeper understanding of the intricate connection between digestive health and various aspects of physical and mental well-being.
The rising popularity of functional foods is a noteworthy trend influencing the Prebiotics Market. Consumers are actively seeking products that not only provide basic nutrition but also offer additional health benefits. Prebiotics, being non-digestible fibers that promote gut health, align perfectly with the demand for functional ingredients. As a result, the market is witnessing a proliferation of prebiotic-enriched products across various food and beverage categories, catering to the health-conscious consumer seeking holistic nutritional solutions.
The preference for probiotics has experienced substantial growth in comparison to other dietary supplements, particularly prebiotics. This surge can be attributed to vigorous promotional initiatives undertaken by probiotic vendors and the integration of various probiotic products into dietary plans recommended by dieticians. These efforts have significantly heightened consumer awareness regarding the accessibility and advantages of probiotic products. In contrast, the market growth for prebiotics has been constrained by a relatively lower degree of awareness and limited availability of prebiotic products when compared to the widespread popularity of probiotics.
The diversification of prebiotic sources is emerging as a key trend in response to consumer preferences and sustainability considerations. Traditionally sourced from natural ingredients like chicory root, garlic, and bananas, prebiotics are now being explored from a broader array of sources. This trend caters to consumers' desires for variety and options while also addressing sustainability concerns related to the environmental impact of specific sourcing practices. Companies are exploring innovative and sustainable sources for prebiotics to meet these evolving consumer expectations.
The convergence of prebiotics with personalized nutrition is gaining traction as a notable trend. As the understanding of individualized dietary needs grows, consumers are seeking tailored nutritional solutions that address their unique health requirements. Prebiotics, with their potential to support personalized gut health, are becoming integral components of personalized nutrition plans. This trend underscores the shift toward a more individualized approach to health and nutrition, with prebiotics playing a role in addressing specific health concerns and optimizing gut microbiome balance.
Innovations in product formats and delivery methods represent a dynamic trend in the Prebiotics Market. Manufacturers are exploring creative ways to incorporate prebiotics into a diverse range of products, including beverages, snacks, and supplements. This diversification in product formats enhances consumer convenience, making it easier for individuals to incorporate prebiotics into their daily routines. From prebiotic-infused beverages to on-the-go snacks, these innovations cater to consumer preferences for accessible and enjoyable ways to consume prebiotics.
Collaborations between the food industry and healthcare professionals are emerging as a trend, reflecting a holistic approach to health. Recognizing the pivotal role of gut health in overall well-being, the food industry is engaging with healthcare professionals to develop products that address specific health concerns. This trend involves the formulation of prebiotic-rich foods and beverages with targeted health benefits, aligning with a preventive and wellness-oriented approach endorsed by healthcare professionals.
The global expansion of the Prebiotics Market is a notable trend, with companies strategically entering new regions to tap into diverse consumer markets. As awareness of the importance of gut health transcends borders, the demand for prebiotics is becoming global. Market players are tailoring their products to meet regional preferences, dietary habits, and cultural nuances, contributing to the globalization of prebiotic-rich offerings.
Prebiotics Market Size was valued at USD 4.33 Billion in 2023. The prebiotics industry is projected to grow from USD 4.814 Billion in 2024 to USD 10.13 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.74% during the forecast period (2024 - 2032). Expanding use in the dairy industry due to their health benefits and are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Large pharmaceutical companies are driving market CAGR for prebiotics are also period as a result of prebiotics' expanding use in the dairy industry due to their health benefits. Furthermore, increasing technological developments in the production of inulin and oligosaccharides are likely to displace sugar, which is predicted to dominate the market during the forecast period. Over the next seven years, growth is anticipated to be fueled by a high demand for supplements and a shifting consumer perception of the health benefits of fiber.
Constipation, Irritable Bowel Syndrome (IBS), Gastroesophageal Reflux Disease (GRD), and inflammatory bowel disease are just a few gastrointestinal tract conditions that have become more common in recent years. These conditions have sparked concerns about gut health, which is expected to fuel market growth over the forecasted time frame. The market is also expected to be driven by the rising cultivation and harvesting of prebiotic natural herbs. Manufacturers are now in charge of active health management programs due to companies' increasing investments in research and development (R&D) to create new ingredients and consumers' growing willingness to pay a premium price for food products that contain prebiotic ingredients.
This will ultimately fuel market expansion over the upcoming years. Prebiotics have many uses in the food and beverage industry, including improving texture and serving as sweeteners. Over the forecast period, it is anticipated that rising concerns about sugar diseases will fuel product growth. Additionally, there is a demand for key prebiotic components like inulin and fructooligosaccharide (FOS) from goods that need a low-calorie sweetening taste, which will fuel the growth of the prebiotic industry as a whole over the forecast period. Thus, driving the prebiotics market revenue.
Based on type, the prebiotics market segmentation includes functional food & beverage, dietary supplements, and others. The functional food & beverage segment dominated the market; the growing importance of animal proteins and the fortification of animal feed with bacteria that enhance animal gut health will lead to further growth in the demand for prebiotics in animal feed, which was already high in 2021. The market for dietary supplements is anticipated to experience the fastest volume-based CAGR during the forecast period. The market demand for these products is anticipated to increase as consumer awareness of the benefits of consuming protein increases, particularly its role in maintaining ideal nutritional levels and maintaining lean body mass. A crucial role in encouraging the use of dietary supplement products is anticipated to be played by growing awareness of the advantages of protein and maintaining an active and healthy lifestyle. The two main factors boosting the demand for the product in various applications are the aging population and the rising concerns regarding gut health. Over the forecast period, the demand is anticipated to increase due to consumers' growing spending on products that promote intestinal health.
Based on application, the prebiotics market segmentation includes fructooligosaccharides, galactooligosaccharides, inulin, and others. The inulin category generated the most income. Over the forecast period, the growing demand for inulin in baked goods and beverages is anticipated to fuel segment growth significantly. The demand for GOS products worldwide will increase significantly between 2022 and 2030. Over the next eight years, demand is anticipated to increase due to growing applications in infant foods and increasing demand for synbiotics manufacturing. Over the forecast period, demand is anticipated to increase due to the expanding applications of FOSin dietary fibers and their capacity to prevent gastrointestinal diseases. The segment will grow due to the increased use of FOS in managing bacterial infections in hospital wards and long-term care facilities. As the demand for prebiotics in animal feeds rises, so does the demand for MOS ingredients. Nevertheless, it is anticipated that the segment growth will be constrained by the lack of MOS ingredients and the rising cost of raw materials.
Figure 1: Prebiotics Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American prebiotics market area will dominate this market; BSE, PEDv, and swine flu cases have increased in frequency in the U.S., which has caused manufacturers to place a higher value on the ingredients used in animal feed as a way to guarantee high-quality feed. Prebiotic demand is anticipated to increase due to rising consumer disposable income levels in Brazil and Argentina over the forecast period. Large nations like Brazil, Argentina, and Chile will likely experience increased domestic meat consumption, which is anticipated to contribute to market expansion significantly.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: PREBIOTICS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's prebiotics market accounts for the second-largest market share. To reduce the spread of animal diseases like swine flu and other diseases that can infect cattle, consumers are becoming more conscious of the food that animals are fed and what they put in their bodies. Feed manufacturers use prebiotics in their processes to produce nutritious animal feed, which also increases the product's usefulness in the prebiotics market. Further, the German prebiotics market held the largest market share, and the UK prebiotics market was the fastest-growing market in the European region.
The Asia-Pacific Prebiotics Market is expected to grow at the fastest CAGR from 2023 to 2032. Countries with large populations and expanding food and beverage industries, like Japan, China, and India, are the main drivers of product demand. Furthermore, the expansion of the regional market is aided by the high consumption of dairy products in Asian nations. According to an economic survey, 198.4 million tonnes of milk were produced in India in 2019–20, up 5.7 percent from 2018–19. The National Dairy Development Board (NDDB) estimates India’s demand for dairy products will increase to 266.5 million metric tonnes by 2030. Moreover, China’s prebiotics market held the largest market share, and the Indian prebiotics market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the prebiotics market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the prebiotics industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the prebiotics industry to benefit clients and increase the market sector. The prebiotics industry has offered some of the most significant advantages recently. Major players in the prebiotics market, including Jarrow Formulas, Inc. (U.S.), Cargill, Incorporated (U.S), GTC Nutrition LLC (U.S), Clasado Ltd. (U.K), Kraft Foods Group, Inc (U.S), Cosucra Group Warcoing SA (Belgium), Stonyfield Farm Inc. (U.S), Nexira Inc. (U.S), BENEO-Orafti SA (Belgium), Beghin Meiji (France), and Roquette America, Inc (U.S) and others, are attempting to increase market demand by investing in research and development operations.
Cargill Incorporated (US) intends to nourish the world safely, ethically, and sustainable manner; Cargill's 155,000 employees across 70 countries work tirelessly every day. Cargill links customers with ingredients, farmers with markets, and people and animals with the food they require for daily survival. They serve as a trusted partner for customers in the food, agriculture, financial, and industrial sectors in more than 125 countries by fusing our 155 years of experience with new technologies and insights. They are constructing an agricultural future that is more robust and sustainable together.
GTC Nutrition LLC (U.S), Golden, Colorado GTC Nutrition LLC. --Denise Wagner joins as a public relations specialist, and Michelle Selzer is hired as a technical sales representative. Michelle Selzer has a bachelor's degree in food science and joins GTC. She gained a solid foundation in product development for the food industry as a former Product Development Technologist at a well-known sports nutrition company. In addition, Barbara Overton, the previous sales and marketing coordinator, has been promoted to sales and marketing manager. The short-chain fructooligosaccharide (scFOS) supplement NutraFlora is only available in the Americas from GTC.
Prebiotics Industry Developments
March 2022: Jarrow Formulas, Inc. (U.S.), Cargill, Incorporated (U.S), GTC Nutrition LLC (U.S), Clasado Ltd. (U.K), Kraft Foods Group, Inc (U.S), Cosucra Group Warcoing SA (Belgium), Stonyfield Farm Inc. (U.S), Nexira Inc. (U.S), BENEO-Orafti SA (Belgium), Beghin Meiji (France), and Roquette America, Inc (U.S)
January 2022: HUMAN NUTRITION INC. has announced the release of Skin Heroes, the first prebiotic and probiotic designed specifically to improve dry skin and acne-prone skin.
February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
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