Powersports Apparel Market Share

Global Powersports Apparel Market Overview

Powersports Apparel Market Size was valued at USD 3.7 billion in 2021. The Powersports Apparel industry is anticipated to grow from USD 4.14 billion in 2022 to USD 8.82 billion by 2032, exhibiting a CAGR of 7.85% during the forecast period (2022 - 2032). The Powersports Apparel Market has been experiencing dynamic shifts in recent years. A growing interest in outdoor recreational activities such as off-roading, snowmobiling, and water sports, coupled with a rising affinity for adventure and motorsports, has significantly influenced the market. Consumers are increasingly looking for not only functional but also stylish and comfortable apparel to enhance their overall powersports experience. Major growth factors associated with the global market include advancements in fabric technology, leading to improved safety and comfort, as well as the rise of online retail channels, making it easier for consumers to access a wide range of powersports apparel. Moreover, the adoption of eco-friendly materials and sustainable practices is gaining momentum, reflecting the increasing environmental consciousness among consumers.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Powersports Apparel Market Trends

• Increasing Demand for Motorcycles & Adoption of Recreational Powersports

The increasing popularity and adoption of recreational powersports vehicles are positively impacting the powersports apparel market. This trend reflects a growing market for clothing and accessories designed to meet the unique needs of individuals who engage in powersports activities. As more people embrace these outdoor adventures, the demand for appropriate apparel and safety gear is expected to continue driving the growth of this market segment.

The demand for motorcycles increases rapidly, owing to the augmented adoption of this vehicle among younger buyers. Moreover, low maintenance costs, convenience, and affordability are some of the major factors that are anticipated to increase the demand for motorcycles during the forecast period. Thus, the motorcycle segment is anticipated to hold the largest share of the power sports market during the forecast period. However, the sales of motorcycles have increased due to a shift in consumer preferences toward fuel-efficient, lightweight, more accessible, and eco-friendly motorcycles. A personal watersport is a highly popular vehicle for recreational activities. Therefore, increasing demand for cost-efficient and convenient motorcycles is expected to propel the market growth of the sports market.

Powersports Apparel Market Segment Insights

Powersports Apparel Type Insights

The Powersports Apparel Market bifurcated is based on the type, which includes activewear, and wearables. The wearables segment led the segmental share in terms of market value which is almost 60% of the overall powersports apparel market in 2022. Wearable powersport typically refers to the use of wearable technology and gear designed for individuals engaged in extreme or high-speed outdoor activities, such as motorcycling, snowmobiling, jet skiing, and other similar pursuits.

Figure 2: Powersports Apparel Market, by Type, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Powersports Apparel Vehicles Insights

The Powersports Apparel Market is also analyzed based on vehicles, motorcycles, off-road vehicles, snowmobiles, and boating are the further bifurcations. Among these segments, the motorcycle segment held the leading market share of approximately 45% in 2021 and is projected to grow with a CAGR of 8.04% during the trajectory period. The increasing demand for power motorcycles in the powersports industry can be driven by various factors that contribute to their appeal and popularity among enthusiasts.

Powersports Apparel End-User Insights

The Powersports Apparel Market is also categorized based on End-User, male, and female are the further sub-segments. The male segment emerged as the leading segment with a market share of 70% in 2022 and is likely to observe a growth rate of 7.93% during the estimated years. The male powersports apparel market is a prominent and evolving sector worldwide. This market has seen substantial growth due to increasing participation in outdoor and motorsports activities by men. Powersports enthusiasts are seeking apparel that not only provides safety but also offers style and comfort, driving the demand for innovative and functional products.

Powersports Apparel Market Application Insights

The Powersports Apparel Market is also segmented based on applications that are comprised of professional, and recreational. The recreational segment accounted for a leading market share of 67% in 2022 and is projected to observe tremendous growth prospects in the upcoming years. Recreational powersports apparel caters to the needs of enthusiasts engaged in activities like off-roading, snowmobiling, and water sports. It combines safety with style and comfort, offering a wide range of specialized clothing and gear. This market has seen significant growth thanks to advancements in fabric technology and the rise of online retail. It has adapted to changing consumer preferences, becoming more eco-conscious and sustainable, and continues to thrive despite economic challenges. As more people embrace outdoor recreational pursuits, the recreational powersports apparel industry is poised for sustained expansion.

Powersports Apparel Market Distribution Channel Insights

The Powersports Apparel Market is also segmented based on distribution channels which are comprised of brick-and-mortar, e-commerce marketplaces, and company websites. The brick-and-mortar segment held a major market share of 79.37% in 2021. Brick-and-mortar shops can offer personalized services that online retailers cannot. This is because brick-and-mortar shops have employees who are knowledgeable about powersports apparel and can help customers find the right gear for their needs. Online shopping is becoming increasingly popular, and this is true for powersports apparel as well. This is because online retailers offer a wider selection of products, lower prices, and the convenience of shopping from home. There are several e-commerce marketplaces that sell powersports apparel, such as Amazon, eBay, and RevZilla. This makes it easy for customers to compare prices and find the best deals. Online payments are becoming increasingly accepted, and this makes it easier for customers to purchase powersports apparel online. This is because customers can use their credit cards or other online payment methods to make purchases.

 Powersports Apparel Regional Market Insights

The Powersports Apparel Market is also studied based on regions which include North America, Europe, Asia-Pacific, and the Rest of the World. North America appeared as the prime candidate in the Powersports Apparel Market with a major share of 44% in 2022 in terms of market value and is anticipated to score a CAGR of 7.63% during the estimated period. The North America powersports apparel market is a vibrant and rapidly evolving sector within the broader recreational clothing industry. This market is primarily driven by the region's strong enthusiasm for outdoor activities such as off-roading, snowmobiling, and water sports, which demand specialized apparel combining safety, style, and comfort. Key factors fueling market growth include the continuous advancements in fabric technology, which enhance safety and comfort for riders. Furthermore, the proliferation of online retail channels has made a broad range of powersports apparel easily accessible to consumers in North America. Despite economic uncertainties, the industry has shown resilience, adapting to changing consumer preferences and environmental concerns, increasingly adopting eco-friendly materials and sustainable practices. As North Americans continue to embrace outdoor recreational pursuits, the North America powersports apparel market is expected to maintain its growth trajectory, offering a diverse array of products for enthusiasts looking to enhance their riding experiences.

The Europe powersports apparel market is experiencing steady growth, driven by a growing interest in outdoor recreational activities, including off-roading, snowmobiling, and water sports. Consumers in Europe seek high-performance apparel that combines safety with style and comfort, and innovations in fabric technology are meeting these demands.

The Asia Pacific powersports apparel market is on the rise, reflecting the increasing interest in outdoor recreational activities such as off-roading, water sports, and motorsports. Consumers in this region are embracing both functionality and style in their apparel choices, driving the demand for innovative products.

In addition, the key countries considered for this study include the U.S., Germany, Canada, France, Italy, the UK, Spain, Japan, India, China, Australia, Brazil, New Zealand, and South Korea.

Figure 3: POWERSPORTS APPAREL MARKET BY REGION, 2022 & 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Powersports Apparel Key Players & Market Competitive Landscape

The Powersports Apparel Market presents a highly competitive landscape, characterized by a myriad of established players and emerging entrants vying for consumer attention and loyalty. Several key dynamics and factors contribute to the intense competition within this industry. Leading players in the Powersports Apparel Market have devised a range of competitive strategies to establish and maintain their market dominance. These strategies reflect the evolving dynamics of the industry and consumer preferences.  Key players invest heavily in research and development to introduce cutting-edge technologies and materials into their apparel. This not only enhances safety and performance but also sets them apart as industry leaders. For example, brands continuously develop advanced materials for impact protection and ventilation systems for comfort. Prominent brands actively engage in marketing campaigns and sponsorships of motorsports events, athletes, and influencers. This boosts brand visibility and fosters consumer trust. Aligning with renowned athletes or motorsport events can be a significant competitive advantage. Many leading players focus on expanding their global presence, establishing a strong presence in multiple regions. This is achieved through a combination of company-owned stores and strategic partnerships with distributors to reach a broader consumer base. Vista Outdoor Inc. (US), Alpinestars USA Inc. (US), Troy Lee Designs (TLD) (US), FLY Racing (US), O'Neal USA (US), Leatt Corporation (South Africa), Le Mans Corporation (US), Polaris Industries Inc. (US), and Arai Helmet (Japan) among others are the major players considered fort the analysis.

Key Companies in the Powersports Apparel market include

• Vista Outdoor Inc. (US),


• Alpinestars USA Inc. (US)


• Troy Lee Designs (TLD) (US)


• FLY Racing (US)


• O'Neal USA (US)


• Leatt Corporation (South Africa)


• Le Mans Corporation (US)


• Polaris Industries Inc. (US)


• Arai Helmet (Japan)

Powersports Apparel Market Segmentation

Powersports Apparel Type Outlook

• Activewear


• Wearables

Powersports Apparel Vehicle Outlook

• Motorcycle


• Off-Road Vehicles


• Snowmobiles


• Boating

Powersports Apparel End-User Outlook

• Male


• Female

Powersports Apparel Application Outlook

• Professional


• Recreational

Powersports Apparel Distribution Channel Outlook

• Brick and Mortar


• Ecommerce Marketplaces


• Company Website

Powersports Apparel Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Netherlands
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • GCC
  
  
  • Turkey
  
  
  • North Africa
  
  
  • South Africa
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of LAMEA