Portable Water Purifier Market Analysis

Portable Water Purifier Market Overview:

Global Portable Water Purifier Market Size was valued at USD 0.12 Billion in 2022. The Portable Water Purifier Market industry is projected to grow from USD 0.13 Billion in 2023 to USD 0.29 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024 - 2032).The factors such as decline in water resource quality, resulting in water-related illnesses, the increasing engagement in outdoor adventure pursuits, and the rising utilization of portable water filters during natural disasters are expected to be significant market drivers for the portable water purifier market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Water Purifier Market Trends

Deteriorating quality of water resources leading to water-related diseases and Soaring Innovations in Portable Water Purifiers is driving the market growth

Market CAGR for Portable Water Purifier is being driven by the Deteriorating quality of water resources leading to water-related diseases and Soaring Innovations in Portable Water Purifiers. The global decline in water source quality, driven by overutilization and exploration, has led to a situation where nearly 10% of the global population lacks access to safe and clean drinking water. Water-related disasters, accounting for 70% of natural disaster-related deaths in the last 50 years, further underscore the urgency of addressing water safety. Additionally, industrial waste discharge into water bodies poses a serious threat to water quality, making it unsafe for consumption and presenting significant health risks.

In response to these challenges, consumer preferences are shifting towards bottled drinking water and water purifiers. This demand is driven by the desire for clean, purified, bacteria-free, and safe drinking water. Steripen, a subsidiary of Katadyn, has emerged as a key player in this space, leveraging its innovative Steripen UV technology to provide rapid access to safe drinking water. The ultraviolet purifiers and filters from Steripen, including models like Steripen Classic, Ultra, Ultralight, Adventure Opti, and Aqua, offer eco-friendly alternatives to bottled water. These products, renowned for their efficiency and reliability, set the standard for quick and simple water treatment, catering to travelers, outdoor enthusiasts, and those preparing for emergencies. Steripen's portable ultraviolet purifiers effectively eliminate viruses, bacteria, and protozoa, including Giardia and Cryptosporidium, in a mere 48 seconds. The global reliance on Steripen's technology attests to its effectiveness and dependability in delivering safe drinking water solutions. As a result, it is anticipated that throughout the projection period, demand for the Portable Water Purifier Market will increase due to the Deteriorating quality of water resources leading to water-related diseases and Soaring Innovations in Portable Water Purifiers. Thus, driving the Portable Water Filter Market revenue.

Portable Water Purifier Market Segment Insights:

Portable Water Purifier Market Technology Insights

The global Portable Water Purifier Market segmentation, based on Technology includes Gravity Purifier, UV Purifier, and RO Purifier. The RO purifier segment dominated the market, accounting for 58% of market revenue (0.06 Billion). Designed with portability in mind, water purifiers that utilize RO technology are crafted to be compact and easily transportable. This design makes them well-suited for outdoor pursuits like camping, hiking, or travel, particularly in situations where access to safe drinking water is restricted. As the spotlight on health and wellness intensifies, consumers are increasingly drawn to products that enhance their overall well-being. In this context, RO purifiers emerge as a dependable solution for securing clean and safe drinking water, effectively addressing worries related to waterborne diseases and contaminants.

Figure 1: Global Portable Water Purifier Market, by Technology, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Water Purifier Market End-User Insights

The global Portable Water Purifier Market segmentation, based on End-User includes Commercial and Residential. The residential segment dominated the market, accounting for 58% of market revenue (0.06 Billion). Households find a convenient and easily accessible solution in portable water purifiers. Their compact dimensions and user-friendly designs render them well-suited for residential purposes, offering a straightforward and efficient method for daily water purification. The rise in urbanization has led to a greater concentration of people in areas where the quality of municipal water raises concerns. Consequently, individuals in urban settings are increasingly inclined to invest in water purifiers, ensuring that the water they consume adheres to safety standards.

Portable Water Purifier Market Channels of Distribution Insights

The global Portable Water Filter Market segmentation, based on Channels of Distribution includes Retail Stores, Direct sales, and Online. The direct sales segment dominated the market, accounting for 60% of market revenue (0.07 Billion). Engaging in direct sales through face-to-face interactions contributes to the establishment of trust and credibility. Consumers tend to gain greater confidence in their purchasing decisions when allowed to directly converse with a knowledgeable sales representative about the product. Furthermore, direct sales provide a platform for a thorough education on water quality issues. Sales representatives can furnish comprehensive information about water contaminants, the purification process, and the distinct advantages of the product they are promoting. This educational aspect is particularly vital in a market where consumer awareness regarding water quality is on the rise.

Portable Water Purifier Market Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Portable Water Purifier market in North America can be attributed to several key factors. The surge in demand for portable water purifiers in North America is closely tied to the burgeoning popularity of outdoor activities, camping, and recreational pursuits. In 2022, the outdoor recreation participant base witnessed a notable 2.3 percent growth, reaching a historic high of 168.1 million participants, constituting 55 percent of the U.S. population aged six and older. This trend is particularly significant considering the robust performance of the outdoor recreation economy, which generated an impressive $1.1 trillion in economic output in 2022. The sector's value-added amounted to $564 billion, representing 2.2% of the nation's gross domestic product (GDP). The convenience of portable water purifiers is paramount for individuals partaking in outdoor adventures, addressing the need for safe water sources in remote environments.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Global Portable Water Purifier Market Share By Region 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Portable Water Purifier Market accounts for the second-largest market share as Europe, being a prominent center for travel and tourism, experiences a notable demand for portable water purifiers. Both domestic and international tourists frequently explore portable water purification solutions for their travel needs. This trend significantly fuels the market demand for portable water purifiers in the region. The surge in international tourism, attributed to increasing income levels and reduced aviation and accommodation costs, witnessed substantial growth, reaching over 1.5 billion tourists by the end of 2019, as per statistics from the UN World Tourism Organization and IMF staff calculations. Further, the German Portable Water Purifier Market held the largest market share, and the UK Portable Water Purifier Market was the fastest-growing market in the European region

The Asia-Pacific Portable Water Purifier Market is expected to grow at the fastest CAGR from 2023 to 2032. The increasing prevalence of outdoor activities, camping, and recreational engagements significantly drives the demand for portable water purifiers. Notably, there has been a substantial 77% rise in the number of camping households in the U.S. and Canada. While camping exhibited consistent growth from 2014 to 2019, the industry experienced a noteworthy 31% surge in individuals engaging in camping activities at least once a year over the five years. Moreover, this trend escalated by 36% in just the past two years, spanning from 2019 to 2021. Portable water purifiers prove to be a convenient solution for individuals participating in outdoor adventures, particularly in scenarios where access to safe water is limited. Moreover, China’s Portable Water Purifier Market held the largest market share, and the Indian Portable Water Purifier Market was the fastest-growing market in the Asia-Pacific region.

Portable Water Purifier Market Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Portable Water Purifier Industry, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Portable Water Purifier industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Portable Water Purifier industry to benefit clients and increase the market sector. In recent years, the Portable Water Purifier industry has offered some of the most significant advantages to the global community, addressing pressing concerns related to water quality, accessibility, and public health. Major players in the Portable Water Filter Market, including Kent RO limited, GE Corporation, Best Water Technology, Whirlpool Corporation, Brita, SteriPEN, General Ecology Inc., Mechanical Equipment Co., Inc., Blue Spring Corporation, SAFH20 UV, GRAYL, Inc, Vestergaard, Portable Aqua, Aquasana, Inc.., Panasonic, Amway Corporation, HaloSource Inc., Eureka Forbes Limited are attempting to increase market demand by investing in research and development operations.

Whirlpool Corp, a leading player in the home and kitchen appliances sector, specializes in the design, manufacturing, and supply of a diverse range of products. Its extensive portfolio encompasses laundry appliances, refrigerators, freezers, cooking appliances, dishwashers, mixers, washing machines, air conditioners, heating and cooling products, water filters, and various portable household appliances. Whirlpool markets its products under well-known brand names such as Gladiator, Speed Queen, Whirlpool, Roper, Ignis, Privileg, Ariston, Indesit, Bauknecht, Amana, Maytag, KitchenAid, Jenn-Air, Yummly, and Everydropwater. The company strategically sells its merchandise to retail and chain stores, distributors, and manufacturers. With a global footprint spanning the Americas, Europe, the Middle East, Africa, and Asia-Pacific, Whirlpool has established itself as a key player in the industry. The corporate headquarters of Whirlpool is situated in Benton Harbor, Michigan, in the United States.

KENT, widely acknowledged as the frontrunner in the RO Water Purifier category, stands out as the pioneer that introduced the revolutionary Reverse Osmosis (RO) technology to the Indian market. Founded in 1999 with a commitment to fostering a healthier world and armed with technological prowess for innovative solutions, the brand originated its operations in Noida, India. Over the years, KENT has evolved into the largest manufacturer of water purifiers in India, marking a journey filled with notable milestones. Notable contributions include the introduction of the patented RO+UV+UF+TDS Controller technology, ensuring water purification while retaining essential natural minerals crucial for a healthy lifestyle. KENT's innovative use of UV light in the storage tank is designed to preserve the purity of water. The brand's commitment to ecological balance is evident in the development of Save Water Technology, aimed at preventing water wastage during the use of its RO water purifiers. Recognized globally for technological advancements, KENT proudly holds the distinction of being the sole water purifier company certified by esteemed agencies in India and abroad, including NSF.

Key companies in the Portable Water Purifier Market include

• Kent RO limited


• GE Corporation


• Best Water Technology


• Whirlpool Corporation


• Brita,


• SteriPEN


• General Ecology Inc.


• Mechanical Equipment Co., Inc.


• Blue Spring Corporation


• SAFH20 UV


• GRAYL, Inc


• Vestergaard


• Portable Aqua


• Aquasana, Inc


• Panasonic


• Amway Corporation


• HaloSource Inc.


• Eureka Forbes Limited

Portable Water Purifier Industry Developments

October 2021: In October 2021, LG Electronics unveiled its latest 2021 series of water purifiers and Charcoal Microwave Ovens in the Indian market. The company emphasized that these new additions to LG's health and hygiene portfolio were strategically designed to support consumers in adopting healthier lifestyles. The innovative water purifier series, comprising models WW184EPB, WW184EPC, and WW174NPC, was made available with prices starting at Rs 28,290.

September 2020: In September 2020, AO Smith India Water Products Pvt Ltd, a leader in water heating and treatment, announced the introduction of the 'ProPlanet' series, identified as the country's first 5-star-rated water purifiers in terms of water savings, according to the company's press release. The ProPlanet water purifiers were equipped with reverse osmosis (RO) and Silver Charged Membrane Technology (SCMT), ensuring 100% RO-purified, baby-safe water through an advanced 8-stage purification process.

Portable Water Purifier Market Segmentation:

Portable Water Purifier Market Technology Outlook

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  Gravity Purifier

  
  


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  UV Purifier

  
  


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  RO Purifier

  
  

Portable Water Purifier Market End-User Outlook

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  Commercial

  
  


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  Residential

  
  

Portable Water Purifier Market Channels of Distribution Outlook

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  Retail Stores

  
  


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  Direct sales

  
  


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  Online

  
  

Portable Water Purifier Market Regional Outlook

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  North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America