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Polyester Coatings Market Share

ID: MRFR//3825-HCR | 138 Pages | Author: Anshula Mandaokar| November 2024

In the Polyester Coatings Market, where competition is intense and innovation is key, companies employ a range of market share positioning strategies to establish their presence and gain an edge over rivals. Here's a breakdown of some effective strategies:

Specialization in Niche Markets:

Companies may specialize in serving specific niche markets within the polyester coatings industry, such as automotive, aerospace, or architectural coatings.

By focusing on niche markets, companies can tailor their products and services to meet the unique needs and specifications of customers within those segments.

This specialization allows companies to differentiate themselves from competitors and build a reputation for expertise and quality within their chosen niche.

Product Differentiation:

Product differentiation is a key strategy for companies looking to distinguish their polyester coatings from competitors in the market.

This can involve offering coatings with unique features such as enhanced durability, corrosion resistance, or special aesthetic properties.

Companies may also differentiate their products through innovative formulations, such as low-VOC or eco-friendly coatings, to appeal to environmentally conscious customers.

Brand Positioning:

Building a strong brand identity is crucial for companies in the polyester coatings market to stand out from the competition.

Effective branding involves developing a clear brand message and positioning that resonates with target customers.

Companies may focus on positioning their brand as a leader in quality, reliability, or innovation to attract customers and gain market share.

Market Segmentation:

Market segmentation involves dividing the market into distinct customer segments based on factors such as industry, application, or geographical location.

By identifying and targeting specific market segments, companies can tailor their marketing efforts and product offerings to meet the unique needs of each segment.

This allows companies to focus their resources more effectively and gain a competitive advantage in targeted segments of the market.

Investment in Research and Development:

Innovation plays a crucial role in the polyester coatings market, and companies that invest in research and development (R&D) can gain a competitive edge.

Investing in R&D allows companies to develop new and improved coating formulations that offer superior performance and meet evolving customer demands.

By staying at the forefront of technological advancements, companies can differentiate their products and maintain a competitive advantage in the market.

Distribution Channel Optimization:

Optimizing distribution channels is essential for companies to ensure their products reach customers efficiently and effectively.

This may involve developing partnerships with distributors, retailers, or other channel partners to expand market reach and increase accessibility to customers.

Companies may also invest in e-commerce and digital marketing strategies to reach customers directly and capitalize on the growing trend of online purchasing.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024-2032
Growth Rate   4.5% (2024-2032)

Polyester Coatings Market Overview


The global polyester coatings market was valued at USD 13,532.8 million in 2022 and is projected to register a CAGR of over 4.5%. Polyester coatings are used as substitutes for alkyd resins. These coatings are also known as oil-free alkyds coating and offer advantages such as ease of use, high chemical & physical resistance, excellent shine, quick drying, and affordability. Moreover, these coatings are formaldehyde- and NMP-free. The primary factor driving the global polyester coatings market is the growth of the end-use industries such as automotive, construction, and aerospace & defense worldwide. These coatings are used in the automotive industry on account of their mechanical, impact, UV, and chemical resistance. An added advantage of polyester coatings is that they do not emit volatile organic contents (VOC), once they are dried off. Moreover, the polyester coatings offer variety choice of colors, gloss levels, and special effects. Stringent government regulations by the US Environmental Protection Agency and European Chemicals Agency associated with the emission of VOC is projected to fuel the demand for polyester coatings. Growing construction industry due to rapid industrialization and urbanization is projected to fuel the demand for polyester coatings. According to the US Census Bureau, the overall construction spending in the US was valued at USD 1,246,000 million in 2017, of which USD 276,510 million was spent on non-residential construction. The increasing demand for commercial spaces in developed as well as developing countries due to the growth of service sectors such as IT, BFSI, and telecom is driving the growth of the construction industry, which as a result is projected to support the growth of the global polyester coatings market. Expanding aerospace industry is another key factor responsible for the growth of polyester coatings market. The total economic impact of the aviation industry was nearly 3.5% of the world’s GDP, i.e., USD 2.7 trillion in 2014. According to the International Civil Aviation Organization, the aviation industry is expected to generate USD 5.9 trillion by 2034, i.e., a 122% increase from 2014. Manufacturers in this market are focused on strategic growth initiatives such as expansion, agreement, and acquisitions. For instance, in February 2019, Arkema inaugurated its new polyester resin manufacturing facility in Mumbai, India, for the production of polyester powder resins marketed under the trade name REAFREE. These polyester resins are primarily used to develop low-VOC powder coatings for a wide range of industrial and architectural applications. However, factors restraining market growth include the environmental effects and fluctuating prices of ethylene.


Regional Analysis


The global polyester coatings market has been studied for five regions, namely North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest market share in 2018 due to the high demand for polyester coatings in various major end-use industries such as construction and automotive. According to Invest India, the construction market in India is expected to become the third-largest worldwide and is projected to exhibit a CAGR of 5.6% during the forecast period. Additionally, various government initiatives in India such as the Atal Mission for Rejuvenation and Urban Transformation (AMRUT), Jawaharlal Nehru National Urban Renewal Mission (JNNURM), and the Pradhan Mantri Aawas Yojana are expected to increase the infrastructural development activities, which is projected to surge the demand for polyester coatings. The large industrial base in the North American market is projected to fuel the demand for polyester coatings during the review period. The US has one of the leading aerospace industries across the globe and offers lucrative opportunities to the players in the polyester coatings market. According to the US Department of Commerce, Bureau of the Census, Foreign Trade Division, the total exports of the US aerospace industry held at USD 150.61 billion in 2018, which increased from USD 143.17 billion in 2017. The five major destinations for the US aerospace exports in 2018 were China, France, the UK, Canada, and Germany. The high production and sales of automotive components in Europe  is the major driver of polyester coatings market in the region. Major contributors to the growth of the market include Germany, the UK, France, and Russia.


Segmentation


The global polyester coatings market has been segmented by application and region. On the basis of application, the global market has been segregated into automotive, construction, aerospace & defense, industrial, OEM, shipbuilding, and others.


Key Players


Some of the prominent players operating in the global polyester coatings market are Arkema (France), BASF SE (Germany), 3M (US), AGC Chemicals (US), Huntsman International LLC (US), PPG Industries, Inc. (US), Axalta Coating Systems, LLC (US), Akzo Nobel N.V. (Netherlands), Durolac Paints, Inc. (India), Marpol Private Limited (India), INDUSTRIA CHIMICA ADRIATICA SpA (Italy), and Cardinal (US).


Intended Audience



  • Polyester coatings manufacturerszs

  • Traders and distributors of polyester coatings

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratories

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