Pizza Market Analysis

Global Pizza Market Overview

Pizza Market Size was valued at USD 1,34,301.2 million in 2023. The Pizza industry is projected to grow USD 142567.9 million from 2024 to USD 2,36,576.6 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.54% during the forecast period (2024 - 2032). The consistent demand for Pizza is driven by the growing innovations by major players, Increasing health-conscious population. Additionally, the growing working population coupled with their increased preference for ordering food online is driving the market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review 

Pizza Market Trends

• Shift towards busy lifestyle

The population of the world is expanding, and they lead busy lives. The global desire for quick and easy-to-prepare meals has expanded due to the abundance of people with demanding work schedules. Pizza that's frozen works well. In recent years, there has been a rise in the number of individuals working remotely and youngsters participating in remote learning, even as things return to normal. These considerations also need easy and quick food preparation. Frozen foods make dinner preparation at home easier if consumers need to do more of it. Not only is frozen pizza a common choice for dinner, but it's also a popular lunch alternative. Additionally, a correlation has been observed between the rise in at-home snacking and sales of frozen pizza. Several companies now provide frozen pizza dough or kits that need to be assembled for customers seeking a more handcrafted appeal. In addition, grocery shops and restaurants are embracing the frozen pizza trend by launching their own branded take-and-bake readymade pizzas. In April 2024, Newman's Own, Inc., a food and beverage company that donates 100% of its profits to benefit children introduced additional frozen pizza products to its expanding line of mouthwatering, premium, and reasonably priced goods. Newman’s Own Sourdough Crust Frozen Pizzas offers a variety of crust thicknesses. A new range of thick crust, frozen sourdough pizzas with no artificial flavors, created with premium ingredients, is being unveiled by Newman's Own. Meatball, five cheese, and uncured pepperoni and ricotta are some of the reinvented, traditional flavors that are baked in a brick oven to produce a crispy, airy texture.

Pizza Market Segment Insights

Pizza Type Insights

Based on type, the Pizza Market has been segmented into Industrial, and Artisanal. The industrial segment accounted for the largest market share of 67.63% in 2023 and is likely to register a CAGR of 7.14% during the projected period. The industrial segment encompasses a wide range of pizza types, including brick Pizza, conveyor Pizza, deck Pizza, and others, each catering to different segments and taste preferences. Businesses that sell ingredients, machinery, and technology, particularly for pizza manufacture are included in the industrial pizza market. Suppliers of vegetables, cheese, meat, and flour mills that are tailored to meet the demands of large-scale pizza manufacturing. They sell pre-portioned dough balls, pre-shredded cheese, and other convenience-focused goods. Companies that create and produce ovens, prep stations, dough mixers, and other specialty equipment for use in chains of pizzerias and restaurants. In this field, efficiency, speed, and consistency are the main goals of innovation.

Figure 1: Pizza Market, by type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pizza Size Insights

Based on the size, the Pizza Market has been segmented into regular, medium, and large. The medium segment accounted for the largest market share of 51.45% in 2022 and is likely to register a CAGR of 7.43% during the projected period. Medium-sized pizzas, usually with a diameter of 12 to 14 inches, are a good compromise between little portions and bigger, sharing portions. They are a well-liked option for small parties, families, and anybody looking for a filling dinner without going overboard with a big pizza. Due to variables including flavor, convenience, and cultural fusion, medium-sized pizza consumption has grown significantly worldwide. Data from organizations and the government demonstrate how popular these pizzas are in different parts of the country. According to Eurostat data, pizza consumption in the European Union is on the rise, especially for medium-sized quantities. Due to its balanced size and capacity to serve both solo and group diners, medium-sized pizzas are quite popular in countries like France, Germany, and Italy.

Figure 2: Pizza Market, by size, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pizza Nature Insights

Based on nature, the Pizza Market has been bifurcated into fresh, frozen/Ready to cook, and crust. The fresh segment accounted for the largest market share of 66.23% in 2022 and is likely to register a CAGR of 6.34% during the projected period. Fresh pizzas, frequently made with first-rate elements and cooked to reserve, are renowned for their advanced taste, texture, and nutritional fee compared to their frozen or pre-packaged opposite numbers. These pizzas are usually organized using sparkling dough, hand-tossed and crowned with freshly cut greens, meats, and cheeses, then baked in conventional ovens. The emphasis on freshness and first-rate substances makes clean pizzas a preferred preference for many purchasers. As consumers become more health-conscious, the demand for fresh pizzas made with organic ingredients, whole grains, and preservatives is on the rise. Fresh pizzas are frequently associated with gourmand and artisanal food reviews.

Figure 3: Pizza Market, by nature, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pizza Distribution Channel Insights

Based on the roast distribution channel, the Pizza Market has been bifurcated into food service, and food retail. The food service segment accounted for the largest market share of 75.09% in 2022 and is likely to register a CAGR of 6.33% during the projected period. The food service industry is a major factor in the growth of the Pizza industry since it is a major channel of distribution that affects consumer behavior, gastronomic trends, and market dynamics globally. This category includes a broad range of businesses, such as eateries, coffee shops, fast food franchises, and food trucks, all of which support pizza's accessibility and appeal on a worldwide basis. Furthermore, food service establishments are essential in exposing regional and ethnic pizza varieties to a worldwide customer base. From New York-style pizza in the United States to Neapolitan pizza in Italy and Japanese-inspired pizzas in Asia, these institutions function as ambassadors of culinary diversity, fostering move-cultural appreciation and version of pizza around the sector.

Figure 4: Pizza Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pizza Regional Insights

By Region, the study segments the market into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Europe Pizza market accounts for the largest market share 45.71% in 2023 and is expected to exhibit a CAGR of 8.13%. The European market, which includes Germany, the UK, France, Spain, Italy, and other European countries, has a major impact on the global pizza industry. Each nation in this area has its food customs, customer tastes, and market trends, all playing a part in the global pizza industry's diversity and expansion. Italy is where pizza was first created and continues to be a fundamental part of the worldwide pizza industry. Italian pizzerias promote a profound understanding of pizza as a cultural and culinary icon by emphasizing traditional methods, premium ingredients, and simplicity. In Germany, the pizza industry combines both traditional and innovative methods. Both classic Italian pizzas and creative variations with an assortment of toppings and dough choices are well-liked by German consumers.  Popular pizza chains like Hallo Pizza and Vapiano can be found across the country, offering a range of eating options from quick casual to upscale.

Figure 5: Pizza Market, by region, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North American region, including the United States, Canada, and Mexico, has a significant impact on the worldwide pizza industry. This area has a strong heritage of eating pizza and leads in creating and impacting pizza trends globally with its vibrant food culture, varied customer demographics, and solid market foundation. The Pizza Market is frequently associated with the United States, especially cities like New York and Chicago known for their unique pizza varieties. The American pizza industry is defined by its wide range of choices and creativity. The U.S. provides a wide variety of pizza experiences, from traditional thin crusts in New York and deep-dish in Chicago to contemporary artisanal and gourmet options. This selection caters to a diverse range of consumer tastes, guaranteeing continued demand and market expansion. These firms are credited with pioneering innovations including online ordering, smartphone applications, and effective delivery systems that have set industry norms that are now being implemented internationally.

The Asia-Pacific region, which encompasses China, India, Japan, South Korea, Australia, New Zealand, and other countries, is becoming more significant in shaping the worldwide pizza industry. This area, known for fast economic development, city growth, and varied food tastes, offers distinct chances and obstacles that are influencing worldwide pizza-eating trends and market changes. The growing middle class and increasing urban population in China have led to a significant desire for Western fast food, such as pizza.

There is a noticeable increase in demand for pizza in the Global market, mainly coming from the South American region. The report emphasizes that Brazil and Argentina play a major role in driving market growth in this region. Brazil, the biggest market in South America, boasts a large middle-class demographic that is seeing a rise in disposable income. This has resulted in an increasing need for ready-to-eat foods, such as pizzas. Argentina, another key player in the South American market, has been making a significant impact on the Pizza Market growth. Although favored by meat enthusiasts, the nation is seeing an increase in vegetarian and vegan pizza popularity due to rising health awareness and shifting lifestyles.

The GCC nations, Turkey, Southern Africa, and Northern Africa make up the Middle East & Africa region, which is starting to become a major force in the global pizza business. This area has contributed much because of its distinct cultural adaptations, quick urbanization, and expanding middle class, all of which have made it an ideal environment for pizza consumption to increase and have an impact on worldwide trends. The region's high level of disposable income, a sizable expat community, and a youthful population that has a great affinity for international cuisine trends are the main drivers of this rise.

Further, the major countries and regions studied are: The U.S, Canada, Mexico, Germany, UK, France, Spain, Italy, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Southern Africa, and Northern Africa.

Pizza Key Market Players & Competitive Insights

Numerous important variables, such as changing consumer lifestyles that place a premium on convenience and dining alternatives that are portable, are driving the pizza business. Pizza is a favorite option for both people and families due to its accessibility and availability, as more customers look for quick and easy meal alternatives during hectic schedules. To offer unforgettable eating experiences, pizzerias concentrate on quality, handmade goods with distinctive and global taste profiles. Customers are demanding more sustainability, therefore eco-friendly practices—like utilizing locally sourced food and sustainable packaging—are becoming more and more crucial. Due to expanding urbanization, disposable incomes, and the desire for diets like those in the West, frozen pizza is becoming more and more popular. Additionally, customers' changing nutritional habits and worries about sustainability are reflected in the growing popularity of healthier and more varied pizza options, such as plant-based toppings and gluten-free crusts. Together, these elements are propelling the pizza market's steady expansion and guaranteeing its relevance and allure in the ever-evolving global cuisine.

Key Companies in the Pizza market include

• Yum! Brands, Inc. (Pizza Hut) (US)


• Papa John's International, Inc. (US)


• Domino’s pizza Inc (US)


• Nestlé S.A (Switzerland)


• Rave Restaurant Group (US)


• General Mills, Inc. (USA)


• Little Caesar Enterprises, Inc. (US)


• Frozen Specialties, Inc. (US)


• Mod Super-Fast Pizza, LLC (US)


• Monte Pizza International BV (Netherlands)

Pizza Industry Developments

June 2024: Pizza Hut announced its latest modern menu innovation, Chicago Tavern-Style Pizza, alongside a topping’s transformation, marking the biggest toppings menu overhaul in over a decade. Pizza Hut is the first global pizza chain to offer a Tavern Pizza, in addition to being the first global QSR pizza brand to offer Chicken Sausage, Pesto Swirl and Spicy Sauce as permanent topping offerings.

April 2024: The company entered into a partnership with the Bajco Group to expand its presence in North America with 50 new restaurants by 2028.

Pizza Market Segmentation

Pizza Type Outlook

• Industrial


• Artisanal

Pizza Size Outlook

• Regular


• Medium


• Large

Pizza Nature Outlook

• Fresh


• Frozen/Ready to cook


• Crust

Pizza Distribution Channel Outlook

• Food Service


• Food Retail

Pizza Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • UK
  
  
  • France
  
  
  • Spain
  
  
  • Italy
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • South Korea
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• South America
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of South America
  
  
  
  


• Middle East & Africa
  
  
  
  • GCC Countries
  
  
  • Turkey
  
  
  • Southern Africa
  
  
  • Northern Africa