Pet Supplies Market Analysis

Global Pet Supplies Market Overview

The pet supplies market size was valued at USD 26.78 billion in 2023. The pet supplies industry is projected to grow from USD 28.57 billion in 2024 to USD 44.99 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.84% during the forecast period (2024 - 2032). Increasing incomes have encouraged families to indulge in pets and deliver facilities to their pets; the increasing trend of pet humanization and enhanced customer spending in household and pet care are the key market drivers fueling the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Pet Supplies Market Trends

• Initiatives for advanced pet care products are driving the market growth

Market CAGR for pet supplies is driven by the growing initiatives for developed pet supplies. Players are executing different initiatives regarding creating technologically-enabled animal care consequences for the industry. This will likely assist the evolution of creative pet supplies such as cardboard pet feeder devices, location tracker devices, smart laser cat toys, and others, thereby propelling the market growth for pet supplies over the forecast period. For instance, in February 2020, Nestle S.A. established 'Unleashed,' a pet care industry's international innovation program. This program desired to deliver entire funding of USD 51,922.4 to the start-up enterprises associated with simulating different pet supplies from Europe, North America, and the Middle East.

Additionally, pet dogs are broadly suffering from obesity problems in numerous countries across the globe. This will likely boost the demand for dog owners' dietary food articles to preserve their pet dogs' health. As per the data issued by the American Animal Hospital Association, in 2019, more than half of adult pet dogs were supposed overweight among the 1,000 clinics across Benfield, U.S.

The adoption of different fellow animals, such as fish, cats, dogs, and birds, is achieving rapid traction among individuals all over the globe. Having a fellow animal delivers several advantages, such as boosted confidence, reduced stress, healthy heart and blood pressure and cholesterol levels control, and scientifically demonstrated attributes that allow people to own pets. Growing pet ownership among the millennials and Generation Z, along with the rapidly infiltrating e-commerce and social media outlets across the globe, especially improve the pet supplies market growth over the forecast period.

Immediate urbanization is one of the significant factors driving market growth for pet supplies over the forecast period. Pet ownership and care have become an extremely modern phenomenon in India. Transforming lifestyles, modernization, and growing customer affluence drive market development across the country. As a result, increasing considerations about pet nutrition and health drive pet supplies and service sales. Government programs encouraging pet adoption are boosting adoption rates and the need for digital pet stores and services, driving the pet supplies market revenue.

Pet Supplies Market Segment Insights

Pet Supplies Type Insights

The pet supplies market segmentation, based on type, includes beds & furniture, bowls & feeders, cleaning supplies, clothing & shoes, and others. The bowls & feeders segment dominated the market, accounting for 35% of market revenue (9.37 Billion). In growing economies, category growth is driven by the consideration of pets' health and well-being. Manufacturers of bowls and feeders are continuously innovating and introducing unique pet supplies to the market, such as automatic feeders and bowls with built-in water filters. However, cleaning supplies is the fastest-going category over the forecast period due to developing understanding regarding hygiene and cleanliness.

Pet Supplies Distribution Channel Insights

The pet supplies market segmentation, based on distribution channel, includes store-based {hypermarkets & supermarkets, specialty stores, and others} and non-store-based. The store-based category generated the most income (70.4%). This is owing to the availability of miscellaneous pet supplies at these stores. Improving infrastructural settings associated with the pet stores is further likely to help pet supplies consumption rate from offline stores. However, non-store-based is the fastest-growing category due to the growing favor of online subscription-based assistance associated with animal food products among pet owners worldwide.

Figure 1: Pet Supplies Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Pet Supplies Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American pet supplies market will dominate this market, owing to the growing number of pet owners in the region and increased disposable incomes. According to the National Pet Owners Survey performed by the American Pet Products Association, around 70% of US families held a pet in 2020, up from 67% in 2019. Further, the US pet supplies market held the largest market share, and the Canada pet supplies market was the fastest-growing market in the North America region

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PET SUPPLIES MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe pet supplies market accounts for the second-largest market share owing to immediate economic development and growing disposable income. Further, the German pet supplies market held the largest market share, and the UK pet supplies market was the fastest-growing market in the European region.

The Asia-Pacific pet supplies market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing existence of renowned organizations such as Nestle S.A., Mars Incorporated, and others in manufacturing establishments in countries including India and China. Moreover, China pet supplies market held the largest market share, and the India pet supplies market was the fastest-growing market in the Asia-Pacific region.

Pet Supplies Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the pet supplies market grow even more. Market participants are also undertaking several strategic activities to expand their footprint, with important market developments including new product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the pet supplies industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the pet supplies industry to benefit clients and increase the market sector. Major players in the pet supplies market, including Ancol Pet Products (UK), KONG Company (US), Akron (India), Pet-i-tude (US), Pets Empire (India), and others, are attempting to increase market demand by investing in research and development operations.

Nestle SA is a manufacturer and marketer of food and beverages. The corporation's product portfolio comprises baby foods, cereals, chocolates, bottled water, confectionery, coffee, plant-based foods, culinary products, chilled &frozen foods, nutritional products, ice cream, dairy products, and pet supplies. Nestle sells its products under the Purina Alpo, Milkybar, Aero, Cerelac, Nescafe, Nestle Ice Cream, Nido, Perrier, Nespresso, S.Pellegrino, Nestea, Milo, Maggi, Buitoni, Cailler, Acqua Panna, Movenpick, Purina, Boost, Gerber, and Kit Kat brand names. In May 2020, Nestle S.A. financed USD 103.2 million to raise its two manufacturing facilities of pet supplies in China.

General Mills Inc develops and markets consumer-based food products. The corporation's product portfolio contains convenient meals, pet supplies, ready-to-eat cereals, snacks, yogurt, pastries, and ice cream. It also delivers meal kits, ethnic meals, pizza, soup, frozen breakfast, side dish mixes, frozen entrees, grain, savory snacks, fruit, nutrition bars, and frozen hot snacks. The business delivers products under Food Should Taste Good, Blue Buffalo, Blue Basics, Cheerios, Fruit Roll-Ups, Chex, Cookie Crisp, EPIC, Cocoa Puffs, Fiber One, Gardetto's, Go-Gurt, Gold Medal, Fruit Gushers, Golden Grahams brand names. In November 2020, General Mills declared its acquisition of Tyson Foods' pet goodies business, which contains brands such as True Chews, Nudges, and Top Chews.

• Ancol Pet Products (UK)


• KONG Company (US)


• Akron (India)


• Pet-i-tude (US)


• Pets Empire (India)


• Radio Systems Corporation (US)


• K&H Pet Products (US)


• Petland (US)


• Church & Dwight Co., Inc. (US)


• ZippyPaws (US)


• Central Garden & Pet Company (US)


• Pets Love Scruffs (UK)


• Rosewood Pet Products (UK)


• RAC Group Limited (UK)


• Sharples Pet (UK)

Pet Supplies Industry Developments

November 2022: Mars Pet Care acquired Champion Pet Foods, a pet food manufacturer and supplier specializing in excellent pet food. The acquisition assists Mars Pet Care in increasing its product portfolio and market share of the corporation globally.

December 2021: Unilever, a consumer goods enterprise, has joined the pet supplies market in Brazil via the introduction of Cafune, its first pet care brand, which contains four kinds of pet shampoo, wipes, kitty litter, two conditioners, home disinfectants, training pads for dogs, etc.

October 2020: Spectrum Brands Holdings, Inc. declared the acquisition of Armitage Pet Care Ltd., which mainly specializes in high-end pet toys and treats. This acquisition extended the corporation's clientele, abilities, and reach by adding pet products.

Pet Supplies Market Segmentation

Pet Supplies Type Outlook

• Beds & Furniture


• Bowls & Feeders


• Cleaning Supplies


• Clothing & Shoes


• Others

Pet Supplies Distribution Channel Outlook

• Store-Based
  
  
  
  • Hypermarkets & Supermarkets
  
  
  • Specialty Stores
  
  
  • Others
  
  
  
  


• Non-Store-Based

Pet Supplies Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America