Â
Global Perfume Fragrances Market
On Sep. 06, 2023, The Procter & Gamble Company announced patenting a fibrous structure that contains fibrous elements and popular perfume matrix particles. It addresses the need for a solid format with hydrophobic benefit agents like perfume that can be readily dispersed in water. After adding water, the fibrous structure forms a homogenous cream conditioner comprising a gel matrix and the perfume is released from the matrix particle.
On July 14, 2023, Givaudan, a leading global fragrance & beauty brand, announced its wellness-driven fragrance creation platform, Well & Be. For the fragrance and flavors manufacturer, the future of fragrance is all about wellness. Givaudan worked with brands to create fragrances that benefit consumer well-being, driving research, algorithms, and scent technologies. Well & Be is a suite of tools and technologies for creating wellness-driven fragrances.
On Jun.13, 2023, Tree Hut, a leading manufacturer of vibrant scents, launched a new glow collection focused on wellness, including two new lines, Moonlight Glow and Ocean Glow. Each product features specially formulated scents to elevate consumers' moods and promote overall well-being. These new products complement its best-selling Tropic Glow product line, combining body and mind wellness.
On May 18, 2023, Luxury fashion and lifestyle brand Louis Vuitton announced the creation of a new wellness and energy fragrance inspired by California's detox culture. The brand has beautifully merged fragrance with its latest Pacific Chill scent. As the latest addition to the brand's parfum de cologne collection, it is the first of the portfolio to be dubbed a wellness fragrance.
Â
Key Companies in the Perfume and Fragrances Market include –
- L'Oréal S.A. (France)
- Unilever Plc (U.K.)
- Coty Inc. (U.S.)
- The Procter and Gamble Co. (U.S.)
- The Estee Lauder Companies Inc. (U.S.)
- Natura & Co. (Brazil)
- Avon Products Inc. (U.S.)
- Puig SA (Spain)
- Revlon Inc. (U.S.)
- Chanel Limited (France)
- Shiseido Company Limited (Japan)
- Beiersdorf AG (Germany)
Â