Packaging Design Service Market Research Report By Design Type (Structural Packaging Design, Graphic Packaging Design, Industrial Packaging Design, Food Packaging Design, Luxury Packaging Design), By Industry Vertical (Consumer Goods, Pharmaceuticals & Healthcare, Food & Beverages, Electronics, Automotive), By Packaging Material (Plastic, Metal, Glass, Paper & Cardboard, Eco-friendly Materials), By Service Type (Concept Design, Prototype Development, Manufacturing Engineering, Testing & Validation, Branding & Identity Design) and By Region

Global Packaging Design Service Market Overview

As per MRFR analysis, the Packaging Design Service Market Size was estimated at 26.6 (USD Billion) in 2022.The Packaging Design Service Market Industry is expected to grow from 27.85(USD Billion) in 2023 to 42.0 (USD Billion) by 2032. The Packaging Design Service Market CAGR (growth rate) is expected to be around 4.67% during the forecast period (2024 - 2032).

Key Packaging Design Service Market Trends Highlighted

The Packaging Design Service Market is anticipated to witness significant growth in the coming years. Key market drivers include the increasing demand for customized packaging solutions, the need for effective brand differentiation, and the rise of e-commerce. The adoption of sustainable packaging practices and the focus on reducing environmental impact are also driving the market growth. Opportunities for market players lie in exploring emerging technologies such as augmented reality and virtual reality for enhanced consumer experiences. Recent trends include the shift towards minimalist and eco-friendly designs, the integration of digital printing techniques, and the personalization of packaging for targeted marketing campaigns.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Packaging Design Service Market Drivers

Increasing Demand for Sustainable Packaging

Due to the fact that an increasing percentage of consumers become environmentally conscious, the demand for sustainable packaging solutions is on the rise. Consequently, the growth of the Packaging Design Service Market Industry is driven by the tendency of firms to adopt sustainable packaging as they attempt to reduce their carbon footprints, waste, and energy consumption levels. Furthermore, by adopting the aforementioned approach, firms will be able to increase their corporate image and attract the attention of consumers who value environmental friendliness.As such, numerous sustainable packaging options embrace such solutions as the utilization of recyclable, biodegradable, and compostable materials, as well as the use of smaller packages and reusable packing. The boost in the demand for sustainable packaging may be explained by the fact that consumers are becoming more concerned about the negative impact that their purchases can produce on the environment. Primarily for this reason, the aforementioned tendency is a significant driver of the Packaging Design Service Market Industry.At present, some of the possible trends include the utilization of recycled materials, including cardboard packages, plastic bottles, and aluminum cans; biodegradable materials, such as food packaging, cutlery, bags for yard waste, cups, and non-woven products; compostable materials, which can serve as food packaging and yard waste bags, as well as disposable cutlery and cups; reusable packing – shopping bags, food containers, and beverage bottles..

Growth of E-commerce

The second main driver influencing the increase in demand for the Packaging Design Service Market Industry is the growth of e-commerce. As more and more people order goods online, the demand for packaging, ensuring safety and protection during shipping, increases. On the one hand, this packaging should be strong and reliable – it should protect products from possible damages caused by the “punching” of various things during delivery. On the other hand, this packaging should be of little weight, rational cost, and an easy-to-use design; that is, it should be well protected but with easy fixation and the possibility of comfortable opening and reuse by the customer as a package.At the same time, due to the growth of e-commerce, enterprises have more and more opportunities to sell their products and goods online and are forced to adapt their packaging to the needs of this segment.

Increasing Demand for Customization

The demand for customized products and packaging is growing. This tendency allows the Packaging Design Service Market Industry to grow, too. Each company tries to maximize the potential of its customers, and one the ways to do is to provide products in the packaging they will definitely like. Besides, with the help of customized packaging, companies manage to meet the ever-changing needs of their customers and to meet their requests. Customized packaging is also a perfect way to attract new customers.It helps products to stand out from the rest due to its unique design. Finally, it is possible to mention that businesses that use customized packaging can get substantially closer to the heart of their customers. There are many packaging customization options. Companies can change the materials, shapes, sizes, or colors of their packaging. Also, they can apply custom printing or graphics. The possibilities are endless. The demand for customized packaging will grow in the future because customers are becoming increasingly demanding.

Packaging Design Service Market Segment Insights

Packaging Design Service Market Design Type Insights  

The Packaging Design Service Market segmentation by Design Type is broadly categorized into Structural Packaging Design, Graphic Packaging Design, Industrial Packaging Design, Food Packaging Design, and Luxury Packaging Design. Structural Packaging Design focuses on the functional aspects of packaging, ensuring the safety and integrity of the product during storage and transportation. This segment held a significant market share in 2023 and is projected to maintain its dominance throughout the forecast period. Graphic Packaging Design emphasizes the visual appeal and brand identity of the product.It involves creating eye-catching designs that resonate with consumers and effectively communicate the brand's message. The increasing demand for visually appealing packaging to enhance shelf presence and brand recognition is driving the growth of this segment. Industrial Packaging Design caters to the specific requirements of industrial products, prioritizing durability, protection, and ease of handling. This segment is expected to witness steady growth due to the rising demand for customized packaging solutions in various industries such as manufacturing, logistics, and pharmaceuticals.Food Packaging Design plays a crucial role in preserving the freshness, quality, and safety of food products. With growing concerns about food safety and sustainability, this segment is gaining prominence. Innovations in eco-friendly and tamper-proof packaging solutions are fueling the market growth. Luxury Packaging Design is tailored to high-end products, emphasizing exclusivity, sophistication, and sensory appeal. This segment is driven by the increasing demand for premium packaging solutions in industries such as cosmetics, jewelry, and fragrances.Overall, the Design Type segment of the Packaging Design Service Market exhibits diverse growth dynamics influenced by factors such as product type, industry trends, and consumer preferences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Packaging Design Service Market Industry Vertical Insights  

The Industry Vertical segment plays a critical role in shaping the Packaging Design Service Market. In 2023, the Consumer Goods industry held a dominant position, accounting for approximately 30% of the market revenue. The demand for visually appealing and functional packaging in this sector is driven by intense competition and the need to enhance brand recognition. The Pharmaceuticals  Healthcare industry is projected to witness significant growth over the forecast period, owing to increasing regulations and the need for tamper-proof and patient-centric packaging solutions.The Food and beverage industry is another key segment, with a focus on sustainability and shelf life extension. The Electronics industry demands durable and protective packaging to safeguard delicate components during transportation and storage. Lastly, the Automotive industry requires robust and lightweight packaging to ensure the safe delivery of vehicles and components. These insights highlight the diverse requirements and growth opportunities within the Industry Vertical segment of the Packaging Design Service Market, making it an essential consideration for market players.

Packaging Design Service Market Packaging Material Insights  

The packaging material segment plays a crucial role in the Packaging Design Service Market, with each material offering unique properties and applications. Plastic dominates the market, accounting for over 40% of revenue in 2023 due to its versatility, cost-effectiveness, and barrier protection. Metal holds a significant share, particularly in beverage and food packaging, due to its durability and ability to preserve product freshness. Glass offers premium packaging solutions for high-value products, providing transparency and aesthetic appeal.Paper  Cardboard caters to eco-conscious consumers and is widely used in e-commerce and retail packaging for its sustainability and cost-effectiveness. Eco-friendly Materials are gaining traction as consumers demand more environmentally friendly packaging options, driving market growth for materials such as bioplastics and biodegradable films.

Packaging Design Service Market Service Type Insights  

The Packaging Design Service Market segmentation by Service Type includes Concept Design, Prototype Development, Manufacturing Engineering, Testing  Validation, and Branding  Identity Design. Among these, Concept Design held the largest revenue share in 2023, owing to the increasing demand for unique and innovative packaging designs. Prototype Development is also expected to witness significant growth as companies seek to validate their designs before mass production. The market for Testing  Validation services is also anticipated to grow as companies focus on ensuring the quality and safety of their packaging.Additionally, Branding  Identity Design services are gaining traction as companies recognize the importance of creating a strong brand identity through packaging.

Packaging Design Service Market Regional Insights  

The regional segmentation of the Packaging Design Service Market offers valuable insights into the geographical distribution of market growth. North America is projected to hold a significant market share, owing to the presence of leading packaging design firms and a high demand for innovative packaging solutions. Europe is another major market driven by stringent regulations and a growing emphasis on sustainability. APAC is anticipated to witness substantial growth, attributed to the rising disposable income and increasing urbanization in the region.South America and MEA are expected to contribute modest growth, driven by the expanding consumer base and growing awareness of brand identity.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Packaging Design Service Market Key Players And Competitive Insights

Major players in the Packaging Design Service Market industry are continuously striving to gain a competitive edge by offering innovative and cost-effective solutions to their customers. Leading Packaging Design Service Market players are investing heavily in research and development to create new and improved packaging designs that can meet the evolving needs of consumers. The Packaging Design Service Market is becoming increasingly competitive as new entrants are emerging and established players are expanding their market presence. This is leading to increased competition and consolidation in the market.One of the leading companies in the Packaging Design Service Market is Amcor. The company is headquartered in Australia and has a global presence with operations in over 50 countries. Amcor offers a wide range of packaging solutions, including flexible packaging, corrugated packaging, and plastic packaging. The company has a strong focus on innovation and sustainability, and it has invested heavily in research and development to create new and improved packaging designs. Amcor has a strong customer base and a reputation for quality and reliability.A competitor of Amcor in the Packaging Design Service Market is Sonoco. The company is headquartered in the United States and has a global presence with operations in over 30 countries. Sonoco offers a wide range of packaging solutions, including paper packaging, plastic packaging, and metal packaging. The company has a strong focus on sustainability, and it has invested heavily in research and development to create new and improved packaging designs that are more environmentally friendly. Sonoco has a strong customer base and a reputation for quality and reliability.

Key Companies in the Packaging Design Service Market Include

• FutureBrand


• Wolff Olins


• Design Bridge


• Pearlfisher


• Collins


• Sagmeister Walsh


• Saffron Brand Consultants


• Dragon Rouge


• Landor


• Pentagram


• Mucho


• Ogilvy


• Interbrand


• The Partners

Packaging Design Service Market Industry Developments

The Packaging Design Service Market is projected to reach USD 42.0 billion by 2032, at a CAGR of 4.67% during the forecast period (2024-2032). The market growth is attributed to the increasing demand for customized and sustainable packaging solutions, e-commerce growth, and technological advancements. Key recent developments include the adoption of AI and augmented reality (AR) for enhanced packaging design, partnerships between design firms and packaging manufacturers, and the growing focus on eco-friendly packaging materials.

Packaging Design Service Market Segmentation Insights

• Packaging Design Service Market Design Type Outlook
  
  
  
  • Structural Packaging Design
  
  
  • Graphic Packaging Design
  
  
  • Industrial Packaging Design
  
  
  • Food Packaging Design
  
  
  • Luxury Packaging Design
  
  
  
  

• Packaging Design Service Market Industry Vertical Outlook
  
  
  
  • Consumer Goods
  
  
  • Pharmaceuticals Healthcare  
  
  
  • Food Beverages  
  
  
  • Electronics
  
  
  • Automotive
  
  
  
  

• Packaging Design Service Market Packaging Material Outlook
  
  
  
  • Plastic
  
  
  • Metal
  
  
  • Glass
  
  
  • Paper Cardboard  
  
  
  • Eco-friendly Materials
  
  
  
  

• Packaging Design Service Market Service Type Outlook
  
  
  
  • Concept Design
  
  
  • Prototype Development
  
  
  • Manufacturing Engineering
  
  
  • Testing Validation  
  
  
  • Branding Identity Design  
  
  
  
  

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  Packaging Design Service Market Regional Outlook

  
  
  
  
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    North America

    
    
  
  
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    Europe

    
    
  
  
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    South America

    
    
  
  
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    Asia Pacific

    
    
  
  
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    Middle East and Africa