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Packaged Food Market Size

ID: MRFR//9059-HCR | 90 Pages | Author: Snehal Singh| November 2024

The Packaged Food market is influenced by various key factors that collectively contribute to its dynamics and growth. One significant factor is the changing consumer lifestyles and the increasing demand for convenient, ready-to-eat food options. As individuals lead busier lives, there is a growing reliance on packaged foods that offer convenience and save preparation time. Packaged foods provide an array of choices, ranging from snacks to complete meals, catering to the evolving preferences of consumers seeking quick and hassle-free solutions, which significantly drives the growth of the packaged food market.

Moreover, the impact of urbanization and the rise of dual-income households contribute to the market's expansion. With more people residing in urban areas and participating in the workforce, the demand for convenient and time-saving food options has increased. Packaged foods meet this demand by providing shelf-stable, portable, and easily accessible choices that align with the fast-paced urban lifestyle. The convenience factor positions packaged foods as a practical solution for on-the-go consumers, sustaining the growth of the market.

The influence of technological advancements in food processing and packaging is another crucial factor shaping the packaged food market. Innovations in preservation methods, such as modified atmosphere packaging, extend the shelf life of packaged foods while maintaining freshness. Advanced processing technologies help manufacturers create products with enhanced flavors, textures, and nutritional profiles. These technological developments contribute to the appeal of packaged foods, ensuring they meet the evolving expectations of consumers and remain competitive in the market.

Economic factors, including disposable income and price sensitivity, play a role in shaping the packaged food market. While premium and specialty packaged foods may cater to a niche market, affordability is a crucial consideration for a broader consumer base. Manufacturers often need to balance quality and price to cater to diverse consumer demographics and ensure the widespread accessibility of packaged food products.

Regulatory factors also impact the packaged food market. Adherence to quality standards, nutritional labeling regulations, and food safety guidelines is essential for building consumer trust. Transparent and accurate labeling, including information about ingredients, nutritional content, and allergens, contributes to the credibility of packaged foods in the market. Compliance with health and safety standards is crucial for maintaining the reputation of packaged foods as safe and high-quality options.

The role of marketing strategies is significant in influencing consumer perceptions and market growth. Effective advertising, branding, and promotional activities can enhance the visibility and popularity of packaged food products. Emphasizing factors such as convenience, nutritional benefits, and product variety through various marketing channels can sway consumer preferences and drive market expansion.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2023 USD 2974.5 billion
Growth Rate 3.94% (2024-2032)

Global Packaged Food Market Overview


Packaged Food Market Size valued at USD 2974.5 billion in 2023. The Packaged Food industry is projected to grow from USD 3108.9 Billion in 2024 to USD 4236.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.94% during the forecast period (2024 - 2032). The increased importance of hygienic food, health concerns from food products, and technological innovations in processing methods are the key market drivers enhancing the growth of market.


Packaged Food Market Overview2


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Packaged Food Market Trends



  • Growing demand for ready-to-eat healthy food products and technological advancement are driving the market growth


Market CAGR for packaged food market is being driven by the growing demand for ready-to-eat healthy food products and technological advancement. The substantial growth in the number of working people and their busy work schedule is boosting the packaged food market. These people prefer food products that can be ready with few ingredients and in minimum time. The millennial population is inclined towards healthy packaged food alternatives, thus providing opportunities for companies of packaged food products.


Ready-to-eat food products like frozen food, bakery items, snacks, chocolates, and other items have grown. The rising urbanization caused the high urbanization rate that has positively affected the growth of packaged food products with the rising packaged food demand. There is an increased consumer preference for healthy food and beverage alternatives, accelerating market growth. Consumers are now opting for food products that are made up of natural components and contain fewer preservatives. Therefore, packaged food manufacturing companies are now emphasizing the production of healthy organic-based food products. The market of packaged food is boosted by the increasing trend of health and sustainability among well-informed consumers. Consumers are more known of food sources and sustainability as they are becoming selective about the source of protein they consume. Thus, all these aspects and developments are anticipated to gain a boost in packaged food products.


Consumers prefer healthy food products that have rich nutritional value, low cholesterol, less preservatives, and low fat. Owing to the rise in demand for healthy food, many beverage industries started manufacturing organic and non-alcoholic juices to get health-oriented customers. The leading brands are opting for flexible packaging to give multiple environmental benefits. The flexible packaging uses the best qualities of paper, aluminum, or plastic materials without sacrificing the overall food quality. This process increases the food shelf life by replacing flexible films with traditional packaging materials in the market. The manufacturers are focusing on cutting-edge new tech to improve the shelf appeal and also include intelligent packaging and nanotechnology to provide maximum convenience to customers. Thus, driving the Packaged Food market revenue.


Packaged Food Market Segment Insights


Packaged Food Type Insights


The Packaged Food market segmentation, based on type, includes Bakery Products, Dairy Products, Breakfast Products, Meals, Beverages, and Others. The beverage segment dominates the packaged food market due to the availability of a wide range of flavors, attractive packaging, and high expenditure on promoting these products by various companies. The increasing demand for sports drinks and functional drinks in health-conscious sports athletes to maintain their bodies has contributed to market growth.


Packaged Food Distribution Channel Insights


The Packaged Food market segmentation, based on distribution channels, includes Supermarkets & Hypermarkets, Convenience Stores, Online, and other channel. The supermarket & hypermarkets category dominates the packaged food market because most consumers opt to buy groceries from supermarkets as they provide various options for varying a product physically. The online distribution channel is the fastest growing segment due to the rising internet penetration and rapid growth in mobile phone users globally.


Figure 1: Packaged Food Market, by Distribution Channel, 2022 & 2032 (USD billion)


Packaged Food Market, by Distribution Channel, 2022 & 2032


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Packaged Food Regional Insights


By region, the study gives market insights into North America, Asia-Pacific, Europe, and the Rest of the World. The European packaged food market dominates the market due to the consumers preferring packaged food over any local food that is safe, hygienic, easy, and convenient to use than the local food and the presence of key market players who emphasize expanding their packaged food market. The German packaged food market is the largest contributor, followed by the UK packaged food market in the European region.


Further, the countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: PACKAGED FOOD MARKET SHARE BY REGION 2022 (%)


PACKAGED FOOD MARKET SHARE BY REGION 2022


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


North American Packaged Food market accounts for the second-largest market share due to the rise of hectic lifestyles, high consumer spending power, and various new and attractive options of food products. Further, the US Packaged Food market held the largest market share, and the Canadian Packaged Food market was the fastest-growing market in the European region


The Asia-Pacific Packaged Food Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the ease of accessing packaged food products, evolving consumer lifestyles, and rising disposable income in the region. Moreover, China’s Packaged Food market held the largest market share, and the Indian Packaged Food market was the fastest-growing market in the Asia-Pacific region.


Packaged Food Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Packaged Food market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Packaged Food industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Packaged Food industry to benefit clients and increase the market sector. In recent years, the Packaged Food industry has offered some of the most significant advantages to the food industry. Major players in the Packaged Food market, including Nestle, The Coca-Cola Company, PepsiCo, Tyson Foods, Inc., Mars, Incorporated, Cargill, Incorporated, The Kraft Heinz Company, General Mills Inc., Conagra Brands, Inc., Kellogg Co., and others, are attempting to increase market demand by investing in research and development operations.


Tyson Foods is a modernized, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. It is also the main protein provider to various national restaurant chains, consisting of quick services, casual, mid-scale, and fine dining restaurants. They provide a variety of food service customers, including schools, military bases, hospitals, nursing homes, and international customers also. In July 2022, Tyson Foods launched its new strategic partnership with Tanmiah, which provides fresh and value-added poultry and meat products. This agreement will provide Tyson Foods Inc. with 15% of the acquisition of the Tanmaih subsidiary and a 60% stake in the Supreme Foods Processing Company. In October 2021, Tyson Foods Inc. Launched air-fried chicken bites, which are 75% less fat and contain 35% fewer calories. The products consisted of Spicy Chicken Bites and Parmesan Chicken Bites; with this Tyson Foods Inc was able to enlarge its packaged food product portfolio in the US market.


The Coca-Cola Company is a complete beverage company, providing over 500 brands in more than 200 countries. The Coca-Cola brand's portfolio consists of the world's most valuable beverage brands like AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest tea, innocent smoothies and juices, Minute Maid juices, Smartwater, Sprite, Vitaminwater, and ZICO coconut water. Coca-Cola is transforming its portfolio by reducing sugar in its drinks with new inventions. In November 2021, the Coca-Cola company acquired complete ownership of BODYARMOR, a sports performance and hydrational beverages line; with this company, was able to spread its beverage portfolio and is anticipated to have long-term growth. In September 2018, the company launched Minute Maid smoothie, an important step into the 'Health & Wellness' space in India. This smoothie is the combination of 'Power of 3' ingredients- Fruits, Milk, and Nutrients, made from locally available fruits, specifically designed to suit the Indian palate.


Key Companies in the Packaged Food market include



  • Nestle

  • The Coca-Cola Company

  • PepsiCo

  • Tyson Foods, Inc.

  • Mars, Incorporated

  • Cargill, Incorporated

  • The Kraft Heinz Company

  • General Mills Inc.

  • Conagra Brands, Inc.

  • Kellogg Co.


Packaged Food Industry Developments


January 2020: The new range of Starbucks products, including Cold Brew Concentrate, Fresh Brew Coffee, Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric, and Starbucks Coffee with 2x the Caffeine, was launched by Nestle.


October 2019: New chopped kit flavors salads were launched by Chiquita Brands, LLC., inspired by the restaurant menu offerings and trending flavors in the US to fortify its presence in the market.


February 2021: Keurig Dr. Pepper Inc. acquired Limitless, a US-based caffeinated sparkling water company. This helped the Keurig Dr Pepper spread its beverages portfolio to provide the growing demand for healthy packaged beverages across the US.


Packaged Food Market Segmentation


Packaged Food Type Outlook



  • Bakery Products

  • Dairy Products

  • Breakfast Products

  • Meals

  • Beverages

  • Others


Packaged Food Distribution Channel Outlook



  • Supermarkets & Hypermarkets

  • Convenience Store

  • Online

  • Others


Packaged Food Regional Outlook



  • North America

    • US

    • Canada

    • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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