P2P Fundraising Tool Market

The P2P Fundraising Tool Market is segmented by deployment model into cloud-based and on-premises. The cloud-based segment is expected to hold a larger market share in 2023 and is projected to continue its dominance throughout the forecast period. The growth of the cloud-based segment can be attributed to the increasing adoption of cloud computing services by businesses of all sizes. Cloud-based P2P fundraising tools offer several advantages over on-premises solutions, such as scalability, flexibility, and cost-effectiveness.

On the other hand, the on-premises segment is expected to witness a slower growth rate during the forecast period.The on-premises segment is expected to hold a market share of around 30% by 2032. Overall, the P2P Fundraising Tool Market is expected to grow at a healthy CAGR rate during the forecast period. The growth of the market is being driven by the increasing demand for P2P fundraising tools from businesses of all sizes. The cloud-based segment is expected to dominate the market throughout the forecast period, while the on-premises segment is expected to witness a slower growth rate.

The P2P Fundraising Tool Market is segmented by organization size known as small and medium enterprises and large enterprises. The SMEs segment held the major share of the market and will hold the same during the forecast period due to the rise in the number of SMEs adopting the P2P fundraising tool as it is cost-effective.

The large enterprises segment will grow at a higher rate during the period as the large enterprises have started realizing the benefits along with that P2P fundraising tool helps in reaching a large number of the target audience.The P2P Fundraising Tool Market is expected to grow to $ 55.0 billion.

Non-profit organizations, healthcare, education, and religious organizations are the major industry verticals in the P2P Fundraising Tool Market. Non-profit organizations held the largest market share in 2023 and are expected to continue to do so during the forecast period. The increasing adoption of P2P fundraising tools by non-profit organizations to reach a wider audience and raise funds more efficiently is driving the growth of this segment.

The healthcare industry is also expected to witness significant growth in the coming years due to the rising demand for patient engagement and fundraising for medical research and treatment.The education sector is also witnessing increasing adoption of P2P fundraising tools to support scholarships, research projects, and other educational initiatives. Religious organizations are leveraging P2P fundraising tools to connect with their congregations and raise funds for various religious activities and charitable causes. The P2P Fundraising Tool Market is expected to grow at a CAGR of 10.51% from 2024 to 2032, reaching a market value of USD 55.0 billion by 2032.

The P2P Fundraising Tool Market segmentation by Functionality includes Campaign Management, Donation Processing, Donor Management, Event Management, and Social Media Integration. The Campaign Management segment held the largest market share in 2023, and it is expected to continue to dominate the market during the forecast period. The growth of this segment can be attributed to the increasing adoption of P2P fundraising campaigns by non-profit organizations. The Donation Processing segment is expected to witness the highest growth rate during the forecast period.The growth of this segment can be attributed to the increasing popularity of online donations.

The Donor Management segment is expected to grow steadily during the forecast period. The growth of this segment can be attributed to the increasing need for non-profit organizations to manage their donor relationships effectively. The Event Management segment is expected to grow at a moderate pace during the forecast period. The growth of this segment can be attributed to the increasing use of P2P fundraising events by non-profit organizations.

The P2P Fundraising Tool Market is segmented based on pricing models into subscription-based, transaction-based, and freemium. Among these, the subscription-based model is expected to hold the largest market share in 2023, owing to its ability to provide a stable revenue stream for vendors. The transaction-based model is anticipated to witness significant growth during the forecast period, as it offers flexibility to users and allows them to pay only for the services they use.

The freemium model is expected to gain traction in the coming years, as it provides users with access to basic features for free while charging a premium for advanced features.