The market of ovulation tests has increased as women are becoming more educated about their fertile period. People want more control on when they do family planning; this is leading to increasing demand for ovulation tests. These tests are beneficial for women as it helps in identifying the fertile days. People now prefer family planning and having kids at a later age than they used to.
This increases the demand for ovulation tests as many are concerned about their fertility. Due to women are deciding to start families in the later period of their lives, there is an increasing need for tools that help women to know about their fertility days.
Lifestyle related infertility, and environmental induced changes have led to a subsequent increase in the need of ovulation tests.
Many couples try to know the best time to conceive the baby for high chances of being pregnant. They do so by taking these tests (Which was not bound). Modern technology has enabled the development of very specific ovulation tests that are easy to use and read. Now, for every individual who wants to track their fertility cycle can do that with the help of tracking apps and digital ovulation tests through smart devices.
Women are now more empowered to take lead and make significant decisions, enabling them to better control social, economic and priority setting domains. Women plays their part actively in planning when they use ovulation tests since it leads to getting a personalized solution for pregnancy and seeking the Pearson way to conceive.
The unhealthy lifestyle habits, restlessness and the eating pattern that are found in urban settings deter fertility rates. Ovulation tests are essential to be done as it can alarm the women for when time is right for conception and keep a track of her cycle.
With the accessibility on both ends, that is online as well as over the counter, ovulation tests are bound to capture their market share.
These tests are enabling women to monitor their fertility independently, and they ensure privacy because the female didn't need any doctors' prescription. ovulation testing information is now widely available because of social media and other online communities. In their journey of fertility, women often share what tests they use and how do they interpret the results.
The primary people reproductive health campaigns that are supported by the government do help in growing the markets. For a more planned method in family planning, women need to adopt ovulation tests which are again encouraged using healthcare policies that supports educational programs for awareness.
Report Attribute/Metric | Details |
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Market Size Value In 2022 | USD 2.5 Billion |
Market Size Value In 2023 | USD 2.7 Billion |
Growth Rate | 6.30% (2023-2032) |
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