Organic Baby Bathing Product Market Trends

Organic Baby Bathing Products Market Overview

Organic Baby Bathing Products Market size was valued at USD 0.95 Billion in 2023. The organic baby bathing products market industry is projected to grow from USD 1.02 Billion in 2024 to USD 1.89 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.01% during the forecast period (2024 - 2032).

Baby bathing is very essential to the baby’s health, hygiene, and wellness. Major products that include baby bathing are wipes, soaps, shampoos, and conditioners. Infants are born with sensitive skin which requires proper cleansing especially in skin folds and nappy areas. The only water cannot remove the dirt and bacteria from the baby’s skin. The need for baby bath products is very essential to the baby’s skin.

Both natural and synthetic ingredients are included in these products which clean a baby’s skin and body efficiently. The artificial components used in conventional products may cause harmful effects to the baby’s sensitive skin that results in various rashes or skin allergies. Whereas in the production of organic baby bathing products, animal-based ingredients, and synthetic ingredients are not used which avoids the harmful effects and is safe for the baby’s skin.

COVID-19 Analysis:

The COVID-19 outbreak is a huge threat to public health. It is not only affecting public health but also impacting the economic and business growth in the country. Even though various countries’ governments have strict regulations to curb the spread, the pandemic is still aggregating and the impact is also expected to intensify further. The International Monetary Fund (IMF) report states that nearly 170 countries are experiencing negative per capita income growth due to the pandemic.

Due to this impact, the global organic baby bathing products market is declining the market growth. The organic baby bathing products manufacturers faced many issues like shortage of labor, lack of raw materials, and supply chain disruptions which lead to the shutdown of their production units. Moreover, numerous stores that selling baby bathing products are also shut down which declines the sales of the products. In this situation, manufacturers are depending on local raw materials suppliers that propel the bargaining power of suppliers. The buying power of the consumers also reduces due to economic recession by the pandemic. However, rapidly organic baby bathing products are gaining demand through e-commerce platforms mainly in developed countries.

Market Dynamics:

Drivers:

Growing incidences of skin rashes by the use of synthetic products in the baby care products and increasing vegan population are preferring plant-based and clean label products are predicted to propel the organic baby bathing products market growth during the assessment period. Growing awareness among the parents regarding the proper care of their babies is driving the growth of the market.

Rising women in the workforce make them more self-sustainable and financially strong which results in the adoption of quality healthcare products to their babies that accelerates the organic baby bathing products market growth. To protect the fragile baby skin, the demand for organic baby bathing products is increasing in the market. By increasing internet penetration, consumers get awareness regarding the products and brands available in the market which further increases the growth of the market.

Restraint:

Organic baby bathing products are expensive which is restraining the growth of the market in the developing economies of the world. Apart, as they are made from plant extracts using very few additives, organic products do not have a long shelf-life which is hindering the market growth.

Opportunities:

Rising awareness among the educated parents regarding the benefits of organic baby bathing products may create an opportunity to boost the market growth. By introducing innovation in the current product lines may also escalate the market growth.

Challenges:

Organic products are maintained at standard temperature and unique packaging specifications are mandated during the production. Otherwise, it may cause harmful effects which is the major challenge of the market growth.

Study Objectives

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  To provide detailed information about the organic baby bathing products market structure along with various forecast segments and sub-segments for the next 10 years.

  
  


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  To provide the factors that are affecting the growth of the organic baby bathing products market value.

  
  


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  To analyze the organic baby bathing products market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  
  


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  To provide history and forecast revenue segments and sub-segments of the organic baby bathing products market revenue for the main geographies.

  
  


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  To provide the country-level analysis of the current organic baby bathing products market size and future prospective.

  
  


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  To provide country-level analysis of the organic baby bathing products market industry growth by region, form, and application.

  
  


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  To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global organic baby bathing products market growth landscape.

  
  


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  To track and analyze new product developments, strategic alliances, and global organic baby bathing products market research.

  
  

Segment Overview:

Global-wise, the organic baby bathing products market forecast has been divided into three major segments based on type, distribution channel, and region.

Based on Type

Based on the type, the global organic baby bathing product is bifurcated into body wash, soaps, shampoos, wet wipes, and others. Among them, wet wipes are dominating the largest market share.

Based on Distribution Channel

By distribution channel, the global organic baby bathing product market is categorized into store-based and non-store-based. Further, the store-based is sub-segmented into specialty stores, supermarkets/hypermarkets, and others. Out of these two channels, the store-based segment is accounting for the largest market share for the product displays and sample giveaways are done by brands to convert potential customers. Most of the buying of the products is majorly done from drug stores, hypermarkets, pharmacies, specialist health, and beauty shops. 

Based on Region

Globally, the organic baby bathing product market based on regions is divided into four main geographies: Europe, North America, Asia-Pacific, and the rest of the world. Among them, Europe is predicted to hold the largest organic baby bathing product due to the growing vegan population who prefers organic baby bathing products to their babies.

Regional Analysis

Geographically, the organic baby bathing products market is classified into four regions like North America, Europe, Asia-Pacific, and the rest of the world. In 2021, Europe is anticipated to dominate the market share of 42.09% for the growing vegan population that prefers organic baby bathing products for their babies. North America is expected to exhibit a significant share of the growing trends of maintaining proper hygiene and cleanliness among the parents, leading to the rising demand for baby bath products in the U.S and Canada.

Asia-Pacific is projected to be the fastest-growing region in the market for the high birth rate in this region. Increasing online distribution and extensive product promotion which creates awareness among parents and guardians regarding the benefits of organic baby bathing products and is boosting the market’s growth in this region.

Competitive Landscape

The prominent key players in the organic baby bathing products market outlook are the following:

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  Purace (US)

  
  


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  The Hain Celestial Group, Inc. (US)

  
  


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  The Clorox Company (US)

  
  


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  Johnson & Johnson (US)

  
  


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  Rainbow Research Corporation (US)

  
  


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  The Organic Pharmacy Ltd (UK)

  
  


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  The Green People Company Limited (UK)

  
  


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  C. Johnson & Son, Inc. (US)

  
  


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  Little Twig, Inc. (US)

  
  


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  Babo Botanicals Inc. (US)

  
  

Recent Developments

In 2021, one of the popular organic personal care brands, Azarfan manufactured a new product line extension named Azarfan Organics baby. This new product line extension was manufactured with certified organic ingredients and includes various products such as baby organic shampoo, hair wash, and hair lotion.

In 2021, one of the leading enterprises, the Indian startup MamaEarth brand released exclusive baby care products which provide organic, natural, and toxin-free international standard products.

In 2020, the most popular Himalaya herbal group launched an innovation in baby shampoos named Himalaya herbal gentle baby shampoo which nourishes the infant scalp without making the hair dry & flaky and protects the baby’s scalp with organic ingredients like aloe-vera and tea-tree formula.

Report Overview:

This global organic baby bathing products market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the organic baby bathing products market drivers, restraints, challenges, and opportunities. The organic baby bathing products market forecast segments are type, distribution channel, and region.

Segmentation Table

The organic baby bathing products market trends are segmented into three types globally based on the type, distribution channel, and region.

By Type

Body wash, soaps, shampoos, wet wipes, and others.

By Distribution Channel

Store-based and non-store-based.

By Region

Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in the organic baby bathing products market.