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India has emerged as a highly sought-after destination for medical care, owing to concerted efforts by the government and corporate sectors in promoting the healthcare sector. This strategic emphasis has significantly propelled the country into a favored hub for medical tourists. Visitors seeking medical treatment in India predominantly pursue a wide spectrum of procedures, including joint replacement surgeries, spine and brain surgeries, organ transplants such as liver, heart, and bone marrow, treatments for cancer and kidney ailments, and in-vitro fertilization procedures.
The appeal of India as a medical tourism destination extends beyond its borders, attracting patients from regions like the Middle East and Africa. A key driving factor for these individuals is the lack of adequate medical facilities in their home countries. Consequently, seeking superior healthcare services in India becomes an imperative choice for patients seeking specialized treatments that may not be readily available in their local healthcare infrastructure. Conversely, patients from Europe and the United States predominantly gravitate towards India for cosmetic surgeries, leveraging the expertise and cost-effectiveness offered by Indian healthcare facilities in this domain.
According to reports from the Indian Brand Equity Foundation, the medical tourism industry in India witnessed substantial growth, estimated to reach a valuation of USD 6 billion by the culmination of 2018. This staggering growth projection reflects a significant escalation from its USD 3 billion valuation in 2017, marking an approximate Compound Annual Growth Rate (CAGR) ranging between 22% to 25%. The profound growth trajectory experienced by the Indian medical tourism industry is poised to foster the entry of new market players into this domain. As a result, the landscape of healthcare tourism in India is anticipated to witness substantial opportunities for expansion and development during the forecast period.
This rapid growth trajectory of medical tourism in India is underpinned by a multitude of factors. Primarily, the convergence of world-class healthcare facilities, a highly skilled medical workforce, and advanced technological infrastructure has bolstered India's reputation as a global healthcare destination. The cost-effectiveness of medical treatments in India, coupled with the availability of state-of-the-art medical technologies and internationally accredited hospitals, contributes significantly to the country's allure for medical tourists seeking high-quality yet affordable healthcare services.
Moreover, India's diverse cultural heritage and rich historical attractions offer an added incentive for medical tourists, providing opportunities for recuperation and post-treatment relaxation in a culturally enriching environment. The combination of top-tier medical facilities and a vibrant cultural landscape has contributed to positioning India as a holistic destination that caters not only to the medical needs but also to the overall well-being and rejuvenation of international patients.
The burgeoning growth of medical tourism in India not only benefits patients seeking specialized treatments but also contributes significantly to the country's economic landscape. The influx of medical tourists injects substantial revenue into the healthcare sector, thereby bolstering the nation's economy and creating employment opportunities across various facets of the healthcare industry.
In essence, India's ascendancy as a leading global healthcare tourism hub stems from a harmonious amalgamation of exceptional medical expertise, cutting-edge technology, cost-effective treatments, and a rich cultural tapestry. This convergence positions India as a compelling destination for individuals seeking not only top-notch medical care but also an enriching and memorable experience, marking the country as a beacon of excellence in the realm of healthcare tourism.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | · Rising technological advancements |
| Market Dynamics | · Rising demand for minimally invasive and highly advanced systems to diagnose and treat various diseases· Growing investments by key players in the OR integration systems |
Operating Room Integration Systems Market Highlights:
Operating Room Integration System Market Overview
The operating room integration system market size was valued at USD 2.11 billion in 2022 and is projected to grow from USD 2.36 billion in 2023 to USD 6.40 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.47% during the forecast period (2023 - 2032). The market for operating room integration systems has expanded rapidly in recent years. Several reasons are driving this market, including the need for improved safety and efficiency in healthcare settings, technological advancements, and rising need for monitoring and data collecting.
Figure 1: Global Operating Room Integration System Market Size, 2022 to 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Operating Room Integration System Market Trends
- Rising technological advancements to boost the market growth
New technologies such as electronic medical records, AI & machine learning, big data analytics, wireless communication technologies, and 3D printing have enabled more seamless communication and data exchange within healthcare organizations. Furthermore, surgical rooms are rapidly developing. Advanced medical technology and minimally invasive methods have changed surgical processes as well as the operating room. Continuous change, better comfort, and the requirement for enhanced productivity necessitate highly competent and flexible surgical sites. As a result, surgical displays are continually being improved. Market participants are continuously attempting to improve products and meet demand.
Operating Room Integration System Market Segment Insights:
Operating Room Integration Systems Components Insights
The global operating room integration system market segmentation, based on components, includes software and service. The software segment held the majority share in 2022 in the global operating room integration system market revenue. The integrated software solutions provide continuous connectivity between diverse operating room devices to expedite surgical operations and assure simplicity of use and effectiveness. Furthermore, organisations are establishing their position in the operating room integration market by using ambitious strategies to increase their portfolio in the operating room integration domain.
May 2022: Zimmer Biomet Holdings released its new artificial intelligence (AI) capabilities available within Omni Suite, an intelligent operating room (OR) designed to optimise surgical workflow and procedural efficiency by automating manual tasks and streamlining unnecessary technology and redundant hardware.
Operating Room Integration Systems Device Type Insights
The global operating room integration system market segmentation based on device type includes integrated operating room systems, imaging integration systems, medication management systems, and documentation management systems. Due to its diverse applicability in operating rooms, the documentation management systems segment accounted for the greatest revenue share in the operating room integration market in 2022. This system assists in the management of all records from various sources and puts them on a unified platform to assist surgeons with patients' histories and other pertinent information during surgery.
Operating Room Integration Systems Application Insights
The global operating room integration system market segmentation based on application includes cardiovascular, neurosurgery, orthopedic, gynecology, gastroenterology, and others. The cardiovascular segment dominated the market in 2022. Due to the increase in cardiovascular disorders and related surgeries, the cardiovascular segment is likely to dominate the studied market. For instance, according to data published by the European Heart Network in 2021, over 60 million people in the European Union have cardiovascular disease, and nearly 13 million new cases are identified each year. Furthermore, with the increasing burden of diseases related to bad lifestyles, such as obesity, being overweight is predicted to boost market expansion in coming years. For instance, according to an article released in 2020 by A-mansia Biotech, more than 2 billion adults aged 18 and up worldwide were overweight.
FIGURE 2: GLOBAL OPERATING ROOM INTEGRATION SYSTEMS MARKET, BY APPLICATION, 2022 & 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Operating Room Integration Systems End User Insights
The global operating room integration system market segmentation based on end user includes hospitals and clinics, ambulatory surgery centers, and others. The hospital and clinics segment held the largest market share in 2022. This expansion is due to the widespread use of integrated operating rooms in hospitals and specialized clinics. With a large patient population being exposed to chronic diseases, integrated operating rooms must reduce the stress on physicians and complexity so that they may manage their surgical workflow efficiently. Furthermore, continued technological advancements in medical devices will contribute to the increasing utilization of integrated operating rooms over the forecast period.
Operating Room Integration Systems Regional Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The increased frequency of chronic diseases and the region's increasing acceptance of modern surgical treatment approaches, the North America is anticipated to dominate the global market. According to the National Center for Chronic Disease Prevention and Health Promotion (January 2021), 6 in 10 adults in the United States have a chronic disease, and 4 in 10 adults have two or more chronic diseases, with these conditions costing the country's healthcare system approximately USD 3.8 trillion. Furthermore, due to the high growth potential of the US operating room integration market, companies operating in the country are turning for market strategies to gain a competitive advantage, which is expected to further augment the growth of the studied market in the country over the forecast period. For instance, Getinge announced in June 2021 that it introduced the "Torin" AI-based OR management system in the US.
Further, the major countries studied are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: GLOBAL OPERATING ROOM INTEGRATION SYSTEMS MARKET SHARE BY REGION 2022 & 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe operating room integration system market is expected to account for the second-largest market share due to the rapid industrialization, increased healthcare spending, and rising digitalization of operating rooms drives the demand for operating room integration systems in this region. Further, the UK operating room integration system market is expected to hold first place in the Europe market, and the Germany operating room integration system market is expected to fastest-growing market, and which is in the 2nd place in the European region. Furthermore, France operating room integration system market will hold the 3rd place for the market share.
The Asia-Pacific operating room integration system market is expected to grow at a high growth rate from 2023 to 2032. A growing pool of patient populations suffering from chronic illnesses requiring surgical interventions, an increase in demand for advanced medical devices in hospitals, an increase in the number of minimally invasive procedures, and rapidly expanding healthcare infrastructure are driving the market. The Indian government launched the National Digital Health Mission, a comprehensive digital health ecosystem, in August 2020. Such measures can help to boost overall industry growth. Moreover, China operating room integration system market is expected to hold the largest market share, and the India operating room integration system market is expected fastest-growing market in the Asia-Pacific region.
The Rest of the World includes the Middle East, Africa, and Latin America. Government initiatives to increase medical expenditure and increase healthcare infrastructure in the region contribute to the growth of the rest of the world operating room integration system market.
Operating Room Integration Systems Key Market Players & Competitive Insights
Given the huge number of companies working in this sector, the industry is fragmented. In order to increase their revenue share and mark their position in the market, the leading players are working on implementing new tactics such as regional development, mergers and acquisitions, and improving their application portfolio through innovation, collaborations, and distribution agreements.
One of the primary business strategies adopted by manufacturers in the global operating room integration system industry to benefit clients and expand the operating room integration systems market sector is to manufacture locally to reduce operating costs.
Stryker is engaged in developing, manufacturing, and marketing specialty surgical and medical products. Its products include implants, biologics, surgical, neurologic, ear, throat, interventional pain equipment, endoscopic, surgical navigation, communications, and digital imaging systems. The company also offers products for patient handling and emergency medical equipment. It operates through three major segments: medical & surgical equipment (MedSurg), orthopedics, and neurotechnology & spine. Stryker has been focused on providing automation solutions in its product portfolio. It has a presence in over 75 countries across the globe.
Key Companies in the Operating Room Integration System Market includes
- Stryker (US)
- Barco (Belgium)
- Dragerwerk AG & Co. KGaA (Germany)
- Olympus Corporation (Japan)
- Sony Corporation (Japan)
- SchureMed (US)
- Koninklijke Philips N. V. (Netherlands)
- Medtronic (US)
- B Braun (Germany)
- Getinge AB (Sweden), among others
Operating Room Integration Systems Industry Developments
April 2021: Barco launched surgical teleconferencing, telementoring, and teleassistance solution called NexxisLive as a secure cloud-based platform for operating rooms.
January 2020: Caresyntax announced the installation of 16 digital operating room integration systems in South Australia's Calvary Adelaide Hospital using its PRIME365 digital OR integration platform. These types of initiatives will contribute to I-OR penetration increasing in the next years.
Operating Room Integration System Market Segmentation
Operating Room Integration Systems Components Outlook
- Software
- Services
Operating Room Integration Systems Device Type Outlook
- Integrated Operating Room Systems
- Imaging Integration Systems
- Medication Management Systems
- Documentation Management Systems
Operating Room Integration Systems Application Outlook
- Cardiovascular
- Neurosurgery
- Orthopedic
- Gynecology
- Gastroenterology
- Others
Operating Room Integration Systems End User Outlook
- Hospitals and Clinics
- Ambulatory Surgery Centers
- Others
Operating Room Integration Systems Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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