On Call Road Assistance Market Research Report By Service Type (Towing Service, Fuel Delivery Service, Lockout Service, Flat Tire Change, Battery Jump Start), By Mode of Service (Mobile Application, Phone Call, Web Portal), By Customer Type (Individual Consumers, Corporate Clients, Government Agencies), By Vehicle Type (Passenger Cars, Commercial Vehicles, Motorcycles, Electric Vehicles) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global On-Call Road Assistance Market Overview

As per MRFR analysis, the On Call Road Assistance Market Size was estimated at 21.99 (USD billion) in 2022. The On-Call Road Assistance Market is expected to grow from 23.01 (USD billion) in 2023 to 34.6 (USD billion) by 2032. The On Call Road Assistance Market CAGR (growth rate) is expected to be around 4.63% during the forecast period (2024 - 2032).

Key On-Call Road Assistance Market Trends Highlighted

The On-Call Road Assistance market is largely driven by the increasing number of vehicles on the road, which leads to a rising demand for reliable support services in case of breakdowns or emergencies. The growth of the automotive sector and the need for enhanced roadside assistance are crucial factors that contribute to this development.

Additionally, advancements in technology, such as mobile applications and GPS tracking, are making it easier for service providers to deliver timely help and improve customer satisfaction. There are significant opportunities to be explored in the on-call road assistance market, particularly in urban areas with high vehicle density.

Companies can leverage partnerships with automotive manufacturers and ride-sharing services to expand their reach and offer bundled services. Furthermore, the growing trend of electric vehicles presents a chance for specialized roadside assistance services that cater to the unique needs of electric vehicle owners.

Developing innovative service models that incorporate telematics and real-time data could also enhance service efficiency and customer experiences. In recent times, there has been a noticeable shift towards digitalization within the industry. Many organizations are investing in mobile platforms that allow users to request assistance quickly and conveniently.

The rise of subscription-based services is also becoming popular as customers favor flexible, hassle-free options. As consumer preferences evolve, companies that can adapt their service offerings to meet these changing demands will be better positioned to thrive in the competitive landscape of on-call road assistance.

The emphasis on customer service and feedback is becoming paramount, pushing organizations to continually improve their offerings to stay ahead in this dynamic market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

On-Call Road Assistance Market Drivers

Increase in Vehicle Ownership

One of the key drivers fueling the growth of the On-Call Road Assistance Market is the significant increase in vehicle ownership across the globe. Various factors, including rising disposable incomes, urbanization, and an expanding middle class, are leading to an upsurge in the number of vehicles on the road.

As more individuals and families acquire vehicles, the demand for on-call road assistance services escalates. Vehicle ownership not only implies greater mobility but also brings with it the responsibility of ensuring safety and reliability during journeys.

Drivers are increasingly prioritizing peace of mind, prompting them to seek out on-call road assistance services that can provide immediate help during vehicle breakdowns, flat tires, or other unexpected incidents.

This growing need is further emphasized by the increasing complexity of modern vehicles, which often come equipped with advanced technology that can fail or malfunction. As such, enhancing the customer experience through timely and efficient road assistance has become a vital consideration for service providers, thereby bolstering overall market growth.

Moreover, the rise in the number of long-distance travel, both for personal and professional purposes, adds another layer of demand for prompt and accessible road assistance services.

The enhanced sense of security that these services provide contributes to the overall satisfaction of vehicle owners, creating a positive feedback loop that encourages more individuals to seek such assistance. Therefore, the rising rates of vehicle ownership will continue to be a primary driver of the On Call Road Assistance Market.

Advancements in Technology

Technological advancements are transforming the On Call Road Assistance Market, significantly impacting its growth prospects. The introduction of mobile applications and GPS tracking systems has made it easier and more efficient for users to access on-call assistance when they need it the most.

Through these innovations, customers can quickly report their location and issue with minimal hassle, allowing road assistance service providers to dispatch help in a timely manner. This seamless integration of technology not only enhances user experience but also increases operational efficiency for service providers.

Growing Awareness of Road Safety

The increasing focus on road safety is another critical driver for the On-Call Road Assistance Market. As awareness regarding the risks associated with driving rises, more people are recognizing the importance of having reliable road assistance readily available.

This heightened consciousness about road safety translates to a greater demand for on-call services that offer immediate support in emergencies, ultimately contributing to market growth.

On-Call Road Assistance Market Segment Insights:

On-Call Road Assistance Market Service Type Insights

In the On-Call Road Assistance Market, the Service Type segment showcases a diverse range of offerings critical for enhancing mobility and ensuring safety on the roads.

The Towing Service segment led as the most dominant category, valued at 10.0 USD billion in 2023 and reaching 15.0 USD billion by 2032, highlighting its majority holding in the industry. The increasing occurrences of vehicle breakdowns and collisions necessitated reliable towing services, making this segment a cornerstone of the overall market growth.

Following closely, Fuel Delivery Service, with a valuation of 5.0 USD billion in 2023 and projected to grow to 7.5 USD billion by 2032, played an essential role as more drivers face running out of fuel in remote areas. This portion of the market exemplifies significant demand due to the fast-paced lifestyle of many consumers.

Lockout Service, valued at 4.0 USD billion in 2023 and expected to increase to 6.0 USD billion by 2032, addressed a common predicament faced by car owners. The growing reliance on personal vehicles directly contributes to the rise in lockout incidents, establishing this service's importance as it meets an immediate need for accessibility.

Flat Tire Change, although comparatively smaller in revenue, at 2.5 USD billion in 2023 with a forecast of 4.0 USD billion in 2032, also portrayed relevant significance in the construction of a comprehensive on-call assistance package catering to motorists encountering tire failures.

Lastly, Battery Jump Start services, witnessing a smaller measure, valued at 1.51 USD billion in 2023 and anticipated to grow to 2.1 USD billion by 2032, addressed a prevalent issue among vehicle owners, primarily caused by battery wear and tear, emphasizing the essential nature of this service in daily commuting and long-distance travel scenarios.

The On Call Road Assistance Market data exhibited the critical function of each service in ensuring consumer satisfaction and road safety across various driving conditions, with each segment adapting to the shifting needs and expectations of modern users.

As the market continues to expand, leveraging emerging technologies and enhancing service delivery will present a paramount opportunity for stakeholders engaged in this sector, ultimately contributing to the continuous development of the On Call Road Assistance Market statistics.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

On-Call Road Assistance Market Mode of Service Insights

The industry is evolving with an increasing reliance on technology, leading to significant trends in how assistance is accessed. Within the Mode of Service, key avenues such as Mobile Applications, Phone Calls, and Web Portals play crucial roles. Mobile Applications have become particularly important, catering to tech-savvy consumers who favor instant access and features like GPS tracking.

Phone Calls continue to be essential, providing a direct, personal touch for those who prefer traditional communication methods. Web Portals enable a convenient online platform for users to request services efficiently.

These alternative modes enhance user experience and accessibility, while also reflecting a broader shift toward digital solutions in the On Call Road Assistance Market. With a sustained growth trajectory, the market is poised to adapt to evolving customer preferences and technological advancements, which are primary drivers of market expansion.

Insights from On Call Road Assistance Market data suggest that ensuring consistent service quality across these modes will be vital in maintaining competitiveness within the industry.

On-Call Road Assistance Market Customer Type Insights

The On-Call Road Assistance Market is experiencing significant growth, largely influenced by various customer types including Individual Consumers, Corporate Clients, and Government Agencies.

Individual Consumers remain a vital segment, driving demand due to the increasing number of vehicles and the need for reliable assistance. Corporate Clients also contribute to market growth, as companies seek to provide value-added services to their employees through road assistance programs.

Government Agencies play a pivotal role, often partnering with service providers to enhance public safety and support transportation infrastructure.

This segmentation highlights diverse needs, where Individual Consumers prioritize convenience, Corporate Clients focus on employee benefits, and Government Agencies emphasize safety and operational efficiency.

The combination of these factors generates overall demand and ensures a robust landscape for the On-Call Road Assistance Market, reflecting diverse customer preferences that inform market dynamics and strategies.

As the market evolves, understanding each customer type's distinct characteristics and requirements is essential for companies aiming to optimize their services and align with market trends.

On-Call Road Assistance Market Vehicle Type Insights

The On Call Road Assistance Market experiences significant dynamics within the Vehicle Type segment. Passenger cars dominate this market, reflecting the increasing reliance on personal vehicles for daily commutes and long-distance travel.

Commercial vehicles also hold a considerable share, fueled by the growing logistics and transportation sector, which necessitates prompt assistance services. Motorcycles represent a growing segment, appealing to a demographic seeking both convenience and efficiency in on-the-go assistance.

Electric vehicles are emerging as a notable segment, aligning with the global trend toward sustainability and the increasing adoption of electric mobility solutions. As these segments evolve, trends indicate an upward trajectory in demand for diverse and tailored road assistance services, driven by factors such as rising vehicle ownership rates, urbanization, and advancements in technology.

Opportunities in this market include integrating smart technologies and real-time support systems, while challenges may arise from the need to adapt services to the unique requirements of different vehicle types. Overall, the On Call Road Assistance Market revenue and statistics reflect a promising growth environment across its various vehicle segments.

On-Call Road Assistance Market Regional Insights

North America stood out with a considerable market value of 8.5 USD billion in 2023, dominating the sector due to a robust demand for roadside services and a high vehicle ownership rate. Following closely, Europe was also significant, showing a valuation of 6.0 USD billion, benefiting from advanced automotive technologies and a growing emphasis on safe travel.

The APAC region, with a valuation of 5.0 USD billion, was rapidly expanding as urbanization increases vehicle usage, contributing to higher demand for on-call services. South America and MEA held values of 2.0 USD billion and 1.51 USD billion respectively.

These regions, though smaller, present opportunities for growth as infrastructure development and enhanced mobility services become priorities. Overall, the On Call Road Assistance Market segmentation highlights strong potential across regions, driven by increasing vehicle numbers and evolving consumer expectations, ensuring steady market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

On-Call Road Assistance Market Key Players and Competitive Insights:

The On-Call Road Assistance Market has witnessed substantial growth over recent years, reflecting the increasing demand for convenient travel solutions and enhanced vehicle safety. This market is characterized by a diverse range of companies offering various services aimed at providing immediate assistance to drivers facing roadside emergencies, such as breakdowns, flat tires, and fuel delivery.

The competitive landscape is rapidly evolving as technology advances and customer expectations heighten, leading to innovations in service delivery, response times, and overall user experiences. Companies are focusing on integrating mobile applications and real-time tracking capabilities, thus enhancing their appeal in a market where speed and efficiency are paramount.

The competitive insights reveal that both established and emerging players are continuously striving to differentiate themselves through a combination of cutting-edge technology, expansive service networks, and strategic partnerships.

Zubie stands out in the On-Call Road Assistance Market due to its innovative use of technology and a user-centric approach. The company offers a unique connected car solution that combines real-time vehicle diagnostics and location services, which not only enhances the roadside assistance experience but also promotes proactive vehicle maintenance.

Zubie's strengths lie in its ability to quickly respond to customer needs by providing data-driven insights that inform drivers about their vehicle's condition, thus allowing for better preparedness when on the road. Furthermore, the seamless integration of Zubie's platform with smartphone applications ensures that customers have immediate access to assistance, making it a preferred choice for many users.

This technological advantage in data communication and real-time monitoring enables Zubie to maintain a competitive edge in the market, as it prioritizes user experience and satisfaction. Verizon Connect has established a significant presence in the On Call Road Assistance Market, leveraging its telecommunications expertise to enhance service delivery.

The company's strength lies in its robust network infrastructure, which ensures reliable connectivity for users seeking assistance. Verizon Connect integrates advanced telematics and GPS tracking capabilities into its offerings, allowing for rapid dispatch and improved accuracy in locating vehicles needing help.

This tech-driven approach not only expedites response times but also fosters greater safety for drivers on the road. Additionally, Verizon Connect's commitment to continuously upgrade its service framework positions it as a formidable competitor in the marketplace.

By focusing on enhancing customer relationships and providing comprehensive assistance options, Verizon Connect effectively caters to the needs of a wide range of consumers, positioning itself favorably within the competitive landscape of the sector.

Key Companies in the On-Call Road Assistance Market Include:

• Zubie


• Verizon Connect


• ARC Europe


• Europ Assistance


• BCAA


• Good Sam


• Britannia


• Roadside Masters


• State Farm Insurance


• National General Insurance


• AAA


• Safeco Insurance


• USAA


• Allianz


• AA Ireland

On-Call Road Assistance Market Developments

Recent developments in the On-Call Road Assistance Market highlight significant growth and strategic movements among key players. Companies like Zubie and Verizon Connect continue to innovate in vehicle tracking and real-time assistance, enhancing their service offerings for consumers.

Meanwhile, ARC Europe and Europ Assistance are expanding their European presence, focusing on providing efficient roadside support as demand rises. The Canadian Automobile Association (BCAA) and Good Sam are also leveraging their extensive networks to offer more comprehensive services, catering to a growing customer base seeking reliability and quick response times.

Notably, State Farm Insurance and National General Insurance are reported to be enhancing their road assistance services, integrating technology to streamline claims processes and improve customer experience. Moreover, AAA has announced plans to upgrade its mobile app, which will further simplify the process of requesting roadside assistance for users.

In terms of mergers and acquisitions, there has been notable activity, with some companies optimizing their portfolios and consolidating services to better compete in a rapidly evolving market. This growth is magnified by the increasing vehicle ownership worldwide and a growing reliance on assistance services, indicating a positive trend for the sector.

On-Call Road Assistance Market Segmentation Insights

On-Call Road Assistance Market Service Type Outlook

• Towing Service


• Fuel Delivery Service


• Lockout Service


• Flat Tire Change


• Battery Jump Start

On-Call Road Assistance Market Mode of Service Outlook

• Mobile Application


• Phone Call


• Web Portal

On-Call Road Assistance Market Customer Type Outlook

• Individual Consumers


• Corporate Clients


• Government Agencies 

On-Call Road Assistance Market Vehicle Type Outlook

• Passenger Cars


• Commercial Vehicles


• Motorcycles


• Electric Vehicles

On-Call Road Assistance Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa