Omni Channel Retail Solutions Market Overview
As per MRFR analysis, the Omni Channel Retail Solutions Market Size was estimated at 25.93 (USD Billion) in 2022.The Omni Channel Retail Solutions Market Industry is expected to grow from 29.13 (USD Billion) in 2023 to 82.9 (USD Billion) by 2032. The Omni Channel Retail Solutions Market CAGR (growth rate) is expected to be around 12.32% during the forecast period (2024 - 2032).
Key Omni Channel Retail Solutions Market Trends Highlighted
Omni channel retail solutions offer an integrated ecosystem that connects various customer touchpoints, streamlining the shopping experience across physical and digital channels. Key market drivers include the growing adoption of e-commerce, rising smartphone penetration and increasing demand for personalized experiences. Opportunities exist to enhance the efficiency of supply chain management, providing seamless omnichannel experiences and leveraging data analytics to optimize customer engagement.
Recent trends in the market include integration of artificial intelligence (AI) and machine learning (ML) to automate tasks and provide personalized recommendations, the adoption of cloud-based solutions for flexibility and scalability, and the development of mobile-first experiences to cater to the growing mobile shopper base. By understanding these trends, market players can develop innovative solutions that meet evolving demands of customers and drive growth in the Omni channel Retail Solutions Market.
Figure1: Omni Channel Retail Solutions Market, 2018 - 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Omni Channel Retail Solutions Market Drivers
Increased Adoption of E-commerce and Digital Shopping
The rise in e-commerce and the growing preference for digital shopping avenues mean that Omni channel retail solutions are receiving a great boon. This is because the need to meet consumers' expectations has been on the rise in all sectors. Today's customer expects a uniform and consistent experience when shopping on the best digital sites, buying goods from physical stores, or using mobile applications for their shopping needs.
Through the testing and comparing of multiple retail touchpoints, Omni channel retail solutions provide an opportunity for all retailers to offer what best appeals to the digital consumer.The past decade has seen a remarkable increase in the adoption of e-commerce and shopping; as a result, the future will see increased online shopping, portending a similar increase in the demand for Omni channel solutions.
Need for Improved Customer Experience
In the modern competitive context of the retail business, enhancing the quality of customers' experience becomes the prerequisite for success. Meanwhile, the development of Omni channel retail solutions allows retailers to create a more personalized and engaging shopping process. Specifically, the use of these solutions implies integrating the data received from various channels to understand the customers and their behavior better. Then, the developed data improves marketing and sales strategies aimed at each particular customer.Because the focus on enhancing the quality of customer experience is expected to remain significant in the Omni Channel Retail Solutions Market Industry, the demand for Omni channel retail solutions will remain high.
Growing Need for Inventory Optimization
For retailers, inventory optimization is a critical challenge as they aim to balance the right amount of inventory to meet customer demand without overstocking or running out of stock. Hariharan and Long stated that Omni channel retail solutions provide retailers with real-time visibility into inventory levels across all channels, which may help them manage inventory levels more effectively and reduce waste. The Omni Channel Retail Solutions Market Industry will experience high growth as the need for inventory optimization continues to increase.
Omni Channel Retail Solutions Market Segment Insights
Omni Channel Retail Solutions Market Deployment Model Insights
Deployment models for the Omni Channel Retail Solutions Market are classified into cloud and on-premises. Owing to the benefits of the cloud segment, such as scalability, flexibility, and cost-effectiveness, it will grow at a faster CAGR over the forecast period. However, the on-premises segment is also likely to continue to have solid revenue in the forecast period since it is adoption is also significant. An increasing number of retailers are expected to adopt cloud-based solutions in 2023, as a result of which the cloud segment's share of the market revenues becomes larger. Many benefits are available to retailers who choose to use cloud-based solutions, including lower IT costs, increased agility, improved collaboration.
On-premises solutions that are more difficult to adopt and that retail stores can use to retain control and security of their data are expected to experience steady growth over the forecast period. Moreover, many on-premises solutions are being sold to customers who have already made substantial investments in IT. Most of all, the demand for the Omni Channel Retail Solutions Market will increase as a result of the increased implementation of Omni channel retailing strategies by retailers in the forecast period.Both the cloud and on-premises deployment models for the sector's development can be expected to take place over the forecast period.
Figure2: Omni Channel Retail Solutions Market, By Deployment Model, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Omni Channel Retail Solutions Market Organization Size Insights
Small and medium-sized enterprises and large enterprises are the two segments that are concerned with organization size in the Omni Channel Retail Solutions market. Small and medium-sized enterprises, or SMEs, are those businesses that have fewer employees and lower revenue. In the coming years, this segment is anticipated to hold a substantial share of the master, with a CAGR of 12.6% between 2023 and 2032. The market size of SMEs is expected to increase to USD 46.2 billion by the end of 2032. The growth of the segment is facilitated by the broader adoption of eCommerce and the Omni channel strategy among small businesses and enterprises.
Moreover, amid the challenges connected with the COVID-19 crisis, more SMEs recognize the benefits of these solutions. Apart from other factors, integration with sales partners, resellers, and suppliers for manipulating inventory, selling and managing customer orders, and maintaining vendor information is crucial. Large enterprises also contribute to the market and are the businesses that have more human and financial resources to invest in comprehensive omnichannel solutions. Specifically, the market size of large enterprises is expected to grow to USD 36.7 billion by 2032, exhibiting a CAGR of 11.9% from 2023 to 2032.The increasing demand for delivering excellent customer service by incorporating essential omnichannel strategies that enhance operational effectiveness and customers' loyalty toward products and services drives the growth of the segment.
Omni Channel Retail Solutions Market Application Insights
"Inventory Management, Order Management, Customer Relationship Management (CRM), Marketing and Sales" are key applications of the Omni Channel Retail Solutions Market. The Inventory Management application segment is projected to grow significantly, accounting for a major share of the Omni Channel Retail Solutions Market revenue in 2023 and beyond. The Order Management segment is also expected to witness substantial growth, driven by the increasing need for efficient order fulfillment. The Customer Relationship Management (CRM) segment is gaining traction as businesses focus on enhancing customer experiences and building long-term relationships.
The Marketing and Sales segment is expected to contribute significantly to the Omni Channel Retail Solutions Market growth as businesses leverage these solutions to target customers effectively and drive sales. The Omni Channel Retail Solutions Market is segmented based on application, deployment mode, organization size, vertical, and region. This segmentation aids in the identification of key market dynamics, growth opportunities, and competitive landscapes, enabling businesses to make informed decisions for market penetration and expansion strategies.".
Omni Channel Retail Solutions Market Vertical Insights
The retail vertical held the largest share of the Omni Channel Retail Solutions Market in 2023, accounting for over 40% of the market revenue. The growth of the retail vertical can be attributed to the increasing adoption of Omni channel strategies by retailers to enhance customer experience and drive sales. The e-commerce vertical is expected to witness the highest growth rate during the forecast period, owing to the rising popularity of online shopping and the expansion of e-commerce businesses. The consumer packaged goods (CPG) vertical is also expected to experience significant growth, driven by the increasing demand for personalized and convenient shopping experiences.
Omni Channel Retail Solutions Market Cloud Service Model Insights
The Omni Channel Retail Solutions Market is segmented based on the Cloud Service Model into Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). The SaaS segment is expected to hold the largest market share in 2023, owing to its flexibility, scalability, and cost-effectiveness. The PaaS segment is projected to witness the highest growth rate during the forecast period due to the increasing adoption of cloud-based platforms by retailers to improve their agility and innovation capabilities. The IaaS segment is expected to account for a significant market share as retailers seek to outsource their infrastructure needs to focus on their core competencies.In 2023, the Omni Channel Retail Solutions Market revenue for the Cloud Service Model segment is estimated to be around USD 10.23 billion, which is projected to reach USD 22.56 billion by 2032, exhibiting a CAGR of 10.5% during the forecast period.
Omni Channel Retail Solutions Market Regional Insights
The Omni Channel Retail Solutions Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is expected to maintain its dominance throughout the forecast period. The growth of the North American market is attributed to the increasing adoption of omnichannel retail solutions by retailers in the region. Europe is the second-largest market for omnichannel retail solutions. The growth of the European market is driven by the increasing demand for personalized shopping experiences and the growing popularity of e-commerce.
The APAC region is expected to witness the fastest growth in the omnichannel retail solutions market during the forecast period. The growth of the APAC market is attributed to the increasing disposable income of consumers in the region and the growing popularity of online shopping. South America and MEA are relatively smaller markets for omnichannel retail solutions. However, these regions are expected to witness significant growth in the coming years due to the increasing adoption of omnichannel retail solutions by retailers in these regions.
Figure3: Omni Channel Retail Solutions Market, By Regional, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Omni Channel Retail Solutions Market Key Players And Competitive Insights
In the Omni Channel Retail Solutions Market, the major players are focusing on developing innovative solutions. For example, leading Omni Channel Retail Solutions Market players comprising SAP SE, Oracle Corporation, IBM Corporation, and Salesforce.com, Inc. are investing in R and forming partnerships. However, the Omni Channel Retail Solutions Market is predicted to witness a major flip in the next few years due to the advances in technology and increasing adoption of omnichannel strategies.SAP SE is one of the players in the Omni Channel Retail Solutions Market.
The company provides a cloud suite and various omnichannel solutions to the industry segment. A cloud suite additionally helps in the efficient performance of basic functions, delivering personal customer services across channels. Moreover, the cloud suite encompasses enterprise resource planning, customer relationship management, and supply chain management software. SAP SE, established in 1972 and headquartered in Walldorf, Germany, serves more than 27 industries across more than 180 countries. Thus, the company has a balanced geographic presence. It has also adopted the organic growth strategy of innovation.It is also possible to refer to Oracle Corporation in terms of the Omni Channel Retail Solutions Market segment.
The company provides cloud e-commerce, sales, and affiliate customer service that better manages day-to-day company retail execution and distance selling. Nor-Tech's onsite personnel contributed to designing and building a competitive system to achieve customer targets for nearly half the cost of commercial systems. Overall, Nor-Tech successfully implemented the solution and nearly tripled Rand's existing benchmark performance, leading to the avoidance of a $25 million conventional supercomputer acquisition by larger providers.
Key Companies in the Omni Channel Retail Solutions Market Include
Omni Channel Retail Solutions Market Industry Developments
The Omni Channel Retail Solutions market is projected to grow from USD 29.13 billion in 2023 to USD 82.9 billion by 2032, exhibiting a CAGR of 12.32% during the forecast period. The market growth is attributed to the increasing adoption of omnichannel strategies by retailers, growing consumer preference for seamless shopping experiences, and advancements in technology. For instance, in 2023, Amazon launched Amazon One, a contactless palm payment system, to enhance customer convenience and reduce checkout times. Similarly, Walmart has invested in its omnichannel capabilities, including curbside pickup, same-day delivery, and personalized recommendations, to improve customer satisfaction and drive sales.
Omni Channel Retail Solutions Market Segmentation Insights
Omni Channel Retail Solutions Market Deployment Model Outlook
Omni Channel Retail Solutions Market Organization Size Outlook
Omni Channel Retail Solutions Market Application Outlook
Omni Channel Retail Solutions Market Vertical Outlook
Omni Channel Retail Solutions Market Cloud Service Model Outlook
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Software as a Service (SaaS)
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Platform as a Service (PaaS)
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Infrastructure as a Service (IaaS)
Omni Channel Retail Solutions Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
25.93 (USD Billion) |
| Market Size 2023 |
29.13 (USD Billion) |
| Market Size 2032 |
82.9 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
12.32% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Kibo Commerce, Shopify Plus, SAP Hybris, Oracle Retail, 3dcart, PrestaShop, Volusion, Infor Retail, Adobe Experience Cloud, Microsoft Dynamics 365 Commerce, Magento Commerce, IBM Watson Commerce, BigCommerce, WooCommerce, Salesforce Commerce Cloud |
| Segments Covered |
Deployment Model, Organization Size, Application, Vertical, Cloud Service Model, Regional |
| Key Market Opportunities |
Omnichannel inventory managementPersonalized customer experiencesReal-time data analyticsImproved customer engagementIncreased revenue and profitability |
| Key Market Dynamics |
Digital transformation Omnichannel retail solutions are essential for businesses undergoing digital transformation to enhance customer experiences and streamline operations.Rising e-commerce: The growth of e-commerce is driving the demand for solutions that bridge the gap between online and offline retail channelsCustomer personalization Consumers increasingly expect personalized and seamless shopping experiences across channels, leading to a need for solutions that deliver personalized recommendations and targeted promotions.Increased competition: Fierce competition in the retail industry is pushing retailers to adopt omnichannel solutions to differentiate themselves and improve customer loyaltyTechnological advancements: Advancements in artificial intelligence, AI data analytics, and cloud computing are enabling the development of innovative omnichannel solutions that improve operational efficiency and customer engagement |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Omni Channel Retail Solutions market was valued at USD 23.93 billion in 2023 and is expected to grow to USD 63.66 billion by 2032, exhibiting a CAGR of 12.4% during the forecast period.
North America is expected to account for the largest share of the market in 2023, followed by Europe and Asia Pacific. However, Asia Pacific is projected to witness the highest growth rate during the forecast period.
Omni channel retail solutions are used across various applications, including inventory management, order management, customer relationship management (CRM), and supply chain management.
Key players in the Omni Channel Retail Solutions Market include SAP, Oracle, IBM, Microsoft, Salesforce, Adobe, Infor, and Manhattan Associates.
The growth of the Omni Channel Retail Solutions Market is driven by factors such as the increasing adoption of e-commerce, rising demand for personalized customer experiences, and the need for businesses to improve operational efficiency.
The Omni Channel Retail Solutions Market faces challenges related to data integration, security concerns, and the need for skilled professionals.
Emerging trends in the Omni Channel Retail Solutions Market include the adoption of artificial intelligence (AI), machine learning (ML), and the use of cloud-based solutions.
The COVID-19 pandemic has accelerated the adoption of Omni channel retail solutions as businesses look to adapt to changing consumer behavior and meet the challenges of a disrupted supply chain.
The future of the Omni Channel Retail Solutions Market is bright, with continued growth expected in the coming years. The market is expected to benefit from the increasing adoption of digital technologies and the rising demand for personalized customer experiences.
When selecting an Omni Channel Retail Solution, businesses should consider factors such as the size and complexity of their operations, their budget, and their specific business needs.
