North America Sports Nutrition Market Size was estimated at 16.03 (USD Billion) in 2023. The North America Sports Nutrition Market Industry is expected to grow from 17.5(USD Billion) in 2024 to 36.5 (USD Billion) by 2035. The North America Sports Nutrition Market CAGR (growth rate) is expected to be around 6.911% during the forecast period (2025 - 2035).
The is experiencing significant growth driven by increasing health consciousness among consumers and a rising demand for performance-enhancing products. As more people incorporate fitness into their daily routines, there is a notable shift towards healthier lifestyles, prompting a surge in the consumption of sports nutrition products. Key market drivers include the growing awareness of the importance of nutrition in sports performance and recovery, as well as the increase in the number of fitness facilities and sports events across the region. The popularity of sports among youth and adults has led to a higher consumption of protein supplements, amino acids, and other nutritional products tailored for athletes and fitness enthusiasts.The expanding segment of plant-based and natural sports nutrition products presents opportunities, as they are in line with the increasing consumer preference for clean label and organic options. Brands that provide innovative plant-based formulations have the potential to acquire a growing market share as consumers seek alternatives to traditional supplements. Furthermore, the expanding engagement of e-commerce platforms offers businesses the opportunity to expand their consumer bases, particularly as more consumers prefer the convenience of online purchasing. Many companies are currently investigating customization options for their products, as recent trends indicate an increase in demand for personalized nutrition that is based on individual health objectives and fitness levels. Additionally, there is an increasing demand for functional foods and beverages that are performance-oriented and offer nutraceutical advantages. Social media campaigns and fitness influencers are also significantly influencing consumer behavior, resulting in increased awareness and trial of a variety of sports nutrition products. Consequently, the is undergoing a transformation toward a more health-oriented, innovative, and diverse landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
North America Sports Nutrition Market Drivers
Growing Health Consciousness Among Consumers
In North America, there is a notable shift towards health and wellness, driving the growth of the Industry. According to the Centers for Disease Control and Prevention (CDC), about 78.6 million adults, or 39.8 percent, were reported to be obese from 2017 to 2018. This growing concern about obesity and related health conditions, such as diabetes and cardiovascular diseases, has led consumers to seek healthier lifestyles, including dietary changes and physical fitness routines.As a result, sports nutrition products such as protein supplements, energy bars, and pre-workout formulations are experiencing increased demand. Major organizations such as the American College of Sports Medicine and the Academy of Nutrition and Dietetics actively promote nutritional education, empowering consumers to make informed dietary choices, thus fueling market growth further.
Rise in Participation in Sports and Fitness Activities
The rise in sports participation and fitness activities in North America significantly contributes to the growth of the Industry. According to a report by the Sports Fitness Industry Association (SFIA), 73.4 million adults in the United States engaged in fitness activities in 2019, marking an increase of 2.6% compared to the previous year. This growing engagement in recreational and competitive sports leads to higher consumption of sports nutrition products aimed at enhancing performance and aiding recovery.Prominent organizations such as the National Federation of State High School Associations are advocating for more youth participation in sports, potentially leading to increased demand for sports nutrition items among adolescents, further expanding the consumer base.
Increase in E-commerce Retailing
With the advent of digital technology, e-commerce has significantly transformed the retail landscape in North America, contributing to the growth of the Industry. According to the U.S. Department of Commerce, the e-commerce sales in the United States reached approximately $794.5 billion in 2020, displaying a substantial increase fueled by the COVID-19 pandemic. Consumers increasingly prefer online shopping for sports nutrition products due to convenience and access to detailed product information.Prominent e-commerce platforms like Amazon and Walmart have expanded their offerings in the sports nutrition category, allowing consumers easier access to a wide array of products. This accessibility effectively captures a broader audience, including niche consumers who prioritize specialized nutrition products.
North America Sports Nutrition Market Segment Insights
Sports Nutrition Market Sports Nutrition Type Insights
The encompasses a diverse and evolving landscape, particularly within the Sports Nutrition Type segment, which includes Sports Food, Sports Drink, Sports Supplements, Sports Bar, and other related products. This market has been shaped by a growing awareness of health and fitness among consumers, driving demand for nutritional products that enhance physical performance and recovery. Sports Food, designed to provide energy and replenish nutrients, is particularly popular among athletes and fitness enthusiasts, as it supports endurance and stamina during workouts. Sports Drinks serve a vital role in hydration and electrolyte replenishment, making them essential for individuals engaged in prolonged physical activity or high-intensity workouts. Sports Supplements, which include protein powders, amino acids, and vitamins, hold significant importance due to their role in muscle recovery and overall performance enhancement. These products have seen an uptick in popularity as more individuals look to optimize their training results and recovery times. Sports Bars have emerged as a convenient snack option, catering to busy lifestyles while offering a balance of protein, carbohydrates, and fats, thus providing consumers with a practical way to meet their nutritional needs on the go. Additionally, the 'Others' category captures a variety of innovative products such as ready-to-drink protein shakes and targeted nutritional powders that cater to specific fitness goals.Market trends indicate that consumers are increasingly seeking clean-label options and products free from artificial ingredients, aligning with a broader trend towards health and wellness. This shift is driven by informed consumer preferences, with a focus on functional ingredients, sustainability, and ethical sourcing. Moreover, the rise of online retail and e-commerce platforms has made it easier for consumers to access a wide range of sports nutrition products, facilitating market growth. However, challenges such as regulatory scrutiny and market saturation remain. As competition intensifies, brands are expected to innovate continually, focusing on the development of products that meet the nuanced demands of an evolving consumer base. Overall, the Sports Nutrition Type segment reflects a dynamic interplay of consumer preferences, health trends, and technological advancements, positioning it as a key component of the .
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Sports Nutrition Market Sports Nutrition End User Insights
The Sports Nutrition End User segment in the showcases significant diversity, driven by varying consumer needs and preferences. Body Builders represent a crucial clientele, often seeking high-protein supplements to enhance muscle growth and recovery. Meanwhile, Athletes are increasingly focused on performance-enhancing nutritional products that can provide energy, endurance, and hydration during intense training or competition sessions. Commercial users, including fitness clubs and supplement retailers, play an integral role, as they capitalize on the growing health and wellness trend by offering tailored products to their client base.Recreational Users have also gained momentum, as more individuals engage in casual fitness pursuits and seek convenient nutritional solutions to support their active lifestyles. This mix of end users contributes to the market's dynamism, with trends indicating increasing consumer awareness regarding health benefits, leading to further demand for specialized sports nutrition products. Factors such as rising fitness consciousness and the popularity of sports activities continue to drive the 's growth, making this segmentation vital for industry stakeholders aiming to address specific consumer needs effectively.
North America Sports Nutrition Market Key Players and Competitive Insights
The has observed considerable growth driven by an increase in health consciousness among consumers, the proliferation of fitness culture, and the rise of specialized diet plans. This competitive landscape features a variety of players, each contributing unique offerings that cater to diverse consumer needs. Companies in this market continuously innovate to create health supplements, energy boosters, protein products, and performance-enhancing foods. With various distribution channels available, including retail outlets, online platforms, and specialty stores, all companies are striving to establish a strong market presence. Competitive insights emphasize not only the diversity of product offerings but also the importance of brand reputation, quality, and consumer trust in guiding purchasing decisions.Pinnacle Foods has carved out a notable space within the , leveraging its strong brand portfolio that resonates with health-conscious consumers. The company focuses on quality ingredients and transparent labeling, which are considerable strengths in today's market where consumers demand authenticity and efficacy. Pinnacle Foods manages to capture the attention of diverse consumer segments, including athletes, fitness enthusiasts, and casual users, thereby broadening its market appeal. The company's strategic branding and marketing efforts significantly bolster its visibility, enabling it to navigate competitive pressures effectively. As a notable player in the sector, Pinnacle Foods remains committed to innovation, consistently expanding its product line to introduce new flavors and nutritional formulas that cater to emerging consumer trends.USANA Health Sciences operates within the with a comprehensive portfolio comprising nutritional supplements, energy products, and protein-based solutions designed for optimal performance and recovery. The company emphasizes a science-backed approach to nutrition, positioning itself as a trusted brand for health enthusiasts and athletes alike. USANA's market presence is further solidified through robust direct selling strategies, coupled with a focus on building long-term customer relationships. Strength in product quality and rigorous research and development underscore USANA’s commitment to health and wellness. Moreover, strategic mergers and acquisitions have enabled the company to enhance its product offerings and distribution capabilities in the region, facilitating greater market penetration. USANA's capabilities in formulating high-quality nutritional products have made it a formidable competitor in the North American sports nutrition landscape.
Key Companies in the North America Sports Nutrition Market Include
Industry Developments
The has recently experienced significant movements, particularly with companies like Herbalife Nutrition and Abbott Laboratories leading in product innovations and market presence. In June 2023, Pinnacle Foods announced a new line of protein-packed snacks that cater to the growing demand for convenient nutritional options. Furthermore, MusclePharm Corporation's expansion of its product range includes plant-based protein options, indicative of shifting consumer preferences. In terms of mergers and acquisitions, Nutrabolt acquired a majority stake in BPI Sports in July 2023, which is projected to enhance their operational capabilities and market share in the competitive landscape. The market valuation for sports nutrition in North America has been rising sharply, with estimates predicting a compound annual growth rate of around 8% over the next five years, influenced by increasing health consciousness among consumers. GNC Holdings has also expanded its retail footprint by opening new locations aimed at reaching fitness enthusiasts directly. Additionally, PepsiCo made strides by launching a new functional beverage aimed specifically at athletes in early 2023, reflecting the ongoing trend of diversification within the sector. With these developments, the is evolving rapidly to meet diverse consumer needs.
Sports Nutrition Market Sports Nutrition Type Outlook
Sports Nutrition Market Sports Nutrition End User Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 16.03(USD Billion) |
| MARKET SIZE 2024 | 17.5(USD Billion) |
| MARKET SIZE 2035 | 36.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.911% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Pinnacle Foods, USANA Health Sciences, MusclePharm Corporation, NOW Foods, The Kraft Heinz Company, Herbalife Nutrition, Optimum Nutrition, Garden of Life, Bodybuilding.com, GNC Holdings, BPI Sports, Quest Nutrition, Abbott Laboratories, Nutrabolt, PepsiCo |
| SEGMENTS COVERED | Sports Nutrition Type, Sports Nutrition End User |
| KEY MARKET OPPORTUNITIES | Plant-based protein growth, Functional beverages demand, Personalized nutrition solutions, E-commerce expansion, Health-conscious consumer trends |
| KEY MARKET DYNAMICS | increasing health consciousness, growing fitness trends, rise in online sales, demand for plant-based options, innovation in product formulations |
| COUNTRIES COVERED | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Sports Nutrition Market is expected to be valued at 17.5 USD Billion in 2024.
By 2035, the North America Sports Nutrition Market is projected to reach 36.5 USD Billion.
The market is expected to grow at a CAGR of 6.911% from 2025 to 2035.
The market is segmented into Sports Food, Sports Drink, Sports Supplements, Sports Bar, and Others.
Sports Supplements are expected to have the largest share with a projected value of 12.0 USD Billion by 2035.
Sports Drinks are projected to reach a market value of 8.5 USD Billion by 2035.
Major players include Pinnacle Foods, USANA Health Sciences, MusclePharm Corporation, and Herbalife Nutrition among others.
Growing health consciousness and an increase in sports participation are key trends driving opportunities.
The Sports Food segment is valued at 3.5 USD Billion in 2024.
Challenges include regulatory frameworks and competition among established brands impacting market dynamics.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
