North America Extra Virgin Olive Oil Market Research Report: By Packaging Outlook (Bottles Jars, Cans, Others), By Distribution Channel Outlook (Store-Based, Non-Store-Based) and By Category Outlook (Organic, Conventional) - Forecast to 2035

North America Extra Virgin Olive Oil Market Overview

North America Extra Virgin Olive Oil Market Size was estimated at 2.85 (USD Billion) in 2023. The North America Extra Virgin Olive Oil Market Industry is expected to grow from 3.5 (USD Billion) in 2024 to 5.2 (USD Billion) by 2035. The North America Extra Virgin Olive Oil Market CAGR (growth rate) is expected to be around 3.665% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key North America Extra Virgin Olive Oil Market Trends Highlighted

The North American Extra Virgin Olive Oil Market is shifting towards better culinary options, fueled by growing knowledge of the health advantages of olive oil usage. Consumers are becoming more health-conscious and preferring products with better nutritional content, which is fueling the rise of the extra virgin olive oil category. The trend toward organic and sustainably sourced goods is also evident, as many North American customers choose oils that are certified organic and manufactured using ecologically friendly methods. This emphasis on sustainability encourages producers to use better agricultural and production practices, appealing to an increasingly environmentally concerned population. Furthermore, the growing popularity of Mediterranean diets in the region is providing new potential for the extra virgin olive oil industry. As consumers attempt to integrate more plant-based and healthy foods into their diets, olive oil's flexibility and health advantages make it an appealing alternative. Furthermore, there is an increase in culinary culture, with cooking programs and social media influencers pushing olive oil as a gourmet component. The retail environment is also changing, with e-commerce platforms and specialist boutiques gaining popularity as people choose to purchase online for gourmet goods. Furthermore, educational programs promoting different olive oil varietals and how to utilize them in everyday cooking are being supported, providing several chances for companies to interact with customers.

North America Extra Virgin Olive Oil Market Drivers

Increasing Health Consciousness Among Consumers

There is a notable trend toward healthier eating in North America as consumers become increasingly aware of the health benefits associated with extra virgin olive oil. Studies show that a diet rich in monounsaturated fats, such as those found in olive oil, can lead to a reduction in the risk of chronic diseases, including heart disease. The American Heart Association notes that heart disease has a prevalence rate of around 48% in the U.S., and as consumers seek to mitigate these statistics, the demand for healthier cooking oils continues to rise.This shift is expected to bolster growth in the North America Extra Virgin Olive Oil Market Industry as more consumers opt for extra virgin olive oil as a staple in their diets. Additionally, the USDA prioritizes health initiatives that promote the intake of foods high in healthy fats, aligning with the overall industry growth as more individuals embrace wellness-focused dietary choices.

Growth in Mediterranean Diet Popularity

The Mediterranean diet, which emphasizes the use of olive oil as a primary fat source, has gained significant traction in North America. The diet not only promotes healthy eating but has also been linked to numerous health benefits, including reduced rates of cardiovascular diseases. The CDC reported that promoting healthier food patterns, such as the Mediterranean diet, can lead to improvements in public health, further boosting awareness and adoption.As more consumers transition toward this dietary lifestyle, the North America Extra Virgin Olive Oil Market Industry is expected to see strong growth, with olive oil being a core component. This increasing trend is also supported by culinary influencers and dietary programs advocating for Mediterranean cuisine across the region.

Rise of Gourmet Food Trends

The North American food landscape is witnessing a significant shift towards gourmet cooking and artisanal culinary experiences. As consumers grow more adventurous in their food choices, premium products like extra virgin olive oil have gained prominence. The Specialty Food Association indicated that sales in the gourmet food segment increased by 10% over the last year, with a substantial portion attributed to gourmet oils and condiments. This trend is facilitating a wider acceptance of extra virgin olive oil not just as a cooking ingredient but as a gourmet product that enhances flavor and quality.This demand is expected to positively impact the North America Extra Virgin Olive Oil Market Industry, as consumers are willing to pay a premium for these high-quality products.

E-commerce and Online Grocery Growth

The rise in e-commerce, particularly in the food sector, has created new opportunities for the North America Extra Virgin Olive Oil Market Industry. Online grocery shopping has seen unprecedented growth recently, driven by changing consumer behaviors and preferences during events like the pandemic. According to a report from Statista, U.S. online grocery sales are projected to surpass $100 billion by 2025. This shift is likely to increase distribution channels for extra virgin olive oil products, reaching a broader audience.Retailers and producers who leverage online platforms can capture a growing segment of health-conscious consumers shopping for premium oils without the limitations of traditional retail environments.

North America Extra Virgin Olive Oil Market Segment Insights

Extra Virgin Olive Oil Market Packaging Outlook Insights

The Packaging Outlook for the North America Extra Virgin Olive Oil Market reveals significant trends and shifts that align with consumer preferences and industry developments. The segment encompasses various forms of packaging, such as Bottles Jars, Cans, and other innovative materials, each playing a crucial role in preserving product quality and enhancing the consumer experience. Bottles Jars, often associated with premium perceptions, dominate the market due to their aesthetic appeal and functionality, which resonate with consumers looking for quality products.Clear glass jars not only showcase the rich color of the oil but also help in maintaining its freshness. Conversely, Cans serve as an emerging option, appealing to environmentally-conscious consumers and offering extended shelf life due to their light-proof nature, minimizing oxidation. This growing segment is driven by a market shift towards sustainable packaging, as consumers increasingly prefer products that reflect a commitment to environmental stewardship. The advent of functional packaging, such as aerosol cans, is also gaining traction, providing ease of use and portion control.Other formats, while smaller, include innovations like pouches and sustainable packaging solutions that emphasize recyclability and convenience. Each option within the Packaging Outlook segment contributes to the overall North America Extra Virgin Olive Oil Market dynamics, enabling brands to cater to diverse consumer needs, leverage sustainability, and differentiate in a competitive landscape, all vital for capturing market share in a region that values quality and sustainability in food products.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Extra Virgin Olive Oil Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the North America Extra Virgin Olive Oil Market is marked by significant trends that highlight the dynamics between Store-Based and Non-Store-Based channels. Store-Based channels, which include supermarkets, grocery stores, and specialty food retailers, play a crucial role in product accessibility, often providing a direct means for consumers to browse and select their preferred oils based on brand and quality. This convenience fosters consumer trust and brand loyalty within the market. On the other hand, Non-Store-Based channels, such as e-commerce platforms and direct-to-consumer sales, are experiencing rapid growth, driven by changing shopping habits and preferences for online ordering.The rise of digital marketplaces has broadened the reach of Extra Virgin Olive Oils, appealing particularly to younger consumers who value convenience and a diverse product selection. This segment is crucial as it caters to the growing demand for organic and premium-quality olive oils, reflecting a shift toward healthier eating habits. Overall, both channels are essential in ensuring that consumers in North America have access to a variety of options, helping to drive the North America Extra Virgin Olive Oil Market revenue and further supporting its segmentation strategy.

Extra Virgin Olive Oil Market Category Outlook Insights

The North America Extra Virgin Olive Oil Market is witnessing significant growth driven by rising health consciousness among consumers and increased demand for premium and high-quality oils. The market segmentation highlights a clear distinction between organic and conventional olive oils, each catering to different consumer preferences and lifestyles. Organic extra virgin olive oil is gaining traction due to its natural sourcing and eco-friendly farming practices, appealing to health-oriented consumers who prioritize organic certifications. On the other hand, conventional extra virgin olive oil is widely recognized for its broad availability and affordability, making it a staple in many households.This dual nature of the market fosters a diverse consumer base, enabling manufacturers to cater to varying needs. The growing trend toward Mediterranean diets, coupled with increased awareness of the nutritional benefits of olive oil, positions both segments for continued prominence. Agriculture practices, such as sustainable farming, further elevate the significance of these categories in meeting consumer demands while addressing environmental concerns. Overall, the North America Extra Virgin Olive Oil Market's segmentation reflects an evolving landscape, enhancing the myriad of choices available to consumers and shaping the industry's future.

North America Extra Virgin Olive Oil Market Key Players and Competitive Insights

The North America Extra Virgin Olive Oil Market has witnessed significant growth in recent years, driven by a surge in health-conscious consumer preferences and an increasing awareness of the benefits associated with olive oil consumption. The competitive landscape is characterized by a diverse range of players, including both established brands and emerging companies, each vying for market share. Additionally, factors such as organic certification, sustainability, and authenticity have become pivotal in shaping consumer choices. This market is defined not only by the premium quality of products offered but also by strategic marketing initiatives aimed at educating consumers about the advantages of extra virgin olive oil, thus intensifying the competitive dynamics among key players.California Olive Ranch has emerged as a prominent player in the North America Extra Virgin Olive Oil Market, capitalizing on the growing demand for high-quality olive oils. The company is recognized for its commitment to producing premium, California-grown extra virgin olive oils. By leveraging its strong brand identity and local sourcing, California Olive Ranch has created a strong presence in the market. The company's strengths lie in its dedication to quality, with a focus on ensuring that its products meet stringent standards for taste and freshness. Furthermore, California Olive Ranch has cultivated a reputation as a sustainable brand, appealing to environmentally-conscious consumers, which has solidified its competitive positioning in the North American olive oil sector.Bertolli is another key player in the North America Extra Virgin Olive Oil Market, known for its rich heritage and extensive product offerings. The company provides a wide range of olive oils, including its well-regarded extra virgin variant, catering to diverse preferences and culinary uses. Bertolli's strategic presence in the North American market has been reinforced through robust distribution networks and marketing campaigns that emphasize the brand's Italian roots and quality. The company's strengths lie in its extensive experience and recognition among consumers, making it a trusted choice. Additionally, Bertolli has engaged in various mergers and acquisitions, enhancing its market position and facilitating access to new consumer segments and innovative product lines. The combination of strong brand equity, a versatile product range, and effective marketing strategies has cemented Bertolli's status as a leader in the North American extra virgin olive oil landscape.

Key Companies in the North America Extra Virgin Olive Oil Market Include

• California Olive Ranch


• Bertolli


• Kirkland Signature


• Pompeian


• Catania Spagna


• Stonehouse Olive Oil


• Filippo Berio


• OLive


• Colavita


• Partanna


• Napa Valley Olive Oil


• Gaea


• McEvoy Ranch


• Lucini Italia

North America Extra Virgin Olive Oil Market Industry Developments

Recent developments in the North America Extra Virgin Olive Oil Market have been significant, especially with increasing consumer interest in health and wellness, prompting a surge in demand for high-quality olive oil. Companies like California Olive Ranch and Pompeian have been innovating to enhance product offerings, while Bertolli and Filippo Berio are expanding their distribution networks to cater to the growing consumer base. In terms of market growth, the industry has witnessed a steady rise in valuation, with increased imports and domestic production contributing to the expanding market size. A notable event includes the acquisition of Stonehouse Olive Oil by a larger distributor in March 2023, allowing for better market penetration and distribution capabilities. Additionally, the Napa Valley Olive Oil market has seen a rise in artisanal brands gaining attention for their premium products. Over the past few years, initiatives have been launched to promote the use of Extra Virgin Olive Oil in culinary practices across the region, solidifying its role in North American cooking culture. Companies are also responding to sustainability trends by adopting eco-friendly packaging and production methods, reshaping consumer preferences, and competitive strategies in the sector.

North America Extra Virgin Olive Oil Market Segmentation Insights

Extra Virgin Olive Oil Market Packaging Outlook

• Bottles Jars


• Cans


• Others

Extra Virgin Olive Oil MarketDistribution Channel Outlook

• Store-Based


• Non-Store-Based

Extra Virgin Olive Oil MarketCategory Outlook

• Organic


• Conventional

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	2.85(USD Billion)
MARKET SIZE 2024	3.5(USD Billion)
MARKET SIZE 2035	5.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.665% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	California Olive Ranch, Bertolli, Kirkland Signature, Pompeian, Catania Spagna, Stonehouse Olive Oil, Filippo Berio, OLive, Colavita, Partanna, Napa Valley Olive Oil, Gaea, McEvoy Ranch, Lucini Italia
SEGMENTS COVERED	Packaging Outlook, Distribution Channel Outlook, Category Outlook
KEY MARKET OPPORTUNITIES	Health-conscious consumer demand, Growing culinary trend, Expansion of online retail, Sustainable sourcing practices, Premium product positioning
KEY MARKET DYNAMICS	growing health consciousness, increasing culinary interest, rising premium product demand, sustainability and traceability trends, competitive pricing pressures
COUNTRIES COVERED	US, Canada